Tech Innovation S4

8/3/2019 Tech Innovation S4

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ATOA Scientific TechnologiesEngineering Simulation For Innovation

Technology and InnovationManagement:

S4Technological ProcessRaj C Thiagarajan, PhD

To

SIBM SIII MBA Students


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ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management

Process of Technological Change

2

Technology Push

Market Pull

Technology Trend Forecasting

Dynamics of Technological Innovation

Dynamics of Market Diffusion


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Technology Push

3

Technology driven product development

Technologies are developed first and then clients

The technology competency of firm leveraged for market

exploitation.

Solution in search of a problem

Risk: Not finding the market, Large Capital


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Synthetic Dye:1856

4

1853: Willam Perkin

Technology state: Atomic Theory, Elements

Hypothesis of Quinine for malaria treatment

Discovered : Aniline from coal tar +

potassium dichromate = Synthetic purple

dye

At that time mostly natural dye was used.

The textile industry was slow to adpat.

The penetration of synthetic dye marked

the beginning of the synthetic dye industry,

which was the first modern chemical

industry.


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Technology push Examples

5

Synthetic dye

Penicillin

Nylon

Teflon

Post-it

Magnetic Tapes

Walkman

Botox IPad


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Technology Push

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7/23ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management

Market Pull

7

Market Research Driven product development

Market potential is sought first before technology

development.

Client requirements are captured first and then product

Problem in need of a Solution

Risk: loosing out on a downturn, Competition



Market Pull: Refrigeration

8

Preservation of food was one of the firstproblem

Traditional: drying, salting, acid pickling

Lower the temperature to slow the bacteria

growth

1748 Vapor compression refrigerator, diethyl

ether

Need: Safe non toxic nonflammable Refrigerant

1930 Thomas Midgley Jr invented Freon

Dominated the Refrigeration industry

Now non CFC, Superinsulation



Market Pull

9

Freon

Vulcanized rubber

Celluloid

Aspirin

Incandescent lamp

Chlorination of water

Kevlar

Automobile Ecommerce

Itunes



Market Pull

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Push vs Pull

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Pull: Market pull

What is needed?

Practicality

Looking for Technology

Push

Technology push

What is possible

Curiosity

Looking for market



Push Pull Quadrant

12

Synthetic Dye, 1856

Penicillin, 1928

Teflon, 1978

Post-It, 1978

Vulcanized Rubber

1839

Freon, 1928

Sulfa Drug, 1930Taxol, 1964

Kevlar, 1970

Low Market Pull High

Low

Tec

hno

logyPus

h

Hig

h

Find Market

FindTec

hnolo

gy



Successful management

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Successful value creation

Managing invention for the

market successes

Market driven Technology

development

Technology is to design the

most efficient solution to

fulfill a market need



Step by Step Process

14

Inputfrom

Market Research

Input fromTech

Assessment

MarketNeed

TechCompetency

Need and

Competencycorrelation

Prioritization of

market need and

Technology

capability

Cus

Product Development and

commercialization

CustomerRequirement's



Technology Evolution

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Penetration ofTechnological

devices into

American

Consumers

Pattern

Rate




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Business vs Technology cycle

Technological change

Random and spontaneous process

Systematic and planned process

Dynamics of Technological change

S-curve

Technology Progression

Levels of Technology development Technology change agents

Evolutionary characteristics

Uncertainty and insularity



Maturity

Slow

Growth

Rapid

Growth

Emergence

Stage 1 Stage 2 Stage 3 Stage 4


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Stable performanceCharacteristics

S-curve of evolution

4 stages

Product Evolution Exploration or discovery or

invention or concept

Development stage

Commercialization

Monitor and control

Time

Characteristics

Decline




Technology Progression

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Learning oradaptation process

Limited by

Technology ormarket.

Obsolete

Insularity

Progression

Time

Characteristics

Technical Limit

Tech1

Tech2



Fields of Innovation

19

Technological innovation Product

Process

Non Technological innovation

Organizational

Market

Strategic

Strategic

Innovation

Product

Innovation

Organizati

onal

Innovation

Market

Innovation

Process

Innovation



Type of innovation outputs

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Incremental

Minor change

Aligned

Modular

Significant change

Evolutionary

Novel change

Revolutionary Breakthrough change

New to the Orgn.

Incremental

Modular

Evolutionary

Revolutionary

Technological Change

Orgn

.Know

ledgeRequireme

nt



SaturatedAdoption

Slow

Adoption

Accelerated

Adoption

Few Early

Adaption


Dynamics of diffusion

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S-curve of Diffusion

4 stages

Mechanism of

diffusion

Technology

substitution

Tipping point Time

Noo

fCustomer

Frequency

of Adoption

Cumulative

Adoption

Declining

Market



Adoption model

S-curve of

Diffusion

5 stages

Technology

and market

diffusion

1 AwarenessHow

Knowledge

2 AttitudeFavorable

Unfavorable

3 DecisionAdopt

Reject

4 ImplementationPut to use

Purchase

5.ConfirmReinforcement

Rejection

Technology developmentMarket penetration


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Push Pull + S Curve

Marketdriven

Industrial

ResearchDriven

Basic

Researchdriven

Technology Market

Barrier

Technology Market

Barrier

Technology Market

Barrier

Overcome the Technology and

market roadblocks for

breakthroughs

Tech Innovation S4

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