Team Academy: Creating Team Entrepreneurs

Creating Team Entrepreneurs

Team AcademyJyväskylä University of Applied Sciences

Finland

Wednesday, January 19, 2011

Introduction toTeam Academy

Part One


• Special unit of entrepreneurship / Jyväskylä University of Applied Sciences

• Founder: Johannes Partanen in 1993.

• Annual budget (for education): 0,5 million €, 100% government funded (as are all other schools in Finland).

• Main learning methods are team learning and learning by doing. They are supported with theory studies and coaching.

• Students: approx. 190 learners in 20 teams who will graduate as bachelors of business administration during 3-3,5 year learning path.

• Team academy’s teams operate as independent co-operative companies.

• Adult learning programs include over 200 students. These programs consist of further education for adults in the areas of entrepreneurship and management.

Team Academy Briefly


• Over 300 graduates (Bachelor of Business Administration) with diploma and qualifications in team entrepreneurship.

• Approx. 15% of graduates are active entrepreneurs in their own companies (EU average is roughly 3-5%).

• Employment rate within one year after studies is approx. 95%.

• Team Academy has given birth to 17 companies in addition to the co-operatives that operate within Team Academy during study time.

• 1750 real-life projects from 1993.

• Numerous national awards for innovative learning methods and development of entrepreneurship.

• Team Academy’s methods have been transferred to all kinds of organizations ranging from schools to private sector companies.

Team Academy’s Track Record


Integration of Two Domains

Domainof

Business

Domainof

Education

Intersection of two domainsas entrepreneurship incubation area

Adapted from: Johansson, Frans. 2004. The Medici Effect - Breakthrough Insights at the Intersection of Ideas, Concepts & Cultures.


• Team companies operate as co-operative firms. All of them are independent organizations and thus Team Academy has no formal authority on their business. Team Academy only provides them coaching as part of education.

• Team companies typically consist of 10 to 20 student-entrepreuners.

• All educational costs are paid by the goverment. All students in Finland recive approximately 350 € per month for living from goverment plus 220 € per month as a goverment student loan.

• All business costs are paid by team companies. They pay 10-30 € per person per month to Team Acady for office rent.

• All team companies must themselves find and manage their projects. Team Academy does only coaching and supports the companies by providing them the rights to use Team Academy’s brand.

Team Companies


Team Companies’ Annual Turnover ‘93-’06

0€

250,000€

500,000€

750,000€

1,000,000€

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

New beginning

Towards our second vision...

Towards our first vision...

Vision as “The Top Unit of Marketing” achieved


• Projects function both as learning environments (for studies and developing individual’s competency) as well as ways of making business (for team companies).

• Project sizes vary: A small project team consists of 2-3 persons and it’s budget is 1000€-5000€. Major project may include up to 10 persons (the whole team) and it’s budget may reach over 100 000€.

• Typical projects: promotion tours, arranging conferences, creating advertisments, doing marketing research, telephone/personal selling or carrying out training programs.

• Customers are from all sectors: micro-companies, major companies or their units, schools, 3rd sector organizations, individual consumers in certain market segments, etc.

Projects as learning environments and ways of making business


Leading thoughts


Vision & GoalsVision

• The Top Unit of Entrepreneurship January 19th, 2008

- Best place to study entrepreneurship in theory and practice

Goals• To learn team entrepreneurship in your

own team company

• Travel around the world!


Values

1. Human Relationships

2.Learning by doing

3.Team Entrepreneurship and practise

4.Continuous innovation and creating new knowledge

5.Travelling


The Rocket Model

Part Two


The Rocket Model Briefly• The Rocket Model describes how entrepreneurial development progresses. It is a framework for

all activity in Team Academy.

• The Rocket Model consists of twelve domains. These domains include Nonaka’s and Takeuchi’s knowledge theory application according to the theme.

• The learning path starts from the bottom of the model. During the first study year learner learns how to learn (metalearning) and the basics of entrepreneurial activity. On the next step he/she practices leadership and building customer-relationships. During the third year he/she learns how to conceptualize services and build offerings.

• The domains on the left are coach’s main activity areas. On the right are the learners domains. In practice these areas are (of course) overlapping.

• On the centre are the customers. They are essential in entrepreneurial development - there cannot be entrepreneurs (or any kind of business) without customers.

• Team Academy’s professional studies are based on The Rocket Model. Each domain has been divided into two courses according to the domain’s theme.


Coaching Ideas and Tools

Part Three


Entrepreneur’s Identity’s Development Steps

Basics

Experimenting

Specialization

Direction

Entrepreneurship

3,5 years

Individual’s competency’s

level and identity’s

strength as an entrepreneur


Year Theme Learner’s Role Coach’s Role Focus areas on learning

0-1 Basics Observer InstructorBasics of

teamwork and learning

1-2 Experimenting Doer Question maker Leadership and teamwork

2-3 Specialization Specializator Resource builder Customer relationships

3-3,5 Direction Result maker Advisor Innovation

3,5-... Entrepreneurship Entrepreneurer (Advisor if needed)

(Depending on business)

Roles and focus areas during learning path


• Learning contract (qualitative, personal learning plan that is ”negotiated” with other learners)

• Training notebook (learning diary)

• Portfolio

• Literature (a guidebook with over 1000 articles, learners chooses books to be read) and essays (self-reflection and analyzing ideas taken from books)

• Reflection paper (extensive essay on chosen theme, self-reflection on issues learnt)

Individual Learning Tools


Team learning Tools

• Team training session (dialogue with a team, 4 hours)

• 24-hour birth giving (oral and written presentation to a real-life customer, solving customer’s problem within 24 hours)

• Birth giving (oral and written presentation on current competency)

• Pre- and postmotorola (reports before and after a project)


• Downey, Myles. 2003. Effective Coaching. Texere.

• Johansson, Frans. 2004. The Medici Effect - Breakthrough Insights at the Intersection of Ideas, Concepts & Cultures. Harvard Business School Press.

• Nonaka, Ikujiro & Takeuchi, Hirotaka. 1995. The Knowledge-Creating Company. Oxford.

References & Literature


•www.tiimiakatemia.net

• [email protected]

Thank You!


http://www.tiimiakatemia.net/

http://www.tiimiakatemia.net/

Team Academy: Creating Team Entrepreneurs

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