How to Pick your cofounders

Diana Tsai | CEO, CofounderStephany Zoo | CMO, Cofounder

What is Bundshop?

• Bicultural identity• e^2 Platform– Experience– Ecommerce

• where it’s going: brand consulting/market entry

Why did we choose each other?

Simple: because we LOVE each other

Working together is the best solution

Leadership Profile

StephanyDiana

How do you pick your business

partner?

Step 1: Figure out if you’re looking for a business partner

or an employee

Step 2: Don’t choose them based on their skills

(counterintuitive huh?)

Step 3:Don't pitch them your idea.  

PITCH them YOU.

Step 5:Work with them for 20 hours a day for a week straight

and THEN decide if you still want to work together

Step 6:Feel out their energy!

Step 7:Get into a fight with them

(no, not purposefully)

*You can't build something together if you're breaking each other down

Step 8:Contempt destroys marriages

=Pettiness

destroys partnerships

how to grow/ maintain a healthy

partnership

Leave your negative emotions at the door

*Jealousy

*Rage*Insecurity

PASSION!

THINGS ARE NOT GOING TO WORK OUT.ACCEPT IT EARLY ON.

THEN FIGURE OUT WHAT TO DO—

together.

Don’t be passive aggressive

Don't waste time politicking

Maintain lives outside of the company/each other

Do things together that aren't work related

Have mentors/outside consultants

Remember: Success can mask a lot of issues

how to market women-led enterprises externally?

Having a female run company is interesting. You’re doing something interesting.

Bank on it!

 Find NICHE women publications, Conferences, blogs for publicity

 Reach out to mentors

*Because there are so few women at the top, they’re willing to help you out that much more

Thank you so much!

BUNDSHOP.COMreach us at diana.tsai@bundshop.com stephany.zoo@bundshop.com