TD Schools Marketing Solution

business solutionThe concepts, ideas, strategies, information, material, artwork, plans, specifications and designs contained in this document

are presented in absolute confidence and are the property of Tactical Directions and must not be reproduced, adapted,

communicated to third parties, or in any way used without the express permission of Tactical Directions. Copyright © 2015.

schoolsmarketing

We aim to refresh, ignite and deliver only the best

marketing campaigns. We are trusted to create

effective marketing solutions for some of the world’s

largest brands. We get measurable results and we

provide service beyond expectation.

strategic marketing • creative communications • superior service

about


branding database & crm

sampling

creative

digital events

sales promotion

direct & crm marketing

schools marketing

loyalty programs

services

branding creative


sales promotion

loyalty programs

schools marketing

sampling

database & crm

eventsdigital

about services projects clients testimonials contact

services

branding creative


sales promotion

loyalty programs

schools marketing

sampling

database & crm

eventsdigital


services

branding creative


sales promotion

loyalty programs

schools marketing

sampling

database & crm

eventsdigital


services

branding creative


sales promotion

loyalty programs

schools marketing

sampling

database & crm

eventsdigital


services

branding creative


sales promotion

loyalty programs

schools marketing

sampling

database & crm

eventsdigital


services

branding creative


sales promotion

loyalty programs

schools marketing

sampling

database & crm

eventsdigital


services

branding creative


sales promotion

loyalty programs

schools marketing

sampling

database & crm

eventsdigital


services

branding creative


sales promotion

loyalty programs

schools marketing

sampling

database & crm

eventsdigital


services

branding creative


sales promotion

loyalty programs

schools marketing

sampling

database & crm

eventsdigital


services

branding creative


sales promotion

loyalty programs

schools marketing

sampling

database & crm

eventsdigital


services



value

Integrated marketing agency.

Manage projects from brief through

to execution and delivery in-house

• Strategy

• Data

• Creative

• Execution

• Fulfilment

• Freights, Etc

Focus on efficient and personalised service

(no big agency red tape).

Highly experienced team with qualifications in:

• Visual Communications,

• Marketing (Masters)

• International Business

• Media & Communications

We develop strategic, measurable and targeted campaigns

that drive engagement and maximise budgets.

We are a passionate team that aim to inspire both our

clients and their audiences through well thought out and

supported ideas.

• International Management

• Digital Media

• Information Technology

From PDF

clientspast & present


The concepts, ideas, strategies, information, material, artwork, plans, specifications and designs contained in this document are presented in absolute confidence and are the property of Tactical Directions and

must not be reproduced, adapted, communicated to third parties, or in any way used without the express permission of Tactical Directions. Copyright © 2015.

schoolsmarketing

TD has been developing and managing marketing activities in schools for some of the largest global

and local brands since 1994.

We hold a database of early childhood centres, primary and secondary schools, Australia wide. Our database

details teachers by school name, position, school address and email which allows us to drive efficient, targeted

program communications.

backgroundschools marketing


our programs

an educational guide to puberty, relationships & sexual health

schools marketing


TD are a specialist schools marketing agency. We leverage our established and trusted

relationship with schools to deliver commercially sponsored curriclum-aligned educational

resources to engage the Point of Market Entry (Students) and Parents with your brand.

overviewschools marketing


RESEARCH

Curriculum research and brand fit.

DEVELOPMENT

Development of brand sponsored

curriculum-aligned educational resources

and collateral.

TEACHER ENGAGEMENT

Teachers opt-in, engage and teach the branded educational program to students.

BRAND GROWTH

Brand becomes benchmark among

Students and Parents.

STUDENT ENGAGEMENT

Students engage with branded educational

program and supporting collateral

and samples.

PARENT ENGAGEMENT

Parents engage with brand via their child.

mechanicschools marketing


Over 4 million students Australian wide, from Early Childhood - Year 12

potential reach

Example of an existing Secondary School Program reach:

80% of secondary schools are registered in the Program.

Over 800,000 students and their parents engaged with brand through Program educational materials and brand collateral and samples.

Between 13% - 32%* of students surveyed, pending brand, had purchased product as a result of receiving a sample.

The Program’s success saw the launch of the online student competition, which initiated further POME engagement with the brand.

*Source: Procter & Gamble Insights Team, 2013.

schools marketing


• Define the curriculum category space within Schools and take ownership.

• Point of Market Entry engagement from a trusted influence, teachers.

• Brand becomes the benchmark for students at a time when they are entering the market for your product.

• Demonstrates brands commitment to education and increases perception of brand among parents (main grocery buyer).

• Leverage TD’s database and relationship to communication directly with Students and Parents and initiate an ongoing conversation.

• Leverage channel and relationship to activate further brand activities and maximise on wider brand plans (TVC/Digital Campaigns, etc).

• Conduct Program evaluation and surveys to gain measurable results for your brand and meet business objectives.

opportunityschools marketing


• Teachers Resource: Delivered via interactive e-Learning Portal, Hard-Copy Resource Kit or CD/USB. Includes lesson plans, curriculum outcomes and student activities by topic.

• Program Posters: To help bring the program to life in schools.

• Student Education Booklets: A guide for students on the program topic areas, including sponsor brand products and information.

• Parent Information Booklets: A guide for parents, including helpful tips and information on the program, to assist in discussing these topics with their children.

• Sample/Promotional Item: Distribution of brand samples or branded promotional items to students.

• Website: Online resource featuring program material. Teachers can also register and request program materials online.

• Support Collateral: Additional program collateral, tailored to program and brand, to enhance engagement.

• Evaluation Surveys: To track and measure brand engagement and conversion.

activation examplesschools marketing


casestudies

The concepts, ideas, strategies, information, material, artwork, plans, specifications and designs contained in this document are presented in absolute confidence and are the property of Tactical Directions and

must not be reproduced, adapted, communicated to third parties, or in any way used without the express permission of Tactical Directions. Copyright © 2015.

The team at About Balance would like to extend some special offers for you to enjoy. Simply cut out the below vouchers and head in-store (or beg your parent/guardian).

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POWERTOOLS. Electric toothbrushes are not just an invention for the lazy. Oral-B powerbrushes remove TWICE as much plaque than regular manual brushes and do the hard yards for you. Definitely worth adding one to your stash.

PROPER PASTE. Avoid the Dentist’s evil grin and try Oral-B Pro-Health Toothpaste*, the king of the bathroom cupboard and your mouth. It’s on our team, creating a barrier to protect against stuff like coffee staining your teeth. Which means we can walk out of the dentist with the grin.

FLOSS.Don’t be that guy with a chunk of something foul in his teeth. You know your mates won’t tell you til about two weeks later. We suggest flossing, especially if you have braces.

H20. Someone genius says that drinking plenty of it can help stimulate saliva which (weirdly) keeps your mouth healthy and smelling better. Who cares why – give it a go, it’s free so why not.

YOUR SECRET WEAPONS

Your teeth may be easy for you to forget about…but they’re hard for other people to dodge. Do all your mates a favour, take care of them.

ENHANCE

SOMEONE’S CUT YOUR GRASS. Gotta be gracious in defeat, move on and make note.

YOU’RE GROUNDED? Nothing like a little mystery to snag people’s interest.

Be coy about your absence and enjoy being hard-to-get.

YOU’VE FORGOTTEN SOMEONE’S NAME? Everyone’s your ‘mate’.

YOUR OLD JOKES AREN’T CUTTING IT? Get some new material or let someone else’s bad jokes take the limelight.

GROWN OUT OF YOUR OLD THREADS? It’s not what you wear, it’s how you wear it.

Own the cheap tee look, no one will know the difference.

ON THE CHASE? Smell like a man, Man.

Dose up on Old Spice After Hours Body Spray. Remember smell is our most powerful sense

(no convo needed).

Here’s a few tips to give you that extra edge.

* Always read the label. Use only as directed. If symptoms persist, see your healthcare professional.

YOUR MINI

MAN MAG

An initiative from our friends at Procter & Gamble:

NEW

IN AUSTRALIA

Goddess

An initiative from our friends at Procter & Gamble:

BFF’sTry some of these steps to feeling confident.

A BRUSH WITH superpowers.

Electric toothbrushes are not just an invention for the über lazy. Oral-B powerbrushes remove TWICE as much plaque as regular manual brushes. That means? Fresher breath and a healthier mouth. Definitely worth getting your hands on one.

You can’t live without:

Proper PASTE. Toothpastes – they’re same-same, but very different. Oral-B Pro-Health Toothpaste* is the queen of the bathroom cabinet. It’s designed to protect you from nasty stuff like cavities, gingivitis, and (once again) bad breath. It keeps your pearly whites, whiter than ever by creating a barrier to protect against stuff like coffee and tea staining your teeth. Oh, and it’s on our side, helping us ladies avoid a lecture from the dentist.

DO YOU floss?

The dental variety, that is. It may seem massively boring but it is reallllly worth bothering with. Especially if you have braces. You don’t want to be the chick with that chunk of something suspicious in her teeth. Don’t risk it, girl.

FRESH BREATH.

FRESH BREATHBFF’s

Gleaming pearly whites… minty-sweet breath, sound good? We think so too. Here’s how to make sure you’re always at your smiling best.

1

2

*For less dryness vs. Venus® Breeze over time.*Always read the label. Use only as directed. If symptoms persist, see your healthcare professional.

Take a good look at yourself... and smile!The first step towards loving yourself? Realising how gorgeous you are to begin with. It’s easy to focus on what you believe are your flaws… but trust us, when you’re older you’ll wish you’d appreciated yourself more. Instead of hating on your (imaginary) wobbly bits, say a quiet thank you and take some little steps

to help you feel happy inside and out – try a walk with friends, yoga in the park or just sit and appreciate life for a little moment.

3

4

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H2O? OH YES.

Scientific type sources say that drinking plenty of it can help stimulate saliva which (weirdly) keeps your mouth healthy and smelling better. It’s good for your skin too, so fuel your body and reap in the benefits.

Goddess For You!

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The team at About Balance would like to extend some special offers for you to enjoy. Simply cut out the below vouchers and head in-store (or beg your parent/guardian).

Being MeYour guide to feeling beautiful

inside & out

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Smooth MovesQuestions about shaving? We’ve got the answers you’re looking for.

Here come’s the Sun Smooth skin is this summer’s must to helping you feel your best (and bare those legs). Shaving hair regularly and moisturising often will keep your

legs glowing all summer long. If you’re going to hit the beach or the pool, think ahead and shave the night before to avoid skin irritation. Lather

up with a moisture-rich shave gel and shave in the direction that feels most comfortable. For the closest shave, shave against the hair growth.

Then show off those smooth, radiant legs with confidence.

REVEAL THE

IN YOU

Unleash your inner goddessDon’t hide how you look or what you love to do, because we think you’re pretty awesome the way you are. Be bold and put your best self forward. Go ahead, be you!

Silky radiant skin is only a few minutes away…but first you need the right tools. We love the new Venus Olay Sugarberry Razor because it gives you a close shave, and actively exfoliates your skin, PLUS the built-in Olay Moisture Bars

lock in moisture*. Oh and did we mention it smells delicious? Who knew hair removal could be so indulgent.

Get smooth moves

P&G About Balance School Program

the briefTo distribute P&G sponsor samples to years 8 - 10 school students, educating them on the benefits of using each product.

the strategyIn conjunction with educational professionals across Australia, TD developed a curriculum-aligned educational portal for teachers including student activities on body image and hygiene. The portal has been developed to reflect the modern classroom environment, compatible with student laptops and SmartBoard Technology. The topics were selected to complement the sponsor brands. In addition, registered teachers can request Student Education Sample Kits, including a Student Booklet and sponsor product samples. Teachers are responsible for distributing the kits to students, so that they were seen to be coming from a trusted source.

the results• 674,400 sponsor samples distributed to students in 2013.

• The program reached 836,464 students from 2,273 schools in 2013.

• 13%-32% of students surveyed, pending brand, had purchased product as a result of receiving a sample.

• The program’s success saw the launch of the online student competition, Indi-Fest, in 2011.

casestudies


Proudly sponsored by the following Procter & Gamble brands:

What rocks your World? www.aboutbalance.com.au/indifest

starts 17th october 2011 $25,000 PRIZE POOL

SPORT & TECHNOLOGY

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APPLE MACBOOK PRO LAPTOP

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INDI-FEST Online Student Competition

the briefTo develop an online competition for year 7 -10 students that directly leverages the success of the nation-wide P&G About Balance School Program.

the strategyTD developed a promotion to engage students online. TD designed and built www.indifest.com.au - a website that encouraged students to express their individuality by submitting photos, videos and creative writing in the categories Photo-Fest, Film-Fest and Word-Fest. The competition was promoted by TD’s database to students via their schools and teachers, with the support of a Facebook page and Search Engine Optimisation (SEO).

the results• 1,726 entries.

• 14,717 votes.

• 196,063 page views.

• An average time of 5.24 minutes per site visit.

casestudies


Clearasil Your Skin & You School Program

the briefTo make Clearasil products top of mind amongst the POME by distributing Clearasil samples to year 7 - 10 school students, educating them on the benefits of using the product and providing helpful skin care tips.

the strategyTD developed a curriculum-aligned teachers resource on skin care and self-esteem sponsored by Clearasil. The resource included lesson plans, student activities and program collateral delivered to secondary schools Australia wide. The program also featured a Student Education Sample Kit with an information booklet, product guide and product samples. Teachers were responsible for distributing the kits to students, so that they were seen to be coming from a trusted source.

the results• 2,229 Schools involved in the Program.

• 3,610 Teachers involved in the Program.

• Approximately 614,089 Year 7-9 Students involved in the Program.

• 250,000 product samples distributed annually to Students by Teachers.

try these

has

Vitamin B3

& extracts

like raspberry

& cranberry.

A great way to help nourish your skin is with CLEARASIL®’S SUPERFRUITS RANGE.

It contains a blend of raspberry and cranberry extracts – known for their antioxidant properties

and Vitamin B3.

Even if you don’t have pimple problems, your skin still deserves to be looked after.

NOURISH YOUR SKIN

9to nature

GET CLOSERGET CLOSER

10to feeling freshSTRAIGHT U P WAYS

SPOTthe

10OFF

ITTAKE

But if you’re tempted to leave on your make-up (or the grime of the day) and can’t even face a shower, here’s your secret weapons:

Pack into your travel or gym bag for cleansing on the go.

CLEARASIL® ULTRA

RAPID ACTION PADS

LET’S FACE IT - SOMETIMES DAYS ARE LONG, WE’RE TIRED, AWAY FROM HOME, OR JUST FEELING PLAIN LAZY.

They’ll leave your skin clean and fresh, no washing required.

CLEARASIL® DAILY CLEAR®

DEEP CLEANSING WIPES

8 T H E R E ’ S N O T H I N G H O T A B O U T

The Australian sun is especially harsh

and it is important to protect our skin.

exposureSUN

SUN DAMAGE is also a major

cause of premature ageing. This

may not seem relevant to you now,

but trust us, it will matter one day.

PROTECT YOURSELF if you’re going in the sun -

use sunscreen and wear a trendy hat.

Sunburn is not a good look.

WWW.CLEARASIL.COM.AUWWW.YOURSKINANDYOU.COMINFO

for moreTIMING IS E V E R Y T H I N G7

SCRUB

FIGHT

Visibly reduces redness and pimple size in as little as 4 hours. Stubborn pimples may require the extra time and strength of Clearasil® Ultra Acne Treatment Cream.

Fight pimples when necessary (that means when and where pimples are a problem)

Cleanse daily, morning and night (yep, without fail!)

R A P I D A C T I O N P I M P L E C R E A M :

Scrub 2-3 times a week (any more and it can actually

make things worse)

CLEANSE

OK, so the routine is good, but it’s also important to use your products at the right times. Generally, this is a good guide...

Always read the label. Use only as directed. If symptoms persist, see your healthcare professional.

Please note that this is general advice only. Clearasil® products do not provide any sun protection or relief.

Y O U W A N T T O R E M E M B E R4 SPOTS O N L Y S Q U E E Z E T H E

IF YOU’RE WORRIED ABOUT MARKS, IT’S NOT TOO LATE

Yes, it’s tempting to pick,

squeeze and touch your skin.

It can make things worse, it can leave you with scars

and marks.

B U T S E R I O U S L Y,

J U S T

DON’T.

FOREVER

CLEARASIL® ULTRA PIMPLES & MARKS RANGE, CONTAINS VITAMIN B, TO HELP REFRESH YOUR SKIN

6 In case of emergencies,

A S K A N

Doing all the right things and still getting pimples, blackheads and whiteheads (sometimes not just on your face)?

You could have S E V E R E O R C H R O N I C A C N E .

U N F O R T U N A T E L Y S O M E T I M E S A L L T H E C L E A N S I N G I N T H E W O R L D D O E S N ' T H E L P .

ruin your life,don’t let it

go see your GP

There are a range of products available, including medication, and

I T C O U L D M A K E A L L T H E D I F F E R E N C E .

2 SKIN ALLTELLSS O M E Q U I C K S K I N S C I E N C E

F O R S K I N T H AT F E E L S G O O D , C L E A R A S I L® H A S DEVELOPED A SUPERFRUITS RANGE; WHILST IT DOESN’T REPLACE YOUR DAILY FRUIT INTAKE IT SURE MAKES FOR REFRESHED LOOKING SKIN!

The moral of the story? Be healthy inside and out. Your lifestyle shows in your skin!

You r ski n is basically a flexible, waterproof layer that protects everything underneath. It has

hundreds of thousands of pores: tiny holes that allow sweat to be filtered out. If you’re healthy

inside, your pores can usually do their job just fine.

But if your body has to deal with toxins, pores can get blocked – and hey presto, it’s a break out. The same thing can happen if you’re lazy with personal hygiene,

and let pores become clogged by dirt or make-up.

A SKIN CARE ROUTINE CAN HELP PREVENT PIMPLES. THIS GOES FOR GUYS AS WELL AS GIRLS.

HERE ARE THREE BASIC STEPS TO REMEMBER:

Make it a habit, and you’ll never look back.

ADD A MOISTURISER, MASK AND KEEP

WIPES HANDY TO COMPLETE YOUR ROUTINE.

BERemember your skin routine...

PREDICTABLE

NOT EVERYONE’S SKIN IS THE SAME.FIND THE CLEARASIL® RANGE THAT SUITS YOU...

KNOW TYPEyour 5ODD MINOR PIMPLE...

you get the

BLACKHEAD ISSUES...

you’ve got

Go for the Clearasil® Daily Clear® Range.

This helps keep skin feeling

smooth and fresh. There is

a variety of products to

choose from, even for different

skin types.

Try Clearasil® Blackhead Scrub.

Containing microbeads and natural sea salt, it unclogs pores

and helps prevent blackheads. Suits all skin types, and can be used along

with your other Clearasil® products

(instead of your usual scrub).

RECURRENT

BREAKOUTS...

you get

CLEANSE | Wash away the dirt, oil and bacteria that clog pores and trigger breakouts. During puberty, grease just happens, no matter what – but a good cleanser will help make you look and feel fresh.

SCRUB | Give your skin a deeper clean, and help get rid of dead skin cells. Don’t over-do it, or you can strip the healthy natural oils from your skin and leave it feeling aggravated.

Don't panic!of teenagers get pimples at some point in time, so you're not alone. Getting pimples is part of growing up.

1And it’s worst of all during puberty,

when hormones wreak havoc with our bodies and our moods. It’s enough to get anyone down –

but it’s really important to remember everyone is in the same situation. If you’re worried people are judging

you, remember they’re probably just as paranoid as you are.

PIMPLES

EVERYONE

LET’S START WITH THE good news:

YEPeveryone(just take a look at a mag featuring celebrities without make-up).

90

Go for the Clearasil® Ultra Rapid Action

Range.

This range includes cleansers

and scrub for different skin

types and products that

reduce the appearance of pimples within

12 hours.

FIGHT | If you have a pimple (or feel one brewing) use a pimple-fighting product to help target and fight pimples. These creams stay on the skin and they continue to work all day long.

Y O U W A N T T O R E M E M B E R4 SPOTS O N L Y S Q U E E Z E T H E

IF YOU’RE WORRIED ABOUT MARKS, IT’S NOT TOO LATE

Yes, it’s tempting to pick,

squeeze and touch your skin.

It can make things worse, it can leave you with scars

and marks.

B U T S E R I O U S L Y,

J U S T

DON’T.

FOREVER

CLEARASIL® ULTRA PIMPLES & MARKS RANGE, CONTAINS VITAMIN B, TO HELP REFRESH YOUR SKIN

6 In case of emergencies,

A S K A N

Doing all the right things and still getting pimples, blackheads and whiteheads (sometimes not just on your face)?

You could have S E V E R E O R C H R O N I C A C N E .

U N F O R T U N A T E L Y S O M E T I M E S A L L T H E C L E A N S I N G I N T H E W O R L D D O E S N ' T H E L P .

ruin your life,don’t let it

go see your GP

There are a range of products available, including medication, and

I T C O U L D M A K E A L L T H E D I F F E R E N C E .

2 SKIN ALLTELLSS O M E Q U I C K S K I N S C I E N C E

F O R S K I N T H AT F E E L S G O O D , C L E A R A S I L® H A S DEVELOPED A SUPERFRUITS RANGE; WHILST IT DOESN’T REPLACE YOUR DAILY FRUIT INTAKE IT SURE MAKES FOR REFRESHED LOOKING SKIN!

The moral of the story? Be healthy inside and out. Your lifestyle shows in your skin!

You r ski n is basically a flexible, waterproof layer that protects everything underneath. It has

hundreds of thousands of pores: tiny holes that allow sweat to be filtered out. If you’re healthy

inside, your pores can usually do their job just fine.

But if your body has to deal with toxins, pores can get blocked – and hey presto, it’s a break out. The same thing can happen if you’re lazy with personal hygiene,

and let pores become clogged by dirt or make-up.

A SKIN CARE ROUTINE CAN HELP PREVENT PIMPLES. THIS GOES FOR GUYS AS WELL AS GIRLS.

HERE ARE THREE BASIC STEPS TO REMEMBER:

Make it a habit, and you’ll never look back.

ADD A MOISTURISER, MASK AND KEEP

WIPES HANDY TO COMPLETE YOUR ROUTINE.

BERemember your skin routine...

PREDICTABLE

NOT EVERYONE’S SKIN IS THE SAME.FIND THE CLEARASIL® RANGE THAT SUITS YOU...

KNOW TYPEyour 5ODD MINOR PIMPLE...

you get the

BLACKHEAD ISSUES...

you’ve got

Go for the Clearasil® Daily Clear® Range.

This helps keep skin feeling

smooth and fresh. There is

a variety of products to

choose from, even for different

skin types.

Try Clearasil® Blackhead Scrub.

Containing microbeads and natural sea salt, it unclogs pores

and helps prevent blackheads. Suits all skin types, and can be used along

with your other Clearasil® products

(instead of your usual scrub).

RECURRENT

BREAKOUTS...

you get

CLEANSE | Wash away the dirt, oil and bacteria that clog pores and trigger breakouts. During puberty, grease just happens, no matter what – but a good cleanser will help make you look and feel fresh.

SCRUB | Give your skin a deeper clean, and help get rid of dead skin cells. Don’t over-do it, or you can strip the healthy natural oils from your skin and leave it feeling aggravated.

Don't panic!of teenagers get pimples at some point in time, so you're not alone. Getting pimples is part of growing up.

1And it’s worst of all during puberty,

when hormones wreak havoc with our bodies and our moods. It’s enough to get anyone down –

but it’s really important to remember everyone is in the same situation. If you’re worried people are judging

you, remember they’re probably just as paranoid as you are.

PIMPLES

EVERYONE

LET’S START WITH THE good news:

YEPeveryone(just take a look at a mag featuring celebrities without make-up).

90

Go for the Clearasil® Ultra Rapid Action

Range.

This range includes cleansers

and scrub for different skin

types and products that

reduce the appearance of pimples within

12 hours.

FIGHT | If you have a pimple (or feel one brewing) use a pimple-fighting product to help target and fight pimples. These creams stay on the skin and they continue to work all day long.

casestudies


Clearasil FaceArt Online Competition

the briefTo leverage the relationship with secondary school teachers registered in the Your Skin & You School Program to drive further engagement of the Clearasil brand with the Point of Market Entry (POME).

the strategyTD successfully developed, launched and executed FaceArt, an online art student competition currently in its 5th year. FaceArt provides an opportunity for students to ‘express what makes them look/or feel awesome.’

The competition has achieved some amazing results from leveraging the Clearasil brand, engaging with the POME, to exposing some of the country’s up and coming artists.

the results• 642 entries in 2011, up from 565 in 2010.

• 5,484 voters in 2011, up from 2,466 in 2010.

• 84,595 artwork views in 2011, up from 29,960 in 2010.

• 244,134 web page views in 2011, up from 159,112 in 2010.

MORE

PRIZES!

MORE

CHANCES OF

WINNING!Competition period 29th July – 6th September 2013. For full Terms & Conditions please see www.yourskinandyou.com/faceart. Entry open to enrolled high school students who are Australian residents. Promotion starts 9:00am (AEST) 29/7/2013 & closes 11:59pm (AEST) 6/9/2013. Prior to 11:59pm (AEST) 6/9/2013, eligible entrants must log on to www.yourskinandyou.com/faceart & upload an image of an original artwork they created in jpeg, gif & or png files (must be flat files no larger than 5MB). Entry is validated by Promoter before being posted on website & Facebook and subjected to public voting process. School Winners receive a recognition certificate which will be mailed to the winner within 30 days. 1 National winner receives 1 Apple Mac Book Pro valued at $1,999 for themselves and 1 Eckersley’s Art Pack valued at $1,000.00 for their school. 1 winner per State/Territory winners (other than the National Winner’s State/Territory) will each receive 1 Canon digital still camera valued at $449.00; The school with most entries will receive 1 Eckersley’s Art Pack (valued at $1,500.00), 1 Winner chosen by the Promoter based on skill will receive 1 Canon digital still camera valued at $649.00. 6 Voter Winners will be drawn at random each week (1 each week) to win 1 VISA Prepaid Gift Card valued at $100.00. Winners & their winning schools will be notified by telephone & email & their name, school’s name & locality will be published on the website on 13/9/2013. Promoter is Reckitt Benckiser (Australia) Pty Limited, ABN 17 003 274 655, of 44 Wharf Road, West Ryde NSW 2114. NSW Permit Number LTPS/13/02377. Permit Number ACT TP 13/01182.

casestudies


Durex Connect-ED School Program

the briefTo show Durex’s commitment to the responsible delivery of sexual education resources to secondary schools throughout Australia.

the strategyTD identified areas within the mandatory curriculum that complemented the Durex brand and developed lesson plans and student activities to assist teachers in teaching their students about these important topic areas.

The Teachers Resource, Connect-ED, was launched in 2011 and recently expanded to include an interactive e-Learning portal containing engaging educational resources compatible with SmartBoard technology. Along with the e-Learning portal, the Program provides Student Education Booklets on the topic areas for students, Parent Information Booklets and product samples.

the results• Media coverage on Durex’s commitment to sexual education

in secondary schools.

• 2,500 Teachers registered in the Program to date.

• 80,000 Product Samples distributed to the Point of Market Entry.

• 300,000 Student Bookletsdistributed in 2014.

casestudies


Dettol Healthy Habits School Program

the briefRe-launch the Dettol ‘Healthy Habits’ School Program into Primary Schools Australia-wide, to assist teachers in educating students on hygiene, correct handwashing technique, healthy eating and exercise in an interactive and engaging way.

the strategyLeveraging TD’s schools marketing strategy and database, TD conducted a registration drive to re-launch the Healthy Habits School Program. Through a range of personalised communications (direct mail, eDM and telemarketing) TD welcomed 650 schools into the Program in year 1.

As part of their registration, TD fulfiled and dispatched a comprehensive curriculum-aligned Teachers Resource Kit including interactive student activities, teacher lesson plans, posters and rewards charts. Program collateral was also supported by a Dettol sample kit (hand wash and disinfection spray) to help reinforce the Program learnings in the classroom.

To enhance the Program offering and extend the learnings beyond the classroom, TD developed a Parent Information Booklet, distributed to Parents of Students.

the results• 650 schools registered in the Program (further school interest placed

on waiting list for 2016 resource allocation).

• 2,600 Dettol products distributed and currently being used in School Australia-wide.

• 100,000 Parent Information Booklets distributed.

• Wider media support by Dettol.

HEALTHY HABITSSUPPORTING

BEFORE & AFTER

eating

AFTER PATTING

PETS

AFTER THE

TOILET

AFTER

SCHOOL

HAND WASHING STEPS5

AFTER PLAYING OUTSIDE

TO WASH THEIR HANDS...ENCOURAGE

1 WET 2 SQUIRT 3 RUB 4 RINSE 5 DRY

HEALTHY HABITSSUPPORTING

BEFORE & AFTER

eating

AFTER PATTING

PETS

AFTER THE

TOILET

AFTER

SCHOOL

HAND WASHING STEPS5

AFTER PLAYING OUTSIDE

TO WASH THEIR HANDS...ENCOURAGE

1 WET 2 SQUIRT 3 RUB 4 RINSE 5 DRY

Lesson Summary Guide A summary of the lessons offered as part of the Program

for each age group and topic. Includes appropriate stage, content, key highlights and student outcomes.

Star ChartsStar charts for each grade which you can use in class

to track your students’ healthy habits progress.

Bathroom PostersBathroom posters for your school to remind students

about washing their hands.

USB Stick A USB which has all the content, lesson plans, interactive activities, posters and star charts as well as a certificate template that you can award to your healthy habits star pupils. You can also copy

all items for all classes across your school.

Kit Includes:

We hope you find this kit helpful and enjoyable to teach your students some great healthy habits and remember you can find more information and resources at dettol.com.au/healthyhabits

Sponsored by

casestudies


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conclusionschools marketing


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(02) 9998 5333

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TD Schools Marketing Solution

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