TDM Best Practices - StarChapter · • Employer and building programs – transit benefits,...
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TDM Best Practices VTA Conference May 20, 2015
Transcript of TDM Best Practices - StarChapter · • Employer and building programs – transit benefits,...
TDM Best Practices
VTA Conference
May 20, 2015
TDM in Virginia • Seventeen local/regional TDM agencies partnering
with transit agencies, DRPT and private sector
• One of best statewide programs in US!
Rural: – Carpool, vanpool, telework, some transit
Small Urban/Rural: – Carpool, vanpool, local & commuter bus, bike, walk,
telework, some employer
Large Urban/Suburban: – Above plus local/commuter rail, advanced employer
programs, residential and development services
Arlington County
Commuter Services
TDM is an Integral Part of Transportation in Arlington County
Arlington DOT
Transit ACCS Planning TE & O Development Services
Strategic Plan – 6 Year, Annual Report
ACCS Programs
• ATP – Employer, resident, visitor, development
• Car-Free Diet Marketing
• CommuterPage.com
• CommuterDirect.com
• CommuterStores
• Mobile CommuterStore
• Commuter Information Center & Fulfillment
ACCS Programs
• Brochure Distribution
• Capital Bikeshare
• BikeArlington
• WalkArlington
• Carsharing
• TDM for Site Plan Development
• Mobility Lab – R & D
Transit Marketing by Arlington County Commuter Services
ART Customer Research • Customer service analysis • Rider survey – input, satisfaction (85%)
ART and other transit Marketing • Employer and building programs – transit benefits,
promotions, commute planners • Web site, fare sales, social media, apps, CarFree A to Z • Ads: print, bus cards, direct mail • Schedules, online brochure service, kiosks • Bus stop schedules and maps • Route promotions – residential, street team
Social Media - Purpose • Transit agencies social media use falls into five
broad categories*:
– Timely Updates
– Public Information
– Citizen Engagement
– Employee Recognition
– Entertainment/Fun
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*2012 Transportation Research Board report
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Purpose: Agency news and service updates, act as customer service outlet by
responding to comments, showing a more human side, engaging and having fun
with audience.
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Purpose: ART = Real-time service updates, source for service news, act as
customer service outlet by responding to audience
Purpose: Car-Free Diet & BikeArlington = entertaining/interesting info, events,
retweets, and occasional updates
How ATP Uses Social Media
• Support partners, clients
• Promote services, blog
• Congratulate clients
• Promote events
CarFreeAtoZ – Multi-mode Trip Planner
Example: CarFreeAtoZ
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What is the
Impact of
TDM?
On-Going Research Program
Customer Satisfaction & Public Perception
Program Impact
Service Planning
Residents, Business Leaders, Building Owners/Developers
WalkArlington, Bike Arlington, CommuterStore, CommuterDirect/CommuterPage.com, Marketing Campaigns
Transit / Para-Transit, Carshare, Travel Patterns, Capital Bikeshare
Insights for TDM
Programs
Over 35 studies Since 2006
With TDM Services at Worksites Transit use is doubled, SOV 20% lower
Arlington Residents Commuter Services/Benefits Offered or Not
Offered – 2013 COG State of Commute
TDM Impact Calculator
Placement Rates
Mode-Shift Behavior
VMT / Pollution Factors
Locally Observed ʄ ( )
Program Activity Inputs
Performance Outcomes
Arlington TDM Has Sizeable Impacts and Is a Net Revenue Generator
• 41,000 SOV trips shifted off the roads to other modes each workday (1 freeway lane = 4,000 – 6,000 vehicles in peak period)
• 27,000 of these trips shifted to transit
• $26 million increased transit revenue/year
• 718,000 miles of travel reduced daily
• 31,000 gallons of fuel saved/day, 8.1 million/yr.
• 350 tons of emissions reduced/day
• $18 million private investment in transit benefits (2012 estimate - 680 employer clients)
TDM Impacts in Virginia
• Congestion mitigation: 16 million trips per year and 340 million VMT removed from VA roads
• Increased transit ridership: 9.5 million of above trips shifted to transit
• $30 million more fare box revenue
2012 estimates from selected agencies by Mobility Lab
