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QUEENELIZABETHOLYMPICPARKTHE SOUTH PARKPLEASURE GARDENSHOW MIGHT SOUTH PARK BECOME A MUCH-LOVED LEISURE

DESTINATION FOR LONDON, A SPECTACULAR ATTRACTION FORBOTH RESIDENTS AND VISITORS FROM AROUND THE WORLD?

FURTHERMORE, HOW MIGHT THE DESIGN OF THE PARK PROVIDE

SPACES THAT FLEXIBLY ACCOMODATE A WIDE VARIETY OF

FUTURE PROGRAMMING EVENTS WHILE AT THE SAME TIME

APPEALLING TO A BROAD SPECTRUM OF THE PUBLIC ON

ORDINARY UNPROGRAMMED DAYS?

FOR THE MAIN SOUTH PARK AND HUB AREA WE PROPOSE FOUR

PHYSICAL LANDSCAPE FRAMEWORKS THAT CAN BE EASILY

IMPLEMENTED AND SHAPE A HIGHLY SOCIAL AND EVENTFUL

SERIES OF PLEASURE GARDENS:

1. ARC PROMENADE

2. PLANTING RIBBON & HEDGEROW

3. EVENT ROOMS

4. LAWNS & GARDENS

Taken together, the Arc Promenade, the Planting Ribbon, the

Event Rooms and the Lawns and Gardens create a powerful

landscape framework for both everyday use and enjoyment as well

as for supporting a wide range of event programming, from food

festivals and markets to rides and small circuses, to concerts and

performances, to arts, culture and education. The design is clearly

legible, iconic, playful and varied, while at the same time capable

of supporting a diverse range of uses. This theatrical event site,

set within a larger network of ecological green systems, waterways

and world-class attractions, creates a destination legacy park for

London scenic and social on a daily basis, and eventful and active

when programmed.

A LANDSCAPE FRAMEWORK FOR A SOCIALLY DYNAMIC& EVENTUFUL PLEASURE GROUND

LABYRINTHARC PROMENADE

OVERALL VIEW OF THE PLEASURE GARDENS

TEAM S4 BOARD 1

ARC PROMENADE

AQUATICS CENTER

EVENT LAWN

THE ORBIT

THEATRE

LABYRINTH

THE HUB

STRATFORD WATERFRONT

GATEWAY

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THE SOUTH PARK HUBTHE HUB BUILDING IS A SIMPLE YET ELEGANT RECTILINEARFORM LOCATED AT THE SOUTHERN END OF THE PROMENADE,IN CLOSE PROXIMITY TO THE ORBIT. IT WILL BECOME A KEYDESTINATION FOR VISITORS TO THE SOUTH PARK, WITH ITSPRIME SETTING OFFERING STRONG VISUAL CONNECTIONSWITH THE RIVER AND THE SURROUNDING PARK.

Due to the scale and complexity of the parks prominent stadia, wepropose a simple, low-lying pavilion which is subtly stitched in tothe flowing lines of the landscape, complementing the nearby large-scale structures rather than competing with them. The Hub takesthe form of a series of horizontal and vertical planes which encloseboth the internal and external spaces. The spine walls separate

the public and private areas and provide connection points for theorganic lines of the planted landscape ribbon as they extend outfrom the building.

A large, open caf space is located at the heart of the pavilion, withan impressive transparent glazed frontage revealing the animation.Flexible event spaces are available if required, as well as coveredexternal seating and a roof terrace above the caf area whichreveals stunning panoramic views of the south park. The verticalspine walls which project out from the building provide the ideallocation for art and media projections, which will generate interestand encourage public engagement.Our strong yet simple concept provides a flexible design frameworkon to which future additions can be easily incorporated. Thisrational and practical design approach results in an elegant andwell-proportioned pavilion which is highly efficient and buildable,facilitating the quick delivery of a high quality building within a

challenging budget.

THE SOUTH PARK HUB & LEGACY ATTRACTIONS

PLAN SECTION

1. CAFE

2. EVENT SPACES

3. KITCHEN

4. MULTI-FAITH ROOMS

5. TOILETS AND CHANGING

FACILITIES

6. RECEPTION & BOX OFFICE

7. GIFT SHOP

8. PLANT & STAFF FACILITIES

1. CAFE

2. EVENT SPACES

3. MULTI-FAITH ROOMS

4. THE TERRACE

5. GIFT SHOP

6. PLANT AND STAFF FACILITIES

ALIGN TO

PROMENADE

PUBLIC &

PRIVATE

BREAK TO

CONNECT WITH

PROMENADE

PROVIDE CENTRAL

PUBLIC SPACE

RE-ORIENTATE

SOUTHERN BLOCKTO PROVIDE

FRONTAGE

MAXIMISE PUBLIC

FRONTAGE

EXTEND SPINE WALLS

INTO LANDSCAPE

CONCEPT SKETCH

DESIGN EVOLUTION

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BELVEDEREELVEDERE

STRATFORDTRATFORDWATERFRONTATERFRONT

GATEWAYATEWAY

THEPLEASURELEASUREGARDENS

AQUATICSQUATICSCENTER

CITY MILLRIVERIVER

THE HUBHE HUB& ORBITWATERWORKSRIVER

BELVEDERE

STRATFORDWATERFRONT

GATEWAY

THEPLEASUREGARDENS

THE HUB& ORBIT

AQUATICSCENTER

WATERWORKSRIVER

CITY MILLRIVER

ESPLANADE

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SOUTH PARK EVENT& ACTIVITY HUBWITH ITS STRATEGIC PROXIMITY AND IMPORTANT SUPPORT

FUNCTIONS FOR THE ORBIT UNDOUBTEDLY THE GREATEST

ATTRACTION OF QUEEN ELIZABETH OLYMPIC PARK

THE SOUTH PARK HUB WILL BECOME THE FOCAL POINT OF DAY-

TO-DAY ACTIVITY THE PARK.

To emphasize and support its role as the Event Hub within the

Park, we have located the larger event rooms and spaces around this

new feature. The Hub Building provides a generous and welcoming

gateway to the Hub plaza area, spilling caf uses and moveable

furniture onto the plaza. This is a flexible event area, open, porous

and social. The hard plaza meets a softer lawn area to the north,

where one can sit, picnic and sun, or begin to stroll into the gardens

and event rooms along the Arc.

SOUTH PARK PLACES

NEW EVENT PLATFORMS FOR SOUTH PARK

CAF & PLAZA ENTRYTICKETING & CAF PLAZA

SOUTH PARK HUB. LED CANVAS & ARC PROMENADE

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THE SOUTH PARKPLEASURE GARDENS

LABYRINTH PLAYGROUND

AMPHITHEATRE& PROMENADE

THE HUB (ORBIT)

THE EVENT LAWN

THE ARC PROMENADE

PLEASURE GARDENS

THE GATEWAY

STRATFORD FESTIVAL GROUNDS

STRATFORD WATERFRONT

BELVEDERE

PUB & BEER GARDEN

DANCE & SPORTS HUB

ARC PROMENADEThe Arc Promenade is the new spine andmajor social device of south park, linkingall of the major spaces. Akin to a grand

strolling promenade, the arc stronglyorients the visitor on the site whileestablishing open views and connections.

PLANTING RIBBON /HEDGEROWA 4m-wide planting strip of youngtrees, shrubs, tall textural grasses andperennials dramatically meanders alongthe western edge of the Arc Promenade,effectively shaping spaces and rooms for

socialization and event programming.

WINTER FESTIVAL IN THE EVENT PLAZA

PLAYGROUND

THE GATEWAY

EVENT ROOMS

The Event Rooms are flexible spacesthat can support performance functions,

public art, programmed events andattractions. The Event Rooms vary in sizeto accommodate a wide range of events,from large concerts and festivals to smallgatherings, exhibition, performances, playand art.

PERENNIAL

CYPRESS

BIRCH & GRASSES

HAWTHORNE

BIRCH & OAK

MAPLE & GRASSES

LAWNS & GARDENS

On the western side of the Planting Ribbonare the Lawns and Gardens. These are soft,

flexible green spaces for passive uses incontrast to the harder, more active spacesto the east.

LAWN

THEATRE

RIVER

THEATRE

LABYRINTH

SOUND GARDEN

WATER SPLASH

PLAYGROUND

ART GARDENCAROUSEL

CHERRY GARDEN

AZALEA GARDENAMPHITHEATRE

PICNIC LAWN

CONCERTS

HUB PLAZA

FLEXIBLE EVENT LAWN

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