TBEX15 North America Fort Lauderdale Sue Reddel Diana Laskaris
-
Upload
tbex -
Category
Social Media
-
view
568 -
download
1
Transcript of TBEX15 North America Fort Lauderdale Sue Reddel Diana Laskaris
![Page 1: TBEX15 North America Fort Lauderdale Sue Reddel Diana Laskaris](https://reader031.fdocuments.in/reader031/viewer/2022030402/58ab44b91a28ab61758b52e9/html5/thumbnails/1.jpg)
![Page 2: TBEX15 North America Fort Lauderdale Sue Reddel Diana Laskaris](https://reader031.fdocuments.in/reader031/viewer/2022030402/58ab44b91a28ab61758b52e9/html5/thumbnails/2.jpg)
Top 10 Ways To Accelerate Community Growth
Sue Reddel & Diana LaskarisCo-Founders of Food Travelist
![Page 3: TBEX15 North America Fort Lauderdale Sue Reddel Diana Laskaris](https://reader031.fdocuments.in/reader031/viewer/2022030402/58ab44b91a28ab61758b52e9/html5/thumbnails/3.jpg)
Why Do you Want A Thriving Community?• People are hungry for real communities that share their
personal interests
• A thriving community offers you greater opportunities and the perception of being an influencer and expert in your area
• The primary way to make money is to have influence over a large number of people with common interests that can be marketed to
![Page 4: TBEX15 North America Fort Lauderdale Sue Reddel Diana Laskaris](https://reader031.fdocuments.in/reader031/viewer/2022030402/58ab44b91a28ab61758b52e9/html5/thumbnails/4.jpg)
#1 Engage Your Audience • Create unique and focused
content
• Make interaction simple
• Welcome new members and encourage participation
• Cultivate key members
Quick Tip: Use Google Analytics to learn where your audience is coming from and build on it.
![Page 5: TBEX15 North America Fort Lauderdale Sue Reddel Diana Laskaris](https://reader031.fdocuments.in/reader031/viewer/2022030402/58ab44b91a28ab61758b52e9/html5/thumbnails/5.jpg)
#2 Connect With Other Influencers• Don’t be afraid to reach
out
• Be friendly and be yourself
• Comment and interact with them
• Add value
• Stay on topic
Quick Tip: Follow influencers, comment on their posts tell them how the information helped you & share with your audience.
![Page 6: TBEX15 North America Fort Lauderdale Sue Reddel Diana Laskaris](https://reader031.fdocuments.in/reader031/viewer/2022030402/58ab44b91a28ab61758b52e9/html5/thumbnails/6.jpg)
#3 Make Content Sharable• Make the headline
catchy
• Use high quality visuals
• Make it easy to share
• Share everywhere relevant
Quick Tip: Use a headline generator like: www.internetmarketingcourse.com/freeheadlinegenerator
![Page 7: TBEX15 North America Fort Lauderdale Sue Reddel Diana Laskaris](https://reader031.fdocuments.in/reader031/viewer/2022030402/58ab44b91a28ab61758b52e9/html5/thumbnails/7.jpg)
#4 Clearly Define Your Niche• Be obvious and stand out
• Be consistent in your messaging
• Provide unique value
• Include in all communications
Quick Tip: Find successful influencers in your niche and learn from them. Don’t copy – learn and refine.
![Page 8: TBEX15 North America Fort Lauderdale Sue Reddel Diana Laskaris](https://reader031.fdocuments.in/reader031/viewer/2022030402/58ab44b91a28ab61758b52e9/html5/thumbnails/8.jpg)
#5 Listen For What They Want• Find the common interests
• Ask and answer questions
• Pay attention to trends
• Spend time with your analytics
Quick Tip: Respond to every comment and question as quickly as possible. Set up email alerts.
![Page 9: TBEX15 North America Fort Lauderdale Sue Reddel Diana Laskaris](https://reader031.fdocuments.in/reader031/viewer/2022030402/58ab44b91a28ab61758b52e9/html5/thumbnails/9.jpg)
#6 Make It Rewarding For Them• Say thanks
• Respond to questions
• Be part of the conversation
• Celebrate their wins
• Acknowledge evangelists
Quick Tip: Everyone needs encouragement. A quick thank you or share of their work can make someone's day.
![Page 10: TBEX15 North America Fort Lauderdale Sue Reddel Diana Laskaris](https://reader031.fdocuments.in/reader031/viewer/2022030402/58ab44b91a28ab61758b52e9/html5/thumbnails/10.jpg)
#7 Be Consistent• Post regularly and often
• Use your own voice
• Be honest and respectful
• Be concise
Quick Tip: Create an editorial calendar and use scheduling tools like HootSuite, TweetDeck and Buffer to make your life easier.
![Page 11: TBEX15 North America Fort Lauderdale Sue Reddel Diana Laskaris](https://reader031.fdocuments.in/reader031/viewer/2022030402/58ab44b91a28ab61758b52e9/html5/thumbnails/11.jpg)
#8 Let Your Personality Shine• Be natural & use your own
words
• Imagine you’re talking to friends
• Use humor and tell stories
• Share appropriately
Quick Tip: Share your experience and expertise. Don’t tell them about your vacation tell them why they need to go.
![Page 12: TBEX15 North America Fort Lauderdale Sue Reddel Diana Laskaris](https://reader031.fdocuments.in/reader031/viewer/2022030402/58ab44b91a28ab61758b52e9/html5/thumbnails/12.jpg)
#9 Keep Quality High• If the photo is fuzzy don’t use it
• Don’t use 10 words if 3 will do
• Proofread before publishing anything
• Would you read it?
Quick Tip: Use photo editors like VSCO Cam & iMajiCam on your phone to do on the fly photo editing. Also take more photos than you’ll think you need.
![Page 13: TBEX15 North America Fort Lauderdale Sue Reddel Diana Laskaris](https://reader031.fdocuments.in/reader031/viewer/2022030402/58ab44b91a28ab61758b52e9/html5/thumbnails/13.jpg)
#10 Have FUN! • Remember you are asking for
their spare time
• Keep it light
• Entertain, inform and educate
• Inspire them with your ideas
Don’t ever permit the pressure to exceed the pleasure. Joe Maddon, Cubs Manager
Quick Tip: Take time to celebrate the wins.
![Page 14: TBEX15 North America Fort Lauderdale Sue Reddel Diana Laskaris](https://reader031.fdocuments.in/reader031/viewer/2022030402/58ab44b91a28ab61758b52e9/html5/thumbnails/14.jpg)
Examples of Vibrant Communities• Gypsynesters
![Page 15: TBEX15 North America Fort Lauderdale Sue Reddel Diana Laskaris](https://reader031.fdocuments.in/reader031/viewer/2022030402/58ab44b91a28ab61758b52e9/html5/thumbnails/15.jpg)
Examples of Vibrant Communities• IAmAileen
![Page 16: TBEX15 North America Fort Lauderdale Sue Reddel Diana Laskaris](https://reader031.fdocuments.in/reader031/viewer/2022030402/58ab44b91a28ab61758b52e9/html5/thumbnails/16.jpg)
Examples of Vibrant Communities• Food Travelist
![Page 17: TBEX15 North America Fort Lauderdale Sue Reddel Diana Laskaris](https://reader031.fdocuments.in/reader031/viewer/2022030402/58ab44b91a28ab61758b52e9/html5/thumbnails/17.jpg)
Tools You Can Use• Sharing tools: Hootsuite, TweetDeck, Buffer
• Content Creation: Feedly, Pocket, Canva, Stock Photos, IFTT
• Managing Followers: JustUnfollow, Twitter Counter, Iconosquare
• Find Influencers: Communi.it, Buzz Sumo
• Managing Your Brand: Google Alerts, Mention
• When to post: Tweriod
![Page 18: TBEX15 North America Fort Lauderdale Sue Reddel Diana Laskaris](https://reader031.fdocuments.in/reader031/viewer/2022030402/58ab44b91a28ab61758b52e9/html5/thumbnails/18.jpg)
Contact info: Sue Reddel [email protected]
Diana Laskaris [email protected]
foodtravelist.com
@foodtravelist
#foodtravelchat Wednesday Nights 8pm ET