Technology innovationenablers for Virtual

Reality

Meri Rosich

#Technology #Strategy #Innovation

MA Art, MBA, PhD in 3D VR @mrosich

Introductions

Virtual Reality is a 30 year old industry now ready for success

Nicole Stenger Artist and MIT researcher 1989-1992

The need to create alternative realities is ancient

Line

Position

ColourContra

st

Peephole

Drawing machines

Perspective

Glasses

The desire for immersion has always existed

Barker 1789

Mesdag 1880

Diorama 1823

Cyclorama 1885

Myriorama 1863

Cineorama 1900

Mareorama 1900

Painted panorama 1787

Stereograph 1838

But to succeed, Virtual Reality needs commercial viability

Cinerama 1952

Sensorama 1956

Imax 3D 1967

3D TV 2010

Nintendo 1995

1-Expensive 2-Lack of content3-Hard to monetise

What has changed now?

Enabler #1 : access24/7 mobile connectivity virtually everywhere

Source: Mary Meeker, May 2014, Internet Trends. http://www.kpcb.com/internet-trendsDigital analysts at GSMA Intelligence

There are more mobile devices than people in the world: 7.2 B

"It's the fastest growing manmade

phenomenon ever“ Kevin Kimberlin, Chairman of Spencer

Trask & Co

Source: Mary Meeker, May 2014, Internet Trends. http://www.kpcb.com/internet-trends

Connectivity has grown with mobile usage

Source: Mary Meeker, May 2014, Internet Trends. http://www.kpcb.com/internet-trends

Habits changed : 91% adults have their devices near 24/7

USD for a Cardboard Google VR device$24

Movie devices are the new VR engines

Enabler #2 : content Customers control media consumption &

production

User generated content - tagged, indexed - grows exponentially

Users are the first source of news

Video streaming or user-generated via Snapchat, Meerkat

VR today allows us to experience live events in real time

Live birth using Samsung’s Gear VR headset

Enabler #3 : profitable ecosystem The ecosystem VR/AR developers is growing

The hardware ecosystem is growing fast

The ecosystem profitability will follow mobile business models

Brands pushing VR / AR back into media consciousness

Game of Thrones Experience

Lexus RC F Test Drive with Oculus Rift

Marriot Teleporter

MTN Dew VR skateboarding

Enabler #1Access

24/7 mobile connectivity

virtually everywhere

Enabler #2Content

Customers control media

consumption & production

Enabler #3Profitable

The ecosystem VR/AR

developers is growing

VR is a 30 year old industry ready for explosion thanks to

Summary