Please Check back for FAQ updates! Last Updated 4/23 @ 2:00PM PTLast updated MAY 12, 11:00AM

Please check regularly for updates.  

Everything ISRAELI PAVILION COMPANIES need to know

to be prepared for TechCrunch DISRUPT

This document is a work-in-progress. Please check in regularly for updates. If a section is TBD, that means we will be updating it soon. If we haven't updated it, that means we don't yet have the answer and won't be able to answer individual email questions.

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Company Profile for CrunchBase & Program

CrunchBase is TechCrunch's free database of technology companies, people, and investors that anyone can edit. Please add your company profile (http://www.crunchbase.com/companies/new ) if it is not already in the database. If you need to update your profile or have any questions regarding CrunchBase, please contact Gené McPherson (gene@techcrunch.com). Roi Carthy has submitted all your materials (Logo) and 5-6 word description. thank you.

Conference Load-In & Registration

Entrance and load in is at Pier 94 755 12th Ave – Pier 94 (55th St & 12th Ave), NY, NY10019 Israeli Pavilion Companies may pick up their badges and load-in starting 7AM - Monday, May 21

● General Registration and Breakfast begins Monday at 7:30AM● Exhibit Hall & Israeli Pavilion Opens at 7:30AM and Closes at 6-7:30PM ● Breakdown/Egress is appx 6-7:30PM Daily (no items may be left or stored on-site)

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IMPORTANT: Each exhibitor is responsible for set up and breakdown of exhibits. We do not stock extra supplies, equipment or tools for exhibit spaces. We will also dispose of any items left behind after breakdown. TechCrunch volunteer staff will be available Monday morning to help lend a hand at load in. There is also a Technical Help Desk in the Exhibit Area to address your technical issues. Badges may not be picked up before Monday and are not transferable. To avoid ticket reprint lines, make sure your ticket names are spelled correctly on your Evenbrite registration. To check your Eventbrite registration visit http://www.eventbrite.com/mytickets . NOTE: Please be sure to leave all TechCrunch items (power cords, cables, table sign holder, etc) marked with the GREEN tape at your table. You may keep the Table Sign with your Logo (but not the stand).

Exhibitor Area/Isreali Pavilion Provisions

The Set up:We provide exhibition space with a 30" Round Cocktail height (42") table, linens, a tabletop sign of your logo, 4 amps of power and wireless internet access. The tabletop signs are printed on 11 x 17 foam-core and are placed on tabletop stands. We use your corporate logo in color, on a sign template consistent with our signage branding for the event. You should be prepared both with an EVDO card AND a canned presentation, in case of any issues with the network connection. You may bring additional table top graphics, standalone banners (not to exceed 2'w x 6'h) for standalone backdrop that measures the width of the table. Any special booth items must be pre-approved by TechCrunch. If items block your fellow exhibitors, you will be asked to move or remove them. Please be considerate of those around you! Send an e-mail to gene@techcrunch.com should you have any questions. You may also bring marketing collateral/giveaways provided that they can be stored under your skirted table. WE DO NOT PROVIDE ONSITE STORAGE FOR COLLATERAL/GIVEAWAYS/EQUIPMENT CRATES & BOXES

A/V Rentals: Israeli Pavilion exhibitors are responsible for supplying all computer and display equipment for your exhibit spaces. SmartSource is providing rentals services for Disrupt Exhibitors for all three days of the conference. The SmartSource techs will deliver and set up rentals by Monday AM at 7AM and guaranteed to be show ready no later than 9AM for start of show. Download the form HERE for three day rentals.

  Please Check back for FAQ updates! Last Updated 4/23 @ 2:00PM PT

For assistance call 800-955-5171 / email EXHIBITORSALES@SMARTSOURCERENTALS.COM Main SmartSource contact:Aaron ColeEmail: aaroncole@smartsourcerentals.com You may order monitor/plasma rentals that fit in standard booth configurations; we do not suggest large monitors for those using stand-up cocktail table rounds as they are apt to topple.

Suggestions & Ideas: There are a number of ways to setup an exhibitor table to draw in attendees. The most important element is to be active and engaging with the crowd. We suggest you bring an active demo of your product that the audience can interact with. Often companies have one person standing at the table talking to attendees and running the demo, with another person drawing people to the table. You are welcome to bring custom booth materials and monitors to compliment or replace the set-up provided by TC DISRUPT. Free-standing vertical banners are allowed but must be placed behind your table or directly on the table- please be respectful of your neighbors. (see photo sample http://www.flickr.com/photos/creativeworld/3948174800/) For experiences from past StartUp Alley participants read:Expensify - http://blog.expensify.com/2009/08/19/is-the-tc50-demopit-worth-it-in-short-yes/ SocialWok (Audience Choice Winner 2009) - http://www.youngupstarts.com/2009/10/06/socialwoks-techcrunch50-experienceCitySourced - http://blog.freedomspeaks.com/index.php/88/drinking-from-the-fire-hose-our-tc50-experience/Kijubi - http://bit.ly/cMuLmp

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Press & Media

If you are launching at the conference come prepared with your press release. Press Releases:

● Come prepared with a press release for your launch● All releases should include the Conference Boilerplate (below)

About TechCrunch DisruptTechCrunch Disrupt NYC 2012 (http://techcrunch.com/events/disrupt-ny-2012/) is TechCrunch’s third annual conference in New York City.  The format combines top thought-leader discussions with new product and company launches.  Morning executive discussions debate timely disruptions in media, advertising and technology while the afternoons are reserved for the Startup Battlefield  where 30 new companies will launch for the first time on stage, selected to present from more than 1000 applications received from around the world.  The winning company will receive a $50,000 grand prize and the Disrupt Cup at the conclusion of the conference.  The conference is May 21-23, 2012, at Pier 94 located at 755 12th Avenue (at 55th Street & 12th Ave.) in Midtown New York.  Distribution Guidelines - IMPORTANT!!No promotional materials may be distributed on conference room chairs or lunch tables. Please pass promotional items from your exhibit table. Housekeeping staff have been instructed to remove any and all flyers from these areas. Press Credentials for Participant Media ContactsTechCrunch will extend press credentials to qualified media identified by TechCrunch Finalists, Sponsors and StartUp Alley companies who are attending. Twitter"To use Twitter to track what is happening at the conference and to engage and follow along yourself, please use the hashtag #TCDisrupt Conference Photography All photos will be tagged “TC DISRUPT” & "NY2012". TechCrunch participants are welcome and encouraged to upload and tag photos on Flickr as well.

Shipping & Storage

There are two options if you are looking to ship materials ahead of your arrival.

1. RECOMMENDED – Ship to your hotel or local office and carry with you when you come to setup Monday morning at 7AM. Allows you to maintain control of your shipments.

2. You may also ship a limited amount of material directly to Pier 94 755 12th Ave – Pier 94 (55th St & 12th Ave), NY, NY10019

Shipments must arrive on Saturday, May 19th by 12 NOON. Shipments will not be accepted on any other day.

  Please Check back for FAQ updates! Last Updated 4/23 @ 2:00PM PT

Pier 94 GENE MCPHERSON c/o TechCrunchYOUR COMPANY NAME755 12th Ave – Pier 94 (55th St & 12th Ave)NY, NY10019

All shipments sent to the venue must list “GENE MCPHERSON” as the contact for arrival. Please email gene@techcrunch.com ASAP if you plan to use this method so we can provide additional details.

NOTE: Although Security will be onsite, TechCrunch does not provide secure storage at the venue. We do not recommend leaving items overnight anywhere in the building. Shipments will be held in a separate room at the venue. TechCrunch holds no liability whatsoever for shipments or property left at the venue.

Office Supplies: Nearest office supply store Staples 776 8th Avenue, NY 10036 (Staples)(212) 265-4550

Fedex 606 West 49th Street, New York, NY 10036 (FedEx World Service Center) (800) 463-3339

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_______________________________

TechCrunch DISRUPT Conference Contacts

Megan Lehn Operations & Logistics Megan@techcrunch.comGene McPherson Israeli Pavilion gene@techcrunch.com

FAQs Where can we rent monitors, computers, plasmas and other Audio/Video equipment?

SmartSource is providing rentals services for Disrupt Exhibitors for all three days of the conference. The SmartSource techs will deliver and set up rentals by Monday AM at 7AM and guaranteed to be show ready no later than 9AM for start of show. Download the form HERE for three day rentals.

For assistance call 800-955-5171 / email EXHIBITORSALES@SMARTSOURCERENTALS.COM Main SmartSource contact: Aaron ColeEmail: aaroncole@smartsourcerentals.com You may order monitor/plasma rentals that fit in standard booth configurations; we do not suggest large monitors for those using stand-up cocktail table rounds as they are apt to topple.

  Please Check back for FAQ updates! Last Updated 4/23 @ 2:00PM PT

Can we give away Swag? Food?● Yes, you may give away promotional “swag” items from your demo table● If you would like to give away food you must get your plan pre-approved by TechCrunch,

email gene@techcrunch.com. Food must come from outside vendors and not from Conference Catering supplies TechCrunch provides.

Where can we send additional questions?

Pavilion Alley support: Gené McPherson (gene@techcrunch.com)Pavilion Alley support: Roi Carthy (roi.carthy@gmail.com)Conference Logistics: Megan Lehn (megan@techcrunch.com) General: Schedule@techcrunch.com

Where can we park our cars? Nearest Subway?

At Pier 92, 900 on-site parking spaces are available for cars, and an additional 15 spaces are available for commercial trucks and shuttle buses. Open rooftop parking at Pier 92 is $25 for 10 hours or $30 for 24 hours. Please access Pier 92 parking via the automobile ramp at the intersection of 55th Street and the West Side Highway. All vehicles should follow signs for the NYC Passenger Ship Terminal parking. *Parking spaces are dependant upon cruise activity.

Nearby ParkingRapid ParkW 55th St btw 9th & 10th Aves7 days / week, 6am – 1am, cash / credit card (no trucks or SUV’s)GMC Parking56th St btw 11th & 12th AvesCentral Parking57th St at 11th Ave24 hours, 7 days / week, cash / credit cardPark n Ride60th St btw 11th & 12th Aves24 hours, 7 days / week, cash / credit cardConcerto Garage59th St btw 10th & 11 Aves24 hours, 7 days / week, cash only

How can we call for a cab?

We are planning for cabs to stop by the venue at close of play each day

On Signage - We're prepping for Israeli Pavilion and were wondering what sort of signage will be provided by Disrupt. Do you have the dimensions or an idea of how big/prominent looking the signage will be? We're trying to determine if we need to create additional signage and bring it with us or if Disrupt's provided signage will be sufficient.

Each Exhibitor receives an 11" x 17" foamcore sign on a stand. It's pretty sizable and really does the trick, but you may bring additional signs. Some have opted for small easel signs behind the

  Please Check back for FAQ updates! Last Updated 4/23 @ 2:00PM PT

table and some bring stand alone vertical banners (2x7 or 3x7). Please do NOT block your neighbors or restrict thruways. You will be asked to move materials or they will be removed from the area. Click HERE for PhotosDisplay on Cocktail round table http://www.flickr.com/photos/creativeworld/3948174800/ More event photos: http://www.flickr.com/search/show/?q=tc50+or+techcrunch50&d=taken-20090904-&ss=0&ct=0&mt=all&w=all&adv=1

Where do I upload my logo? We have all Pavilion Alley logos and descriptions from Roi Carthy! You should have received an e-mail to submit your logo and 65 CHARACTER company/product description i.e. (5-6 words) These logos must be good resolution to fit your 11"x17" signs. Required File Format: .ai, .eps or vector files