Team Brute
description
Transcript of Team Brute
Brandon Sowinski, Nick Nekola, Kenny Malekian
Team Brute
Agenda• Team Roles• Problem Statement and Statement of Purpose• Justification• Problem Statement Matrix• Patent Summaries• Research Summaries• Market Information• Market Research
Team Roles
• Brandon Sowinski – Team Leader• Nick Nekola – Time Keeper• Kenny Malekian – Coordinator
Problem Statement & Statement of Purpose• Americans’ coat zippers easily become stuck on other clothes or
materials. Ever since the modern zipper was invented in 1913, the zipper getting stuck has irritated countless people because the zipper becomes difficult to maneuver. 4 out of 5 people on various blogs and forums have described this as being a frustrating problem with no easy solutions.
• Prevent the zipper from catching and becoming stuck on various articles of clothing located near the zipper region.
Justification• 80% of people have gotten their zipper stuck and believe
it’s a problem• Many people ask for help fixing this without damaging
the zipper• Only ways to fix it can be difficult and damaging
Problem Statement Matrix Criteria Weight Brandon Kenny Nick
The problem can be accomplished in the given time. 2 4 4 4The problem can be solved with the available resources. 2 3 3 4Initial research indicates that others also believe the problem exists. 1 5 5 5The solution is likely to meet a specific need and/or be marketable. 1 5 5 5The problem is interesting enough to keep the team interested. 1 5 5 4The problem has multiple solutions possible. 1 5 5 4Initial research shows there are no existing solutions or are solutions that are inadequate 1 5 5 5
1
Total Score 39 39 39
Patent Summaries
• Patent 0102729 – The type of material can cause complications
• Patent 0209169 – Having a specific design for each element can be a good idea
Research Summaries
• whiteblaze.net/forums/showthread.php?11116-amp-!!-zipper-always-gets-stuck.
• “I just bought a fairly expensive down Big Agnes Lost Ranger and it got stuck right off the bat.” “I don't want to damage it.”
Major Competitors• Existing zipper companies – dominated industry for
many years• Button companies – widely used as clothes fasteners,
doesn’t get stuck• Snap companies – widely used as clothes fasteners,
doesn’t get stuck• Velcro – easy to use, doesn’t get stuck. Rarely used alone
on clothes, lose effectiveness
Users and BuyersProduction
Facility
Clothes Manufacturer
Retailer Retailer Retailer
Clothes Manufacturer
Clothes Manufacturer
General Public
User and Buyer
Buyer
End-user
Product created and is shipped to clothes manufacturers
Mount product on clothes
Sell created product to consumers
Consumer purchases and uses clothes
Market• Consumer characteristics:• Age: ~14+• Income: All incomes• Education level: All education levels• Geographic location: Everywhere in the U.S
• 2010 census = ~245,267,292 people over the age of 14 in the U.S.
Reasons to Produce
• Large potential market• Product is not overly complicated• Product does not have many small parts
Market Research Plan
• Surveys – provide quick answers that give us almost immediate information to analyze about target consumer
• Casual Interviews – provide in-depth analysis of consumer opinions
Recap• Team Roles• Problem Statement and Statement of Purpose• Justification• Problem Statement Matrix• Patent Summaries• Research Summaries• Market Information• Market Research