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Team R.I.C.E.Research Institute for Cultivating Efficiency
Joyce MalkounSamson Yosef
Jenny PanKaleigh Ham
Jia ZhengSteven Immel
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To increase rice production and yield employment in the Philippines, and to decrease methane emissions globally.
Mission Statement
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Proposed Service and Description
Drainage and Fertilizer in the Philippines
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Purpose:• To Decrease Methane Emission and Increase Rice Yield
Problem: • Increasing Methane Emission due to Wetland Rice Fields • Decreasing Filipino Rice Yield
Need: • To Improve the Philippine’s Rank in the Rice Industry
Solution:• Use of Mid-Season Drainage System and Ammonium Sulfate
Fertilizer
Our Company’s Service
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Mid-Season Drainage System:• Allow for shallow flooding• Drain water for 7 days to
stress the soil
Benefits:• 50% Lower Methane
Emission • Water Conservation• Higher Rice Yield
Disadvantage:• Production of Nitrous Oxide
Benefits and Disadvantages
http://www.yesicanusechopsticks.com/thesequel/rice/
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Purpose of Ammonium Sulfate Fertilizer:• To decrease nitrous oxide
emission• To decrease methane• To increase rice
productivity
Purpose of Fertilizer
http://blog.vegenag.com/2009/03/fertilizer-basics/
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Operational Structure
Domestic and Global Effects
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Domestic Effects
• Adds to local economy• Give jobs to Filipinos• Help with local greenhouse depletion• Farmer friendly
http://www.stuffidshowmyfriends.com/really-big-holes/
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Global Effects
• Adds to global economy• Influential in “going
green”• Easy to execute and
implement• Promotes employment
throughout worldhttp://narsbusiness.com/2010/02/03/plans-to-increase-employment/
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Financial Implications
Project Costs and Projections
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Budget Costs
Expenses Annual Cost
Water management equipment $1,535,667.376
Ammonium Sulfate $77,908.756
Labor $9,378
Total Cost Year 0 $1,622,954.132
Total Cost Year 1-3 $87,286.756
http://countrystat.bas.gov.ph/index.asp?cont=selection&pageid=pxweb/dialog/varval.asp&ma=N90FPPRF&path=pxweb/database/main/MEGA/&lang=1
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Production
http://countrystat.bas.gov.ph/index.asp?cont=selection&pageid=pxweb/dialog/varval.asp&ma=N90FPPRF&path=pxweb/database/main/MEGA/&lang=1
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Projected Returns
http://countrystat.bas.gov.ph/index.asp?cont=selection&pageid=pxweb/dialog/varval.asp&ma=N90FPPRF&path=pxweb/database/main/MEGA/&lang=1
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Philippine Business Culture
Doing Business In Southeast Asia
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Philippine Business Culture
Similarities to the United States:•Well educated and trained manager•Teams are important•Business language is English•Use proper titles when you meet someone
http://www.mapsofworld.com/flags/united-states-flag.html
http://www.33ff.com/flags/worldflags/Philippines_flag.html
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Philippine Business Culture Cont.
Differences from the United States:
•Companies prefer to hire family members•Hiya-shame•Filipinos form a relationship with you, not your company•Appointments 3-4 weeks in advance•Flexible with time•Management tends to be paternalistic•Small talk •Non-confrontational•They don’t often say no•Don’t expect individual initiative
http://writersgateway.wordpress.com/2007/05/02/elearning-design-challenge-series-designing-a-game-based-course/
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Relationship With Business Partners Outside of Work
Dinner Parties:•Never call someone a hostess•Dress conservatively•Bring flowers•Wrap Gifts•Send thank-you note
Dinner At A Restaurant:•Pay if you invited•Tip 5-15%•Fork in left hand, spoon in right•Check dress codes
http://www.bigfrontuniforms.com/formal-wear-career-apparel.html
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Marketing
Target, Competition, and Promotion
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Target
• Rice Manufacturers• Filipino Government• Philippine Research
Rice Institute• Bureau of Agricultural
Statisticshttp://www.lawphil.net/administ/da/da.html
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Competition
• Traditional Patty-field Production• Rice-duck Technology
http://www.123rf.com/photo_9230257_panorama-of-the-paddy-rice-field-philippines.html
http://www.cooltribe.com/news/rice-duck-farming-can-mitigate-global-warming-study
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Promotion
• Market business-to-business communication by creating personal relationships
• Create a company website and Facebook account for social networking and brand awareness for investors
http://jackson.ifas.ufl.edu/4h/images/facebook-logo-768129_000.jpg
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Limitations
Water and Money
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Water • Evapotranspiration, Seepage, Preparation, and Percolation• Advantage: less water needed, less methane is produced
(temp, rice), less water pollution then traditional methods• Disadvantages: weeding required, higher quality water is
needed, increases the susceptibility of certain diseases for certain types of rice
http://pubs.usgs.gov/fs/2009/3057/ http://www.plantcell.org/content/19/8.cover-expansion
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MoneyAdvantages:• less water needed • able to utilize some of the
remaining structureDisadvantages: • more water management
equipment needed• more gas required for
pump• large up front cost
http://www.flickr.com/photos/gnarlyleech/4516824222/
http://www.plantsciences.ucdavis.edu/uccerice/http://www.plantcell.org/content/19/8.cover-expansion
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Overcoming Problems
• Government support for environmental betterment• Genetic modification of rice – More productive, more drought resistant, disease defiant– These modifications could eliminate the majority of
limitations• Superior fertilizers– Fertilizers that are better adapted to this form of farming
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Summary
• Increase Rice Production• Reduce Methane and Nitrous Oxide Emission• Provide a Stable Food Source for the Philippines• Decrease Water Consumption
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Questions?
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Referenceshttp://www.marcusleadley.com/recipes rice.htmlhttp://www.yesicanusechopsticks.com/thesequel/rice/http://blog.vegenag.com/2009/03/fertilizer-basics/http://www.stuffidshowmyfriends.com/really-big-holes/http://narsbusiness.com/2010/02/03/plans-to-increase-employment/http://www.lawphil.net/administ/da/da.htmlhttp://www.123rf.com/photo_9230257_panorama-of-the-paddy-rice-field-philippines.htmlhttp://www.cooltribe.com/news/rice-duck-farming-can-mitigate-global-warming-studyhttp://jackson.ifas.ufl.edu/4h/images/facebook-logo-768129_000.jpg http://pubs.usgs.gov/fs/2009/3057http://www.plantcell.org/content/19/8.cover-expansionhttp://www.plantsciences.ucdavis.edu/uccerice/http://www.plantcell.org/content/19/8.cover-expansionhttp://www.flickr.com/photos/gnarlyleech/4516824222http://www.unis.unvienna.org/documents/unis/calendar/year_of_rice/factsheet1.pdfhttp://www.ricefarming.com/home/issues/2011-04/2011_AprSS.htmlhttp://beta.irri.org/news/images/stories/ricetoday/6-3/feature_coping%20with%20climate%20change.pdfhttp://www.33ff.com/flags/worldflags/Philippines_flag.htmlhttp://www.mapsofworld.com/flags/united-states-flag.htmlhttp://writersgateway.wordpress.com/2007/05/02/elearning-design-challenge-series-designing-a-game-based-coursehttp://www.bigfrontuniforms.com/formal-wear-career-apparel.htmlhttp://countrystat.bas.gov.ph/index.asp?cont=selection&pageid=pxweb/dialog varval.asp&ma=N90FPPRF&path=pxweb/database/main MEGA/&lang=1 http://www.ciesin.columbia.edu/docs/004-032/004-032.htmlhttp://www.ncbi.nlm.nih.gov/pubmed/12653295http://earthobservatory.nasa.gov/Newsroom/view.php?id=22878http://www.ifpri.org/sites/default/files/publications/focus16_03.pdfhttp://www.philstar.com/Article.aspx?articleid=456715 http://www.twnside.org.sg/title2/susagri/susagri097.htm http://www.cropscience.org.au/icsc2004/poster/4/4/723_bordey.htm