Tblc april 2012 sms for libraries
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SMS Services for Libraries
Objectives
o What is SMS?o Some Factso SMS in your libraryo Promoting your SMS Serviceo Future of SMSo Questions/Discussion
The Basics
o SMS - Short Message Service (i.e., text messaging)o 160 character limito Shortcodeo Blast (one to many)o Incoming/outgoingo Smart phoneo Clever phoneo Google Texting Lingo
http://bit.ly/JEJoZi
The Facts
250+ million Americans carry mobile phones (80% of the nation)
4 of 5 teens carry a wireless device, and the majority (57%) view their cell phone as the key to their social life
Teens today have NEVER known a world without cellphones
http://bit.ly/IGl05D, http://bit.ly/IGm2hQ
Uploaded to Flickr on November 8, 2007 by Travelin' Librarian/ Uploaded to Flickr on November 29, 2006 by Michael Casey
What’s your library’s policy?
Reference Questions
• Ask a Librarian's SMS• Twilio• Mosio
• Google Voice
Create a simple ( & free) SMS Reference Service
1. Set up a free Google Voice number.
2. Promote number.
3. Optional: use free GVMax service to send notifications via Instant Messaging, emails, Prowl & Howl notifications, Twitter, HttpPost, and SMS.
4. Optional: use Twitter and go800corp.com so users can text your twitter name to 46800 and be connected to your phone.
Circulation Notices
Existing software that can help a library send hold, overdue, and other circulation-based notifications to users.
Some examples:• Mosio• Shoutbomb• Twilio• ILS Vendors with
functionality: Koha, Innovative, and Polaris.
Send Catalog Records
Other Ideas for SMS in your library
• Blast Announcements!• SMS Programming Ideas
• Trivia Night• Polls• Registration for Programs• Open Communication• Contests
Create Treks Challenges Rewards Libraries get accounts
upgraded for free
Options Play with Native App SMS
http://bit.ly/IGmVabhttp://bit.ly/IGnVethttp://bit.ly/IGyvSI
Promoting SMS• QR Codes• Email• Website• Facebook and other Social
Media
• Word of Mouth
Pros and Cons of SMS
Pros:• Low Cost• Easy to Implement• Immediately available• Flexible• Connects directly with users• Statistics• Platform ubiquitous
Cons:• Leaves out non-SMS users• Standard texting rates may apply
Future of SMS• Payments• Group Messaging• Geo-fencing marketing• Voice (TTS, STT)• App to Person Messaging• Person to App Messaging• Directions/Maps• SPAM/Malicious apps!
Image from http://www.tuvie.com/wp-content/uploads/window-phone4.jpg
Questions/Discussion
What are your plans for SMS?
Contact Information
slideshare.net/dee987
Delicious.com/dee987/SMS
https://www.facebook.com/NovareLibraryServices
Novare Library Services 877-816-9638
Diana Silveira