Tech Assessment
-
Upload
karenkeys -
Category
Technology
-
view
452 -
download
0
Transcript of Tech Assessment
![Page 1: Tech Assessment](https://reader036.fdocuments.in/reader036/viewer/2022062418/554b53f6b4c905793d8b4986/html5/thumbnails/1.jpg)
Understanding the User
![Page 2: Tech Assessment](https://reader036.fdocuments.in/reader036/viewer/2022062418/554b53f6b4c905793d8b4986/html5/thumbnails/2.jpg)
Quick Stats
75% adults use Internet57% have home broadband82% have cell phone
![Page 3: Tech Assessment](https://reader036.fdocuments.in/reader036/viewer/2022062418/554b53f6b4c905793d8b4986/html5/thumbnails/3.jpg)
The Mobile Difference
Study by the Pew Internet & American Life Project
39% of adults “motivated by mobility” … increased digital engagement.
61% of adults prefer “stationary” information, media, technology
![Page 4: Tech Assessment](https://reader036.fdocuments.in/reader036/viewer/2022062418/554b53f6b4c905793d8b4986/html5/thumbnails/4.jpg)
Motivated by Mobility
5 groups, 39% Increasing
broadband adoption
Positive attitudes about mobile access
![Page 5: Tech Assessment](https://reader036.fdocuments.in/reader036/viewer/2022062418/554b53f6b4c905793d8b4986/html5/thumbnails/5.jpg)
Stationary
5 groups, 61% Do not feel the
“pull” of mobility (cell phones, laptops)
Tech remains in periphery
![Page 6: Tech Assessment](https://reader036.fdocuments.in/reader036/viewer/2022062418/554b53f6b4c905793d8b4986/html5/thumbnails/6.jpg)
Digital Divide
First Wave: Computer Access Second Wave: High-speed Access Third Wave: Assets, Actions, and
Attitude What do you have? What do you do? How do you feel about it?
![Page 7: Tech Assessment](https://reader036.fdocuments.in/reader036/viewer/2022062418/554b53f6b4c905793d8b4986/html5/thumbnails/7.jpg)
Queens Population, All Ages
![Page 8: Tech Assessment](https://reader036.fdocuments.in/reader036/viewer/2022062418/554b53f6b4c905793d8b4986/html5/thumbnails/8.jpg)
Division of Services
Juvenile (0-11) Young Adult (12-17) Adult (18-61) Senior (62+)
Is this traditional way of segmenting our population best serving our customers?
![Page 9: Tech Assessment](https://reader036.fdocuments.in/reader036/viewer/2022062418/554b53f6b4c905793d8b4986/html5/thumbnails/9.jpg)
What if we thought about customers in a
different way?
![Page 10: Tech Assessment](https://reader036.fdocuments.in/reader036/viewer/2022062418/554b53f6b4c905793d8b4986/html5/thumbnails/10.jpg)
Off the Net (14%)
Late ‘60s, sees the library as a place to run into neighbors, chat, find books and read daily newspaper, belongs to monthly book club, reads bestsellers
Resists technology because she doesn’t believe it improves lifestyle
Some interested in taking basic computer and Internet classes, maybe more than once.
Assessment: A-
![Page 11: Tech Assessment](https://reader036.fdocuments.in/reader036/viewer/2022062418/554b53f6b4c905793d8b4986/html5/thumbnails/11.jpg)
Tech Indifferent (10%)
Most have cell and about half use computers Come in to use the computers, not so much
for fun and entertainment, but things like job searching, e-mailing, info gathering.
While tech might make them apprehensive and uncomfortable, they seem to accept that this is becoming the state of things now.
Assessment: B+ The library does a fairly good job of meeting the needs of this user, but could also be a force in getting the Tech Indifferent to try new things.
![Page 12: Tech Assessment](https://reader036.fdocuments.in/reader036/viewer/2022062418/554b53f6b4c905793d8b4986/html5/thumbnails/12.jpg)
Information Encumbered (10%) 99 percent are Internet users and 75
percent have cell phones, but … They find tech intrusive and feel
overloaded, frustrated. Just discovering Facebook; currently the
fastest growing group on that SNS. Assessment: B- Help filtering info. Introduce them to RSS feeds Reach out through evening classes and
short streamed video. Guide and reassure them. Do not force
tech on them if they are not interested.
![Page 13: Tech Assessment](https://reader036.fdocuments.in/reader036/viewer/2022062418/554b53f6b4c905793d8b4986/html5/thumbnails/13.jpg)
Drifting Surfer (14%)
85 percent have cell and broadband E-mail, news reading, looking for health
info. Streaming media if it provided value
(tutorials and information) but it must be easy to access.
Library is a sanctuary. Might come to the library for the “quiet room”
Assessment: B Continue classic services. Offer classes
and tutorials in health info, emerging tech, and gadgets.
A tech zoo: opportunity to explore informally and socially.
![Page 14: Tech Assessment](https://reader036.fdocuments.in/reader036/viewer/2022062418/554b53f6b4c905793d8b4986/html5/thumbnails/14.jpg)
Desktop Veteran (13%)
High-speed connection Cell phone = calling Big TV watchers (84% watch daily)
and at least half watch online video Highly able tech-wise, prefers desk
top and land line Over time, will move into mobility
categories Assessment: C+ Poll wants through online survey Make catalog and request system
easier. Like learning new things: provide
them with original content or access to third-party content.
![Page 15: Tech Assessment](https://reader036.fdocuments.in/reader036/viewer/2022062418/554b53f6b4c905793d8b4986/html5/thumbnails/15.jpg)
Mobile Newbie (8%)
Cell phone life-changing Always “on”, find cell ban
annoying Use tech to stay in touch with
friends and family Assessment: D Lift cell phone ban Launch extensive campaign for
cell services Hold programs where they can
learn about and play with other gadgets.
As government services move exclusively online, be prepared to offer assistance to this type who spends very little time (if any) online.
![Page 16: Tech Assessment](https://reader036.fdocuments.in/reader036/viewer/2022062418/554b53f6b4c905793d8b4986/html5/thumbnails/16.jpg)
Roving Node (9%)
Cell phone and heavy Internet use Too busy to create content Tech = control Teen type: super-achiever Own laptop (60%). Wi-fi important. One-third has SNS profile Target demographic for mobile
services (more than Mobile Newbies) Assessment: C-
Provide more online/mobile services. Ability to do things during “off hours”
and online (chat reference, event sign up) is important.
![Page 17: Tech Assessment](https://reader036.fdocuments.in/reader036/viewer/2022062418/554b53f6b4c905793d8b4986/html5/thumbnails/17.jpg)
Media Mover (7%)
87% own digital camera, half text daily 1/6 blogs. Similar number (if not more) of
this type probably Twitters. Wants to be able to share things found
online – books, videos, tutorials, music, anything and everything. (CRSTR)
Another teen type Assessment: F Ask not what you can do for your Media
Mover but what your Media Mover can do for you.
If the library invests in this user, the return will be three-fold. This type can serve as digital ambassador.
Likes occasional break from tech. Library can be sanctuary.
![Page 18: Tech Assessment](https://reader036.fdocuments.in/reader036/viewer/2022062418/554b53f6b4c905793d8b4986/html5/thumbnails/18.jpg)
Ambivalent Networker (7%)
Use cell phone to text, play music, Internet
50+ percent on SNS; 25% blog Gamers (54%) Feel obligated to tech,
sometimes intrusive. Assessment: D- Offer mobile services, apps,
increased video and digital content, as well as opportunities to share and create.
1/3 of this group is students. Consider online tutorials that
explain the library’s research offerings.
![Page 19: Tech Assessment](https://reader036.fdocuments.in/reader036/viewer/2022062418/554b53f6b4c905793d8b4986/html5/thumbnails/19.jpg)
Digital Collaborator (8%)
Late 30s, married, kids (Dominant teen type) Gadgets galore: mp3 players, digital
+ video cameras. Enthused about tech Assessment: C Opportunities for this type to serve
as a digital ambassador Beta testers for new stuff As the economy declines, might
come for wireless. Special events and story times
appealing Still, offer the DC a digital
environment, one where he can rate, review, create, share, and comment.
![Page 20: Tech Assessment](https://reader036.fdocuments.in/reader036/viewer/2022062418/554b53f6b4c905793d8b4986/html5/thumbnails/20.jpg)
Our Website and the User
![Page 21: Tech Assessment](https://reader036.fdocuments.in/reader036/viewer/2022062418/554b53f6b4c905793d8b4986/html5/thumbnails/21.jpg)
Site Traffic
![Page 22: Tech Assessment](https://reader036.fdocuments.in/reader036/viewer/2022062418/554b53f6b4c905793d8b4986/html5/thumbnails/22.jpg)
How Do I … ? (#10)
![Page 23: Tech Assessment](https://reader036.fdocuments.in/reader036/viewer/2022062418/554b53f6b4c905793d8b4986/html5/thumbnails/23.jpg)
For Teens (#12)
![Page 24: Tech Assessment](https://reader036.fdocuments.in/reader036/viewer/2022062418/554b53f6b4c905793d8b4986/html5/thumbnails/24.jpg)
For Teens … Or Is It?
The Teen home receives close to half a million hits a year.
After “landing” most visitors never click again.
![Page 25: Tech Assessment](https://reader036.fdocuments.in/reader036/viewer/2022062418/554b53f6b4c905793d8b4986/html5/thumbnails/25.jpg)
![Page 26: Tech Assessment](https://reader036.fdocuments.in/reader036/viewer/2022062418/554b53f6b4c905793d8b4986/html5/thumbnails/26.jpg)
How well do we serve teens?
![Page 27: Tech Assessment](https://reader036.fdocuments.in/reader036/viewer/2022062418/554b53f6b4c905793d8b4986/html5/thumbnails/27.jpg)
Core Values
Values remain unchanged
More ways to do things
![Page 28: Tech Assessment](https://reader036.fdocuments.in/reader036/viewer/2022062418/554b53f6b4c905793d8b4986/html5/thumbnails/28.jpg)
Changing PIN
On-site (staff or kiosk): 55%
Off-site (cell, online, app): 45%
![Page 29: Tech Assessment](https://reader036.fdocuments.in/reader036/viewer/2022062418/554b53f6b4c905793d8b4986/html5/thumbnails/29.jpg)
The Kiosk
Apply for card Change PIN Check account Browse and request Print government
forms Print item “grocery”
list with CALL #* Pay fees with credit
card
![Page 30: Tech Assessment](https://reader036.fdocuments.in/reader036/viewer/2022062418/554b53f6b4c905793d8b4986/html5/thumbnails/30.jpg)
Beyond Traditional Outreach
Monthly calendar Community organizations and
schools Media
![Page 31: Tech Assessment](https://reader036.fdocuments.in/reader036/viewer/2022062418/554b53f6b4c905793d8b4986/html5/thumbnails/31.jpg)
QL Facebook Page
![Page 32: Tech Assessment](https://reader036.fdocuments.in/reader036/viewer/2022062418/554b53f6b4c905793d8b4986/html5/thumbnails/32.jpg)
QL Twitter
![Page 33: Tech Assessment](https://reader036.fdocuments.in/reader036/viewer/2022062418/554b53f6b4c905793d8b4986/html5/thumbnails/33.jpg)
QL Blogs
(Shhhhhhhhhhhhhhh! There are no QL Blogs. Some community libraries do maintain them, though.)
![Page 34: Tech Assessment](https://reader036.fdocuments.in/reader036/viewer/2022062418/554b53f6b4c905793d8b4986/html5/thumbnails/34.jpg)
Stakeholder Wish List
Embedded media Tagging and Taxonomies Community Data and stats CRSTR (Comment, Rate, Share, Tag,
RSS) eCommerce
![Page 35: Tech Assessment](https://reader036.fdocuments.in/reader036/viewer/2022062418/554b53f6b4c905793d8b4986/html5/thumbnails/35.jpg)
Embedded Media
Video Sound (music
snippet, podcast) Images Slideshows with or
without audio Content from other
sites (news, book trailers, etc)
![Page 36: Tech Assessment](https://reader036.fdocuments.in/reader036/viewer/2022062418/554b53f6b4c905793d8b4986/html5/thumbnails/36.jpg)
Tagging and Taxonomies
Vs
![Page 37: Tech Assessment](https://reader036.fdocuments.in/reader036/viewer/2022062418/554b53f6b4c905793d8b4986/html5/thumbnails/37.jpg)
Data and Stats
![Page 38: Tech Assessment](https://reader036.fdocuments.in/reader036/viewer/2022062418/554b53f6b4c905793d8b4986/html5/thumbnails/38.jpg)
eCommerce
![Page 39: Tech Assessment](https://reader036.fdocuments.in/reader036/viewer/2022062418/554b53f6b4c905793d8b4986/html5/thumbnails/39.jpg)
CRSTR: Comment, Rate
![Page 40: Tech Assessment](https://reader036.fdocuments.in/reader036/viewer/2022062418/554b53f6b4c905793d8b4986/html5/thumbnails/40.jpg)
CRSTR: Share
![Page 41: Tech Assessment](https://reader036.fdocuments.in/reader036/viewer/2022062418/554b53f6b4c905793d8b4986/html5/thumbnails/41.jpg)
CRSTR: Tag
![Page 42: Tech Assessment](https://reader036.fdocuments.in/reader036/viewer/2022062418/554b53f6b4c905793d8b4986/html5/thumbnails/42.jpg)
CRSTR: RSS
Give users ability to RSS anything: tags, writers, events, reviews, blogs