CapgeminiInnovation Games 2008

Naandi and Communication

Team 11C

Naandi and Communication

• As part of Capgemini Norway and Sogeti Norway Innovation Games 2008, Team 11C was assigned the task of developing a communication strategy and suggested solutions for how the Naandi Foundation should communicate with the outside world:

– How to create awareness of Naandi?– How to receive donations?– How to make Naandi’s work visible?

Our approach to the task• Team 11C is an international team, whose members work in

different languages and timezones. We decided to use English as our working language during the task, and Google Groups as our workspace. A number of additional, publicly available web-based collaboration tools were used, including:

– Google Docs for activity and contact lists – MindMeister mindmaps for brainstorming our strategy – Microsoft Messenger instant messaging – Facebook Groups for awareness and social networking– Meebo instant messaging – Ning social networking for presenting our team – YouTube for sharing videos – Doodle online polling and event planning – SlideShare for posting PowerPoint presentations– Wikipedia as a multilingual information channel – WordPress blog and website for presenting our results

Initiatives taken by the team

• Collaboration with other teams having the same task– ”Collaboration makes us stronger!”

• Contacted NRK and the police in Lillehammer to arrange recording of street interviews with the general public– Anchoring of our suggestions in the general public

• Interviewed Naandi-COM, Norwegian management and colleagues– Aligning of our suggestions with the current communications

strategy

Social networking will make Naandi’s work more visible

• Reaching a wider audience

• Reaching a younger audience

• Reaching a multinational audience• Increasing awareness

• Increasing availablity of information

• Increasing ways of donating

How to reach a wider and younger audience

• Use social networking communication channels more effectively– Facebook, Orkut, Ning, Nettby, Live Spaces,

MySpace, YouTube, Flickr, etc.

• Create webpages in different languages, with cross-posting of information

• Regularly update multilingual Wikipedia entries

How to leverage use of multimedia communication channels

• Podcast reports• Regular videocasts, distributed via Miro• Regular newsfeeds, distributed via RSS,

Atom, Feedburner, Google Alerts• Regular newsletter via email subscriptions• Discussion forums• Focused social issue blogs

– E.g. ”Where would you be without an education?”

How to increase methods of donating

• Collaboration with JustGiving.com

• Donations via PayPal transfers

• Google AdAware income via focused advertising on blogs and other websites

• Corporate sponsorship of websites

For further information

Website

http://team11c.wordpress.com/

Email

team-11c@googlegroups.com