Teampreneurship and innovation
51
Innovation & Teampreneurship
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21-Oct-2014 -
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Transcript of Teampreneurship and innovation
Innovation & Teampreneurship
Connection & Meaning
Innovation is a scalable meaningful experience resulting in new connections
that disrupts the status quo.
Innovation is a scalable meaningful experience resulting in new connections
that disrupts the status quo.
Business growth
Innovation is a scalable meaningful experience resulting in new connections
that disrupts the status quo.
Validation Business growth
Innovation is a scalable meaningful experience resulting in new connections
that disrupts the status quo.
Validation Business growth
Channel
Innovation is a scalable meaningful experience resulting in new connections
that disrupts the status quo.
Validation Business growth
Channel Concepts that previously existed in some form.
Innovation is a scalable meaningful experience resulting in new connections
that disrupts the status quo.
Validation Business growth
Once this new idea is embraced people change their behavior
Channel Concepts that previously existed in some form.
Innovation is a scalable meaningful experience resulting in new connections
that disrupts the status quo.
How to validate new insights?
Innovation is a scalable meaningful experience resulting in new connections
that disrupts the status quo.
Analysis Synthesis
Con
cret
e A
bstr
act
2 3
1 4
BRIDGE MODEL
Interpretation Prototype
Description Measure
Analysis Synthesis
Con
cret
e A
bstr
act
Model of ‘what is’
Model of what ‘could be’
what ‘is’ What ‘could be’
BRIDGE MODEL
Interpretation Prototype
Description Measure
BRIDGE MODEL
Interpretation Prototype
Description Measure
Current solutions
Nature inspiration
New Technologies
Status quo
How to add value when why, how and what aren’t clear?
…We need a new layout for Women’s wear. We are thinking of something like this (sketch). The idea is to feel like your are in a room.
Can you have something by Monday?
…We need a new layout for Women’s wear. We are thinking of something like this (sketch). The idea is to feel like your are in a room.
Can you have something by Monday?
(1) Known context…
…We need a new layout for Women’s wear. We are thinking of something like this (sketch). The idea is to feel like your are in a room.
Can you have something by Monday?
(4) WHAT (1) Known context…
…We need a new layout for Women’s wear. We are thinking of something like this (sketch). The idea is to feel like your are in a room.
Can you have something by Monday? (3) Blurred idea of HOW.
(4) WHAT (1) Known context…
…We need a new layout for Women’s wear. We are thinking of something like this (sketch). The idea is to feel like your are in a room.
Can you have something by Monday?
(2) WHY?
(3) Blurred idea of HOW.
(4) WHAT (1) Known context…
…We need a new layout for Women’s wear. We are thinking of something like this (sketch). The idea is to feel like your are in a room.
Can you have something by Monday?
(2) WHY?
(3) Blurred idea of HOW.
(4) WHAT (1) Known context…
Pressure!!!
When we give people a solution to execute, we cripple their creativity.
HOW CAN WE TURN THE EXPERIENCE OF A WOMAN BROWSING HER WARDROBE INTO A STORE?
Analysis Synthesis
Con
cret
e A
bstr
act
2 3
1 4
BRIDGE MODEL
Interpretation Prototype
Description Measure
$
2
BRIDGE MODEL – Proportional investment
Interpretation
3 Prototype
Measure
1 Description
$
BRIDGE MODEL + Teampreneurship
3 Prototype
Measure
3 Prototype
3 Prototype
3 Prototype
Inviting more stakeholders
Faster to test if properly facilitated
2Interpretation
2Interpretation
2Interpretation
2Interpretation
1 Description
”…the more Anna provided signifiers, the more she
chattered on, the better it went.”
Jacques Lacan
Teampreneurship
Action + Reflection = Learn by doing
Action + Reflection = Learning Team Team
Team Learning
(dialogue)
Learning by Doing
(customers)
Theory
(books)
Tiimiakatemia – Team Academy.fi
Dialogue main Principles
• Dia means ‘though’. Logos means ‘meaning’. Dialogue means ‘flow of meaning’
• The purpose of dialogue is to go beyond one’s individual understanding.
• In dialogue people become observes of their own thinking.
Tiimiakatemia – Team Academy.fi
Take away.
Conditions Intentions Drive
What I need to deliver.
How I need to deliver.
Why I need to deliver.
Conditions Intentions Drive
Processes
Conditions Intentions Drive
Processes
Personas
Conditions Intentions Drive
Processes
Personas
Conditions Intentions Drive
Processes
Company
Conditions Intentions Drive
Processes
Company Customer
Conditions Intentions Drive
Processes
Company Customer Manager
Conditions Intentions Drive
Processes
Company Customer Manager
Conditions Intentions Drive
Processes
Company Customer Manager
????
Conditions Intentions Drive
Processes Teampreneurship
Company Customer Manager
Process Relationship Company Customer Manager
Company Customer Manager
Connection Meaning
Thank you. Marina Paronetto @marinaparonetto [email protected]
