Team_3_PGDM-Startups in 2014.pptx
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Transcript of Team_3_PGDM-Startups in 2014.pptx
PGDM-TEAM 3
ROMA BABANI 01
SAYLI JADHAV 07DRISHTI KAJ
11DARSHITA KARKERA 13GAURAG RATHOD 21PRITI TIWARI
27
THE BEST ONLINE RETAIL STARTUP 2014
2006-07 2007-08 2008-09 2009-10 2010-11 2011-12 2012-130
1000
2000
3000
4000
5000
6000
1704 19072085
2395
3416
4512
5509
Average monthly transaction of credit card in (INR)
Transaction impact
2006-07 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13
109 118129 138
157176
203
Average monthly transaction on debit card (in INR)
IN Rs.
22%
18%
9%8%
7%
4%
4%
2%
26%
USA
Consumer ElectronicsApparelBooks/ Music/ VideoAuto PartsFurnitureOffice Equipments Toys and HobbiesFood and beverages Others
Usage Category
Mahesh SubramanianFounder• Master’s in Mechanical Engineering from Virginia Tech, USA
• A design thinker, fine art photographer, and social entrepreneur
• A Delhi based startup
• Bootstrapping of Rs. 50 lakhs from family and friends
• Healthy user engagement as reflected in a unique visitor spending over six minutes on the site and an average order size of over ₹4,000
• Logo is a thoughtful reflection of the core values of the brand Civilization, Culture, Creativity, Craft, Cause, Continuity
Partners with• NASSCOM 10000 Start-ups• Splendid Savages by Harshit
Chawla• Preseed
Founder and Co- founders
• Puneet Gupta, minor Management Studies from IIT, Delhi with his B.tech
• The people wanted to buy products which they can relate with an idea, idol or a belief and not just their alma mater
• A Delhi based startup
• Finding effective solutions to problems apart from Jugaad
References
Marketing white book
Craftisan.in
Posterguy.in
http://www.crazyengineers.com/threads/interview-with-puneet-gupta-co-founder-posterguy.77063/
http://www.thehindubusinessline.com/features/crafting-an-online-niche-for-artisans/article6925957.ece