Team6 Amateur
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Transcript of Team6 Amateur
IntroductionIn November, 2014 Marico brand
Parachute Advanced came up with a new campaign #ArtOfOiling
Targeting Females, Through
In their own microsite where they taught people the art of oil massaging with the help of famous massage artist Moses Chundi and Bollywood actress Nargis Fakhiri.
Cont.Also presence of 30 make up and
beauty bloggers in the launch programme made the campaign more engaging with their follow up blog posts and do-it-yourself videos
Results:The #ArtOfOiling was a
successful campaign
They generated 700K+ followers on Facebook
30 beauty bloggers
Twitter and YouTube traffic
Cont.The DIY videos
and live contests made the campaign participative and brand image of Parachute Advansed was repositioned.
Learnings:After analysing
the impacts, we came up with the following key learnings from the #ArtOfOiling campaign which makes a digital campaign successful
Use of MicrositePart of digital campaignUser friendlyGenerating traffic by engaging
audience for longer time.
Role of Bloggers:Very effective tool other than
social networks, creating DYI videos and demonstrate massing techniques.
Live Contests Help Building Traffic:Make people to participate in online contest and reward them with Flipkart vouchers and maintaining the traffic.
Unique DIY Videos Engage Customers:Engaging audience by Do It Yourself videos and attracting female consumers and make them learn various massaging techniques.
Importance of Relevant Concept
Parachute Advansed chose the very famous concept of Champi and incorporated it in their campaign
Easy to learn and practice daily
They take part in their daily roitne
Specialized Concepts Make a Campaign More Successful
Specialized DYI videos
#ArtOfFacialGlow or #ArtOfDestressing
For attracting niche customers segments such as office-goers and brides-to-be
Creating new customer base.