Titel presentatie[Naam, organisatienaam]

Summit Day – Scientist forum on Smart Specialisation related to clusters

Kathleen MitfordGM, IoT Solutions

Taking Advantage of the Internet of Things

Kathleen MitfordGM, IoT Solutions

Taking Advantage of theInternet of Things

Jim HeppelmannPresident and CEO,

PTC

Prof. Michael PorterHarvard Business

School

“Smart, connected products represent the third wave IT-driven competition, where IT is becoming an integral part of the product itself, creating massive amounts of new data.”

“Smart, connected products are transforming how companies design, manufacture, operate and service products, and ultimately, how they organize to create and capture value.”

November 2014

October 2015

SOFTWAREHARDWARE

APPLICATIONSAPPLICATION PLATFORM

ANALYTICSDATABASE

NETWORK COMMUNICATION

Physical Product

Digital Product

Connectivity

1. Monitor

2. Control

3. Optimize

4. Automate

System Of SystemsProduct SystemSmart, Connected Product

Smart ProductProduct

WEATHER DATA SYSTEM

IRRIGATION SYSTEM

SEED OPTIMIZATION

SYSTEM

FARM EQUIPMENT

SYSTEM

Rain, humidity, temperature

sensors

Weather maps

Weather forecasts

Weather data application

Farm performance database

Seed databaseSeed optimization

application

Field sensorsIrrigation

nodesIrrigation

application

Farm Management System Platform

TILLERS PLANTERS

TRACTORS

FarmEquipment

System

COMBINEHARVESTERS

+ Less dependence on mechanical components

– Greater power of IT vendors

Threat of SubstituteProducts or Services

Threat of New Entrants

Rivalry AmongExisting Competitors

Bargaining Powerof Suppliers

+ Higher barriers to entry – New entrants can leapfrog

incumbents

+ Opportunities for differentiation

+/– Rivalry shifts to systems

– Higher utilization and product sharing reduce volume

+/– Systems disintermediate discrete products

Bargaining Power of Buyers

Bargaining Power of Channels

+ Reduced dependency on channels/ service partners

+ Expanded opportunities for differentiation, segmentation, switching costs

▪ Sourcing physical parts and inventory management can often be simplified, reducing dependency on those suppliers

▪ New and potentially powerful suppliers of technology, connectivity and services expand the role of procurement

Bargaining Power of Suppliers

Connectivity / Analytics

Infotainment / Software

1

2

3

4

56

7

8

9

10 Which product capabilities to pursue?

Functionality: embedded in the product vs. the cloud?

Open or closed system?

Technology development: internal or outsource?

What data to capture?How to manage data rights

and access?

Disintermediate distribution or service channels?

Change the business model?

Sell data to outside parties?

Expand scope?

▪ What is the role of partners in your distribution channel?

▪ Would the end-customer value direct interaction?

▪ What percentage of partner activities could be replaced with digital services?

7Disintermediate distribution or service channels?

© PTC, 2016

The changing nature of products is disrupting value chains, forcing companies to rethink and retool nearly everything they do.”

“

Low Cost Variability and Evergreen

Improvement New User Interfaces Connected Service and

New Business Models

New Principles of Product Design

Continuously Operated, Modified and Enhanced

Industry 4.0 & Smart Manufacturing

Rethink Manufacturing and Ongoing Product Operation

Smart Tools and Smart Work Instructions

Analysis of Usage Data Anticipates Problems

Remote Diagnostics Allow for One-Stop

ServiceAR Enabled

Service and Training

New Service Delivery Approaches

CEO

FINANCE HUMANRESOURCES

IT

CUSTOMER SUCCESS

MANAGEMENT

R&D MANUFACTURING MARKETING SALES SERVICE AND

SUPPORT

DEV-OPS

UNIFIED DATA ORGANIZATION

Jim HeppelmannPresident and CEO,

PTC

Prof. Michael PorterHarvard Business

School

11010101

Data and Insights

Smart, Connected Products

Human Experience

“AR delivers data from smart, connected products and other sources in context to enable humans to more efficiently understand and act on these insights.”

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