TEAM Coalition Jill Pepper. 2 Key Messages Buckle Up America – Every Trip, Every Time Click It or...
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Transcript of TEAM Coalition Jill Pepper. 2 Key Messages Buckle Up America – Every Trip, Every Time Click It or...
TEAM CoalitionJill Pepper
2
Key Messages
Buckle Up America – Every Trip, Every Time
Click It or Ticket
Saf
ety
Bel
tsD
runk
Driv
ing
Social Norming Enforcement
Fans Don’t Let Fans Don’t Let Fans Drive DrunkFans Drive Drunk
Over the Limit, Over the Limit, Under ArrestUnder Arrest
3
TEAM Coalition Members
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Strategic Partners• IACP: International Association of Chiefs of PoliceIACP: International Association of Chiefs of Police
• NSA: National Sheriffs’ AssociationNSA: National Sheriffs’ Association
• RADD: Recording Artists, Actors, and Athletes Against Drunk RADD: Recording Artists, Actors, and Athletes Against Drunk
DrivingDriving
• SMA: Stadium Managers AssociationSMA: Stadium Managers Association
• SUM: Soccer United MarketingSUM: Soccer United Marketing
• HERO CampaignHERO Campaign
• GHSA: Governors Highway Safety AssociationGHSA: Governors Highway Safety Association
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Calendar of Opportunities
January
February
June
July
August
September
October
November
December
March
AprilMay
Ove
r T
he L
imit
Und
er A
rres
t
Clic
k It
or
Tic
ket
6
OUTREACH OPPORTUNITIES
Employee Training
Fan Code of Conduct Cards
Designated Driver Program
Public Service Campaign - Responsibility Has Its Rewards
Responsibility Promotional Events
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TEAM Training in Effective Alcohol Management
Warning Signs of Impairment/Tolerance
Absorption Rate Factors/BAC
Legal Liability/Reasonable Efforts
Intervention Guidelines/Practice Scenarios
ID Checking/State Laws for Responsible Alcohol Service
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TEAM Training in Effective Alcohol Management
Trainers
Facility/concessionaire managers
2-day certification workshop
40-question exam
2-year certification
$600 registration fee
Employees
All job functions interacting with fans
3-hour certification training session
20 or 30-question exam
3-year certification
$12 per certification manual
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9,039 35,922 65 1,880 7,816 54,8783,063 24,352 719 987 257 6,009 35,7842,139 20,881 761 367 24,2672,504 8,896 761 459 12,7391,019 3,820 897 5,855432 10,746 11,178488 495 983327 634 23 41 1,142693 1,239 1,963
14,756 45,098 807 1,748 2,596 8,948 74,617
Employees Actively Certified As of 2007
MLB
NFL
NHL
NBA
MLS
Live Nation
NCAA
Minors
Other
Total
Ope
ratio
ns
ARAM
ARK
Levy
Res
taur
ants
Spor
tser
vice
Cen
terp
late
In-h
ouse
Tota
l
10
Upcoming TEAM Train-the-Trainer Workshops
2/20-21/20082/20-21/2008Yankee StadiumYankee StadiumNew York, NYNew York, NYReg. deadline: Reg. deadline: 2/13/20082/13/2008
7/21-22/20087/21-22/2008BC PlaceBC PlaceVancouver, British Vancouver, British ColumbiaColumbiaReg. deadline: Reg. deadline: 7/14/2008 7/14/2008
6/11-12/20086/11-12/2008EnergySolutions EnergySolutions ArenaArenaSalt Lake City, UTSalt Lake City, UTReg. deadline: Reg. deadline: 6/4/20086/4/2008
5/6-7/20085/6-7/2008Ralph Engelstad Ralph Engelstad ArenaArenaGrand Forks, NDGrand Forks, NDReg. deadline: Reg. deadline: 4/29/2008 4/29/2008
3/4-5/20083/4-5/2008Cleveland Browns Cleveland Browns StadiumStadiumCleveland, OHCleveland, OHReg. deadline: Reg. deadline: 2/26/20082/26/2008
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FAN CODE OF CONDUCT CARDSOFFER DIRECT REACH TO FANS
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Designated Driver Program
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Designated Driver Program
Register fans of drinking age by pledging not to drink during event, get friends home safely
Usually includes a wrist band to identify as designated driver and a free soft drink
Promotion can also include giveaways to individuals such as a t-shirt or other “trinkets”
Designated driver award drawing (winner for each game, winner of the season)
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Responsibility Has Its Rewards Sweepstakes
Sweepstakes encouraging fans to be designated drivers at professional sports stadiums
MLS, MLB, NBA, NFL currently participating
Over 400,000 fans participated in 2007
Grand prize winners attend MLS Cup, World Series, NBA Finals, and Super Bowl
Secondary winners attended All-Star Games and Pro Bowl
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Responsibility Has Its Rewards
Buckle Up
Never Drive Drunk
Always Have A Designated Driver
RHIR PLEDGE
Branded Photos
Video Messages
Tickets to Future Events
REWARDS
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Major League Soccer
2005
– Click It Or Ticket
– InterLiga
– Launch Responsibility Has Its Rewards
2006
– InterLiga
– World Cup
– Sierra Mist All-Star Game
– MLS Cup
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Major League Soccer
2007
– SuperLiga
– Gold Cup
– Sierra Mist All-Star Game
– MLS Cup
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Major League Soccer
MLS Cup– Hundreds of photos– Designated Drivers of the Season from
Dynamo and Revolution won trips
2007
2007
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Major League Soccer
Buckle Up PSA
Designated Driver PSA
2007
2007
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Major League Soccer
Sierra Mist All-Star Game– Designated Driver of the Season from the
Wizards attended the game– Hundreds of photos– 51 fan videos– 2 PSAs– Buckle Up and
Designated Driver
2007
2007
212007
2007
Major League Soccer
SuperLiga
Gold Cup:– Partnership
with Miller– 28 fan videos
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Major League Soccer
MLS Cup– Hundreds of photos– Designated Drivers of the Season from
Dynamo and Revolution won trips
20062006
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Major League Soccer
Sierra Mist All-Star Game– Designated Driver of the
Season from DC United attended game
– Hundreds of photos– 60 fan videos– 2 PSAs– Buckle Up and Designated
Driver
20062006
2420062006
Major League Soccer
InterLiga
World Cup:– 22 fan videos– PSAs produced
in English and Spanish
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20052005
Major League Soccer
Launch Responsibility Has Its Rewards– Sweepstakes for designated drivers– Posters and PSAs
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20052005
Major League Soccer
Click It Or Ticket PSAs aired in stadiums– Supported NHTSA enforcement
efforts– English and Spanish
InterLiga: re-branded Beer Cup Shuffle PSA
