Teacher: Kenji Tachibana Digital Photography I. Applied Design: Prop & Styling 21 slides Copyright...

Teacher: Kenji TachibanaDigital Photography IDigital Photography I..

Applied Design: Prop & StylingApplied Design: Prop & Styling

21 slides21 slides

Copyright © 2003 - 2009 Kenji TachibanaCopyright © 2003 - 2009 Kenji Tachibana

Teacher: Kenji TachibanaDigital Photography IDigital Photography IApplied Design: Student feedbackApplied Design: Student feedback

PPhotographic Design Opportunity:hotographic Design Opportunity:

This is a split subject composition with This is a split subject composition with both the car and the person on the both the car and the person on the sides. The most attention getting sides. The most attention getting element in this image is possibly the element in this image is possibly the highly saturated yellow hose which cuts highly saturated yellow hose which cuts across the image in a diagonal path.across the image in a diagonal path.

It also leads to the ‘snag’ on the front It also leads to the ‘snag’ on the front tire. Since I have had that experience, I tire. Since I have had that experience, I get a huge sense of frustration which get a huge sense of frustration which was not the story being told…was not the story being told…

BestBest


PPhotographic Design Opportunity:hotographic Design Opportunity:

Next thing to catch the eye (if not Next thing to catch the eye (if not the first) is the ugly soap bucket. the first) is the ugly soap bucket. My intuition suggested taking My intuition suggested taking advantage of the color possibility. advantage of the color possibility. So, I change the ugly Costco So, I change the ugly Costco soap bucket into a yellow bucket.soap bucket into a yellow bucket.


OOver-the-Top: Yellowizing…ver-the-Top: Yellowizing…

The yellow colorization idea The yellow colorization idea grew into a full yellow wet grew into a full yellow wet weather gear. Now the new weather gear. Now the new subject is the triangular subject is the triangular grouping of yellow objects.grouping of yellow objects.


CChoices: Next & Leasthoices: Next & Least

These variations are more These variations are more natural and less staged natural and less staged looking than the ‘Best’.looking than the ‘Best’.

Of the two, I like the ‘Least’ Of the two, I like the ‘Least’ based on the relationship based on the relationship between the subject, car, between the subject, car, and action.and action.

Except for the right leg Except for the right leg amputation and buttocks amputation and buttocks tangency, it’s a better tangency, it’s a better composition.composition.

NextNext LeastLeast


CChoices:hoices:

Compared to the Best, Compared to the Best, the Least composition the Least composition is more unified. The is more unified. The Least makes a simple Least makes a simple ‘A guy washing his car’ ‘A guy washing his car’ story.story.

The background shows The background shows his neighborhood which his neighborhood which fits with the Saturn car.fits with the Saturn car.


NNeed a Prop:eed a Prop:

Complete the picture. Complete the picture. That third reading That third reading element is missing. element is missing.

Add back that soap Add back that soap bucket which is a bucket which is a natural thing in the natural thing in the scene. But, change scene. But, change the color to a blue the color to a blue that makes it fit into that makes it fit into the scene.the scene.


IImage Shape: 4:3mage Shape: 4:3

This was shot with a DSLR which has a 3:2 This was shot with a DSLR which has a 3:2 shape. All assignment images have to be in shape. All assignment images have to be in the 4:3 shape. And that translate to 3:4 in the 4:3 shape. And that translate to 3:4 in this case.this case.

Asymmetrically cropped image shown to Asymmetrically cropped image shown to the right. Symmetrical cropping would have the right. Symmetrical cropping would have take equally from the top and bottom. take equally from the top and bottom. Cropped as is, the roofline and bright sky is Cropped as is, the roofline and bright sky is not competing for attention. Use the Up & not competing for attention. Use the Up & Down arrow keys to compare this with the Down arrow keys to compare this with the previous image…previous image…

Shape Crop LayerShape Crop Layer


CConclusion:onclusion:

Look for natural Photographic DesignLook for natural Photographic Designopportunities. Start with cropping tightopportunities. Start with cropping tightfor story. Don’t show anything in thefor story. Don’t show anything in theComposition that is irrelevant or justComposition that is irrelevant or justdistracting to the story.distracting to the story.

Position the focal point in one of thePosition the focal point in one of thecomposition grid points. Take full andcomposition grid points. Take full andmeaningful advantage colors, line, meaningful advantage colors, line, shape, or movement opportunities.shape, or movement opportunities.

Don’t forget to use props that mightDon’t forget to use props that mighthelp you to introduce color or add thehelp you to introduce color or add the33rdrd point to a triangle shape. Also try to take advantage of any point to a triangle shape. Also try to take advantage of any natural angles found or packed in the background,natural angles found or packed in the background,

Teacher: Kenji TachibanaDigital Photography IDigital Photography IApplied Design:Applied Design:

GGreenwood Library Bulletin Board:reenwood Library Bulletin Board:

The yellow ad-sheet is an example The yellow ad-sheet is an example of an text and graphics joined of an text and graphics joined together to tell the whole story. together to tell the whole story.

I shot it because I thought it was I shot it because I thought it was ‘cleaver’, funny, and simple.‘cleaver’, funny, and simple.

Teacher: Kenji TachibanaDigital Photography IDigital Photography I

Greenwood Library: Greenwood Library: Bulletin boardBulletin board

The fun subject is an The fun subject is an example of an image and example of an image and text joined together to tell text joined together to tell the whole story.the whole story.

I shot the left image I shot the left image using the idea of applied using the idea of applied diagonal and filling-the-diagonal and filling-the-frame.frame.

Applied Design: Mundane subjectApplied Design: Mundane subject

Teacher: Kenji TachibanaDigital Photography IDigital Photography IApplied Design: Set upApplied Design: Set up

LLocal Pride:ocal Pride:

Washington Mutual BankWashington Mutual Bankhad been my bank for had been my bank for close to 25 years. On myclose to 25 years. On mylast visit to Los Angeles, I saw more WaMu banks than any last visit to Los Angeles, I saw more WaMu banks than any other. other.

They had bought out the ubiquitous California Home They had bought out the ubiquitous California Home Savings, so that made it seem like there was a WaMu Savings, so that made it seem like there was a WaMu Bank at every turn. Kind-a-like Starbucks……Bank at every turn. Kind-a-like Starbucks……

Teacher: Kenji TachibanaDigital Photography IDigital Photography IApplied Design: Intro changeApplied Design: Intro change

LLocal Loss:ocal Loss:

WaMu was heavily into WaMu was heavily into home loans. And, when home loans. And, when the bottom fell out of the the bottom fell out of the real estate market, they real estate market, they dropped the ball.dropped the ball.

And Chase picked it up to And Chase picked it up to the chagrin (shame?) of the chagrin (shame?) of many Washingtonians…many Washingtonians…

Teacher: Kenji TachibanaDigital Photography IDigital Photography IApplied Design: Establishing shotApplied Design: Establishing shot

SSoft Sell:oft Sell:

This is my establishing This is my establishing shot for the story. Theshot for the story. Thewhite car is gone and the white car is gone and the vertical lines have beenvertical lines have beenaligned to the sides.aligned to the sides.

This deceptively informal This deceptively informal ‘‘neighborly’ sign is high neighborly’ sign is high end design with storyend design with storydesigned for the end viewer squarely in mind. It’s a perfect designed for the end viewer squarely in mind. It’s a perfect soft sell for Chase.soft sell for Chase.

Teacher: Kenji TachibanaDigital Photography IDigital Photography IApplied Design: The pointApplied Design: The point

MMessage:essage:

White with pale blue, veryWhite with pale blue, veryNonthreatening combination.Nonthreatening combination.There real logo color is aThere real logo color is amuch dark (Royal) blue. Imuch dark (Royal) blue. IKnow because I’ve also hadKnow because I’ve also hada Chase credit card for overa Chase credit card for over15 years.15 years.

Using a name tag motif and Using a name tag motif and letting it get split up by the window divider is just a perfect letting it get split up by the window divider is just a perfect touch. Usually, things like that happens as a mistake. And the touch. Usually, things like that happens as a mistake. And the little fold on the top right tells you that it was high design…little fold on the top right tells you that it was high design…

Teacher: Kenji TachibanaDigital Photography IDigital Photography IApplied Design: My additionApplied Design: My addition

MMy Accidental Lighting:y Accidental Lighting:

The street sign is casting aThe street sign is casting ashadow across the name tagshadow across the name tagThat’s intentional bad lightingThat’s intentional bad lightingTo continue on with Chase’sTo continue on with Chase’samateur signage story.amateur signage story.


LLab Work: Photoshopab Work: Photoshop

Improved…Improved…1.1.Presence (snap)Presence (snap)2.2.Depth (more 3-d)Depth (more 3-d)3.3.Color (saturation)Color (saturation)

Use the keyboard Up and Use the keyboard Up and Down arrows to compare Down arrows to compare this lab-worked version with this lab-worked version with the previous camera the previous camera original.original.


DDesign Modification: Originalesign Modification: Original

The real logo was also modified to appear The real logo was also modified to appear friendlier. Since I’ve actually had a Chase friendlier. Since I’ve actually had a Chase Visa card for over 15 years, I know what Visa card for over 15 years, I know what the real logo looks much more precise the real logo looks much more precise with very sharp edges like what you see with very sharp edges like what you see to the right…to the right…


OOriginal Logo: In positionriginal Logo: In position

The original logo is very corporate The original logo is very corporate looking as shown ‘in position’ to looking as shown ‘in position’ to the right... the right...


FFriendly Logo: Comparisonriendly Logo: Comparison

The logo has been remade to look The logo has been remade to look much friendlier using rounded much friendlier using rounded corner, raged edge, and textured corner, raged edge, and textured color.color.

Use the keyboard Up and Down Use the keyboard Up and Down arrows to compare this friendly arrows to compare this friendly version with the previous version with the previous corporate look logo.corporate look logo.


CChase Logo:hase Logo:

Harder original.Harder original.


CChase Logo:hase Logo:

Friendlier logo Friendlier logo face…face…

Know also that the Know also that the type face is also type face is also much harder … much harder … CHASECHASE


SSummary:ummary:

The more you subject knowledge you have, the The more you subject knowledge you have, the more interesting life can become. Please live a more interesting life can become. Please live a more light and design aware life…more light and design aware life…

CA (Communications Arts) magazine is chock CA (Communications Arts) magazine is chock full of this kind of information… check it out!full of this kind of information… check it out!

Teacher: Kenji TachibanaDigital Photography IDigital Photography I

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Teacher: Kenji Tachibana Digital Photography I. Applied Design: Prop & Styling 21 slides Copyright...

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