Tech Talk:

Nicole OlszewskiEDT 321

Definition of TECHNOLOGY1

a : the practical application of knowledge especially in a particular areab : a capability given by the practical application of knowledge

2: a manner of accomplishing atask especially using technicalprocesses, methods, orknowledge

Background Information197

1198

2

1984

Starbucks opens 1st store in Seattle’s Pike Place MarketHoward Schultz joins as director of retail operations and

marketing; begins providing coffee to fine restaurants and espresso bars

Howard convinces Starbucks to test the coffeehouse concept (Seattle); 1st Starbucks® Caffè Latte is served

Background Information1990199419981999

2001

Headquarters expanded in Seattle; total stores: 84Opens 1st drive-thru store; 425Starbucks.com is launchedPartners with Conservation International to promote

sustainable coffee‐growing practices; 2,498Introduces ethical coffee‐sourcing guidelines

developed in partnership with Conservation International; 4,709

2006

2009

2010

Launches the industry’s first paper beverage cup containing post‐consumer recycled fiber; 12,440

Launches myStarbucks and Starbucks Card iPhone apps and Starbucks Card Mobile payment; 16,635

Expands digital offerings for customers with free unlimited Wi‐Fi,StarbucksDigitalNetwork;16,858

Now Currently connects withmillions of customersevery day withexceptional products andnearly 18,000 retailstores in 60 countries

Starbucks Mission:to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time

Verismo, Keurig (K-Cups), Aroma, Krups

“(we have) always believed in theimportance of building a great,enduring company that strikesa balance between profitability

and a social conscience”

Ethical Sourcing:-holistic approach to ethically sourcing the highest quality coffee-responsible purchasing practices, supporting farmer loans and forest conservation programs

Environmental Stewardship: share customers' commitment to environment-believe in importance of caring for planet, encourage others-Goal: 100%of cups will be reusable or recyclable by 2015-significantly reduce environmental footprint through energy and water conservation, recycling, and green construction

Community Involvement: believe in fostering thriving communities-bringing people together, inspiring change, making a difference in people’s lives – it’s all part of being a good neighbor-Goal: contribute 1 mill. volunteer hours/year to communities by 2015

Why it is Innovative/Important• Our world is heading

toward an eco-friendly approach to how we live our lives, and Starbucks is doing just that!

• LEED certified• Saves energy, conserves

building materials, less carbon footprint

• Reusable recycled $1 cups

• $0.10 personal cup discount (saves waste)

How the Technology Works• Currently certified 207

stores in 17 countries• Porto Chino (Thailand), 1st

LEED Gold Starbucks in Asia• This store includes:

– use of recycled coffee grounds in table tops

– low emitting materials for adhesives, sealants, paints, coatings and flooring

– over 10% of materials extracted within 500 miles

– over 45% lighting power savings through the use of efficient LED fixtures

Energy Conservation/Renewable Energy

• Temperatures and heat waves• Installing Energy Star® qualified equipment• Renewable Energy Credits (RECs)

• Investing in renewable energy• Electricity vs. fossil fuels• Each LED light bulb saves approx. $30 annually in energy

costs &eliminates the equivalent CO2 as half a barrel of oil• Each 1,000 sq. ft. store on average would save nearly $600

annually and eliminate the equivalent CO2 as 10 barrels of oil• LED lights reduced total store energy consumption by 7%

• Comprehensive recycling solutions• UK stores are currently diverting approximately 50% of

their waste from landfills with this method• Recyclable behind the counter: cardboard boxes, milk

jugs, syrup bottles, coffee grounds• Grounds For Your Garden program

In 2012 customers brought their own tumblers into Starbucks stores 35.8 million timesThis saved more than 1.6 million pounds of paper from andfills!

If used daily for a month, you have helped avoid using more than a pound of paper or 3.5 pounds of wood

At the end of its life (PP (#5)), recycle this cup and help minimize your impact on the planet even more

Passion Beyond Compare

“The Starbucks Experience”

Partners, not employees

Discussion Questions1. What were your feelings towards Starbucks

before the presentation? Have they changed? Why or why not?

2. What ways were you not previously aware of that Starbucks helps you to save money?

3. What ways were you not previously aware of that Starbucks helps the environment?

4. How will this information impact the way you conserve energy and waste in your own daily life? Or will it?

5. What do you feel was the most important message you personally received from the presentation?

Sourceshttp://www.merriam-webster.com/dictionary/technologyhttp://www.starbucks.com/about-us/company-informationhttp://globalassets.starbucks.com/assets/

9a6616b98dc64271ac8c910fbee47884.pdfhttp://globalassets.starbucks.com/assets/

e56b2a6b08244aaab0632dc6ac25ad0d.pdfhttp://www.starbucks.com/responsibility/environment/

energyhttp://www.starbucks.com/responsibility/environment/

recyclinghttp://www.starbucks.com/responsibility/environment/

green-buildinghttp://www.starbucks.com/responsibility/environment/

green-building/leed-certified-storeshttp://www.usgbc.org/?CategoryID=19

Thank you!