Techie Box Office Tips for Marketers 101

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annette nugent & sarah murphy Techie Time

description

Simple 5 steps to consider when approaching online marketing and box office management for events.

Transcript of Techie Box Office Tips for Marketers 101

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Techie Time

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- Increase Measurement - Improve Analysis - Inform Marketing

(REPEAT!)

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FIT FOR PURPOSE BOX OFFICE

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ENCOURAGE ONLINE BOOKING

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More Data =

More Tools to Use When Making Choices with Limited

Resources

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TRACKABLE MAILING LISTS

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Web-based email marketing services help you design email newsletters, share them on social networks, integrate with services you already use, and track your results.

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CENTRALISE DATA

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Where you can, keep all booking, information, and reports in one system (or

compatible systems)

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WEB ANALYTICS!

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Where did they come from?Can I find more that way?

Why did they leave?How can I get them to come

back?

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WEB ANALYTICS!

Basic eCommerce Demographics Social Cross Domain

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