Team Collaboration for Killer Creativity by NeigerDesign

2. Your Magazine. Your Brand.

NICE TO MEET

YOUWE ARE


“I know but one freedom and that is the

freedom of the mind.”

Antoine de Saint-Exupery


OUR HOUR IN THREE PARTS

1. The problem with team ideation.

2. How team collaboration works.

3. Killer creativity. A foolproof process.

2. Your Magazine. Your Brand.1. The problem with team ideation.

https://www.youtube.com/watch?v=K7agjXFFQJU

EVERY MEETING EVER

https://www.youtube.com/watch?v=K7agjXFFQJU


EVERY MEETING EVER-Cast of Characters• The Time Nazi• Get Here When You Can Guy• The Negator• Ol’ Thin Skin• W.T. Ephraim• The Rambler • The Dominator• The Social Networker• Visual Presentations• The Underachieving Scribe• The Leader (in name only)

1. The problem with team ideation.


WHY TEAM COLLABORATION?

• Different perspectives lead to creative outcomes

• When done correctly, creates team unity

• Avoids “ownership” of idea, allowing the idea to develop



THE RIGHT TIME FOR TEAM COLLABORATION

• When there is a BHAG (Big Hairy Audacious Goal)

• When it’s time for real innovation

• Anytime! RebrandingAnniversary celebrationsConference planningNaming



MINDMAPPING FOR MAGAZINE REDESIGN2. How team collaboration works.


MINDMAPPING FOR DESIGN



BMS: MOC Theme Concepts

Informed choice

The patient or his agent will make the final informed choice regard-ing medical treatments according to capacity

"Be Informed"

"Be Informed" (can we do something with the word "in"? to emphasize this-be on the inside, get the inside scoop through MOC, etc.

"ABMS" The "Go To Source for Quality healthcare" "You Need To Know"

The doctor has a duty to stay abreast in his field and continue his medical education.

A doctor should have a love of learning

Star Watch

Gold Standard Concept

gold seal with a human facevariations based on audience

stand up sign at reception desk

"I care about you"

Look for the Gold Standard.

tagline: Board-certified means patient safety and quality care.

"Get The Best"

Diplomates:Get the best contiuing ed possible in order to deliver the best quality care

Patients: Get the Best specialist you can-one who invests in continuiing his/her education in order to deliver top quality care

"patients tech savvy and always on the

lookout for information-becoming more

and more active in their care and who is

providing it" ( from notes on key

audiences)

Seven Pointed star-representing

the six core competencies. the

top point could be turned into a

circle representing the individu‐

al (both doctor & patient)

the alchemical seven-pointed star

The seven emblems in the circle too refer

to such a transformation from darkness

to light and the rebirth on a higher level ABMS: Transforming knowledge to quality

weblink for more information

http://www.horusmedia.de/2004-siebenstern/siebenstern-en.php

seven pointed star, demonstrating intersections (all aspects of MOC are inter-related in terms of defining excellence

6 point star, 7th point is directional for improving quality

6 point star with 7th point representing the patient

There are good possibilities for extension: This could be a seal, a pin, an icon, it oculd even be charted to indicate how far the diplomate is in their certification. (see mypyramid.gov

This could be a multicolored or goldstar where the colors overlap and create transparencies demonstrating that all aspects of MOC are interrelat‐ed. there could be a continuous gold line going through the star (like the black outline here) the continuos line represents the coninuum in learning and continuous quality improvement

Can this be used to talk about and visually represetn the six competen‐cies and four components of MOC?

competencies

medical knowledge

patient care

interpersonal skills

professionalism

practice-based learning

systems-based practices

A process designed for physician specialists, certified by one of the members of ABMS maintain the necessary competencies to provide quality care

The four components

Part I: Professional Standing

Part II: Lifelong learning and self-assessment

Part III: Cognitive Expertise

Part IV: Practice Performance Assessment

Turn seven pointed star into new icon with six points but seven interlocking areas like star below

The Path of the Energy of

Life: The Secret Seven-

pointed Star Subtopic

Subtopic

The alchemical picture of the Vitriol seven-pointed star (septa-gram) reveals – like hardly any other picture – the deep knowledge of great alchemists such as Paracelsus. It shows their knowledge on the influence of the seven planets on and the course of life energy in the human being and even the living body of our earth.

Subtopic

The Path of the Energy of

Life: The Secret Seven-

pointed Star

The alchemical picture of the Vitriol seven-pointed star (septa-gram) reveals – like hardly any other picture – the deep knowledge of great alchemists such as Paracelsus. It shows their knowledge on the influence of the seven planets on and the course of life energy in the human being and even the living body of our earth.

MOC is a way for physicians to

lead a national movement for

healthcare quality

Seal of confidenceStandards

physician credentialing

educational continuum

Tie to Hippocratic Oath

Appeals to lofty ideals of physicians

Subtopic

Everyone cares. Call a certified specialist.

I care about you

Physician; "to get most up to date information"

Patient: to get the best quality care for my specific needs

Committed to grow in

knowledge & skills (from

sylvia's notes)

Unifiying Medical higher standards

Something relating to the fact that this is the new standard. it is ultimately less expensive, unifies standards, and eliminates redundan‐cies-see note about eliminating the current hodge podge.

Specialists take special care

something that positions this campaign as it is about the specialists

"Certify Quality"

Use some play on the word "certified" and marry it to "quality"

Ideally the theme and graphic should encompass all: 1. ABMS name 2. Continuum of education for physicians 3. Improving Quality of Care for patients 4. Consumer (patient) seeking information

knowledge

the more you know, the more of an edge you have (works for patients and for physicians)

"Get the Edge"

Pathways to excellent care

Goal 100

Patients: We want 100% of our specialists to be certified

Physicians: We want 100% or specialists to be certified to ensure quality patient care.

Seeking Higher Standards

ABMS: Sentinel, Scout, Watch, Sentry

lighthouse, beacon

"Only the Best"

good visual possibilities

"patients tech savvy and

always on the lookout

for information-becom‐

ing more and more

active in their care and

who is providing

it" ( from notes on key

audiences)

Quest, seek

Investigator, detective, researcher

MINDMAPPING FOR BRANDING



FrameChange

Improving organizations

Executive Coaching

Merger Integration

Team building

Compensation

Each meeting is (framed) in driving results

Create a safe, comfortable and fun place to discuss and work on improvements, everything

framed in context to individual goals

360˚ feedback – report with conclusions and recommended

course of action

Adapting to organization’s culture

Margot works with busy executives to move them to more effective levels of leadership

or to be more effective leaders

Understanding the changing dynamics within a

corporate environment

Identify strengths & weaknesses

Report, conclusions, recommend course of action

Clients “own” their plans

Name rationale

Improving (changing) business leaders or interpersonal effectiveness within the (framework) of

each individual’s situation

(Framing) the complexities/ nuances of business business cultures and strategic goals

with ideas, tools & plans

Margot’s rich business experience gives her the resources to (frame) action plans

Homework to practice new skills

and behaviors

Meeting Planning & Facilitation

Meetings planned for effective results (change)

Meetings planned based on organization’s needs

(framed) in context of desired results

Frame: the processChange: the result

Moving management, leaders and organizations forward

Organizational design Performance

management

Helping identify root causes to issues

impeding success

Assist in adopting new behaviors to

replace those that are getting in the way

Identify opportunities to capitalize on strengths

Providing perspective, language and

communication tools

Strategic planning – alignment and integration of

function/department/division strategic plans

Organization Development – skill and knowledge building to help

organizations and groups within organizations become more

effective and efficient

Employee relations

Conflict resolution

Processes that help groups do their best thinking and guide them

to their best decisions

Tools that can be applied in other contexts

MINDMAPPING FOR NAMING



MINDMAPPING FOR BRAND MARKETING2. How team collaboration works.


PostcardFlyers

PostcardPower PointFlyersEmailHot List

PostcardPower PointFlyersEmailSchools

PostcardPower PointFlyersEmailMentor Teams

PostcardPower PointFlyersEmailSponsors

Aim High

Power Point

PostcardFlyersEmailMentors

EmailTherapists

PostcardFlyersEmailTutors

PostcardFlyersEmailHigh Schools

PostcardFlyersEmailColleges

PostcardFlyersEmailCounselors

PostcardFlyersEmailPsychologists

PostcardFlyersEmailMeet-up groups, List Servs,

PostcardFlyersEmailFormer attendees

Referral sourcesPEERS

TeachersIn Service

PostcardPower PointFlyersEmail

High Schools

Flyers

Power PointEmailTransition supportSpecial Education Departments

PostcardPower PointFlyersEmailParent Education

PostcardPower PointFlyersEmailPTAs

Transitions to College

PostcardPower PointFlyersEmailCollege counseling for teens with special needs

Invisible Differences

PostcardPower PointFlyersEmailHigh Schools

Power PointFlyersEmailAdmission counselors for minorities

College Simulation

Postcard Power Point Flyers Email College Fairs

Postcard Power Point Flyers Email

Postcard Power Point Flyers Email Target



Bed Bath & Beyond

Postcard Power Point Flyers EmailTextbook companies

In the college industry

Corporations Sponsors

Flyers Email Participants, mentors

Flyers Email Runners

Power Point Flyers Email School field trips

Power Point Flyers Email Churches

Flyers Email Donors

March to College

Flyers Email Individuals Donors

Grants Funders

Power Point Flyers Email Membership Corporations

Organization

Organization - 12/9/13 - Mindjet

MINDMAPPING INTEGRATED MARKETING2. How team collaboration works.


MINDMAPPING FOR BRANDING



MINDMAPPING BHAG (Big Hairy Audacious Goal)



GROUP MINDMAPPING (BOTH AN IDEATION PROCESS AND A RECORDING TOOL)

1. Write the central theme of the problem on a different colored card.

2. Tape or post all other cards to the wall or chalkboard around the central theme card.

3. Cluster related thoughts together.

4. Once your cards are taped to the wall in clusters, expand.

5. And new cards as new thoughts and relationships occur to you.

6. Connect related thoughts with colored arrows.

7. Connect related areas with push-pins and string.



TEAM COLLABORATION

MINDMAPPING EXERCISE:THE STATE OF FRATERNITIES TODAY


• Einstein and his friends illustrate the staggering potential of collaborative thinking

• Whether working collectively or individually, working for the greater good of the whole

KOINONIA3. Killer creativity. A foolproof process.


Open and honest collaboration

which allows thinking to grow

as a collective phenomenon.

“Spirit of fellowship.”

KOINONIA3. Killer creativity. A foolproof process.


KOINONIA

• Traced back to Socrates and other thinkers in ancient Greece

• They so revered the concept of group dialogue that they bound themselves by principles of discussion



1. Establish Dialogue a. Don’t argue b. Don’t interrupt c. Listen carefully

2. Clarify Your Thinking

3. Be Honest

4. Invite diversity

5. Collegiality

6. Suspend all assumptions

7. Environment

8. Play

9. Facilitation

10. State Problem

11. Idea Production

12. Elaboration

13. Clarify Your Thinking

14. Recording

15. Evaluation a. Immediately useful b. Further exploration c. New approaches


KOINONIA


1. Discuss and post a general challenge. Reframe and reposition fraternities/sororities

2. Each participant should write 7 ideas on a card. One idea per card.

3. Facilitator collect & shuffle cards.

4. Facilitator randomly distributes three cards to each participant.

5. Participants study the cards and arrange in order of preference.

6. Put leftover cards on a table. Participants exchange the cards they don’t like.

7. Participants exchange cards with each other-at last one card but as many as you’d like.

8. Form clusters

9. No cluster may keep more than three cards

10. Each cluster must prepare a creative way to present their three ideas to the group. You may create a graphic poster, bumper sticker, slogan, logo, T-shirt, television commercial or song.



GROUP IDEATION – CLUSTERING OUR BHAG (Big Hairy Audacious Goal):

REPOSITION THE FRATERNAL

EXPERIENCE



TEAM COLLABORATION

CLUSTERING


KILLER RESOURCES for creative people

GOOD BOOKS The Mind Map Book How to Use Radiant Thinking to Maximize Your Brain’s Untapped Potential by Tony Buzan with Barry Buzan Cracking Creativity by Michael Michalko Unstuck by Keith Yamashita & Sandra Spataro Mind Power by Edward de bono

ONLINE RESOURCES www.mindjet.com mindmapping software

www.tonybuzan.com Mindmapping expert. www.gamestorming.com



“As for the future, your task is not

to foresee it, but to enable it.”

Antoine de Saint-Exupery


THANKS FOR THE COLLABORATIVE CREATIVITY!

Team Collaboration for Killer Creativity by NeigerDesign

Marketing

Transcript of Team Collaboration for Killer Creativity by NeigerDesign