Greeting Card IndustryGreeting Card Industry

• Worth £1.39 billion per year in the Worth £1.39 billion per year in the UKUK

• Each person sends on average 31 Each person sends on average 31 cards per yearcards per year

• More than 800 card publishers in More than 800 card publishers in the UKthe UK

• 1 in 6 retailers stock cards1 in 6 retailers stock cards• 85% of cards are bought by women!85% of cards are bought by women!

Just Cards Direct AimsJust Cards Direct Aims

1. To provide sustainable employment 1. To provide sustainable employment in card projects in Rwanda, Kenya & in card projects in Rwanda, Kenya & South AfricaSouth Africa

2. To raise money for mission in Africa2. To raise money for mission in Africa

Just Cards Direct TodayJust Cards Direct Today

• Turnover in 2010 £90,000Turnover in 2010 £90,000• £24,000 donated to charities since £24,000 donated to charities since

20072007• Challenges:Challenges:

– To find new customers & marketsTo find new customers & markets– To maintain growthTo maintain growth– Access the secular marketAccess the secular market

Karabo, South AfricaKarabo, South Africa

• Set in Mamelodi Township, PretoriaSet in Mamelodi Township, Pretoria• 2 million people2 million people• 40% unemployed40% unemployed• 25% HIV25% HIV