WhoAreWe?•  Marke,ngservicesfirm–coachingandconsul,ng

»  1:1Coaching,GroupCoaching»  Frac,onalVPofMarke,ng»  ReferralMarke,ngCoachingandClasses

»  SocialMediaCoachingandLearning

•  AuthorizedDuctTapeMarke,ngcoaches

•  OfficesinBostonandPhiladelphia•  ClientsthroughoutNorthAmerica

•  Wehelpourclientsstopwas,ngmoneyonmarke,ngthatdoesnotcreateresults

The

reali&esofreferral

#1Peoplemakereferralsbecausetheyneedto

#2Allbusinessinvolvesrisk

#3Nobodytalksaboutboringbusinesses

#4Consistencybuildstrust

#5Marke,ngisasystem

Defini,onofMarke,ng

Know Like Trust

4Ps

vs.4Cs+3

Content

Context

Connec,on

Community

+1Contacts

+2Calendar

+3Consistency

Digitalinterac,vityisnowatthecenterofmarke,ng

Thefunnelisbroken

“Whenitcomestoleadandreferralgenera3on,customerexperienceisthenewblack.”

• Whoandhow• Ads• ReferralsKnow• Website/blog• Recep,on• Newsle[erLike• Search• Expertcontent• Salespresenta,onTrust• Webinar• Evalua,on• NurturingTry• Serviceteam• Newcustomerkit• Finance/deliveryBuy• Postprojectsurvey• Crossselling• QuarterlyeventsRepeat• Resultsreviews• Partnerintros• Peer2peereventsRefer

TheMarke,ngHourglasssm

©DuctTapeMarke3ng–allrightsreserved

• Whoandhow• Ads• ReferralsKnow• Website/blog• Recep,on• Newsle[erLike• Search• Expertcontent• Salespresenta,onTrust• Webinar• Evalua,on• NurturingTry• Serviceteam• Newcustomerkit• Finance/deliveryBuy• Postprojectsurvey• Crossselling• QuarterlyeventsRepeat• Resultsreviews• Partnerintros• Peer2peereventsRefer

Fillingthegaps–productandprocessques,ons

©DuctTapeMarke3ng–allrightsreserved

TheReferralEngineSystem

• Bemorereferable• Authen,cstrategy• Contentthatbuildstrust• Contentthateducates• Customercommunity• Partnercommunity• Execu,on• Follow‐up

ReferralEngineProGroups• GroupBasedCoaching• CreateaUniqueSystem• DeveloptheToolsNeeded• CreateaPreciseStrategy• Real‐TimeFeedback• Online+OfflineTools• 4Weeks/OnceperWeek• $495.00

Authen,cstrategy

• Idealcustomer• Coretalkabledifference• Suppor,ngelements• Culturetomatch• Expecta,on

Contentthatbuildstrust

• Educa,onal• Socialmedia• SEO• Reviews• Tes,monials

Contentthateducates

• Whitepapers• Webinars• FAQs• Successstories• PerfectIntro

Customercommunity

• Champions• Educa,on• Offers• Tools• Community

Partnercommunity

• Frameofmind• Iden,fy• Recruit• Ac,vate• Plajorm

Execu,on

• Collec,on• Resultsreview• Momentsoftruth

Follow‐up

• Alead,nowwhat?• Customers• Partners• Measure

Summary

• 7C’sHelpMakeYouMoreReferable• DigitalInterac,onisn’tatac,c–itunderlieseverything• It’snotafunnel,it’sanhourglass• CreateReferralSystem• ExecuteandMeasure• FollowUp

ReferralEngineProGroups• GroupBasedCoaching• CreateaUniqueSystem• DeveloptheToolsNeeded• CreateaPreciseStrategy• Real‐TimeFeedback• Online+OfflineTools• 4Weeks/OnceperWeek• $495.00

ThankYou&Ques&onsPleasetakeamomenttocompletethepostpresenta,onthatyouwillreceiveshortly

Wehelpsmallbusinessesstopwas,ngmoneyonmarke,ng

ContactUs

Web:www.leadingresults.com

Email:info@LeadingResults.comPhone:888‐717‐1715

Twi[er:@LeadingResults;@LauraBLorenz

FaceBook:facebook.com/leadingresults