Teaming Up with Professional Sports to Advance Urban Forestry
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Transcript of Teaming Up with Professional Sports to Advance Urban Forestry
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Teaming up with Professional Sports to Advance
Urban Forestry
Don Kissinger
Wisconsin Department of Natural Resources
Team Strategy Playbook: http://dnr.wi.gov/topic/UrbanForests/playbook.html
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Root, Root, Root for the Brewers
• Program began in 2011• 1 tree for every 20,000
tickets sold• 520 trees planted to date• 7,500 seedling game day
giveaway in May
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Attraction between Brewers & DNR
• Reputation• Logical symmetry• Marketing opportunities
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Have a Game Plan
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Identify Roles
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Embrace Diversity
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First Downs for Trees
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First Downs for Trees Stats
• 29 partners
• 4 funding sources
• 2,762 trees planted
• $155,000 secured for plantings
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Show Bang for Their Buck
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Show Your Appreciation
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Celebrate and Have Fun!
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• Define goals, have a game plan
• Show bang for their buck• Use the teams marketing
power• Show appreciation and
celebrate!
Make it Easy to Say “Yes”
Team Strategy Playbook: http://dnr.wi.gov/topic/UrbanForests/playbook.html