Tbex15 Asia Thailand Jade Johnson

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Transcript of Tbex15 Asia Thailand Jade Johnson

Page 1: Tbex15 Asia Thailand Jade Johnson
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Jade Johnston – OurOyster.com

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•Blogging since 2011• Backpacking and Budget Travel• Destination Guides and Review• And ever since 2013…. Family Travel

• Based in Australia since 2012• Worked with a wide variety of DMO’s and companies

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Challenges of Blogging in Aus/NZ• Internet• Building a local audience• Getting paid for our time• Competing with traditional media• International brands can be reluctant to work with Australian bloggers• Lots of opportunities for exposure, less for making $$

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Opportunities!!• There is less competition• The Blogger community is very supportive• Know which international travel market to target• Instagram• DMOs and brand are becoming more and more receptive to bloggers• Ask and you shall receive

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Opportunities : Connect with Community• Reach out to other local bloggers – Some of my first major press trips came as referrals from other bloggers• Meet other bloggers and travel industry people at events like Travel Massive • Australian and NZ travel blogger facebook groups• Tourism trade shows and expos• Local blogging conferences – Problogger

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Opportunities : Connect with Community• Reach out to other local bloggers – Some of my first major press trips came as referrals from other bloggers• Meet other bloggers and travel industry people at events like Travel Massive • Australian and NZ travel blogger facebook groups• Tourism trade shows and expos• Local blogging conferences – Problogger

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Opportunities – Making Money• The Australian and New Zealand market is still dominated by traditional media. There are plenty of freelance opportunities with travel media such as:• Affiliate programs• Advertising

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Opportunities – Press Trips• Ask and you shall receive• I have better luck approaching travel companies direct instead of trying to organize anything through a DMO• PR companies are also looking for bloggers to attend famils and press events• Brand yourself as a local blogger so that PR companies can track you down easily

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Call to Action!What can you do now to start making the most of travel

blogging opportunities in Australia/ NZ?• Find other local bloggers. Send them an email, meet for coffee, connect. • Join local blogging networks on social media or attend a Travel Massive Event• Brand yourself as a local blogger (SEO, list websites)• Plan a trip. Make a list of companies. Contact them.

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