TCI 2014 David meets Goliath: Collaboration between entrepreneurs and large corporations in clusters
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Transcript of TCI 2014 David meets Goliath: Collaboration between entrepreneurs and large corporations in clusters
David meets Goliath: Collaboration between entrepreneurs and large corporations in clustersLotte Langkilde
Parallel 4.2 Topics on New Cluster Trends
12 November 2014
David meets Goliath:Collaboration between
entrepreneurs and large corporations in clusters
Lotte Langkilde, REG X/University of Southern Denmark
What we doTRAINHIGH LEVEL POLICY MAKERS
CLUSTER MANAGERS
ANALYSECLUSTERS
UNDERSTAND
GROW REGIONAL ECONOMY
Questions we needto ask
1) What happens in clusters in terms of entrepreneurship
2) How do large companies innovate?
1) What happens in clusters in terms of entrepreneurship
BUT……….
2) How do large companies innovate?
• From: Not invented here
• To: Proudly found elsewhere
Companies are opening upTHE OI FUNNEL
Entrepreneurs and innovative SMEs
• Need to test and develop their product beforethey can commercialize the product
• Need access the market and customers to scale their product/service
• Need the right network to connect to
• IT Platforms (ideas, IP´s, licence)
• Technology scouts (eg Innocentive)
I cannot get a clear decision from anyone in the large
firm
The large firms don’t realize that we could develop a better product for half the cost and half the time
Working with large firms
takes a lot of bureaucracy
They ignore the fact that we have IP to protect
They waste our time before they are ready to
partner. They need a better understanding of to work with a firm like
ours
Many entrepreneurs do not respect our
internal processes of screening for ideas
They ignore that we have IP to protect
We have external
regulations and internal policies
to follow
The project
• How: 1) screening for large and small companies workingtogether 2)interviews 3)roadmap for collaboration
• Outcome: Case studies, a model + toolbox for collaboration+ entrepreneirship teaching programmes + pilot test
• Partners: Danish Food Cluster, Future Food Innovation, IDEA Entrepreneurship center og University of Southern Danmark (lead)
• Financing: The Danish Industry Foundation
Case: Friland and Genoskan
• 20 mio. pigs / yr• 600.000 cows
• Export: • 4 % af total DK export• 39% of total food export• 2nd largest exporter of meat• 1st exporter of pigs
• Friland is an international foodcompany marketing and selling organicmeat and meat from free-range animals.
• part of the Danish Crown Group
• the largest player in Europe in the organic meat market.
Case: GenoSkan + Friland
• University spin-out (Foulum research center)
The problem?
• Friland: Needed a method/technology to control the quality of the meat they wereselling
• Genoskan: They had a new technology(selection of genetic markers in animals´dna) –but no commercial insight and how to put the technology to market
Solution
Joint development of DNA marked for testing the quality of meat (tenderness, fat concentration and
taste)
BenefitFriland: They can select the best animals -> higher quality higher price
Genoskan: test and access to market
Questions we ask companies:
What was your problem?
Why couldn´t couldn´t you solve this problem?
How did you solve the problem?
What did you get out of it (payoff)?
Could you have solved this problem alone?
Is this form for collaboration new for your company?
..under development
Matchmaking
Preparation
Collaboration
Application
Crash!!
Change
Roadmap
Why is thisimportant for clustermanagement?
Because cluster managers can connect large companies and entrepreneurs in new ways!
Collaboration and knowledge sharing leadto innovation…we know all that but…
New role for cluster managers:
Brooker betweenlarge companiesand entrepreneurs
Uncoverexpectations
Thank you