TBRCTirana Business Research Center

Tirana Business Research Center is a market research and intelligence center which excels in company, market and consumer research. We have the best professional specialist with higher eduacation and experience , master qualifications from top institution programs includes MBAs, MSCs, CFAs and CAs.

At TBRC, we help our clients achieve information superiority.

We help you optimize business decisions byleveraging appropriate quantitative, qualitative,and traditional techniques. Our holistic approachallows us to maximize the usefulness of availableinformation to meet your business needs. We canhelp at each step, from problem/opportunityidentification and study design to delivery ofactionable solutions. We approach eachopportunity with the business experience found inlarge research firms; the rigorous methodologicalunderstanding of academia; and the enthusiasmand creativity found only in smaller firms.

We Focus on Getting Accurate and Relevant Data Qualityresearch starts with quality data, and the best answerscome from well thought out questions. Whether we areworking with internal business data or gatheringprimary research, we make sure that projects are ofcorrect and sufficient scope to accurately address thebusiness need

At TBRC, we operate under three guiding principles to help our clients gain the information advantage.

Who we are

We Focus on Applying Effective and Appropriate Methodology.

As the business environment changes, so must thetechniques used to understand it, therefore we usenew technology to improve traditional techniques.We approach each client’s situation and optimalsolution as being unique. Therefore, we do notoffer black-box/one-size-fits-all solutions. Our focusis always on understanding the needs of our clientfirst, then selecting the best and most efficientmethodology.

Our deliverables go beyond graphs, charts andpercentages. We help our clients visualize theinformation holistically and always offer actionablesolutions. We understand that each project needsto stay relevant within a larger framework.Communication is a key, and we provide our clientswith answers that are both thorough andcontextual.

We Focus on Producing Actionable Advice.

Who we are

What we do

Our activity consists in asking the right questions, quantifying opinions, desires and expectations. It also consists in observing, measuring and analyzing; TBRC implements this know-how allied with new technologies in its specializations.

We explore market potential and market trends. We measure service quality. We help our clients build long term relationships with customers. We study people and their perceptions.

Generally, qualitative research is better at answering the “why” and quantitative research better answers the “how much/many”. At TBRC, we are frequently able to leverage state-of-the-art technology to merge traditionally quantitative or qualitative techniques.

While we offer quantitative solutions (such as surveys) and qualitative solutions (such as focus groups, one-on-one interviews,), creative study design often allows us to incorporate the benefits of both types of research within one methodology, providing more robust and actionable insights. The services we provide commonly address the following clients’ needs:

What we do

Find CostumersTirana Business Research Center is expert in helping you find new customers. You can specify the criteria for companies you wish to find and the information you need and we will do the rest.

Understand ConsumersTirana Business Research Center offers surveying capabilities to keep you on the pulse of consumers in your market. We offer services from end user surveys, to business-to-business surveys targeting specific job roles within companies. Methods include telephone interviews, focus groups and online surveys.

Evaluate CompetitorsTirana Business Research Center helps you understand your competitors and plan your strategy against them. Financial, strategic, research and development, supplier, customer, marketing, investment, and Merger and Acquisition information are tracked. Analytical frameworks such as SWOTs, gap analysis and competitor benchmarking are used to communicate the implications and help you take action

What we do

Analyse MarketsHow big is your market? How much is it growing? How will new regulation affect it? What share do you have, What share do your competitors have? These are critical questions for any business, allowing you to react sooner, take opportunities, and avoid pitfalls. Tirana Business Research Center can help you with this insight, with the support of clearly reasoned models and exhaustive sourcing. Conclusions are delivered through frameworks such as PESTLE, Porters 5 forces and matrix-es to make the implications clear and help you plan a winning strategy.

Develop Products and ServicesTirana Business Research Center can help you create, test and develop your products and marketing strategies. Approaches range from consumer panels to opinion studies with industry participants and key opinion leaders, and from product creation to longitudinal studies on established offerings. The aim is always to give you actionable information on your market and help you sell more.

Identify InvestmentsIdentifying the right companies and assets to invest in can be the difference between success and failure. With strong target identification, financial and operational due diligence and asset modelling capabilities, Tirana Business Research Center can help you find the winning investments to drive your future growth.

Research Solutions

Brand Research : Brand Equity

Brand Research : Brand IdentityBrand Research : Brand Image TrackingBrand Research : Brand Loyalty / SatisfactionBrand Research : Brand PositioningBrand Research : Corporate Image/Identity ResearchBusiness-to-Business Research : Professionals / ExecutivesConsumer Research : GeneralCustomer Satisfaction : Benchmark StudiesCustomer Satisfaction : Customer Loyalty / ValueCustomer Satisfaction : Customer Satisfaction StudiesCustomer Satisfaction : Employee SurveysCustomer Satisfaction : Problem Detection / DissatisfactionCustomer Satisfaction : Service Quality Needs & MeasurementInternational Research : International Marketing ResearchPricing Research : Price / Pricing ResearchProduct Research : GeneralProduct Research : Concept DevelopmentProduct Testing : Car ClinicsStrategic Research : GeneralStrategic Research : Market Segmentation Studies

Research Services

Data Collection : Field ServicesEthnography / Observational Research : Ethnography / Observational ResearchInterviewing – Method : Mail Questionnaires / SurveysInterviewing – Method : Telephone – CATIInterviewing – Method : Telephone – GeneralInterviewing – Method : Telephone – IVRInterviewing – Method : Telephone/Mail CombinationMarket Research : Full ServiceMarket Research : Quantitative ResearchMarket Research : Tracking ResearchMystery Shopping : GeneralMystery Shopping : Competitor ShopsMystery Shopping : Incentive ProgramsMystery Shopping : Merchandising AuditsMystery Shopping : Merchandising ServicesMystery Shopping : Online ReportingMystery Shopping : Operational AuditsMystery Shopping : Price AuditsOnline Communities : Crowdsourcing & Co-creationSocial Media Research : Monitoring and AnalysisSocial Media Research : Sample & Recruiting

Industries & Demographics

Advertising Agencies : Advertising AgenciesAutomotive : AutomotiveCasinos / Gambling : Casinos / GamblingComputers: : Computer HardwareComputers: : Computer SoftwareFinancial : GeneralFinancial : Banking – CommercialFinancial : Banking – RetailFinancial : Credit CardsFinancial : InsuranceFinancial : Investment BankingHigh Technology : High TechnologyRetail : GeneralRetail : Convenience / GasolineRetail : Fast Food IndustryRetail : SupermarketsRetail : Mass MerchandisersRetail : Restaurants / Food ServiceTechnology : TechnologyTelecommunications : TelecommunicationsTravel / Tourism : Hospitality / Hotels / ResortsTravel / Tourism : Travel

MARKET RESEARCH SPECIALTIES

TBRC Team

Tirana Business Research Center are a highly motivated, committed and passionateteam who take pride in delivering efficiently and obtaining appreciation from clients.Backgrounds include extensive industry and market research experience. SeniorConsultants who lead projects have more than 5 years’ experience in investigativeresearch and are highly trained in specialist research techniques. All TBRC specialist areexperienced researchers who are qualified by the Market Research for research skills.

Advanced research techniques

Tirana Business Research Center uses a range of advanced research techniques depending on the project requirements:

•Primary research techniques to identify people who matter, persistently and persuasively engage with them and maximize what we learn from each discussion.•Advanced secondary research techniques to find information others miss and access to third party and proprietary datasets.•Large-scale data gathering and normalising, classifying and content authoring.•Driving efficiency through technologies e.g. web crawlers, spiders, text analytics.•Filtering and statistical analysis on large data sets.•Financial and operational analysis using chartered accountants and CFAs•A range of project-specific research techniques such as physical tracking, reverse engineering, social media monitoring or mystery shopping, to find the information our competitors don’t reach.

Delivery

The service delivery at TBRC :

• Research findings are delivered in person or by video conference

• All questions are answered

• The relevant analytical techniques are used to deliver findings: Gap Analysis, Benchmarking, Porters 5 Forces,

SWOTs, PESTEL, ‘BCG’ matrices, Financial and Industry Ratios.

• Interactive financial and market models are delivered in Excel

• All documents are sourced thoroughly, including sourcing to full summaries of primary research interviews

Quality

QUALITY service at TBRC:

• Quality Conformance – Tirana Business Research Center maintains multiple levels of quality control on 100% of output to ensure quality. Quality parameters in the form of Service Level Agreements are shared and agreed upon with the client.• Standards – We follow the Market Research Society (MRS)• Ethics – Tirana Business Research Center follows the highest ethical standards. Client confidentiality requirements are strictly adhered to. We have internal controls to check:Data Security – We use controlled environments with restricted hardware and software access. •Plagiarism

Misuse of confidential informationSharing of client information with third partiesTimely Delivery

• We will meet project deadlines without compromising on agreed specific delivery guidelines.

Methodology

Surveys (Cross-sectional)

Surveys (Cross-sectional)

Focus Groups

Interviews

Case Study

Ethnography

Experiment

Observation

Quantitative Surveys

Post Mail

Survey Telephone SurveyOn line

Survey

E-mail

Survey

‘In a tıme of unıversal DECEIT tellıng the TRUTH ıs a

revolutıonary act’

- George Orwell

Professional

Coverage

Tirana Business Research Center has a strong track record of handling projects from area of the capital city ,Tirana. In others cities we support a local network of trained researchers who can handle projects in any geography of Albania.

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