Tech Intro
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![Page 1: Tech Intro](https://reader036.fdocuments.in/reader036/viewer/2022062513/5559f935d8b42aa8098b4a1b/html5/thumbnails/1.jpg)
INTRODUCTIONTech Programming
for Teens
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TALKING ‘BOUT THE ‘NET GENERATION
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MILLENNIALS
Born with a chip?Trophy kidsDirectSmarter HealthierMore liberalMore conservativeWell-balanced
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GAMERS
97% play video games81% of teens play
games online32% of households own
a handheld gaming device
Gaming is the medium of choice for millennials: 3-D, digital, interactive.
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MILLENIALS & MEDIA
90% own a home computer85% spend at least 1 hour
a day online75% have a TV in their
room57% are content creators55% have a cell phone
Millennials consume multiple medias at once
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PLATFORM AGNOSTIC
Millennials consume media in any format; if they love a franchise, will move seamlessly from format to format.
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TEEN CONTENT CREATORS
http://www.pewinternet.org/PPF/r/166/report_display.asp
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MICROMEDIA CONSUMERS
iTunesRingtonesPodcastsYouTubeRuneScapeSims 3Twitter
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WHY SO POPULAR?
• It’s all about ME!• Customizable• Music-heavy• Social
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TEEN DEVELOPMENT
• Biological• Psychological• Social• Assets!