TDWI Las Vegas Company Update Data Migration … Las Vegas Company Update Data Migration Suite...

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TDWI Las Vegas

Company UpdateData Migration Suite Launch

Don Tirsell, Sr. Director, Product MarketingBo Lungulescu, Principal, Solution Marketing

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Broader Data Integration Powers Record Growth Summary of Key 2007 Accomplishments

Financial Customers

Organization Product

• $391m rev. 2007, up 21%. 3rd consecutive year with 20% or more growth

• All time record revenues in Q4 2007 at of $113.9m – first time ever over $100m

• 24% total quarterly rev. year on year growth

• All-time record license rev. at $54.9m for Q4

• International = 37% of license revenue

• 79 new customers added in Q4, 2007 –

• Total customers 2,988

• Maintenance renewals at record levels ~95%

• 77% have, or plan to use INFA as enterprise standard*

• 45% of our deals over $100K are Broader DI

• Recent wins – Volkswagen, BNSF Railway, Johnson & Johnson, Nissan, KPN, Dept of Defense USA

• Data Quality central to INFA plans for Broader Data Integration

• Hiring industry veterans in every department to support DQ including sales, education, professional services and support

• Dedicated business unit for data quality with recently hired VP of R&D

• Growing data quality expertise across all geographies; DQ training for all sales

• Informatica v8.5 (PC, PWX, DQ) (Q4 2007), the leading platform for Broader Data Integration

• Fastest growing leader in the Data Quality category

• Complex Data Exchange enabling B2B data exchange

• Informatica OnDemand opening new opportunities in cross-enterprise data integration

*2007 Independent Customer Survey (TNS Prognostics)

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Geographic Expansion:Direct Operations in 22 Countries Coverage in 78 Co untries

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Major International Wins in 2007

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Data Migration Suite Launch

Bo LungulescuPrincipal, Solution Marketing

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Agenda

• Data Migration – A Key Prerequisite for IT Projects

• Showstoppers to Successful Migration Projects

• Informatica Data Migration Suite

• Customer Stories

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Importance of Data Migration Increasing DM – A Fundamental Component of Many IT Projects

Application Implementation

Application Consolidation

Application Upgrade M&A Integration

LegacyRetirement Outsourcing

Data Migration

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Substantial Growth in Data Migration Activity

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

9,000

5,055

2007

5,560

2008

6,116

2009

6,728

2010

7,401

2011

8,141

2112

DM

Bud

get

($M

)Projected Data Migration Expenditure

CAGR 10% YOY

Philip Howard – Research Directorwww.Bloor-Research.com

September 2007

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Time and Cost Overruns Are Substantial 84% of Migrations Fail to Meet Expectations

• More expensive than planned• 37% of projects are over budget

• Average cost overrun > 30%

• More time consuming than planned• 67% of projects delivered late

• Average delay > 40%

• Migration projects are high risk, resource intensiv e

• Today, there is little use of tools & automation

Philip Howard – Research Directorwww.Bloor-Research.com

September 2007

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The Hidden Truth

Typical Assumptions

Valid Data

Poor Data Quality

Few Source systems

Many More Source

systems

Specific Data

Formats

Data in unknown formats

All Data Available

Needed Data is missing

Documented System

Interfaces

Unknown System

Interfaces

Migration Is Not Just About Moving The Data…It’s About Making the Data WORK!

Static Sources

Source Continues to Change

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Tools & Methodology Improve Success Rate Informatica Can Help Address Fundamental Issues

Project Planning - Philosophical Approach - Analysis & scoping

Data Quality- Role of data quality

Collaboration - Cross Functional- Team Based

Tools & Software- Data Access & Movement- Reusability & Impact Analysis

Expertise- First time project- Migration COE

Traditional Approach Informatica Solution

• Big-bang conversion• No best practices • Testing with fake data

• Velocity Migration Methodology• Iterative, move data early & often• Use real, production data

• Underestimated complexity • Garbage in, garbage out

• Informatica Data Explorer• Informatica Data Quality• Reusable / rules based

• Little SME involvement• Specifications incomplete• Decentralized exchanges (Excel)

• Reference Table Manager• Data Quality Assistant• Team based development

• Complex scripting • Brittle code, no reuse• Lack of dependency analysis

• Prepackaged connectors• Codeless, reusable logic• Exception processing, validation

• Limited upfront design• Little institutional knowledge

• Packaged IPS Offerings• Specification, template driven• Hundreds of migration customers

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Traditional Approach – big bang, no upfront analysis

Informatica’s Iterative ApproachEnd-to-end data migration platform for faster, fewe r iterations

Migration Challenge - Project Planning VMM: A Framework for Successful Data Migrations

VMM Conversion Philosophy: Convert early, often with real, production data

LoadAccessExtract /

Transform

LoadAccess Extract /Transform

ValidateAnalyze Cleanse

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Migration Challenge – Data Quality - ProfilingIDE - Investigate Source Systems Prior to Migration

• Rapid analysis of data in multiple source systems

– Catalog details of each data source in repository

– Tables, columns, domains– Data structures (inferred &

documented)– Data completeness &

redundancy– High-level DQ status &

issues

• Tag data and document instructions for follow-on processes

• Target Mapping information

Assess actual state of data and identify issues

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Migration Challenge – Data QualityValidate, Cleanse, De-Duplicate – Key to Data Migrat ion

Discover

Applications

Databases

Flat files

Mainframe

Informatica Data Quality

Analyze / Audit Master Data

Content

Build Data Quality Rules

Deploy Rules Interactive/Batch

/Real Time

Report Data Quality Metrics

• Scorecards• Reports• Cleansed Data

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Migration Challenge – CollaborationReference Table Manager - Purpose-built for Migratio ns

The RTM empowers business subject matter experts to directly manage reference data to accelerate data migrations

CustomerDatabase

Sales System

Source Data

Legacy ERP

• Valid & Default Values Maintenance• Cross Reference Completion• Raw Data Creation

SAP

Target

Bus.App

BuildS

peci

ficat

ions

Inte

rfac

eE

TL

rout

ines

Analysis Test

Continued re-analysis and redesign

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Data Explorer Data Quality

Audit, Monitor, ReportEnsure data consistency, perform impact analysis and

continuously monitor quality

PowerCenterPowerExchange

AccessAny system in batch or real-time

DeliverIntegrateProvide right data, at the right time, in the right format

Transform and reconcile all data types

CleanseDiscoverValidate, correct and standardize all data types

Search and profile any data from any source

Migration Challenge – Tools & SoftwareINFA Platform Automates Entire Migration Lifecycle

Develop & ManageDevelop and collaborate with common repository and shared metadata

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Migration Challenge – Tools & Software - IMM Understand Impact Before Migrating Data

Impact analysis increases insight into complex data relationships

• Enables users to understand data relationships before executing a migration

• Advanced search, filtering and personalization capabilities

• Built-in annotations and links to supporting documentation provide additional context

• Robust integration metadata catalog, with direct connectivity to enterprise applications and mainframe systems

• Integrated profiling results for additional insight into data

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Migration Challenge – ExpertiseInformatica De-risks and Accelerates Migration Proj ects

Informatica Offers End-to-end Migration Services

IPS Data Migration Packages• Data Migration Jumpstart Package

• Data Migration Jumpstart + Mentorship Package

• Full Data Migration Delivery

Global Education Services• Product and Methodology Focuses • eLearning and Classroom Based

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Informatica Data Migration Solution

InformaticaVelocity Migration

Methodology

(VMM)

ProvenMethodology

Informatica Professional Services

Informatica Global Educational Services

Preferred ISVs / Partners

End-to-EndMigration Services

PowerCenterPowerExchange

Informatica Data ExplorerInformatica Data Quality

Reference Table Manager

Data Migration Suite

The Data Migration SuiteKey to a Comprehensive Migration Solution

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The Data Migration Suite Simple Packaging & Flexible Licensing

• Bundled solution, single SKU

• Term Based Offering

• 6 months / 12 months / 18 months

• $336K - 6 (six) months term license (List over $1.1M)

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Wipro’s DM Shared Services OfferingWorldwide Scalability for Informatica’s DM Solution

Wipro has standardized on the Informatica Data Migr ation Suite as the platform for providing data migration services to its customers worldwide.

Wipro’s Data Migration Shared Services Offering• 1st to market with a global shared services approach to data migration,

supported by Informatica software (data access, qua lity and conversion) • One of just 15 SAP Global Services Partners• Extensive track record supporting migration project s• 1,200 consultants trained in the use of Informatica products worldwide

Wipro Engagement Model• Shared “factory” model for offshore development & te sting (SW/HW/people)• Reuse of assets and patterns for expedited developm ent and reduced risk• Leverage Informatica Data Migration Suite for on-pre mise (dedicated) client

production and rollout.

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Fastest Growing Use of Informatica63% of Customers Intend To Use INFA for Migration

Source: 2005 & 2007 Independent Customer Survey (TNS Prognostics)

Planned Use of Informatica Products

63%

49%45%

40%

26% 25% 25%18%

90%

28%21%

24%27%

94%

0%

20%

40%

60%

80%

100%

Ware

housin

gM

igra

tion

Sync/R

eplic

a tion

Consoli

datio

nM

DM/H

ubs

Cros s

Enterp

ri se

Compli

ance

Data S

ervi

ces

(SOA)

SAAS

% o

f Cus

tom

ers

2005

2007

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Informatica Data Migration CustomersHealthy Business So Far - 2007 Best Year To Date

Migrated core business operations from IBM OS/390 mainframe environment to an open UNIX infrastructur e• Migrated 57 TB of mission-critical data • Handled complex Korean double-byte character data• Estimated $20.8 million USD saving over four years

Multi-phase SAP ERP solution implementation to replace 7 legacy systems• 40% reduction in costs (vs previous hand-coded DM)• 30% reduction in time

Consolidate customer data management systems following mergers of ntl (4M customers), Telewest(1.6M customers), and Virgin Mobile (2M customers)• Leverage immediate advantages of M&A• Aggressive go-live (Implemented in a rapid 7 months)• Consolidated 20 billing and customer data systems on

AS/400

Application Implementation


LegacyRetirement

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Informatica Data Migration CustomersHealthy Business So Far - 2007 Best Year To Date

Migrated data on 275,000 customers from acquired competitor CILCORP into core Ameren systems• Achieved single view of customer information• Reduced data migration costs by 30%• Cut load times by 20%

Migrated multiple legacy ERP systems to single SAP instance• Lowered TCO; Realized ROI in 3 years• Reduced time, cost, and risk of SAP implementation

Integrated mission-critical data from two acquisiti ons• Executed large-scale integration rapidly with limited staff• Eliminated payment of duplicate invoices• Streamlined execution of business processes across units

Legacy Retirement


M&A Integration

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Informatica Data Migration OfferingSummary of Key Takeaways

• Data Migration – Common Requirement for Many IT Proj ects

• Data Migration Challenges Are Underestimated

• Software and Best Practices can Ensure Success• Informatica’s Data Migration Suite Accelerates Conversions

• Informatica’s Velocity Migration Methodology Reduces Project Risk

• Hundreds of Successful Migration Customers

• Wipro & Informatica partner to combine best-in-clas s migration tools and expertise with a cost effective off-shore delivery model

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Additional Data Migration Customer Stories

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• Near-universal data access

• Cost-effective scalability• Proven track record with

Telewest on reporting project

Merger & Acquisition

KEY BUSINESS IMPERATIVE

INFORMATICA ADVANTAGE RESULTS/BENEFITS

• Consolidate customer data management systems following mergers of ntl (4M customers), Telewest (1.6M customers), and Virgin Mobile (2M customers)

• Leverage immediate advantages of M&A

THE CHALLENGE

IT INITIATIVE


Virgin Media Consolidates Post Merger Customer Data for Profitable Synergy

• Consolidate 20 billing and customer data systems on AS/400

• Extremely aggressive go-live timeline

• Reduced customer data sources from 20 to 1

• Delivered £1.5bn NPV(projected by 2009)

• Implemented in a rapid 7 months

DATA INTEGRATION PROJECT

Data Consolidation

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Legacy Retirement

• Native access to mainframe data

• Unicode support for international systems

• Microsoft DTS replaced• Phased deployment of

data quality solution



Modernize Business & Reduce IT Costs• Migrate multiple legacy ERP systems to single SAP

instance• Accommodate recent M&A growth

THE CHALLENGE

IT INITIATIVE

Legacy RetirementDATA INTEGRATION PROJECT

Data Migration

• Legacy ERP systems: VSAM, SQL Server, Oracle, and J.D. Edwards

• 12 Business Planning and Control System databases in 60 plants and 20 countries

• Small IT staff

Informatica Gives Cooper Standard a 3 Year ROI with SAP Migration

• Realized ROI in 3 years• Reduced time, cost, and

risk of SAP implementation

• Minimized expensive hand-coding

• Lowered total cost of ownership

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• Repeatable, automated migration process

• Flexible performance tuning

• Accenture SolutionsWorks

Merge & Acquire



• Migrate data on 275,000 customers from acquired competitor CILCORP into core Ameren systems

• Achieve single view of customer information

THE CHALLENGE

IT INITIATIVE


Ameren migrates legacy data to capitalize on M&A advantage with smooth customer transition

• Hand-coding COBOL modules costly, slow, not easily repeatable

• Data integrity issues

• Reduced data migration costs by 30%

• Cut load times by 20%

• Delivered reliable, high quality converted data

• Improved customer service, marketing, field operations


Data Consolidation

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Modernize Business & Reduce IT Costs



• Maximize return and reduce risk in legacy data migration to SAP and integration of data from $21B in acquisitions of Kerr-McGee and Western Gas

• Implement enterprise-wide data integration platform to to improve financial and operational performance

THE CHALLENGE

IT INITIATIVEApplication Consolidation SAP Migration

Anadarko Petroleum Streamlines SAP Data Migration and $21B in Company Acquisitions

DATA QUALITY PROJECT

Data Migration

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• Migrate large volumes of legacy data to SAP

• Integrate mission-critical data from two acquired companies

• Eliminate millions of duplicate records to avoid overpayments

• Execute large-scale integration rapidly with limited staff

• User-defined data quality rules, monitoring, and metrics

• Metadata tags to enable data visibility for financial and regulatory reporting

• Codeless environment to reduce IT developer costs

• Integration Competency Centerfor best practices and reuse

• Capitalized on value of SAP implementation and company acquisitions

• Eliminated payment of duplicate invoices

• Streamlined execution of business processes across multiple units

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• Certified SAP integration—IDOCS, ABAP, ALE, BAPI, DMI

• 75% component reuse to accelerate deployment across multiple projects

• Support for data validation and MDM




• Standardize global data infrastructure to migration J.D. Edwards and legacy data to SAP

• Synchronize data in near-real time through 150 systems interfaces

THE CHALLENGE

IT INITIATIVE

Legacy Retirement

CEMEX improves business agility & data accuracy with migration to unified data infrastructure

• 30+ J.D. Edwards and legacy applications

• Project to deploy single global SAP instance

• Need for near-real time data synchronization via 150 interfaces

• Realized millions of dollars in ROI

• Improved developer productivity by 80%

• Enabled end-to-end data integrity

• Improved performance with unified global SAP data infrastructure


Data Migration

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• Ease of development• Accessible metadata

• Built-in data cleansing

• Model-driven tools for iterative development

• Mappings reusable across migration and DW projects




• Migrate off legacy mainframe system to client/server

• Build data warehouse to improve operational and strategic reporting on risk management, claims, and policy data

THE CHALLENGE

IT INITIATIVE

Legacy Retirement

COPIC migrates legacy data for productivity, cost savings, and improved access to strategic data

• Poor quality data in mainframe system

• Limited resources and time pressures

• Subpar reporting and analysis on key business data

• Completed project 12 months ahead of schedule

• Built in data quality that solved 80% of quality problems

• Saved 50% over custom solution


Data Migration

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• Repeatable, automated migration process

• Support for new workflow and document management system

Merge & Acquire



• Migrate data from outdated IBM IDMS databases and legacy applications at three nuclear power plants

THE CHALLENGE

IT INITIATIVE

Legacy Retirement

Southern Co. gains consolidated view of operations by migrating 15 yrs of legacy data to a single hub

• IDMS technology unsupported and expensive to maintain

• Reduced risk, expense of major data migration

• Saved $250K by reducing IT project staff from 18 to 6

• Saved 25% migration time and achieved flexible data access


Data Migration

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TDWI Las Vegas Company Update Data Migration … Las Vegas Company Update Data Migration Suite...

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