Techné Instruments - Brand Presentation
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Transcript of Techné Instruments - Brand Presentation
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BRAND
Techné represents a return to the fundamen-
tal virtues of an al l -terrain watch: legibi l i ty
under extreme conditions, rugged protection
from the elements and affordabi l ity.
The word techné is Ancient Greek for “manu-
facturing know-how” and since 2009, the
brand has been making watches with a
distinctive “functional ist” design reminiscent
of vintage mil itary instruments.
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Techné watches are designed by VANTGARD,
a family-owned company based in Grandson,
in the Swiss Watch Val ley stretching across
Geneva, the Jura mountains and Basel .
The watches are assembled in Asia with Japan
and Swiss parts to maintain competitive retai l
prices.
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FOUNDER
Francis Jacquerye registered the trade mark
Techné in 2007, and in the wake of the 2008
financial crisis it became clear to him that he
wanted to invest his time and energy into
making honest products that had a tangible
qual ity l ike the vintage time instruments he
col lects.
Besides a track record with I tal ian and Swiss
watch companies, he is the recipient of a
2001 international design award and the
inventor of three commercial watch patents.
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Francis Jacquerye (far right)
Signalkuppe, 4,554m above sea level (1 4,941 ft)
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DESIGN
Trained in the “functional ist” design phi lo-
sophy (form fol lows function), Francis wanted
the watches to be as legible as the tools he
rel ies on during a mountain cl imb or a wind-
sai l trip.
He chose to distinguish al l Techné watches by
using a contrasting dial that could instantly be
read under extreme conditions.
The markings always use luminous fi l l ing,
Arabic hour numerals with an identifiable
mark at 1 2 o'clock.
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WATCHES
Al l Techné watches are manufactured to Swiss
standards with high-grade materials such as
surgical stain less steel , tempered glass or
scratch-resistant sapphire crystal ; and their
imperviousness to water makes them suitable
for most environments.
Techné self-winding models use Japan me-
chanisms, and their top of the range bears the
marking “Opus Manufactum”, which is Latin
for “assembled by hand”.
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Techné quartz models use Japan or Swiss
parts with mercury-free batteries.
Every Techné watch is individual ly numbered
and by 201 5, the brand has put more than
5,000 timepieces into production.
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COLLECTIONS SNAPSHOTS
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SparrowHawk original 373
released in 2009
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Goshawk 41 1
released in 201 0
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Merlin 249
released in 201 3
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TIMELINE
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SUSTAINABILITY
Since 2009, Techné has been offsetting its
carbon footprint through a partnership with
the CarbonFund organization.
The company donates proceedings from
sales and auctions to non-profit organisations
such as the American Red Cross, the Asia
Foundation, Doctors Without Borders and the
Starl ight Chi ldren's Foundation.
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The Techné trade mark and designs
are used under exclusive l icense
by VANTGARD Sàrl Private Label watches
Grandson, Switzerland
www.vantgard.ch
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www.technewatches.com
201 4 - Designed in Grandson, Switzerland - Printed in the United Kingdom