Teaching Facebook Webinar Courtland L. Bovée, Grossmont College

Welcome

Teaching Facebook

3

Facebook Statistics

4

5

6

7

Courtland Bovee’s Personal Profile Page

8

How to Build a Personal Brand

1. Learn about your audience

2. Determine a personal branding strategy

3. Decide the most appropriate privacy settings

4. Make the profile complete

5. Import contacts and expand your network

6. Regularly update your status

7. Join a group or start a group or a page

8. Join or start an event in your area

9. Provide a link to your profile page

10.Bring in content to your social networks, including Facebook

9

What Can You Do on Facebook?

1. Post your status to a select group only

2. Include friends in your status

3. Create a private chat group

4. Schedule the time of your status updates

5. Increase the font size for better readability

6. Chat in a separate window

7. Download entire photo albums

8. Track friend request

9. Remove all ads.

10. Synchronize profile pictures and cell phone contacts

11. Disappear from chat

12. Use chat without being on Facebook

13. Avoid posting embarrassing statuses

14. Check what your friends “Like”

15. Manage your friend list

16. Get weekly birthday reminders 

10

Bovee & Thill LLC

11

Business Communication Headline News

12

Real-Time Updates

13

Bovee & Thill’s Business Communication Blog

14

Web Search

15

What Are the Ways Facebook Can Be Used for Business and the Professions?

1. Post professional or business casual photos.

2. Obtain a Facebook vanity URL.

3. Add your Facebok URL to your email signature.

4. Post business updates on your wall.

5. Share useful articles and links related to business.

6. Combine Facebook with other social media tools.

7. Use it as a travel tool.

8. Research prospects before meeting or contacting them.

9. To find more connections, upload your contacts.

10. Expand your network by using “Find Friends.”

11. Look for mutual contacts on your contacts’ friends lists.

12. Find experts in your field.

13. Market your products.

14. Share survey or research data .

15. Suggest friends to clients and colleagues.

16. Start a group or business page.

17. Post upcoming events.

18. Join network, industry, and alumni groups.

19. Use search to find groups and fan pages.

16

What Are Facebook Groups?

17

18

19

20

What Are Facebook Business Pages?

21

22

What Apps Are Available for Facebook?

23

What Trend and Search Services Are Available for Facebook?

1. Kurrently

2. It’s Trending

3. Openbook

4. Booshaka

5. “Like” Button

6. Facebook’s Social Graph

24

Update to this presentation:

Today, August 6, 2013, Facebook made a major announcement about it News Feed. Read more here:

http://www.businessinsider.com/facebook-just-changed-the-kinds-of-stories-youll-see-when-you-re-load-your-news-feed-2013-8

25

How Can You Update Facebook from Outside Facebook?

1. Update Facebook from Firebox

2. Update Facebook from Twitter.

3. Update Facebook from Text Messages (SMS or MMS)

4. Update Facebook by E-Mail

5. Update Facebook from Status Update Services

6. Update Facebook from an Instant Messenger

26

My Observations about Facebook

1. Not using Facebook is now a political statement.

2. The majority of people who leave Facebook come back.

3. It’s really easy to annoy people on Facebook.

4. Famous people use Facebook.

5. People like Facebook as a narrative.

6. Facebook profile can be erased but never deleted.

27

How Should Facebook Be Integrated into a Textbook and Used in Class?

28

29

30

31

32

33

34

35

36

37

All textbook examples and illustrations of Facebook shown in this presentation were

taken directly from Bovee & Thill’s business communication textbooks.

38

For a rich array of resources for teaching social media and electronic communication, including Facebook, go to Business

Communication Headline News, look under “Categories” in the left-hand column, and select the topics in which you’re interested: www.businesscommunicationheadlinenews.com

39

For teaching tips and techniques, often about social media and electronic communication,

including Facebook, go to Bovee & Thill’s blog: www.boveeandthillbusinesscommunicationblog.com

40

For more than 175 PowerPoint slideshows, many dealing with social media and electronic communication, go to Real-Time Updates and

select “Instructor Media.”

41

Watch business communication videos on Bovee and Thill's Video Channel on YouTube. To find the channel, go to www.youtube.com

and search for "Bovee and Thill."

Contact Information

Courtland L. Bovee

E-mail address:

cbovee@businesscommunicationblog.com

Or contact us on the web at:

http://boveeandthillbusinesscommunicationblog.com

43

Credits

Slides 3-6. Hubspot Blog. "The Ultimate List: 100+ Facebook Statistics [Infographics]." Accessed March 22, 2011. http://blog.hubspot.com/blog/tabid/6307/bid/6128/The-Ultimate-List-100-Facebook-Statistics-Infographics.aspx and Mashable. "Are We Too Obsessed With Facebook?" Accessed March 22, 2011. http://mashable.com/2011/01/12/obsessed-with-facebook-infographic.

 

Slide 9. Ynetnews.com. "21 Things You Could Do on Facebook." Accessed March 22, 2011. http://www.ynetnews.com/articles/0,7340,L-3982610,00.html.

Slides 15. e 16. Gigaom. "32 Ways to Use Facebook for Business." Accessed March 22, 2011. http://gigaom.com/collaboration/32-ways-to-use-facebook-for-business.

Slides 20-21. Mashable. “Killer Facebook Fan Pages: 5 Inspiring Case Studies.” Accessed March 2, 2011. http://mashable.com/2009/06/16/killer-facebook-fan-pages.

 

Slide 23. Mashable. How to Update Facebook from Outside Facebook.” Accessed March 22, 2011. http://mashable.com/2010/08/18/facebook-search-services.

 

Slide 24. Mashable. “How to Update Facebook.” Accessed March 22, 2011. http://mashable.com/2009/08/11/how-to-update-facebook.