Tech Talk with Neustar
11
Neustar AdAdvisor Solutions Scott Heimbrodt National Sales Manager scott.heimbrodt@neustar. biz 1
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Transcript of Tech Talk with Neustar
©2013 CONFIDENTIAL & PROPRIETARY 2
agenda
A BIT ABOUT USADADVISOR SOLUTIONSUSE CASES
Neustar by the numbersManage over 7 billion global physical and virtual addresses
3.8 billion global IP addresses
Power 16 billion Daily DNS QueriesEnable 7 billion Daily Text Messages
Enable 4 billion Daily Phone CallsProvide 1.7 billion Daily fixed geo-location searches
Enable 1.4 Billion Daily internet location searches
3.6 billion global telephone numbers
© NEUSTAR, INC. / PROPRIETARY AND CONFIDENTIAL
Inform over 27 billion real-time interactions every day to industries around the world
© NEUSTAR, INC. 4
Neustar AdAdvisor solutionsA suite of data-driven audience targeting solutions that start with verified, scalable offline data combined with world leading IP data to provide portable, cross platform online display targeting.
Leverages unique data and analytics that are not easily replicable
Turns insights into actionable data-driven marketing deliverables
Bridges the gap between breadth of Offline data and Online measurement and analytics
Serves the need for agencies and enterprise marketers to have a consistent view of their customers across multiple channels
PageAdvisorAdAdvisor Audiences
Campaign Conversion
Insight
ConsumerReachElementOne
MEASURE
Empower marketers at every step
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CRM AudienceSegmentation
AudienceOpportunity
Analysis
Power Offline CRM Data
Audience Targeting
Closed Loop Marketing Attribution
Display, Video, Mobile, Social
ENGAGETARGETPLAN
Custom Web Experiences
Multi-Channel Analytics
Measurement Insights
© Neustar, Inc. / Proprietary and Confidential5
IP dataIP Intelligence
©2013 CONFIDENTIAL & PROPRIETARY 6
SEASONAL SALES
COLLEGESCAMPUSES
IN PURCHASE RADIUS
STUDENTS WITH
PURCHASE PROPENSITY
©2013 CONFIDENTIAL & PROPRIETARY 7
PREDICTIVE BEHAVIORS & ATTITUDINAL
HOTEL A
TRAVEL
DOMESTIC & INT’L
MARKETS; CONQUESTING
DEMOGRAPHIC
©2013 CONFIDENTIAL & PROPRIETARY 8
RETAIL
RADIUS DEMOGRAPHIC PREDICTIVE BEHAVIORS
©2013 CONFIDENTIAL & PROPRIETARY 9
B2B
SIC CODECORPORATIONS
BY NAME; VENUE
REPORTING BY ORG
CONTEXTUAL, KEYWORD
TARGETING
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WHO DO YOU NEED TO REACH?
