TDWI Salary, Roles, and Responsibilities Report - 2017

TDWI Salary, Roles, and Responsibilities Report

2017

TABLE OF CONTENTSPURPOSE, METHODS, AND DEMOGRAPHICS . . . . . . . 2

COMPENSATION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5Salary Trends . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5Bonus Trends . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7Salary Breakdowns . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8Salary by Gender, Age, and Experience . . . . . . . . . . . 10Job Satisfaction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

ROLES AND RESPONSIBILITIES . . . . . . . . . . . . . . . . . . . 14BI Director . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15Data Analyst/Data Modeler . . . . . . . . . . . . . . . . . . . . . . 16 BI Program Manager . . . . . . . . . . . . . . . . . . . . . . . . . . 17Lead Information Architect . . . . . . . . . . . . . . . . . . . . . . 18Technical Architect/Systems Analyst . . . . . . . . . . . . . . 19 Data Acquisition (ETL) Architect/Developer . . . . . . . . . 20Business Requirements Analyst . . . . . . . . . . . . . . . . . . 21 Decision Support (BI) Architect/Developer . . . . . . . . . 22BI Project Manager . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23Business Sponsor or Driver . . . . . . . . . . . . . . . . . . . . . . 24

2017 TDWI Salary, Roles, and Responsibilities Report

About TDWITDWI is your source for in-depth education and research on all things data . For 20 years, TDWI has been helping data professionals get smarter so the companies they work for can innovate and grow faster . TDWI provides individuals and teams with a comprehensive portfolio of business and technical education and research to acquire the knowledge and skills they need, when and where they need them .

TDWI advances the art and science of realizing business value from data by providing an objective forum where industry experts, solution providers, and practitioners can explore and enhance data competencies, practices, and technologies .

TDWI offers six major conferences, as well as topical seminars, onsite education, a worldwide membership program, business intelligence certification, live webinars, resource-filled publications, industry news, an in-depth research program, and a comprehensive website at tdwi .org .

© 2017 by TDWI, a division of 1105 Media, Inc . All rights reserved . Reproductions in whole or in part are prohibited except by written permission . Send email requests or feedback to info@tdwi .org . Product and company names mentioned herein may be trademarks and/or registered trademarks of their respective companies .

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PURPOSE, METHODS, AND DEMOGRAPHICS

Multiple-choice questions, decimal truncation, and rounding account for totals that do not equal 100 percent .

DemographicsFinancial services and insurance are the industries most strongly represented in this survey, at 15 percent and 12 percent, respectively . Each industry has long used BI technology for basic reporting, customer retention, risk mitigation, financial analytics, regulatory compliance, and other areas . Recent opportunities in big data analytics and multichannel customer engagement have only elevated BI’s priority for many financial services and insurance firms.

Also at 12 percent, healthcare is increasingly embracing BI amid significant industry change driven in large part by the Affordable Care Act and the move to electronic medical records . The shift towards consumerized healthcare, value-based reimbursements, and multiparty collaboration, together with analytics and data integration, are improving clinical outcomes, optimizing financials, and strengthening compliance.

The consulting and professional services industry, providing BI implementation and optimization for client organizations, is also represented strongly at 11 percent . After that, industry representation drops to single-digit percentages, including education, retail/wholesale/distribution, and manufacturing .

BI maturity reached a new high in this long-running TDWI survey . Forty-one percent of respondents (up from 37 percent in 2015) characterized their BI implementations as “advanced” and said they are delivering “significant business value.” As many organizations have spent well over a decade building out BI/DW systems, this advancing degree of industry-wide BI maturity is to be expected . On the other end, the 14 percent

INDUSTRY REPRESENTATION

Financial services 15%

Insurance 12%

Healthcare 12%

Consulting/professional services 11%

Education 7%

Retail/wholesale/distribution 6%

Manufacturing (non-computers) 5%

Software/Internet 4%

Government (state/local) 4%

Utilities 3%

Transportation/logistics 3%

Media/entertainment/publishing 2%

Telecommunications 2%

Government (federal) 1%

Other 14%

WHICH BEST DESCRIBES THE LEVEL OF YOUR ORGANIZATION’S BI IMPLEMENTATION?

2012 2013 2014 2015 2016

Beginner—We’re getting serious about BI for the first time 16% 17% 18% 20% 14%

Intermediate—We have deployed a DW and are looking to add more value 48% 44% 45% 43% 44%

Advanced—We manage a relatively mature BI environment that delivers significant business value

36% 39% 37% 37% 41%

PurposeThis report is dedicated to the people and teams who built and maintained business intelligence (BI) and data warehousing (DW) solutions during the 2016 calendar year . This report uses the term “BI” to refer to both business intelligence and data warehousing initiatives, plus related disciplines for analytics and data integration. The term “BI professionals” refers to the individuals who deliver these initiatives. Specifically, the report quantifies and interprets the compensation, roles, responsibilities, skills, and experience of individual BI professionals. It also provides detailed profiles of the 10 most common BI/DW roles, examining age, gender, education, job satisfaction, salary and bonus, certification, background, and other characteristics.

MethodsThe data for this report comes from the responses of 680 qualified data warehousing and business intelligence professionals in the U.S. and Canada who responded to a TDWI survey conducted in the fall of 2016 . Due to the volatility of currency exchange rates and the variation of IT personnel market value internationally, responses from worldwide BI professionals were excluded from our compensation data; to enable accurate comparisons, all amounts are shown in U.S. dollars. Qualified respondents are full-time IT professionals, consultants, systems integrators, and business sponsors or users. Responses from vendor representatives in sales, marketing, and development; professors and students; and part-time employees were excluded .


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ORGANIZATION REVENUES

Less than $100 million 19%

$100-250 million 7%

$250–500 million 9%

$500 million–$1 billion 8%

$1–2 .5 billion 15%

$2 .5–5 billion 12%

$5–10 billion 10%

$10–25 billion 9%

$25–50 billion 4%

$50 billion or more 7%

POSITIONS

IT or BI professional 87%

Systems integrator or external consultant 7%

Business sponsor, driver, or user 6%

WORK STATUS

Full-time salaried employee 96%

Independent contractor/consultant 4%

INDUSTRY PROFILE BY AGE

2012 2013 2014 2015 2016

25 or younger 2% 2% 2% 2% 2%

26–35 25% 26% 22% 18% 20%

36–45 36% 37% 36% 31% 36%

46–55 31% 27% 30% 31% 28%

56 or older 7% 8% 10% 18% 14%

INDUSTRY PROFILE BY GENDER

2012 2013 2014 2015 2016

Women 26% 29% 28% 29% 28%

Men 74% 71% 72% 71% 72%

Purpose, Methods, and Demographics

with “beginner” implementations is the lowest recorded in this survey series .

Organizations of all sizes invest in BI solutions to improve operational and financial performance. The majority of survey respondents (57 percent) work for large organizations with $1 billion or more in annual revenues, with 20 percent at organizations with revenues of $10 billion or more . On the lower end, a sizable 19 percent of the respondent pool comes from organizations generating less than $100 million in revenue . As this survey has consistently found, BI is a staple technology at organizations large and small .

Looking at age and gender, the typical BI professional is a man in his mid-40s . The average age of our respondents is 44 . More than one-third (36 percent) of respondents are between 36 and 45 . Notably, the 42 percent of respondents ages 46 and older continues the trend of an aging BI talent pool (for example, only 35 percent were in the group in 2013) . The rising proportion of BI professionals working into their 60s is likely tied in part to job satisfaction, which reached a record high in this year’s survey (as reported in the Job Satisfaction section) . However, people in general are working later in life, as overall health improves and retirement programs delay benefits to later ages.

As in past years, BI professionals ages 25 or younger comprise just 2 percent of the pool . BI/DW is not an entry-level profession, so practitioners typically advance to the field only after gaining experience in an IT area such as database administration . The ratio of men and women in 2016 (72 percent and 28 percent, respectively) is statistically equivalent to that of 2015 (71 percent and 29 percent) and prior years .

On other data points (not shown in charts), respondents have on average been at their current companies for 8 .2 years and have 10 .6 years of BI experience . Concerning background before BI, 60 percent cited technical, 24 percent business, 11 percent academic, and 6 percent other . Nearly six in 10 (57 percent) respondents spend all of their time on BI .

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PURCHASING AUTHORITY OF INDIVIDUALS

Determine need 10%

Evaluate/recommend products and services

61%

Final purchasing authority 6%

No influence 22%

IN WHICH REGION ARE YOU LOCATED?

Midwest 23%

Northeast 13%

Southeast 13%

Pacific 12%

Southwest 6%

Rocky Mountains 6%

Mid-Atlantic 5%

South 4%

Central Plains 2%

Canada 16%

WHAT PERCENT OF FULL-TIME STAFF MEMBERS ON YOUR TEAM ARE DEVOTED TO BI/DW TASKS?

2012 2013 2014 2015 2016

0–1 8% 8% 10% 13% 9%

2–3 15% 17% 18% 21% 18%

4–5 16% 15% 13% 14% 15%

6–10 20% 19% 20% 15% 19%

11–20 15% 15% 15% 12% 15%

21–50 14% 12% 11% 11% 13%

51+ 13% 13% 13% 14% 12%

HAS YOUR COMPANY OUTSOURCED ANY BI/DW FUNCTIONS TO AN OFFSHORE OR ONSHORE SERVICE PROVIDER?

2012 2013 2014 2015 2016

Yes 46% 43% 41% 39% 43%

No 50% 52% 53% 53% 51%

Not sure 4% 6% 5% 8% 5%

As in past years of this survey, the U .S . Midwest is the dominant region in North America for BI practitioners, with 23 percent of respondents . The Northeast and Southeast regions are well represented at 13 percent each, as is the Pacific region, at 12 percent. Sixteen percent of respondents are in Canada .

On BI team staffing, 41 percent of teams are staffed by five or fewer full-time members, while 59 percent have six or more full-timers (ranging to 100 and more at 7 percent of organizations) . More than one quarter (27 percent) keep BI team sizes small and nimble, at three individuals or fewer . Forty-three percent of respondent organizations outsource some BI functions to an onshore or offshore service provider, up from 2015 but in line with data from the past five years of this survey.


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Compensation

Salary TrendsAfter a drop in 2015, average salaries for full-time BI professionals rebounded 4 .3 percent in 2016, to $112,351 . Part of the reason is that compared to 2015, our pool includes a significantly higher number of respondents at larger enterprises ($1 billion or more in annual revenue), which tend to pay higher salaries on average than smaller organizations . Naturally, average salaries have also benefited from a fairly robust economy, with the Dow Jones reaching record highs in 2016 .

Independent contractors also saw a large gain in wages, to $135,611 in 2016 . That’s up 11 .5 percent over 2015, a year in which average wages dropped 8 .5 percent for freelancers . Because freelancers comprise just 4 percent of our respondent pool, average salaries are prone to more drastic fluctuation. Certainly, though, freelancers can out-earn full-time employees with the right clients and workload, though they must shoulder the costs for health insurance, retirement contributions, and more .

Needless to say, these findings are good news for the BI workforce . Consistent with anecdotal evidence from TDWI conferences and industry observers, our findings reflect a strong job market that is willing to reward top talent with a healthy wage . Organizations across industries are clearly committed to BI disciplines and best practices; they are becoming more data-driven, innovative, and customer-centric amid a shift to digital-first business models.

Across the entire respondent pool of full-timers and freelancers, average salaries rose 4 .6 percent, to $113,199 in 2016 . The median salary saw a more pronounced jump of 6 .8 percent, to $110,000 .

COMPENSATION

Average salaries for full-time BI employees rose 4.3 percent from 2015 to 2016.

AVERAGE SALARIES—FULL-TIME EMPLOYEES

$114,000

$111,000

$108,000

$105,000

2012 2013 2014 2015 2016

AVERAGE SALARIES—INDEPENDENT (FREELANCE) CONTRACTORS

$135,000

$130,000

$125,000

$120,000

2012 2013 2014 2015 2016

AVERAGE (MEAN) SALARIES

$113,000

$111,000

$109,000

$107,000

2012 2013 2014 2015 2016

MEDIAN SALARIES

$110,000

$108,000

$106,000

$104,000

$103,000

2012 2013 2014 2015 2016

$106,818+2.3%

$120,978–16.1%

$107,538+1.4

$105,000+2.9%

$106,216–0.6%

118,375–2.2%

$106,762–0.7%

$104,000–1%

$109,933+3.5%

$132,879+12.3%

$111,388+4.3%

$107,000+2.9%

$112,351+4.3%

$135,611+11.5%

$113,199+4.6%

$110,000+6.8%

$107,676–2.1%

$121,648–8.5%

$108,199–2.9%

$103,000–3.7%

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AVERAGE SALARY CHANGES

2012 2013 2014 2015 2016

Decrease 4% 4% 3% 3% 4%

No change 17% 16% 13% 15% 14%

1–3% 45% 47% 49% 51% 53%

4–5% 15% 13% 15% 13% 13%

6–10% 11% 11% 10% 8% 10%

11–20% 5% 5% 5% 5% 3%

21%+ 3% 3% 4% 2% 2%

DID YOUR 2016 BASE SALARY INCREASE BY MORE THAN THE ORGANIZATION’S STANDARD WAGE INCREASE?

2012 2013 2014 2015 2016

Yes 27% 27% 26% 24% 23%

No 45% 42% 43% 42% 44%

Stayed the same 16% 19% 17% 18% 17%

Not sure 12% 13% 15% 13% 12%

The best news from this year’s TDWI Salary Survey is that the vast majority of respondents (80 percent) saw their salaries increase last year; only 14 percent had no change and a mere 4 percent experienced a decline . More than half (53 percent) of respondents netted increases of between 1 and 3 percent . Nearly one-quarter (23 percent) received increases greater than the organization’s standard increase . That metric fell to its lowest level in five years, and is somewhat at odds with other salary indicators in this survey .


6

Compensation

Bonus TrendsAs has happened at least once before in this long-running survey, bonuses took a big leap in 2016 after a period of relative stability . The average bonus reached a new high of $17,210, almost 20% more than 2015, and 70% of respondents received a bonus—both numbers the highest ever recorded by this survey . The median bonus rose to $12,000, a 30 percent increase from the year prior . More BI professionals receiving higher bonuses is further evidence that BI, and skilled BI professionals, deliver significant business value and are a high priority for many organizations .

As an additional indication of a strong economy surrounding BI, 65 percent of bonuses were tied to company performance, up from 54 percent in 2015. Similarly, profit sharing rose, from 18 percent of respondents in 2015 to 21 percent in 2016 . Individual performance bonuses remained high, at 59 percent .

After dipping to 18 percent in 2015, the portion of respondents receiving options rose to 23 percent in 2016, on a par with previous years . Just 11 percent of respondents “moonlight” at a second job for additional income .

Average bonuses soared 19.8 percent in 2016, to $17,210.

RESPONDENTS RECEIVING BONUSES

Yes No2012 64% 36%

2013 63% 37%

2014 64% 36%

2015 64% 36%

2016 70% 30%

AVERAGE BONUSES

$18,000

$17,000

$16,000

$15,000

$14,000

2012 2013 2014 2015 2016

TYPES OF BONUSES

Company performance 65%

Individual performance 59%

Team or project performance 20%

Profit sharing 21%

Holiday 5%

Retention 5%

Signing 4%

"Hot" skills 2%

Other 2%

OPTIONS AND MOONLIGHTING

2012 2013 2014 2015 2016

Percent receiving options 22% 23% 23% 18% 23%

Percent moonlighting 10% 10% 11% 14% 11%

$17,210 +19.8%

$14,252–13.3%

$14,502+1.8%

$14,624+0.8%

$14,357–1.8%

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TOP SALARIES AND BONUSES BY KEY ROLE

Role2014

Salary2015

Salary2016

Salary Change*Receiving Bonus**

Average Bonus**

Business sponsor or driver $137,253 $149,171 $148,550 –0.4% 79% $32,850

BI director $140,939 $135,767 $137,736 +1.5% 86% $27,458

Lead information architect $125,382 $118,839 $128,641 +8.2% 70% $18,306

BI program manager $121,149 $119,566 $121,423 +1.6% 76% $18,810

BI project manager $108,889 $103,094 $114,575 +11.1% 64% $13,832

Technical architect/ systems analyst $106,061 $103,260 $112,902 +9.3% 74% $11,906

Decision support (BI) architect/developer $98,571 $98,654 $107,979 +9.5% 50% $9,385

Data acquisition (ETL) architect/ developer $104,535 $98,822 $103,796 +5% 56% $10,800

Business requirements analyst $95,241 $88,953 $90,000 +1.2% 59% $9,574

Data analyst/data modeler $88,147 $90,945 $85,974 –5.5% 65% $6,659

*Y-Y 2015–16**2016 data

AVERAGE SALARY BY INDUSTRY

2014 2015 2016 Change* Respondents**

Media/entertainment/publishing

$121,231 $130,740 $135,393 +3.6% 2%

Software/Internet $111,465 $117,438 $133,523 +13.7% 4%

Consulting/professional services

$128,256 $115,361 $128,911 +11.7% 11%

Utilities $106,111 $102,259 $120,919 +18.2% 3%

Healthcare $110,922 $106,079 $118,953 +12.1% 12%

Manufacturing (computers and non-computers)

$113,766 $106,921 $117,498 +9.9% 5%

Financial services $109,309 $112,042 $111,321 –0.6% 15%

Insurance $103,553 $106,423 $109,255 +2.7% 12%

Transportation/logistics $96,946 $108,819 $105,210 –3.3% 3%

Telecommunications $112,206 $105,142 $103,643 –1.4% 2%

Retail/wholesale/distribution

$119,270 $110,200 $100,400 –8.9% 6%

Education $99,045 $96,102 $90,570 –5.8% 7%

Government (state/local)

$82,234 $82,924 $88,766 +7.1% 4%

*Y-Y 2015–16**2016 data.

Column does not total 100% because it excludes industries with less than 2 percent representation.

Salary BreakdownsBusiness sponsors dominate the top of the 2016 salary leaderboard, with average salaries of $148,550 (a tiny slip from 2015) . They also enjoyed the highest average bonuses, at $32,850, with a healthy bonus distribution rate of 79 percent . Business sponsors receiving bonuses averaged $182,780 in total compensation, reflecting the importance that organizations place on this typically executive role .

Business sponsors, who work closely and sometimes overlap with BI directors, serve as a liaison between business and the BI team, and often influence BI purchasing. Business sponsors amount to just 4 percent of our 2016 respondent pool, and in recent years have not been sufficiently represented to make this list of salaries by the 10 most prevalent roles in a given year .

BI directors maintained their traditionally high position, with average salaries growing 1 .5 percent in 2016, to $137,736 . BI directors enjoyed the highest bonus distribution, at 86 percent, with an average bonus of $27,458 . That amounts to average compensation of $165,194 for a BI director receiving a bonus, illustrating the value that organizations see in BI leaders who can coordinate technologies and IT and business personnel, to deliver actionable insights .

Lead information architects are in third place at $128,641, up 8 .2 percent over 2015 and more in line with 2014’s average of $125,382 . On the low end, salaries for data analysts/data modelers dropped 5 .5 percent, to $85,974—their lowest average salary since 2010 .

BI professionals in media, entertainment, and publishing continued to enjoy high average salaries . For 2016, they averaged $135,393, an increase of 3 .6 percent . Although a small slice of the respondent pool (2 percent), media and entertainment has traditionally ranked high among industries in average salaries, reflecting the importance of BI in helping companies connect with consumers amid a wealth of media choices and platforms . The software and Internet industry saw a large increase in 2016, up 13 .7 percent to $133,523, putting that industry in second place on our list .

Third-ranked consulting and professional services was up 11 .7 percent, to $128,911, while utilities salaries leaped up by 18 .2 percent to $120,919 and healthcare reported a notable spike of 12 .1 percent, to $118,953 . Financial services, the industry best represented in this study, saw a small dip of 0 .6 percent in average salaries to $111,321 .


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Compensation

Respondents in the Mid-Atlantic region reported the highest average salary for 2016.

Our data also reveals several significant salary drops, including an 8 .9 percent decline in retail, wholesale, and distribution (to $100,400) and a 5 .8 percent decrease for education (to $90,570) . State and local governments continued to pay BI professionals the least, with an average of $88,766 in 2016 .

By a fair margin, larger organizations provide the most generous salaries . BI professionals at organizations with $10 billion to $50 billion in revenue averaged a survey high of $126,473 in 2016, while those at organizations of $50 billion or more took home $123,025 . Notably, a gap of nearly $20,000 exists between the highest data slice and the lowest, $106,462 at organizations with $100 million to $500 million in revenue . That segment has for many years been among the lowest-paying in TDWI’s analysis of salaries by organizational revenue .

The Mid-Atlantic, traditionally among the higher-paying regions in North America for BI professionals, takes the top spot in 2016 with an average salary of $136,428 . That’s a sizable $31,448 jump from the lowest-paying region in the U .S ., the South, which has an average salary of $104,980 . Where a BI professional lives and works has a significant impact on compensation, though higher wages may be offset by higher costs of living .

Also faring well were BI professionals in the Pacific region ($129,092), the Southwest ($123,593), and the Northeast ($122,417) . Those in Canada averaged $88,989 in 2016, well behind their U .S . counterparts .

AVERAGE SALARY BY COMPANY REVENUE

2014 2015 2016 Respondents*

Less than $100 million $115,559 $102,089 $111,861 18%

$100–500 million $107,546 $102,822 $106,462 17%

$500 million–$1 billion $110,798 $111,970 $114,610 8%

$1–5 billion $118,521 $113,784 $119,440 27%

$5–10 billion $113,394 $124,587 $115,102 10%

$10–50 billion $121,363 $119,321 $126,473 13%

$50 billion or more $123,694 $125,076 $123,025 7%

*2016 data

AVERAGE SALARY BY REGION

2014 2015 2016 Respondents*

Mid-Atlantic $121,973 $117,018 $136,428 5%

Pacific $120,065 $120,271 $129,092 12%

Southwest $119,773 $111,510 $123,593 6%

Northeast $122,424 $118,684 $122,417 13%

Rocky Mountains $115,910 $104,925 $113,700 6%

Southeast $106,101 $107,384 $112,345 13%

Midwest $109,144 $104,810 $110,883 23%

Central Plains $94,150 $100,630 $108,673 2%

South $114,840 $100,102 $104,980 4%

Canada $92,424 $87,349 $88,989 16%

*2016 data

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Salary by Gender, Age, and Experience The gender gap widened in 2016, as men earned more than women by a margin of $12,939 — substantially higher than in 2015 ($6,147) . Moreover, women saw growth in average salaries come to a halt, while men’s salaries reached a new high in this long-running survey .

Similarly, average bonuses awarded to female BI professionals rose only 4 percent, to $13,472, compared to the men’s average of $18,258 . The gender gap also increased for the number of men and women receiving bonuses, 71 percent of men to 66 percent of women .

BI professionals enjoy their peak earning years between 46 and 55, with salaries averaging $125,727 in 2016 . At 56 and older, earnings typically diminish slightly (to $110,789 in 2016), perhaps because the individual was laid off from a high-paying job and took new work at a lower wage .

Neophytes ages 25 or younger saw an average salary increase this year of 15 percent, to $70,824 . A strong job market and talent demand are likely factors in driving up wages for young BI professionals . Either way, it’s good news that young people are entering BI and other data-driven disciplines, and they are being paid an increasingly competitive wage in the earliest phase of their BI careers .

A decade or more of BI experience translates into a handsome salary . For 2016, BI professionals with at least 10 years of BI experience averaged $124,822 . That’s $43,018 more than the $81,804 average for those with a year or less of BI experience . Generally, compensation rises with time as organizations are willing to pay well for seasoned BI professionals who have accrued a strong multidisciplinary skill set to help drive BI success in a variety of ways .

Wages for new hires (those with a year or less at their current company) rose a moderate 1 .6 percent in 2016, to $110,150, which is perhaps less than one might expect given other indicators of a strong job market . Still, new hires out-earned BI professionals with four to five years at a company, who averaged $107,892 . Our data shows a fairly high $114,423 for those with two to three years at a company, as new hires from several years ago enjoyed raises atop a healthy starting

The salary gender gap widened in 2016, with men outearning women by a $12,938 margin.

AVERAGE SALARY BY GENDER

$120,000

$115,000

$110,000

$105,000

$100,000

$95,000

2012 2013 2014 2015 2016

AVERAGE BONUS AND BONUS DISTRIBUTION BY GENDER

2012 2013 2014 2015 2016Receiving

Bonus*

Men $15,770 $15,560 $15,089 $15,080 $18,258 72%

Women $9,566 $11,344 $12,679 $12,917 $13,472 66%

*2016 data

AVERAGE SALARY BY AGE

2012 2013 2014 2015 2016 Respondents*

25 or younger $53,585 $62,637 $69,154 $61,792 $70,824 2%

26–35 $94,215 $93,832 $95,587 $91,153 $91,684 20%

36–45 $112,854 $109,576 $113,366 $109,496 $113,263 36%

46–55 $113,441 $115,524 $121,582 $119,145 $124,581 28%

56 or older $114,018 $113,916 $117,787 $109,228 $121,479 14%

*2016 data

AVERAGE SALARY BY YEARS OF BI/DW EXPERIENCE

2012 2013 2014 2015 2015 Respondents*

0–1 years $86,347 $79,822 $92,197 $87,815 $81,804 5%

2–3 years $84,715 $93,164 $88,295 $90,125 $101,018 13%

4–6 years $98,967 $94,178 $98,765 $97,652 $99,659 18%

7–9 years $104,193 $103,953 $109,236 $104,832 $104,054 10%

10 or more $120,376 $120,580 $124,638 $120,867 $124,822 54%

*2016 data

Men Women

$97,037$98,037

$111,225 $110,282

$115,015

$110,132

$103,985$102,434

$116,528

$103,589


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Compensation

AVERAGE SALARY BY YEARS AT CURRENT COMPANY

2012 2013 2014 2015 2016 Respondents*

0–1 years $104,370 $106,973 $112,740 $108,419 $110,150 14%

2–3 years $109,635 $103,932 $108,600 $104,732 $114,423 21%

4–5 years $109,418 $107,349 $114,336 $105,004 $107,892 16%

6–10 years $105,028 $106,874 $110,300 $106,582 $112,355 21%

11–20 years $109,932 $109,399 $110,342 $113,799 $114,783 19%

21 or more years $110,127 $111,067 $118,408 $109,715 $119,595 8%

*2016 data

AVERAGE SALARY BY CERTIFICATION

2012 2013 2014 2015 2016 Respondents*

0 certifications $105,253 $103,439 $105,230 $105,633 $107,918 55%

1 certification $107,688 $104,984 $115,185 $110,690 $113,022 18%

2 certifications $108,133 $112,219 $119,143 $110,923 $123,312 12%

3 certifications $115,203 $111,256 $117,881 $118,468 $125,025 7%

4+ certifications $117,161 $116,005 $125,064 $108,682 $122,618 8%

*2016 data

AVERAGE SALARY BY PURCHASING AUTHORITY

2012 2013 2014 2015 2016 Respondents*

Determine need $103,684 $102,045 $108,398 $100,173 $105,956 10%

Evaluate/recommend $113,378 $109,798 $114,654 $111,021 $115,733 61%

Final purchasing authority $130,660 $139,093 $143,524 $147,513 $156,196 6%

No influence $90,727 $93,427 $93,648 $95,907 $96,283 22%

*2016 data

AVERAGE SALARY BY BI/DW MATURITY

2012 2013 2014 2015 2016 Respondents*

Beginner—We're getting serious about BI for the first time

$98,804 $101,494 $100,527 $93,603 $91,016 14%

Intermediate—We have deployed a data warehouse and are looking to add more value

$105,622 $105,047 $110,747 $107,611 $114,213 44%

Advanced—We manage a relatively mature BI environment that delivers significant business value

$113,921 $111,054 $117,693 $117,496 $118,839 41%

*2016 data

salary . Those with 21 years or more at a company were highest among these data slices in 2016 at $119,595, though many might find a higher wage were they to search for a new job.

Certification in BI or other data-related aspects of IT is a surefire way to grow one’s earning power. In 2016, BI professionals with at least one certificate had average salaries of $119,302—nearly $11,000 more than the $107,918 earned by those with no certificate. Certificants also enjoyed higher average bonuses, at $18,024, compared to the $16,177 for those with no certificate.

Wages generally rise with the number of certifications. For instance, BI professionals with one certification averaged $113,022, while those with three certifications took home $12,003 more, at $125,025 . Salaries were slightly lower (at $122,618) for those with four or more certifications, which can come from organizations such as TDWI, the Project Management Institute, ICCP, and DAMA, as well as software vendors .

With an average salary of $119,479, TDWI CBIPs earned $11,560 more than colleagues with no certifications.

tdwi.org 11

BI professionals holding a TDWI Certified Business Intelligence Professional (CBIP) certification fare especially well . Those individuals had average salaries of $119,479 in 2016, more than $6,000 above the $113,192 average salary across our full respondent pool of full-time personnel and independent contractors .

Those who can influence and authorize the purchasing of BI technologies and services enjoy distinct salary advantages . For instance, those with final purchasing authority (typically BI directors, business sponsors, or other senior individuals) averaged $156,196 in salary in 2016—a whopping $59,913 more than those with no influence on purchasing.

Average salaries for those with final purchasing authority have risen steadily over the past five years, taking a 5.9 percent jump between 2015 and 2016 . Organizations are clearly rewarding those senior individuals entrusted with purchasing decisions amid their other responsibilities to guide BI strategy and results . Meanwhile, at $115,733, midlevel BI professionals in a position to evaluate and recommend BI technologies and services also significantly out-earned those with no influence, or who were only tasked with determining need .

The maturity of a BI environment in which one works has a marked influence on wages. In 2016, BI professionals at organizations with an “advanced” BI environment that delivers significant business value had average salaries of $118,839 . That’s $27,823 more than the $91,016 paid to those at “beginner” organizations (their lowest level since 2006). This significant gap has existed for years between the “beginners” and the “advanced,” indicating that organizations reinvest the dividends they derive from BI into the top talent needed to manage and optimize BI systems .

HOW WOULD YOU RATE YOUR SATISFACTION IN YOUR CURRENT POSITION?

2012 2013 2014 2015 2016

Very high 12% 12% 14% 14% 15%

High 37% 38% 36% 35% 38%

Moderate 41% 42% 41% 39% 36%

Low 8% 6% 7% 9% 9%

Very low 2% 2% 3% 2% 2%

ARE YOU FAIRLY COMPENSATED?

2012 2013 2014 2015 2016 Average salary*

Yes 48% 49% 52% 46% 49% $122,384

No 34% 33% 31% 35% 31% $101,319

Not sure 19% 18% 16% 19% 20% $108,557

HOW SECURE DO YOU FEEL IN YOUR JOB?

2012 2013 2014 2015 2016

Very secure 37% 35% 37% 34% 37%

Secure 50% 55% 53% 51% 51%

Not very secure 13% 10% 10% 14% 12%

DID YOU TAKE A POSITION AT A NEW COMPANY IN THE PAST 12 MONTHS?

2012 2013 2014 2015 2016Yes 14% 15% 17% 11% 11%

No 86% 86% 83% 89% 89%

WHY DID YOU LEAVE YOUR PREVIOUS POSITION?

2012 2013 2014 2015 2016Accepted better opportunity 62% 60% 59% 60% 48%

Was laid off 7% 10% 14% 13% 13%

Job was outsourced 0% 4% 2% 1% 5%

Personal reasons 14% 10% 11% 6% 13%

To work for self 2% 4% 3% 2% 2%

Other 15% 13% 11% 18% 18%

Average salaries in “advanced” BI environments were $27,823 more than in “beginner” organizations.


12

Compensation

ARE YOU LOOKING FOR A NEW JOB OUTSIDE YOUR COMPANY?

2012 2013 2014 2015 2016

Yes, definitely 17% 15% 15% 16% 15%

Somewhat, but not seriously 46% 46% 48% 44% 46%

No 38% 40% 37% 40% 39%

WHY DO YOU WANT TO LEAVE YOUR CURRENT POSITION?

2014 2015 2016

Seeking better opportunity 73% 78% 72%

Change jobs before I'm laid off 3% 5% 7%

Personal reasons 6% 9% 6%

To work for self 3% 2% 4%

Other 15% 7% 15%

BESIDES SALARY, WHAT ARE THE TOP FIVE CONSIDERATIONS FOR A NEW JOB?

2014 2015 2016

Location 62% 59% 65%

Challenging work 68% 54% 62%

Chance to develop new skills 64% 51% 61%

Work schedule/hours 52% 52% 56%

Your manager 50% 46% 50%

Opportunity for promotion 42% 37% 42%

Commute time 39% 39% 40%

Company strategy 37% 30% 39%

Your colleagues 39% 32% 37%

Executive team 23% 18% 21%

Opportunity to travel less 16% 12% 15%

Opportunity to travel more 11% 12% 11%

Job SatisfactionJob satisfaction reached an all-time high in our 2016 survey, as 53 percent of respondents rated satisfaction in their current positions as “high” or “very high .” (The previous high was 52 percent in 2007) . Meanwhile, the 11 percent of respondents rating job satisfaction as “low” or “very low” was unchanged from 2015 .

Wages higher than the IT industry in general contribute to job satisfaction, but that’s not the only factor . TDWI has observed a high level of enthusiasm among BI professionals for their work, their colleagues, and the BI profession as a whole . The feeling that one materially contributes to success by solving often difficult and complex challenges in a collaborative environment plays a large role in overall job satisfaction .

Nearly half (49 percent) of BI professionals feel they are fairly compensated . Not coincidentally, those individuals earned more (at $122,384) than the 31 percent who believe they are underpaid, who averaged $101,319 in 2016 . Those 20 percent unsure if their compensation is fair fell in the middle from a salary perspective, at $108,557 .

Feelings of job security rose slightly from 2015, such that 88 percent felt “secure” or “very secure” in their positions . In another reflection of job satisfaction, the number of people taking a job at a new company remained low at 11 percent (down from 17 percent in 2014) . For those who did make a move, accepting a better opportunity was the top reason, at 48 percent .

In view of high job satisfaction, it’s not surprising that just 15 percent of respondents are “definitely” looking for a new job . On the other hand, nearly half (46 percent) are casually in the market for a new job, while 39 percent intend to stay where they are . A better opportunity is the top reason for seeking new work, cited by 72 percent of respondents . As in past years, top considerations for taking a new job are location, challenging work, and the chance to develop new skills .

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ROLES AND RESPONSIBILITIESPrimary RolesAt 17 percent of the respondent pool, BI director is the role most represented in this survey . BI directors play a crucial management role in overseeing BI strategy, architecture, and budget, while collaborating with the business side to help ensure that BI technologies align with business objectives . Data analysts/data modelers are also highly represented at 15 percent . BI program manager is the third most prevalent role (13 percent), followed by lead information architect (10 percent) .

Secondary RolesThe average number of secondary roles fulfilled by BI professionals remained steady at 3 .5, consistent with recent years and suggesting that the BI profession has found its sweet spot in balancing the value of multidisciplinary skills with a focus on principal areas of expertise . Eighty-eight percent of respondents handle two or more secondary roles, while 24 percent handle five or more secondary roles. The most prevalent secondary roles in 2016 were data analyst/data modeler at 54 percent, subject matter expert at 39 percent, and technical architect/systems analyst at 34 percent .

PRIMARY AND SECONDARY ROLES

Primary Role Secondary Role

BI director 17% 22%

Data analyst/data modeler 15% 54%

BI program manager 13% 23%

Lead information architect 10% 28%

Technical architect/systems analyst 8% 34%

Data acquisition (ETL) architect or developer 7% 25%

Business requirements analyst 4% 31%

Decision support (BI) architect or developer 4% 20%

BI project manager 4% 23%

Business sponsor or driver 4% 14%

BI support and service 4% 25%

Subject matter expert 3% 39%

Database administrator 2% 8%

Data warehouse administrator 2% 16%

Data owner/steward 2% 17%

Data quality analyst 2% 23%

Business user 1% 13%

Data administrator/metadata manager 1% 9%

BI trainer 0% 16%

NUMBER OF SECONDARY ROLES

2012 2013 2014 2015 2016

0 roles 2% 1% 1% 0% 3%

1 role 9% 10% 10% 11% 9%

2 roles 22% 21% 22% 21% 21%

3 roles 27% 30% 27% 34% 31%

4 roles 18% 16% 18% 14% 13%

5 roles 9% 8% 10% 9% 11%

6 roles 5% 5% 4% 4% 5%

7 or more roles 8% 9% 8% 8% 8%

Average number of roles 3.52 3.60 3.60 3.48 3.47

The remainder of this report examines details of the top 10 primary roles, as determined by the survey, in the order listed in the table “Primary and Secondary Roles.”


14

GENERAL DESCRIPTION• Owns or directly shapes BI strategy, architecture,

and budget• Oversees program and project managers, architects,

and specialists• Serves as liaison between the business and the BI team• Develops marketing and communications programs for

the BI program• Communicates benefits of the BI environment to executives

and users

KEY RESPONSIBILITIES• Develops the vision and business case for the BI program• Sells the BI program to executives and other managers• Works with architects to create a high-level enterprise

architecture to support a growing portfolio of BI applications

• Hires and oversees BI program managers, project managers, and architects

• Interfaces with business sponsors and drivers and steering committees

• Meets business criteria for successful BI implementations

KEY SKILLS• Sales• Marketing• Communications• Leadership• Delegation• Knowledge and design of data warehouses• Flexibility, diplomacy, and problem-solving

KEY DELIVERABLES• BI funding• BI strategy• BI budget• BI architecture• BI team

COMMON SECONDARY ROLESSubject matter expert 42%, BI program manager 36%, BI project manager 30%, lead information architect 26%, data analyst/data modeler 25%

AVERAGE NUMBER OF SECONDARY ROLES: 3.3

BI Director

Annual salary $137,736

Bonuses $27,458

Average salary change from 2015

+1.5%

Age 44.7 years

Gender Male 77% 23% Female

BI experience 12.2 years

Number of certifications 1.0

Years at company 7.7 years

Percent getting a bonus 86%

Types of bonuses IndividualCompany

Profit sharingTeam

61%68%

20%23%

Job satisfaction Very high or high Moderate

Low or very low

59%34%

7%

Fairly compensated? Yes No

Unsure

49%35%

17%

Looking for new job? Yes Somewhat

No

15%44%42%

Level of education Ph.D. Master’s degree

Bachelor’s degree Associate’s degree

High school

1%51%

45%1%2%

Outside income? Yes 7%

Options? Yes 26%

Purchasing authority Determine need Evaluate/recommend products

Final purchasing authority No influence

7%70%

21%1%

Professional background Technical Business

Academic Other

56%34%

8%2%

Time spent on BI projects Full Three-quarters

One-half One-quarter

None

56%19%

15%8%

2%

Roles and Responsibilities

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Data Analyst/Data ModelerGENERAL DESCRIPTIONDevelops, manages, and updates data models, including physical and logical models of the data warehouse, data mart, and staging area, and sometimes the operational data store and source systems

KEY RESPONSIBILITIES• Interviews business users to obtain data requirements for

new analytics applications• Designs conceptual and logical models for the data

warehouse or data mart• Communicates physical database designs to database

administrator• Evolves models to meet new and changing business

requirements• Develops process for capturing and maintaining metadata

from all data warehousing components

KEY SKILLS• Strong conceptual, communication, and technical skills• Ability to translate business needs into technical solutions• Strong relational and dimensional data modeling and

database design skills

KEY DELIVERABLES• Source system recommendations• Model management standards• Logical and physical data models• Meta model for metadata repository

COMMON SECONDARY ROLESBusiness requirements analyst 39%, data quality analyst 38%, subject matter expert 35%, BI support and service 30%, technical architect/systems analyst 27%



Bonuses $6,659


–5.5%

Age 40.6 years






Types of bonuses Individual Company

Profit sharing Team

49%61%

23%14%


Low or very low

56%37%

7%


Unsure

52%30%

17%


No

11%38%

51%

Level of education Ph.D.Master’s degree


High school

1%41%

50% 4%4%


Options? Yes 23%


None

10%51%

39%


Academic Other

44%26%

21%10%



None

54%13%16%

10%6%


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BI Program ManagerGENERAL DESCRIPTION• Oversees the management and direction of multiple data

warehousing projects• Aligns data warehousing projects with business strategy• Works with BI director as a liaison between business

sponsors and executives• Works with BI director to secure and maintain funding• Manages BI stewards and steering committees

KEY RESPONSIBILITIES• Staffs project teams• Facilitates the prioritization of projects and requirements

among competing business interests• Coordinates with various business and technical groups

whose support is needed to build or deploy data warehouses

• Establishes standards for technology and business processes

• Coordinates and aligns multiple data warehousing projects• Measures results

KEY SKILLS• Knowledge of business• Prior data warehousing experience• Communication and marketing• Managing multiple project teams• Managing multiple, complex enterprise projects• Strategic and financial planning

KEY DELIVERABLES• Strategic plans• Steering committee priorities and plans• Funding requests• Corporate budgets• Return on investment reports

COMMON SECONDARY ROLESBI project manager 50%, subject matter expert 45%, data analyst/data modeler 42%, business requirements analyst 36%, BI support and service 29%



Bonuses $18,810


+1.6%

Age 44.1 years







Profit sharing Team

79%69%

28%23%


Low or very low

46%38%

15%


Unsure

45%32%

23%


No

19%54%

27%



High school

3%32%

54%7%5%


Options? Yes 24%


Final purchasing authorityNone

11%74%

6%10%


Academic Other

67%24%

6%3%



None

58%21%

14%6%

0%


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Lead Information ArchitectGENERAL DESCRIPTION• Coordinates the work of technical, data, ETL, and BI

architects• Oversees the design of the data and technical architecture

for the data warehouse and related analytics data sets• Oversees the development of logical and physical data

models, ETL scripts, metadata definitions and models, queries and reports, schedules, work processes, and maintenance procedures

• Ensures proper backup and recovery processes• Supervises selection of hardware, storage, and software

products

KEY RESPONSIBILITIES• Creates a robust, sustainable architecture that supports

requirements and provides for expansion within given budgetary constraints and availability of data and skilled resources

• Evaluates and selects various data warehousing tools and components

• Coordinates multiple architects responsible for the development, integration, administration, and evolution of the data warehouse

KEY SKILLS• Prior experience building data warehouses• Data modeling, database administration, and performance

tuning• SQL, ETL, OLAP• Operating platforms• Metadata management• Use-case analysis• Conceptual and analytic skills• Knowledge of business domain• Ability to balance theory and reality

KEY DELIVERABLES• Architecture and strategy documentation• Use-case analysis report• Capacity planning analysis• Job development guidelines• Administrative management plan

COMMON SECONDARY ROLESData analyst/data modeler 63%, technical architect/systems analyst 63%, decision support (BI) architect/developer 42%, data acquisition (ETL) architect/developer 41%, subject matter expert 31%



Bonuses $18,306


+8.2%

Age 44.9 years







Profit sharingTeam

62%62%

26%19%


Low or very low

49%40%

11%


Unsure

51%28%

21%


No

18%49%

33%


Bachelor’s degree High school

2%30%

63%5%


Options? Yes 15%



11%77%

3%9%


Academic Other

72%12%14%

2%



None

61%16%

8%14%

2%


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Technical Architect/Systems AnalystGENERAL DESCRIPTION• Defines and documents the technical architecture of the

data warehouse, including the physical components and their functionality

• Evaluates, selects, tests, and optimizes hardware and software products

KEY RESPONSIBILITIES• Assesses current technical architecture• Estimates system capacity to meet short- and long-term

processing requirements• Writes specifications for client machines, application

servers, database servers, and networks

KEY SKILLS• Technical design• Understanding of capabilities of vendor infrastructure

products, including SMP (symmetric multiprocessing) and MPP (massively parallel processing) systems

• Knowledge of data warehousing architectural approaches• Conceptual and analytical skills

KEY DELIVERABLES• Capacity planning estimates• Technical architecture documents• Hardware and software product recommendations• Cost estimates for technical components• Regular performance and capacity planning audits

COMMON SECONDARY ROLESData analyst/data modeler 52%, lead information architect 39%, subject matter expert 28%, business requirements analyst 26%, data acquisition (ETL) architect/developer 26%



Bonuses $11,906


+9.3%

Age 43.4 years







Profit sharing Team

65%54%

5%24%


Low or very low

51%38%

11%


Unsure

53%36%

11%


No

16%56%

29%

Level of education Master’s degree Bachelor’s degree

Associate’s degree High school

40%49%

4%7%


Options? Yes 22%


None

7%72%

20%


Academic

80%11%9%



None

61%7%

13%17%

2%

tdwi.org 19

Data Acquisition (ETL) Architect/DeveloperGENERAL DESCRIPTIONResponsible for the scripts required to extract, transform, clean, and move data and metadata so they can be loaded into a data warehouse, data mart, or operational data store

KEY RESPONSIBILITIES• Work with business requirements analysts to identify and

understand source data systems• Map source system data to data warehouse models• Develop and test ETL processes• Define and capture metadata and rules associated with ETL

processes• Adapt ETL processes to accommodate changes in source

systems and new business user requirements

KEY SKILLS• Understanding of source and target data structures, ETL

processes, and products• Knowledge of 3GL/4GL programming languages and ETL

products• Strong problem-solving and metadata skills

KEY DELIVERABLES• Completed mapping and transformation programs• Schedules for extraction and load processes• Documentation and maintenance of ETL metadata in

metadata repository• Database loadable files

COMMON SECONDARY ROLESData analyst/data modeler 80%, technical architect/systems analyst 34%, subject matter expert 30%, decision support (BI) architect/developer 27%, lead information architect 27%



Bonuses $10,800


+5

Age 44.7 years







Profit sharingTeam

61%57%

13%17%


Low or very low

44%46%

10%


Unsure

41%36%

23%


No

10%62%

28%


Associate’s degreeHigh school

42%47%

8%3%


Options? Yes 24%



7%57%

2%34%


Academic Other

71%16%

5%8%



None

77%9%7%

0%7%


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GENERAL DESCRIPTION• Serves as a liaison between the end users and data

warehousing project team• Coordinates business requirements for data

KEY RESPONSIBILITIES• Interviews end users to determine requirements for data,

reports, analyses, metadata, training, service levels, data quality, and performance

• Works with architects to translate requirements into technical specifications

• Helps identify and assess potential data sources• Recommends appropriate scope of requirements• Validates that data warehouse meets requirements and

service-level agreements• Coordinates prototype reviews

KEY SKILLS• Experience using data warehouse or analytical tools for

business purposes• Strong interpersonal and communications skills• Ability to translate business requirements into technical

requirements• Knowledge of key data warehousing processes• Respected within the business community

KEY DELIVERABLES• Business requirements documentation• Business priorities• Prototype feedback

COMMON SECONDARY ROLESData analyst/data modeler 48%, subject matter expert 44%, data quality analyst 40%, BI support and service 32%, BI trainer 24%


Business Requirements Analyst


Bonuses $9,574


+1.2%

Age 43.6 years







Profit sharingTeam

54%77%

23%15%


Low or very low

35%20%

45%


Unsure

35%35%

30%


No

25%45%

30%


Associate’s degree

50%45%

5%


Options? Yes 18%


None

25%17%

58%


Other

55%30%

15%



None

42%8%

17%17%17%

tdwi.org 21

Decision Support (BI) Architect/DeveloperGENERAL DESCRIPTION• Works with end users and business analysts to ensure close

fit between BI environment and business requirements• Designs and manages the BI tools and applications

environment• Configures BI tools, develops the semantic layer and

metadata, and creates reports and report definitions• Creates and delivers end-user training and documentation

and provides second-line support to power users who develop reports on behalf of their departmental colleagues

KEY RESPONSIBILITIES• Installs, configures, deploys, and tunes BI tools and analytic

servers• Troubleshoots BI tool problems and tunes for performance• Develops multidimensional semantic layer and BI query

objects for end users• Creates reports and report templates• Helps business users select the appropriate BI tool(s)• Develops and manages BI training, documentation, and

help desk capabilities

KEY SKILLS• Translation of business questions and requirements into

reports, views, and BI query objects• Knowledge of BI tool architectures, functions, and features• Understanding of SQL and relational and multidimensional

designs• Strong problem-solving and metadata skills• Understanding of BI tool architecture, functions, features• Customizing BI tools to meet user needs

KEY DELIVERABLES• Standardized use of BI tools and semantic layers throughout

the organization• Repository of best practices on how to install, configure,

and use BI tools for more productivity• Reports, templates, and analytical views• BI training, documentation, and help desk support

COMMON SECONDARY ROLESData analyst/data modeler 70%, technical architect/systems analyst 61%, BI support and service 48%, lead information architect 43%, data acquisition (ETL) architect/developer 39%



Bonuses $9,385


+9.5%

Age 44.7 years







Profit sharingTeam

82%36%36%

18%


Low or very low

67%24%

9%


Unsure

68%23%

9%


No

23%23%

55%


Associate’s degreeHigh school

27%64%

5%5%


Options? Yes 9%


None

13%61%

26%


Academic Other

68%23%

5%5%



None

78%13%

4%0%

4%


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BI Project ManagerGENERAL DESCRIPTION• Manages a single data warehousing project• Develops budgets and plans• Secures resources and personnel• Manages a team of developers and contractors• Prioritizes requirements, schedules tasks, communicates

progress

KEY RESPONSIBILITIES• Develops plans and schedules• Establishes project scope; manages scope changes• Prioritizes requirements; manages expectations• Establishes budgets• Hires and manages personnel• Communicates progress• Coordinates training• Measures ROI

KEY SKILLS• Project management• Communication• Leadership• Decision making• Delegation• Knowledge and design of data warehouses• Flexibility, diplomacy, and problem-solving ability

KEY DELIVERABLES• Project and resource plans• Funding requests• Success metrics• Training plans• Documentation scoping• Status reports• Acceptance criteria

COMMON SECONDARY ROLESBusiness requirements analyst 46%, data analyst/data modeler 46%, BI support and service 38%, technical architect/systems analyst 35%, subject matter expert 31%



Bonuses $13,832


+11.1%

Age 43.1 years







Profit sharingTeam

71%50%

7%14%


Low or very low

45%40%

15%


Unsure

45%30%

25%


No

10%40%

50%


Associate’s degree

45%40%

15%


Options? Yes 18%


None

8%76%

16%


Academic Other

55%25%

10%10%



None

68%12%16%

4%0%

tdwi.org 23

Business Sponsor or DriverGENERAL DESCRIPTION• Works closely with (and often overlaps with) a BI director or

equivalent person• Sets BI business strategy and budget, contributes to

associated technical details• Serves as liaison between the business and the BI team,

giving priority to the former• Usually has a full-time business management position and

sponsors BI part time

KEY RESPONSIBILITIES• Contributes substantially to general IT/business alignment• Keeps BI focused on business requirements and goals• Develops business requirements• Provides budget or assists in acquiring necessary funding• Establishes business ownership of BI systems and data• Serves on data- or BI-oriented committees, often for

stewardship and governance• Participates in (and often controls) tool and platform

acquisition decisions

KEY SKILLS• Domain expertise in one or more business areas• Knowledge of how BI and its data impact specific business

processes• Ability to map business pains and opportunities to possible

IT solutions• Effective cross-functional communication with a wide range

of business, IT, and hybrid personnel• Understanding of what to look for in vendor products and

services for BI

KEY DELIVERABLES• BI requirements—both strategic and tactical—from a

business viewpoint• BI funding• Plans for new or revised BI work, based on business

direction

COMMON SECONDARY ROLESSubject matter expert 71%, business user 46%, data owner/steward 33%, business requirements analyst 29%, BI director 25%



Bonuses $32,850


–0.4%

Age 49.5 years







Profit sharingTeam

60%80%

20%20%


Low or very low

89%11%

0%


Unsure

79%5%

16%


No

11%42%47%



11%50%

33%6%


Options? Yes 32%


Final purchasing authority No influence

21%29%33%

17%

Professional background Business Technical Academic

Other

39%28%

6%28%



None

25%8%

21%38%

8%


24

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E [email protected] tdwi.org

TDWI Research provides research and advice for data professionals worldwide. TDWI Research focuses exclusively on data management and analytics issues and teams up with industry thought leaders and practitioners to deliver both broad and deep understanding of the business and technical challenges surrounding the deployment and use of data management and analytics solutions. TDWI Research offers in-depth research reports, commentary, inquiry services, and topical conferences as well as strategic planning services to user and vendor organizations.

TDWI Salary, Roles, and Responsibilities Report - 2017

Data & Analytics

Transcript of TDWI Salary, Roles, and Responsibilities Report - 2017