Tean Color Presentation - Unitedworld School of Business

7/28/2019 Tean Color Presentation - Unitedworld School of Business

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The Psychology of Color

Which Color, graphics and font for what sites and why?


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Topics

Why do we need to study colors?What are some color terminology?Psychological effects of color What does each color represent?

Different cultural interpretations of color How does fonts and graphics play a role?Case studies


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Important Role That Color Plays

Color influences our moodAffects how we view certain thingsThe Ancient Egyptians, Chinese andIndians believed in chromo therapy.Today it influences the market and plays animportant role in marketing items and howwe view certain web sites.


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Color TerminologiesSpectrum: All possible color spaceHues: Defines a specific location onthe color wheel or spectrumValue: Describes the range fromlight to dark Muted: Colors that have very littlesaturation.

Tint: The process of adding whiteto a color Tone: the process of adding black to a color.


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More TerminologiesColor WheelPrimary Colors: RED ,BLUE , YELLOWSecondary Colors:GREEN , ORANGE ANDPURPLE

Tertiary Colors: Other shades of color that are

produced when mixingsecondary colors


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Color Harmony

Analogous Colors are the three colors thatare side by side on a color wheel

Complimentary Colors are colors that areopposite of each other on the color wheel.

- NY Mets uniform are complimentaryBlue and Orange


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Psychological effects of color

The human eye can see at least 7 millioncolors. The colors we see can affect our

perceptions of the world.

Colors can affect our reactions to emotionsto even our appetite.

The color Blue
http://colormatters.com/appmatters.htmlhttp://colormatters.com/appmatters.htmlhttp://colormatters.com/appmatters.html


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Our eyes can play tricks on us.High contrast betweencolors createsmuscular activitywhich fatigues the eye.The greater the

contrast between twocolors the moredifficult it is to look at.


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When we reduce the Contrast

The two sets of pictures are now easier to see when we lower

the contrast.


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Emotional Responses to Color Blue Tranquil, appetite suppressantGreen Soothing, being in a green room

relieves pain

Orange Improves mental clarityPink subdues

Red Increases bodily tension

White Cause more headaches

Bright Yellow Fatiguing; babies cry more in ayellow room; couple fight more

Light Yellow Creates harmony


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Cultural DifferencesIn every culture colorsare viewed differentlyIn the Europe, U.S andJapan bridestraditionally wear

white, while in China,India and Pakistan it istraditional to wear red.


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Cultural Differences

Color WesternEurope &U.S

China Japan MiddleEastDanger,Anger, Stop

Joy, FestiveOccasions

Anger, Danger Danger, Evil

Caution,Cowardice Honor,Royalty Grace, Nobility,Childish,

Happiness,Prosperity

Safe, sour, go Youth, Growth Future, Youth,Energy

Fertility,Strength

Purity, Virtue Mourning,Humility

Death,Mourning

Purity,Mourning

Calm,Authority,Masculinity

Strength,Power

Villainy

Death, Evil Evil Evil Mystery, Evil


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On The WEB

Colors play and important role on a web page.Unsuccessful color choices make it difficult toview the web. Here is an example of a bad site. Brower-Safe Colors

-Cookwood Site -Prime Shop

Example of the difference:http://www.lynda.com/products/books/dwg/flatdither.html
http://www.teann.com/library/bad.htmlhttp://www.cookwood.com/html4_4e/examples/appendices/colorcharthex.htmlhttp://www.primeshop.com/html/216colrs.htmhttp://www.lynda.com/products/books/dwg/flatdither.htmlhttp://www.lynda.com/products/books/dwg/flatdither.htmlhttp://www.primeshop.com/html/216colrs.htmhttp://www.cookwood.com/html4_4e/examples/appendices/colorcharthex.htmlhttp://www.teann.com/library/bad.html


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Four Formula For Success

Convert images to the correct file formatSelect the most appropriate colors by analyzing

the stores products or services and the targetmarket.Use color to create a functional user-interface

Use color harmony principles

In depth coverage at this site: Color Matters
http://colormatters.com/des_ecom.htmlhttp://colormatters.com/des_ecom.html


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Fonts

There are no g o o d and b ad typefaces, there are appropr ia te andinappropr ia te typefaces. Think aboutyour reader and the feeling you wantto convey, then choose a typeface

that fits. - Daniel Will-Harris (http://www.will-harris.com/use-type.htm)


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Fonts

Fonts types are also important and should be takeninto consideration.Just because you like the font doesnt mean youshould use it.

Serif, San-serif , MonospaceType is on the page to serve the text. Itshould make the words easy to read andprovide a suitable background. Type should not overpower the text .Another alternative = embedded fonts


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Graphics

Graphics enhances a web siteSome different types of graph formats : jpgand gifshttp://www.lynda.com/products/books/dwg/dithering.html Anti Aliasing vs. Aliasing
http://www.lynda.com/products/books/dwg/dithering.htmlhttp://www.lynda.com/products/books/dwg/dithering.htmlhttp://www.lynda.com/products/books/dwg/dithering.htmlhttp://www.lynda.com/products/books/dwg/dithering.html


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Revlon

Revlon Re establishes it brand color: REDColors used: Red, Burgundy and Pink shades
http://www.revlon.com/index.asphttp://www.revlon.com/index.asp


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Conclusion

Colors combinations can effect the way wefeel about things therefore it is crucial that

we learn how to use that to our benefit tomarket or site or product.


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Works Cited

http://colormatters.com/des_ecom.html http://library.thinkquest.org/50065/psych/effects.html?tqskip=1 http://www.insteam.com/LauraFunderburk/ http://webdesign.about.com/compute/webdesign/gi/dynamic/offsite.htm?site=http://www.bhg.com/default.sph/bhgcontent.class%3FFNC=next%5F%5FAstory%5Fhtml%5F%5F%5F1%5F%5F%5F56%5F%5F%5F432%5F%5F%5F2181%5F%5F%5F2%5F%5F%5F2 http://www.hothothot.com/ http://www.will-harris.com/use-type.htm http://www.victoriassecret.com/http://www.lynda.com/hex.html

http://www.cigars-of-cuba.com/secure/index.html http://www.revlon.com/index.asp Chijiiwa, Hideaki. Color Harmony . Rockport Publishing, China, 1987Weinman, Lynda. Designing Web Graphics.3 New Riders, Indiana, 1999
http://colormatters.com/des_ecom.htmlhttp://library.thinkquest.org/50065/psych/effects.html?tqskip=1http://www.insteam.com/LauraFunderburk/http://webdesign.about.com/compute/webdesign/gi/dynamic/offsite.htm?site=http://www.bhg.com/default.sph/bhgcontent.class%3FFNC=next%5F%5FAstory%5Fhtml%5F%5F%5F1%5F%5F%5F56%5F%5F%5F432%5F%5F%5F2181%5F%5F%5F2%5F%5F%5F2http://webdesign.about.com/compute/webdesign/gi/dynamic/offsite.htm?site=http://www.bhg.com/default.sph/bhgcontent.class%3FFNC=next%5F%5FAstory%5Fhtml%5F%5F%5F1%5F%5F%5F56%5F%5F%5F432%5F%5F%5F2181%5F%5F%5F2%5F%5F%5F2http://webdesign.about.com/compute/webdesign/gi/dynamic/offsite.htm?site=http://www.bhg.com/default.sph/bhgcontent.class%3FFNC=next%5F%5FAstory%5Fhtml%5F%5F%5F1%5F%5F%5F56%5F%5F%5F432%5F%5F%5F2181%5F%5F%5F2%5F%5F%5F2http://webdesign.about.com/compute/webdesign/gi/dynamic/offsite.htm?site=http://www.bhg.com/default.sph/bhgcontent.class%3FFNC=next%5F%5FAstory%5Fhtml%5F%5F%5F1%5F%5F%5F56%5F%5F%5F432%5F%5F%5F2181%5F%5F%5F2%5F%5F%5F2http://www.hothothot.com/http://www.will-harris.com/use-type.htmhttp://www.lynda.com/hex.htmlhttp://www.cigars-of-cuba.com/secure/index.htmlhttp://www.revlon.com/index.asphttp://www.revlon.com/index.asphttp://www.cigars-of-cuba.com/secure/index.htmlhttp://www.cigars-of-cuba.com/secure/index.htmlhttp://www.cigars-of-cuba.com/secure/index.htmlhttp://www.cigars-of-cuba.com/secure/index.htmlhttp://www.cigars-of-cuba.com/secure/index.htmlhttp://www.lynda.com/hex.htmlhttp://www.will-harris.com/use-type.htmhttp://www.will-harris.com/use-type.htmhttp://www.will-harris.com/use-type.htmhttp://www.will-harris.com/use-type.htmhttp://www.will-harris.com/use-type.htmhttp://www.hothothot.com/http://webdesign.about.com/compute/webdesign/gi/dynamic/offsite.htm?site=http://www.bhg.com/default.sph/bhgcontent.class%3FFNC=next%5F%5FAstory%5Fhtml%5F%5F%5F1%5F%5F%5F56%5F%5F%5F432%5F%5F%5F2181%5F%5F%5F2%5F%5F%5F2http://webdesign.about.com/compute/webdesign/gi/dynamic/offsite.htm?site=http://www.bhg.com/default.sph/bhgcontent.class%3FFNC=next%5F%5FAstory%5Fhtml%5F%5F%5F1%5F%5F%5F56%5F%5F%5F432%5F%5F%5F2181%5F%5F%5F2%5F%5F%5F2http://webdesign.about.com/compute/webdesign/gi/dynamic/offsite.htm?site=http://www.bhg.com/default.sph/bhgcontent.class%3FFNC=next%5F%5FAstory%5Fhtml%5F%5F%5F1%5F%5F%5F56%5F%5F%5F432%5F%5F%5F2181%5F%5F%5F2%5F%5F%5F2http://webdesign.about.com/compute/webdesign/gi/dynamic/offsite.htm?site=http://www.bhg.com/default.sph/bhgcontent.class%3FFNC=next%5F%5FAstory%5Fhtml%5F%5F%5F1%5F%5F%5F56%5F%5F%5F432%5F%5F%5F2181%5F%5F%5F2%5F%5F%5F2http://www.insteam.com/LauraFunderburk/http://library.thinkquest.org/50065/psych/effects.html?tqskip=1http://colormatters.com/des_ecom.html


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Campus Overview

907/A Uvarshad,Gandhinagar Highway,Ahmedabad 382422.

Ahmedabad

Kolkata

Infinity Benchmark,10th Floor, Plot G1,Block EP & GP,Sector V, Salt-Lake,Kolkata 700091.

Mumbai

Goldline BusinessCentre LinkwayEstate,Next to Chincholi FireBrigade, Malad(West), Mumbai 400064.


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Thank You

Tean Color Presentation - Unitedworld School of Business

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