Techcrunch50 Demo Pit - Experience sharing with POCC

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We launched at Techcrunch50 demopit in 2009 after which we along with Dubzer (which launched at Demo Fall in 2009) shared our experience with Pune Open Coffee club in Pune.

Transcript of Techcrunch50 Demo Pit - Experience sharing with POCC

  • Enhance Your Playback Experience
  • at a glance Copyright Onion Technologies Pvt. Ltd. 2009 Are your videos enhanced for the web? + Publish using online video platforms VIDEOS ON INTERNET ENHANCED PLAYBACK EXPERIENCE = Enhance using
    • Easy to use off the web
    • Integrates with most player APIs
    • Enrich the experience of your users
    • Expand your reach
  • About Techcrunch50
    • Launch-pads for startups
    • Criteria & Process of application
    • Types of companies
      • Mostly Web related?
      • Idea startup, Funded startup, and even revenue generating startups
    • About Demo-Pit
    • Cost Involved
    • Techcrunch50 winners
    Copyright Onion Technologies Pvt. Ltd. 2009
  • Our Launch Plans
    • Company started late 2008 and immensely involved into product development
    • In March: Not ready with full product but got thinking of LAUNCH - we just need to launch what we have and keep iterating
    • Goals for launch
      • Complete minimal features that we can show off
      • Get towards target market content companies in education, events, news vertical
      • Focus on US market
    • Started looking options
    Copyright Onion Technologies Pvt. Ltd. 2009
  • Launch options?
    • Online world, just kick off the website!
      • Not much expert advice and quality feedback?
      • Industry specific tradeshows: Really expensive!!!
    • Y Combinator / Seedcamp
      • This is not a launch pad but good if your goals are mentorship and investment.
    • / Head-Start / Nasscom
      • Few great options, good if your focus is raising investment soon from India
      • Also, you can launch something else in these conference at later stage
    Copyright Onion Technologies Pvt. Ltd. 2009
  • Two closest options were
    • DemoFall & Techcrunch50
      • Both have good options. Techcrunch50 seems to be more oriented towards early stage startup and also focuses more on web stuff!
    • But yes apply to as many startup launch options you see
      • You get to learn about competition in startups
      • You get to hear opinions on your product
      • You get started preparing stuff that matters to investors
      • You get connected to many people who matter in startup community.
      • You validate your ideas and business model to some extent.
    • Oh yeah, and if you are selected do ASK FOR DISCOUNT
    Copyright Onion Technologies Pvt. Ltd. 2009
  • The Techcrunch50 Process
    • Each step crossed was pushing us more
      • Shortlisted based on written application
      • Excited for interviews
    • Interview with CEO of Techcrunch
      • Focused on product newness and basic viability of business
    • Long time no second interview!
      • Many people were tweeting whether no interview means NO?
      • Soon we got confirmation for another interview with Jason! Hooray!
    • Interview with Jason, CEO of
      • Very crisp focused on business model and marketing strategies
    Copyright Onion Technologies Pvt. Ltd. 2009
  • The Decision
    • Their decision was DEMOPIT
      • What could be the reason for that?
      • Team? Revenue? Beta-Customers?
    • We had just lost hope to do any launch
      • Just forgot this launch thing for full-two weeks!!!
      • Kind of back to square-one, Just launch online?
    • Oh wait, it might be a good idea to get started in US?
      • Had to kick off talking with potential partners, potential business development person, and customers too! All in US
      • Its already August and soon things will slow in US for year end
      • Lets just start this thing. DemoPit could complement this actually!!!
    Copyright Onion Technologies Pvt. Ltd. 2009
  • The preparation
    • As we decided for Techcrunch50
      • Development speed increased and things were looking good
      • Focused more on whats good for demo or showing more
      • Didnt achieved all that we wanted but yes minimum functionality!
    • Website work outsourced in 2 weeks
    • Demo Video made in-house in couple of days
    • Got business card printed in last week
    • And yeah bought some gift items for demo table the day we had to fly
    • Oh we were good, already had business visa!!!
    • Why we both went?
    Copyright Onion Technologies Pvt. Ltd. 2009
  • First Day as attendee
    • Oh yeah whole night coding and even a warning from landlord! We were just lost and had no idea about time!
    • Focus of the day was
      • Attend some top 50 on-stage pitches in first-half
      • Get to know how to get audience award
      • Make many friends and invite them to demopit next day
    • Most of the second half was spent in demopit to learn whats going.
    • AT LAST MOMENT arranged a MONITOR for the demo!
    Copyright Onion Technologies Pvt. Ltd. 2009
    • Frequently asked questions
      • What do you do?
      • What differentiates you from ____?
      • How do you make money?
    • It is good to have experience in SALES
      • Need to have passion each time you repeat the story!
    • Didnt had fancy stuff on booth nor a great cash offers
      • But our gifts were cute and most people appreciated
      • And some came just for that and not the pitch ;)
    • Werent upto mark for winning audience award
      • But a great deal of feedback and contacts in startup community are made.
    Copyright Onion Technologies Pvt. Ltd. 2009
  • The important message
    • Rich user experience is critical and make it more social
    • Brand perception is not easy to change
      • Some even suggested us to change our company name
    • There are something you need to do on time
      • Trademark work was done just before launch
      • Not filed in US yet, due to issues and might take 3 more months.
    • PR is all about connections and spamming too??
      • We failed to focus on PR during the conference day
      • And, never felt to spam the PR list we had prepared.
      • Additionally, felt not to buzz our self as we still had to complete trademark filing in US.
    Copyright Onion Technologies Pvt. Ltd. 2009
  • Other companies launching?
    • Could be similar or even a competitor!
      • is similar but focused only on online courses.
    • Could be a service provider to you later
      • We are talking with to help us for legal services.
      • Others we could use?
        • Its a good thing to be early adopter of some other startup too!
    Copyright Onion Technologies Pvt. Ltd. 2009
  • After all what about leads??
    • Techcrunch50 is not an industry specific conference, so it depends.
    • For us events are part of target market & we do have some contacts which will be converted into leads down the line.
    • Note people coming to such conferences are early adopters and if people dont understand your product, forget the world!
    • SaaS, Online marketing is good to start
    • But, yes business devel