TBD_1013

OCTOBER 2013 DIGITAL

2 OCTOBER 2013 I TEAM BUSINESS DIGITAL

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Copyright 2013 SportsOneSource LLC All rights reserved The opinions expressed by writers and contributors to TEAM BUSINESS DIGITAL are not necessarily those of the editors or publishers TEAM BUSINESS DIGITAL is not responsible for unsolicited manuscripts photographs or artwork Articles appearing in TEAM BUSINESS DIGITAL may not be reproduced in whole or in part without the express permission of the publisher TEAM BUSINESS DIGITAL is published monthly by SportsOneSource LLC 2151 Hawkins Street Suite 200 Charlotte NC 28203 7049873450 Send address changes to TEAM BUSINESS DIGITAL 2151 Hawkins Street Suite 200 Charlotte NC 28203 7049873450

OCTOBER 2013 I DIGITAL

7

Senior Business Editor

Thomas J Ryan

tryansportsonesourcecom

Contributing Editors

Aaron H Bible Fernando J Delgado

Bill Kendy Charlie Lunan Matt Powell

Editorial amp Creative Director

Teresa Hartford

teresasportsonesourcecom

Senior Graphic Designer

Camila Amortegui

camilasportsonesourcecom

Advertising Sales

Account Managers

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2018875112

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8282443043

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Group PublisherEditor In Chief

James Hartford

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3039977302

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Photo courtesy Goalrilla

MAKING NEWS4 Bauer

Partners with Cocona Natural Technologies On New Hockey Technology4 Bauer and G-Form

Announce An Exclusive Partnership5 Youth Sports Organizations

Team Up To Form New Concussion Coalition5 BSN Sports Acquires Sols

18 Industry Calendar

FEATURE7 Equipped For Success

In 2014 Football Basketball and Soccer players will have the most advanced equipment to choose from at retail

Cover photo courtesy McDavid


NEWS

Bauer Performance Sports Ltd has partnered with Cocona Natural Technologies to unveil 375 technology for hockey an advanced fast-drying moisture management process that will debut in Bauer Hockeys base layers training apparel and protective equipment

Bauer Performance Sports and Cocona have an exclusive multi-year partnership through which Bauer plans to integrate 375 tech-nology into training apparel base layer and protective equipment across its platform

Bauer stated that fabric infused by Coconas technology delivers an unprecedented level of performance allowing athletes to spend more energy on their game and not on temperature management

Athletes have come to trust our products for the innovative technologies that elevate their game and this exclusive agreement positions us as the first company to be delivering this innovation to the team sports we serve said Kevin Davis president and CEO Bauer Performance Sports As we expand this partnership we look forward to delivering 375 technology into other sports across our platform

The company said apparel with 375 technology dries up to six times faster than competitive products using body heat to evapo-rate moisture and release sweat from under equipment

The technology adds a new moisture management system to base layer and protective equipment that helps regulate an athletes body temperature and humidity level next to the skin helping maximize performance This is an exciting launch for those of us who love hockey said Jeff Bowman CEO of Cocona Bauer is the first to take the 375 technology from the outdoor sports world where it is well established to team sports where it can provide a competitive advantage

Cocona Natural Technologies is a global leader in providing in-novative performance technologies from natural sources to the ap-parel glove and footwear markets

The products with the new 375 technology will be available in retail stores this spring

BAUER PARTNERS WITH COCONA NATURAL TECHNOLOGIES ON NEW HOCKEY

TECHNOLOGY

BAUER G-FORM ANNOUNCE EXCLUSIVE

PARTNERSHIP

Bauer Performance Sports Ltd announced a multi-year partnership with G-Form LLC a leader in the design and development of impact protection for elite athletes and consumer products

This exclusive partnership will utilize patented technologies developed by both companies to launch FlexOrb an innovative new material to be used in sev-eral protective products across the Bauer Performance Sports platform

G-Form has developed leading athletic protective products utilizing its Reactive Protection Technol-ogy (RPT) a soft padded material that stiffens upon impact and absorbs more than 90 percent of energy transfer RPT is a blend of PORON XRD which is currently used in elite Bauer helmets and protective products and other proprietary G-Form materials and composites

FlexOrb will debut in Bauer Hockeyrsquos latest line of protective base layers and the companyrsquos newest elite helmet the Bauer RE-AKT 100 both of which were unveiled in early October at the companyrsquos annual BauerWorld event BauerWorld is a multi-sport week-long product and apparel showcase with more than 600 of the worldrsquos leading retailers


Earlier this month BSN Sports completed the acquisition of Beaver Distributing Company dba Sols of Ambridge (Sols) based in Ambridge PA Sols family owned and operated since 1929 is a leading distributor of team apparel and equipment in western Pennsylvania and parts of Ohio and West Virginia Prior to the acquisition Sols had been a member of the Athletic Dealers Association buying group

A number of the nationrsquos most prominent youth sports organiza-tions as well as the NCAA and NFL announced earlier this month that they will be partnering with concussion specialists sports medicine professionals and leaders at other levels of sports to cre-ate an unprecedented coalition ndash called The National Sports Con-cussion Coalition ndash to prevent and manage concussions among young athletes

The founding youth sports and medical members of the coalition include the National Council of Youth Sports (NCYS) Pop Warner Little Scholars Sports Concussion Institute (SCI) US Lacrosse US Youth Soccer USA Hockey American College of Sports Medi-cine (ACSM) Amateur Softball AssociationUSA Softball USA Basketball

USA Football and the Datalys Center for Sports Injury Research and Prevention Coalition partners at the professional college and

foundation levels include the NCAA NFL NFLPA and National Football Foundation

The National Sports Concussion Coalition said in a statement that it expects to be the most comprehensive alliance of its kind with science and medical leaders in the fields of concus-sions brain injury and sports medicine working directly with a cross-section of organizations and governing bodies that rep-resent millions of athletes across major organized sports in the United States

The coalition which started discussions earlier this year and held a planning session in September will aim to enhance participation in sports in the US by providing a safer playing environment The partnership will complement the safety initiatives of the individual organizations by sharing data and identifying best safety practices that can assist in coaching playing and officiating across sports

YOUTH SPORTS ORGANIZATIONS TEAM UP TO FORM NEW CONCUSSION COALITION

ldquoWe are thrilled to welcome the men and women of Sols to the BSN Sports familyrdquo said Adam Blumenfeld the companyrsquos chairman and CEO ldquoMyron Watzman and team are everything we look for in business partners Their commitment to service excellence and growth is a perfect cultural fit with the 350 sales professionals we have nationwide We look forward to continued expansion throughout the Northeastern corridorrdquo

Blumenfeld stated that BSN Sports has now added over 100 sales professionals in the last 12 months including the addition of Sols He credited the ldquotireless effortsrdquo of Tevis Martin BSNrsquos executive vice president Bob Dickman director of acquisitions Michael Caravati director of recruiting and the companyrsquos support and transition teams

BSN SPORTS ACQUIRES SOLS


HEAD START 2014 FOOTBALL EQUIPMENTThe protective category in football has seen a noticeable shift upwards in average selling prices over the past decade as awareness regarding concussions and serious head inju-ries has become an emphasis in the sport Despite shrink-ing athletic budgets and a sluggish economy tightening spending of disposable income for families business is still strong for sporting goods in general and football protec-tive equipment specifically Quite simply players and their parents are spending more to get the best protection to safeguard against serious injuries This means big business and enticing profit margins for retailers and team dealers It also provides an opportunity for sellers to provide quality customer service that makes a difference in the safety and health of the football players coming to them for help pick-ing out equipment

ldquoOne of the key trends wersquove seen from a retail stand-point is that consumers ndash whether itrsquos parents or players ndash are doing their research and are willing to spend more on protective equipmentrdquo stated Michael Oller VP consumer products at Riddell Inc ldquoTheyrsquore asking questions theyrsquore more educated they want to know what features are out there that they could incorporate or purchase within their helmet So thatrsquos a good thing for us as a manufacturer An educated consumer is really what wersquore looking for as we move forward We want to connect that consumer with our innovations as we come out with helmets We saw that this year more than in years pastrdquo

Helmets and shoulder pads are the two most vital equip-ment pieces for football players and they also represent the highest price tags and margins for sellers The balance between finding the right amount of protection with the best fit performance and level of comfort is the challenge that all equipment manufacturers strive to find with their products Next year will be another step forward as leading brands including Riddell Schutt and Xenith offer the safest and best-performing helmets shoulder pads and protec-tive accessories to date

ldquoAs far as what players are looking for theyrsquore more in tune with protectionrdquo said Moller ldquoThey want those fea-tures from a protective standpoint but they also want comfort and fit With rule changes in football they want to make sure that their helmets are staying on and they want

to feel comfortable in those helmets We [at Riddell] are fortunate enough to have products that appeal to those players and wersquove seen the success around thatrdquo

According to Moller Riddellrsquos two most successful helmets are the Riddell 360 and the Riddell Speed ldquoBoth hel-mets are the highest level of protection that we offerrdquo he stated ldquoThe player is getting a great protective helmet In

Football Basketball and Soccer players will have the most advanced equipment at their disposal in 2014 TEAM Business previews key protective gear field equipment balls and accessories that will be available at retail next year

EQUIPPED FOR

SUCCESSBy Fernando J Delgado

According to Moller Riddell will have five different youth hel-met models for 2014 ranging in price from $100 up to $300 at retail with each model designed specifically for different levels of play ldquoWhether the player is a young beginner or an experi-

addition both of those helmets have overliners which consist of a material that lines the liners of the helmet for comfort and fit The 360 also has an additional inflation point at the back that locks in the playerrsquos head a little better with the enhanced occipital lock which is that little knob on the back of the playerrsquos head It really cra-dles the back of the head and stabilizes the helmet keeping the helmet secure so it can do its jobrdquo The improved fit of the 360 is especially important for youth league and high school players as rule changes require players to be removed from play if their helmet falls off or becomes dislodged The 360 helps playersrsquo stay on the field as its fit and stability ensures that their hel-mets donrsquot fall off during play

enced junior high player we have a lot of different models that fit the particular needs of that play-errdquo he shared

At Schutt technology is melded with striking colors and helmet designs Schuttrsquos Vengeance DCT Elite Helmet set to retail at $255 is its newest helmet The DCT which stands for Dual Com-pression Technology combines Schuttrsquos 5th generation of TPU Cushioning The TPU contains durometers that are specifically designed to absorb high- and low-velocity impacts highlight-ing just a few of the many techno-logical features of the helmet

Another new helmet from Schutt is the adult AiR XP Pro one of the lightest helmets on the market and the only traditional standoff helmet left on the market for a retail price of $225 Schutt

Riddell 360

Riddell Speed


by the Custom Power CPK and the Power SPK pads which carry catalog-listing prices of $435 and $299 respec-tively

ldquoOur shoulder pad line continues to grow

and it mirrors what wersquove done with our helmetsrdquo shared Riddellrsquos Moller ldquoWersquore creating products that fit the needs of players Our elite level shoulder pads - branded under lsquoPowerrsquo ndash are the ones you see at the NFL and college levels Wersquove taken some notes and some leads off the Power shoulder pads and brought those features down to the youth and junior varsity levels Things like flat pad construction air management materials and corrugated caps ep-aulets and arches So when you get specific to shoulder pads we have a broad strong line that has pads that are the lsquochildrenrsquo of our Power line of varsity pads That ties back to what the players are looking for ndash theyrsquore looking for protection but theyrsquore also look-ing for performance Years ago Riddell was established as a protec-tive company But over the past several years and now more than ever wersquore leaning towards performance and protection and wersquove adopted the tagline of lsquoProtect and Performrsquo The athlete is looking for both and theyrsquore looking to Riddell for bothrdquo

With their shoulder pads Riddell has emphasized flat pad con-struction that keeps the pads tighter and that also provides players with a better range of motion all without sacrificing protection ldquoOur shoulder pads have been modernized and not only do they look cool but players really enjoy wearing them because it gives them that ability to perform at a very high levelrdquo said Moller

Schuttrsquos shoulder pads for 2014 are highlighted by the AiR Maxx Flex 20 and O2 Pro The AiR Maxx Flexx 20 with a retail price of $300 features Triple Shoulder Protection combining TPU Energy Lock Technology with D3O and a clavicle channel system This

will also feature several youth mod-els including the Recruit Hybrid $90 XP Hybrid $90 Vengeance DCT Hybrid + $115 and Youth AiR XP Pro $190 among others

ldquoEveryone is always looking for lighter and strongerrdquo said Glenn Beckmann director of marketing communications for Schutt Sports

ldquoWersquore always looking into new poly-mers and new materials that we can make helmets and faceguards from We just introduced a newly engi-neered polymer padding for some of our youth helmets called D3O Ev-eryonersquos looking for that balance be-tween lightweight and the best pro-tectionrdquo

Beckmann also shared some interesting observations regarding other notable trends in the protective equipment category ldquoOne of the negative trends that we see are third-party products that are being promoted to be put on or in helmetsrdquo he said ldquoI canrsquot tell you how many times a week I get an email from a company say-ing lsquoWe have the solution to the concussion problem Put pad-ding on the outside of the helmetrsquo Itrsquos been tried in the past and itrsquos failed Therersquos been no scientific research or scientifically valid data that says that those items actually enhance the performance of the helmet With the potential risks involved with altering our helmetsrsquo configuration we strongly recommend against using it But there are still a lot of companies trying to take advantage of the situation involving head injuries and concussions We donrsquot want to discourage innovation but what we want these third party product developers to do is make sure that they are telling their customers all of the potential consequences Alteration to the configuration of a helmet may void the warranty on the helmet and can void the NOCSAE certification for example That would make the helmet illegal to use in the vast major-ity of organized footballrdquo

Despite some of the drawbacks to companies trying to take shortcuts to solve the concussion issue technology remains a force for progress that is helping football become safer ldquoOne trend thatrsquos auxiliary to equipment is the collection of data surrounding head impactsrdquo commented Beckmann ldquoWhere the impact is occurring how hard the impact is how many impacts is a player at a particular age level experiencing during the course of a game a week of practice or a season I think that is a very beneficial trend because ultimately that data will help everyone involved figure out how to design better helmets and how to approach diagnosing and recognizing head injuries a little bit betterrdquo

Shoulder pads are another essential protective category for foot-ball players that require manufacturers to find the perfect balance between the best protection and the lightest most comfortable per-formance capabilities

Riddellrsquos shoulder pads for 2014 will be available in three distinct levels Varsity JV and Youth Varsity level shoulder pads are led

state-of-the-art pad will be available in four arch styles -Skill QBWR All Purpose and OLDL ndash as well as in several custom colors and configurations The O2 Pro priced at $240 is a new body style and lighter than the AiR Maxx Flex 20 The O2 Pro is the most breath-able shoulder pad in Schuttrsquos line as a result of O2 Windows and a perforated body cushion

Several protective accessories such as padded apparel braces sleeves and mouthguards will highlight 2014 lines from various leading brands including Wilson Under Armour Adidas Schutt and Riddell and from companies more rooted in sports medicine and protective performance gear such as Shock Doctor EvoShield Pro-Tec and Cramer

Schutt Vengeance DCT Elite Helmet

Schutt AiR XP Pro

Riddell CPK

Schutt AiR Maxx Flex 20 Schutt O2 Pro


Wilsonrsquos new introductions in protective apparel and accessories for 2014 focus heavily on technology Its new line of GST (Game Saving Technology) Football Protective Apparel features patent-pending Double Density compression molded pads that are de-signed for specific areas of the body Wilson designed a hard EVA foam outer layer to disburse hits across the top of the pad with a

softer inner layer of the pad against the body to absorb the impact The line is led by the GST Double Den-sity 5 Pad Football Girdle which will retail for $70

Wilsonrsquos GST line of football gloves feature patent-pending TackTech 3D Palm Technology and one of the most advanced designs in football gloves in more than a decade The GST glove line includes three different

models designed for specific player positions on the field the GST Trench for OL and DL which will re-tail for $45 and have 3D grabbers designed to grab and handle a players jersey GST Big Skill for LB TE and DE which will retail $50 and are defined by a combo palm for both ball handling and tackling and the GST Skill for WR RB and DB set to retail at $55 and specialized for ball handling

Under Armour will introduce its thinnest and lightest protection system with the Game Day Armour Girdle and Game Day Short Sleeve Baselayer for men with a retail price of $75 Both pieces meet NFHS standards and feature compression in the form of an ultra-tight second-skin fit that keeps football playersrsquo muscles fresh and their recovery time fast

ldquoAccessories are a big part of our retail businessrdquo said Riddellrsquos Moller ldquoChin straps are especially important as they are tied directly with the helmet In 2013 we rolled out a new chin strap called the TCP (True Curve Protection) ldquoItrsquos really a hybrid of a soft cup chin strap and a hard cup chin strap It has the fit of a soft cup with the shell protection of a hard cup This was also in response to the helmet rule changes as players wanted the fit of a soft cup to keep the helmet secure We look at it as an opportunity to create a new chin strap different than anything else on the market If the helmet stays on the head the player stays in the game and the player stays protected The TCP Chin Strap is allowing us to excel in that areardquo

Moller also anticipates strong programs and sell-through of Rid-dellrsquos padded apparel ldquoRiddellrsquos launch of padded apparel really resonated with the consumer Wersquove seen the brand grow from just helmets and shoulder pads and now we have accessories and ap-parel Wersquore expanding our reach at retail and thatrsquos really exciting for us

Shock Doctor meanwhile seeks to remain a leader in sports protection and performance in 2014 by continuing to innovate through technology The company will launch its Ultra Pro Chin Strap in Fall 2014 at a retail price of $25 The Ultra Pro is

Wilson GST Double Density 5 Pad Football Girdle

Wilson GST Trench

Under Armour Game Day Armour Girdle

Under Armour Game Day Short Sleeve Baselayer


as well as x-strap and parallel straps for effective anterior and posterior stability to the ACLPCL The ZK-7rsquos i-Fit technology provides a semi-open design to deliver an individualized fit to help prevent slipping while the flyweight lightweight material fabrication designed with V-Tech flow through ventilation enhances cooling while in motion

Cramer Productrsquos Thunder 7 Girdle is a pre-mium protective apparel piece retailing for around $38 featuring permanent-ly attached hip tail thigh and knee pads The 7-pad integrated girdle also fea-tures hard thigh pads made from Cramerrsquos new Spider Web EVA foam and rein-forced with high impact plastic shells for maximum protection

EvoShieldrsquos 2014 football protective line offers new

items including its Padded Protective Arm Sleeve at $30 retail Made with performance compression fabric for maximum breathability and support the sleeve keeps blood circulating throughout the game and promotes faster muscle recovery The Hybrid Pro Rib Shirt and Hybrid Pro Girdle $90 and $85 respectively are available in adult and youth sizes

designed for comfort and performance is lightweight and extremely durable The strap features Airflow cooling channels that release heat for a comfortable playing experience without sacrificing protection ldquoFootball players on every level and every age rely on chin straps to protect them from impacts from opponents shoulder pads and helmets said Tony Armand Shock Doctorrsquos CEO ldquoWith its Triple Grip No-Slip snaps the Ultra Pro Chin Strap reduces the possibility that a helmet will come off during play after a hard hit so players will perform better feeling confident in their level of helmet protectionrdquo

McDavid will bring sleek new protective apparel to the market next year led by the 7932 Hex Sleeveless Shirt 5-pad and 737 Hex Thudd Short The Hex Sleeveless Shirt 5-pad will retail at $80 Adult$70 Youth

and uses strategically positioned 9mm Hex Technology to protect the critical ar-eas of the shoulders ribs and spine The Hex Thudd Short priced at $65 adult$60 youth also features Hex Technology and is designed to adjust to a football playerrsquos movement for continuous protection at the hips tailbone and thighs

Zamstrsquos main football protect for 2014 is the ZK-7 Knee Support The ZK-7 with a retail price of $80 is the strongest knee sup-port for moderate to severe sprains of the ACL PCL MCL and LCL The itemrsquos Exo-Tech QUAD provides 4-way ligament support with resin stays to support medial and lateral stability

Shock Doctor Ultra Pro Chin Strap

McDavid 737 Hex Thudd Short

Cramer Productrsquos Thunder 7 Girdle

EvoShield Padded Protective Arm Sleeve

EvoShield Hybrid Pro Rib Shirt

EvoShield Hybrid Pro Girdle

McDavid Hex Sleeveless Shirt 5-pad

Zamst ZK-7 Knee Support


Wilson is excited to offer its GST Football in 2014 which will be available at leading big box retailers team dealers and directly from the manufacturer ldquoAs far as footballs are concerned our highlight item is still the GST (Game Saving Technology) football that is the number one selling leather game footballrdquo said Craig Kopash business director American football Wilson ldquoThe GST offers our exclusive GST leather that uses less tanning to allow more tack to come to the surface and a deeper pebble The GST also offers the patented ACL (Accurate Control Lacing) and patented sewn-on composite stripesrdquo

During 2012 Wilson tested with eight select FBS level colleges a Wilson Prestige Program that allowed the schools to build their ball from the ground up ldquoYou may have seen these footballs used on the field by Notre Dame as they made their National Championship run or by Texas AampM and their quarterbackrsquos award-filled yearrdquo commented Kopash ldquoThis year we expanded the program to 20 schools and for 2014 it will be open to all college programsrdquo He added that those testing colleges were able to select from two different patterns the exclusive Wilson Pro Pattern or the CollegiateHigh School pattern Wilson also opened up the color options on all brand identities on the GST for the first time and allowed schools up to three colors to match the brand logo and valve panels to their school colors Teams can also choose their own logo in foil colors on the third panel

The GST football features sizing that is unique and exclusive to the brand ldquoWilson is the only company that offers two sizes in the GST and Traditional lines that conform to NCAA and NHFS standardsrdquo continued Kopash ldquoWe offer not only the smaller 100310051205 pattern balls that are made to the smallest specs of the NCAA and NHFS rules but Wilson is also the only company that can offer the NFL pattern ball in a stripped NCAAHS ball -1001 and 1004 This is especially important for quarterbacks with larger hands or players looking to transition to the NFLrdquo

The GST footballrsquos patented sewn-on composite stripe boasts 82 percent more grip than traditional laces while its ACL system makes the ballrsquos laces 174 more gripable than traditional laces or the latigo lace system used in NFL game footballs

Wilsonrsquos Standard GST Football will retail at $70 while the Prestige GST will sell for $130

Both are designed to protect the ribs legs and hips of NFL athletes providing the combination of lightweight performance and maximum protection All EvoShield football protective apparel will be available at big box and specialty sporting goods retailers and various online retailers

In the Balls Category ever-improving materials will be found in foot-balls that will be available from several brands

Spalding will bring the TF-SB1 Football to market With a retail price of $100 the TF-SB1 incorporates exclusive Spiral Balance Technol-ogy which leads to tighter and more accurate passes This ball utilizes a lighter color than most traditional footballs for improved visibility while its Horween ldquoSrdquo tack leather cover creates an improved grip

Spalding TF-SB1 Football

Wilson Prestige GST

ACHIEVE YOUR GOALS

As the broadest deepest and most timely data available for the US Sports and Outdoor Active Lifestyle Market SportScanInfo is the weekly retail point-of-sale data reporting solution To learn more about how we can help your business call 7049873450 or email sportscansportsonesourcecom

BREADTH OF DATA DEPTH OF DATA TIMELINESS OF DATA

SportScanInfocomA Service of The SportsOneSource Group


HOOPING IT UP 2014 BASKETBALL EQUIPMENTWhen it comes to protective equipment basketball players playing on the hardwood are the polar opposite of football players on the gridiron Whereas football players are armed to the teeth with protective gear basketball play-ers wear a minimal amount of gear less over and under their uniforms

Chris Barry a sales associate at The Sports Authority in Nottingham MD interacts with athletes on the sales floor year-round and shared his obser-vations ldquoThe primary basketball equipment that people come in for aside from shoes are knee braces and ballsrdquo said Barry ldquoWe do have some sleeves most of the sleeves that we have are from McDavid and they have padding on the elbows Those are actually huge sellersrdquo

The sleeve category has taken off in recent years for basketball players rep-resenting a trend started by NBA players ldquoI think they sell well because most of the kids playing basketball are going for what looks goodrdquo stated Barry ldquoTheyrsquore not going for protection with sleeves to be honest They want what looks good and what is in What really helps sleeves especially those from McDavid is that they give players support in their arms and they help blood flow especially with compression And if they do fall on the court the pad-ding helps prevent bruises and the player wonrsquot be hurt as badlyrdquo

McDavidrsquos newest sleeve for 2014 is the 6500 Hex Shooter Arm Sleeve Set to retail at $20 and available in four colors the Hex Shooter utilizes 9mm Hex Technology posi-tioned at the elbow and arm compression that maintains muscle warmth and prevents abra-sions and scratches The machine washable and dryable sleeve includes hDc Moisture Management Technology to keep basketball players cool and dry

Shock Doctorrsquos leading sleeve will be the Velocity Shockskin Basketball Arm Sleeve Retailing at $30 the Velocity Shockskin sleeve is lightweight and breathable Technological

features include Pure-Vent direct ventilation that amplifies airflow throughout padded areas in ad-dition to variable stretch materials that allow for unrestricted arm and elbow movement

ldquoHonestly I think that kids seeing NBA players wearing sleeves is the biggest reason for sleeves sell-ing wellrdquo continued Barry ldquoThe bottom line is that they look good Players might say that sleeves help them out shooting the ball and compression sleeves do help with blood flow but college and NBA play-ers who wear sleeves today influence a majority of kids Theyrsquore trying to look goodrdquo

Mouthguards are a popular protective accessory with basketball players who are always cognizant of protecting themselves against inadvertent flail-ing elbows ldquoShock Doctor with the Nano Double Mouthguard usually sells well for us and we expect them to lead the way in 2014rdquo observed Barry

Shock Doctorrsquos basketball mouthguards for 2014 are highlighted by the Basketball STC Mouthguard in addition to the Nano Double Mouthguard called out by The Sports Authorityrsquos Barry The Basketball STC retails for $20 and is fully equipped with a gel-fit liner for a snug comfortable mold to an athletersquos teeth The Nano Double priced at $25 is a dual-arch low profile mouthguard designed to amplify upper and lower jaw protection It is also equipped with Shock Doctorrsquos Tri-Bite and MORA technology for a com-fortable correctly positioned bite

McDavid 6500 Hex Shooter Arm Sleeve

Shock Doctor Velocity Shockskin Basketball Arm Sleeve


Pro-Tec will be helping basketball play-ers protect their legs and feet with two new products among several other protective items offered by the Redmond WA-based sports medicine manufacturer Pro-Tecrsquos Gel Force Knee Support is a great sports

medicine piece for basketball players ndash as well as athletes in any

other sport - recovering from knee injuries or looking for extra support and protec-tion The Gel Force Knee Support retails for $30 Medical applications for the support include Patello-Femoral pain syndrome Patellar tracking chondromalacia and mi-nor meniscus and ligament tears The com-panyrsquos Gel Force Ankle Support is essential for players suffering from ankle sprains basketballrsquos most widespread injury ldquoThe Gel Force Ankle Support is made with breathable material fits like a sock and provides compression and medial and lat-eral supportrdquo said Jennie Habersetzer mar-keting and sales at Pro-Tec Athletics ldquoItrsquos common for basketball players to wear and it fits nicely in a basketball shoerdquo Pro-Tec items can be found at specialty running and

sporting goods storesCramer Productsrsquo

Performance Shorts are ideal for basketball players to wear under their uniform or prac-tice shorts to improve their game Retailing at $60 the shorts consist of high stretch panels that provide compres-sion and support to core muscle groups

during intense activity In addition abdom-inal support panels also provide compres-sion to core muscle groups while the seam-less side panel construction offers comfort

When it comes to basketballs a few nota-ble models are ex-pected to be hot for 2014 ldquoThere are a couple basketballs that we expect to sell well in 2014rdquo said Barry ldquoThe Spalding TF1000 Classic Adult Bas-ketball comes to mind first Irsquove probably had three or four high school coaches come in and buy six or seven balls It has a mi-crofiber composite so the leatherrsquos going to be better the ball is longer lasting and the bladder is better because it holds more air The bounce is supposed to be great with that particular ballrdquo

Aside from Spalding Wilson Adidas and Nike Barry singled out Under Armour as a brand rapidly gaining market share and popularity in the basketball category ldquoUnder Armour is going to be one of the biggest companies soon especially in basketball and football Everything that theyrsquore doing now is tremendousrdquo he explained ldquoNikersquos going to outpace Under Armour in shoes but when it comes to apparel balls and some equipment Under Armour is going to be up thererdquo The Under Armour 495 Indoor Outdoor Basketball which retails for $30 and can be found at all major big box retailers is expected to be a big seller in 2014 Barry added that Under Armourrsquos rapid rise can be attributed to effective marketing persistent brand-building and desirable products that resonate with consumers

According to Barry price points for basketballs have stayed fairly consistent in the mid- and mid-to-upper range over the past few years ldquoThe Spalding TF1000 is going to be about $70 But then you also the Spalding NeverFlat Ball which is also a great ball and stays inflated about 10 times longer than any other ball retailing for $55rdquo he said ldquoI would say any ball from around $40 to about $80 would be considered the mid-to-upper end price

point range Thatrsquos compared to the official NBA leather basketball which sells for $150 That ball would be the high endrdquo

In the field equipment category players can turn to training hoops to improve their shooting Goalrilla a leader in sports training equipment will have the CV 60 Basketball System available at Dickrsquos Sporting Goods and specialty retailers nationwide With a retail price of about $1400 the CV 60 is capable of handling over 1000 pounds of vertical torque to the rim It is constructed with a one-piece steel pole for strength as well as an all-steel precise height adjustment from 7 frac12 feet to 10 feet

Shock Doctor Basketball STC Mouthguard

Pro-Tec Gel Force Knee Support

Pro-Tec Gel Force

Ankle Support

Cramer Productsrsquo Performance Shorts

Spalding TF1000 Classic Adult Basketball

Under Armour 495 Indoor Outdoor Basketball

Spalding NeverFlat Ball

Goalrilla CV 60 Basketball System

Shock Doctor Nano Double Mouthguard


JUST FOR KICKS 2013 SOCCER EQUIPMENTSoccer players will also benefit from in-creasingly advanced equipment whether in the form of shin guards balls soccer goals or protective accessories

Unlike hardgoods in other sports shin guards remain a more functional necessity that depends less on technological features than other higher-priced protective pieces ldquoDepending on the playerrsquos age and what level theyrsquore playing in shin guards can help tremendouslyrdquo shared The Sports Author-ityrsquos Barry ldquoIf yoursquore from age 15 to about 20 playing club ball or high school yoursquore not going to need anything too protective unless you injured your ankle or you really want to protect yourself Most of the time soccer players just put on something simple that covers a little of the shin and they run Kids in Europe use cardboard and put that on their shins and go runningrdquo

Barry observed that one shin guard in particular that a lot of people have been buying for kids ages 10 and below is the Nike Youth Charge Shin Guards which retails for about $15 ldquoMost people are loyal to brands whether they like Nike or they like Adidasrdquo he stated ldquoBut if somebody appreciates the sport as much as the avid players do they will go for whatrsquos best for them Irsquom a serious player and I used to love Adidas shoes But since Irsquove gotten older Irsquove switched over to Nike and I also switched to Umbro cleats when I was 14 Every brand fits a little differently Nike cleats and shin guards fit

more narrowly on the foot and leg where compared to Adidas which have a more natural fit Adidas shin guards will provide more coverage than Nike shin guards and they will cover a majority of the leg instead of just the shinrdquo

Oftentimes shin guard purchases are made with affordability in mind especially for younger players Itrsquos not until players get older and more serious that shin guard purchases and preferences may get more specialized but even then most soccer players see shin guards as a basic necessity and not an item that they expect perfor-mance or technologically advanced protec-tion from ldquoIrsquom also a coach and with most of the kids that I know their parents will buy them the cheapest shin guards and the cheapest cleats and they just go out and playrdquo said Barry ldquoEven players who play club and travel soccer theyrsquore usually going for something that covers most of the shin that they can fit easily under their socks and get cleared by the referees so that they can playrdquo

The mens Adidas Nitrocharge Pro Shin Guards with a retail price of $20 should be a big seller for next year Designed with a light and flex-ible shield these shin guards feature an easy slip-in construction and com-pression fabric that helps support blood flow A compression sleeve supports blood flow back to the body center while soft synthetic lining makes these guards comfortable

Wilsonrsquos NCAA Forte Shin Guard retail-ing for $25 will be a key new shin guard for 2014 This NCAA-branded guard has a comfort fit Lycra sleeve with power band

enhancements for added compression and muscle cir-culation with a removable inner shell NOCSAE ap-proved the NCAA Forte is available in 3 sizes dictated by player height

Franklin Sports will offer a high performing affordable shin guard with its MLS Premier Shin Guards Priced at $20 the MLS Premiers feature an air tube enhanced shell that increases abrasion resis-tance and impact resistance Its adjustable straps conform to leg size while poly back-ing enhances comfort and feel and a detach-able ankle pad with comfort stirrup ensures a proper and customized fit

Storelli Sports is an emerging manufac-turer that will be offering premium soccer equipment in 2014 Based in Brooklyn NY Storelli Sports is the first and only

brand dedicated to soccer protective-wear Storellirsquos sig-nature item is the ExoShield Head-guard a potentially g r o u n d b r e a k i n g

guard that helps protect against impacts to the head Set to retail at online specialty re-tailers for about $60 the ExoShield is the most protective soccer headguard on the market worn by world-class professional players in English Premier League and Champions League It has outperformed tra-ditional headguards in scientific protection testing and reduces the effect of G-forces by over 50 percent with a cool design that avoids the traditional ldquohelmetrdquo look The ExoShield incorporates the same lightweight

Adidas Nitrocharge Pro Shin Guards

Wilsonrsquos NCAA Forte Shin Guard

Storelli Sports ExoShield Headguard



open-cell viscoelastic foam used in combat-grade military helmet liners and is constructed specifically for soccer with best-in-class materials to provide superior impact absorption temperature control breathability and comfort

Storelli will also have its BodyShield Leg Guards as a feature item for next year With a $40 price tag the BodyShield Leg Guards fea-ture high-performance Poron XRD polyurethane foam for maxi-mum protection from impact and abrasion It also includes ad-

vanced anti-microbial treatment which reduces the risk of infections These guards are also flexible and comfort-able as its unique padding design and placement enhances mobility without compromising protection

Zamst will be helping soccer players reinforce protect and recover better than ever with their support technology One of Zamstrsquos key items in soccer is the TS-1 Compression Thigh Support which will retail at $50 The TS-1 provides com-pressive muscular support for the thigh muscles ndash the quadriceps adductors and hamstrings Itrsquos i-Fit technology allows for easy application and adjustable two-way compression for enhanced comfort and concentrated muscle support and the supportrsquos anatomical design ensures a customized fit superior support and excellent heat retention

Pro-Tec will offer several premium sports medicine items for soccer play-ers dealing with injuries and pain Pro-

Tecrsquos Ankle Wrap about $19 has a form-fitting neoprene sleeve for compression making it an excellent treatment for ankle sprains White straps can be wrapped around as tightly as necessary for ad-ditional support The Knee Pro-Tec Patellar Tendon Strap which can be used for any sport and is priced at $17 is especially useful for soccer players It provides targeted compression to the base of the patellar tendon to stabilize the knee so the joint can track correctly The strap is most often used for pain centrally located around the patella or kneecap an especially for patellar tendonitis and Osgood-Schlatters disease

For field equipment Goalrilla will have goals and training systems to help soccer players hone their shooting

skills Brand new is the Goalrilla Gamemaker Soccer Goal line an innovative line of air-pressurized durable and transportable soccer goals The Gamemaker gives soccer players the ability to pump up a sturdy goal which reaches its full size in 90 seconds and replicates the authentic play of a traditional steel

goal Depending on the goal size the retail price ranges from $180 to $700 Goalrillarsquos Striker Trainer $350 is a double-sided soccer

goal for strengthening essential soccer skills as well as shooting and scoring potential for players of all ages Both the Gamemaker and Striker Trainer will be available at soccer specialty retailers on-line at Goalrillacom and at other sporting goods stores

Several cool soccer balls will be available for 2014 ldquoI personally like the Wembley Ball from Adidasrdquo shared Barry ldquoNike will have the In-cyte which includes the La Liga and Series A versions and those will be some of the biggest sellers because kids love playing with the balls used by the prosrdquo

The NCAA Forte FYbrid Premium Match Ball from Wilson is another key soccer ball for 2014 Retailing at $120 the NCAA Forte FYbrid is the official ball of the NCAA Soccer Championships Both NCAA and FIFA approved and available in four colors it boasts Fused Panel Technology which minimizes water and moisture intake making it both highperforming and durable in all kinds of game conditions

Adidas will be rolling out the Finale Lisbon OMB Ball at retail for $150 Rigorously tested to receive the highest FIFA rating the Finale Lisbon OMB is the official match ball for the UEFA 2014 Champions League tournament Technology is a point of emphasis with this ball as it is thermally bonded with a seamless surface for superior touch and low water uptake It also has a butyl bladder for best air retention

Once again the trend of young players drawing inspiration from their favorite professional play-ers has led to big demand for pro-style equipment ldquoKids want to look like theyrsquore playing with a professional ballrdquo said The Sports Authorityrsquos Barry

Storelli Sports BodyShield Leg Guards

Pro-Tec Patellar Tendon Strap

Pro-Tec Ankle Wrap Wilson NCAA Forte FYbrid Premium

Match Ball

Adidas Finale Lisbon OMB Ball

Goalrilla Gamemaker Soccer Goal

Goalrilla Striker Trainer

Zamst TS-1 Compression Thigh Support

FacebookcomSPORTSONESOURCE twittercomTEAMB_MAG

Now Available On Your IpadDownload the reader at TEAMBUSINESSDIGITALcom


CALENDARFor full year calendar go to sportsonesourcecomevents

TR

AD

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OCTOBER

10-11 The Retailing Summit Dallas TX

29-31 Sport Source Asia Hong Kong

NOVEMBER

1-3 NBS Fall Athletic Market Austin TX

5-7 TAG FallWinter Show St Louis MO

15-17 ADA Fall Show San Antonio TX

24-26 Sports Inc Athletic Show Las Vegas NV

Athletic Dealers of America1395 Highland AvenueMelbourne FL 32935t 3212540091f 3212427419athleticdealersofamericacom

National Shooting Sports FoundationFlintlock Ridge Office Center11 Mile Hill RoadNewtown CT 06470t 2034261320 f 2034261087nssforg

National Sporting Goods Association1601 Feehanville Drive Suite 300Mount Prospect IL 60056t 8472966742f 8473919827nsgaorg

Nationrsquos Best Sports4216 Hahn BlvdFt Worth TX 76117t 8177880034f 8177888542nbscom

Outdoor Industry Association4909 Pearl East Circle Suite 300Boulder CO 80301t 3034443353f 3034443284outdoorindustryorg

Sports amp Fitness Industry Association8505 Fenton St Suite 211Silver Spring MD 20910t 3014956321f 3014956322sfiaorg

Snow Sports Industries America8377-B Greensboro DriveMcLean VA 22102t 7035569020f 7038218276snowsportsorg

Sports Inc333 2nd Avenue NorthLewistown MT 59457t 4065383496f 4065382801sportsinccom

Sports Specialists Ltd590 Fishers Station Drive Suite 110Victor NY 14564t 5857421010f 5857422645sportsspecialistsltdcom

Team Athletic Goods629 Cepi DriveChesterfield MO 63005t 6365303710f 6365303711tag1com

Worldwide 8211 South 194thKent WA 98032t 2538728746f 2538727603wdi-wdicom

DECEMBER

4-6 FFANY New York NY

11-12 Atlanta Shoe Market Atlanta GA

JANUARY

16-18 Sports Licensing amp Tailgate Show Las Vegas NV

17-19 Imprinted Sportswear Show (ISS) Long Beach CA

FEBRUARY


MARCH

14-16 Imprinted Sportswear Show (ISS) Atlantic City NJ

Photo courtesy Shock Doctor


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7


Thomas J Ryan






Teresa Hartford



Camila Amortegui


Advertising Sales

Account Managers

Buz Keenan


2018875112

Katie ODonohue


8282443043




James Hartford


3039977302


SportsOneSourcecom






SOS Research


MAKING NEWS4 Bauer









NEWS










TECHNOLOGY


PARTNERSHIP

























EQUIPPED FOR







Riddell 360

Riddell Speed

















Schutt AiR XP Pro

Riddell CPK












Wilson GST Trench






























Wilson Prestige GST

ACHIEVE YOUR GOALS






























Pro-Tec Gel Force

Ankle Support










































Match Ball









TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP

S

OCTOBER



NOVEMBER
















DECEMBER



JANUARY



FEBRUARY


MARCH





SHOCKDOCTORCOM











7


Thomas J Ryan






Teresa Hartford



Camila Amortegui


Advertising Sales

Account Managers

Buz Keenan


2018875112

Katie ODonohue


8282443043




James Hartford


3039977302


SportsOneSourcecom






SOS Research


MAKING NEWS4 Bauer









NEWS










TECHNOLOGY


PARTNERSHIP

























EQUIPPED FOR







Riddell 360

Riddell Speed

















Schutt AiR XP Pro

Riddell CPK












Wilson GST Trench






























Wilson Prestige GST

ACHIEVE YOUR GOALS






























Pro-Tec Gel Force

Ankle Support










































Match Ball









TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP

S

OCTOBER



NOVEMBER
















DECEMBER



JANUARY



FEBRUARY


MARCH





SHOCKDOCTORCOM









NEWS










TECHNOLOGY


PARTNERSHIP

























EQUIPPED FOR







Riddell 360

Riddell Speed

















Schutt AiR XP Pro

Riddell CPK












Wilson GST Trench






























Wilson Prestige GST

ACHIEVE YOUR GOALS






























Pro-Tec Gel Force

Ankle Support










































Match Ball









TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP

S

OCTOBER



NOVEMBER
















DECEMBER



JANUARY



FEBRUARY


MARCH





SHOCKDOCTORCOM




























EQUIPPED FOR







Riddell 360

Riddell Speed

















Schutt AiR XP Pro

Riddell CPK












Wilson GST Trench






























Wilson Prestige GST

ACHIEVE YOUR GOALS






























Pro-Tec Gel Force

Ankle Support










































Match Ball









TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP

S

OCTOBER



NOVEMBER
















DECEMBER



JANUARY



FEBRUARY


MARCH





SHOCKDOCTORCOM
























Schutt AiR XP Pro

Riddell CPK












Wilson GST Trench






























Wilson Prestige GST

ACHIEVE YOUR GOALS






























Pro-Tec Gel Force

Ankle Support










































Match Ball









TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP

S

OCTOBER



NOVEMBER
















DECEMBER



JANUARY



FEBRUARY


MARCH





SHOCKDOCTORCOM


















Wilson GST Trench






























Wilson Prestige GST

ACHIEVE YOUR GOALS






























Pro-Tec Gel Force

Ankle Support










































Match Ball









TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP

S

OCTOBER



NOVEMBER
















DECEMBER



JANUARY



FEBRUARY


MARCH





SHOCKDOCTORCOM



































Wilson Prestige GST

ACHIEVE YOUR GOALS






























Pro-Tec Gel Force

Ankle Support










































Match Ball









TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP

S

OCTOBER



NOVEMBER
















DECEMBER



JANUARY



FEBRUARY


MARCH





SHOCKDOCTORCOM


































Pro-Tec Gel Force

Ankle Support










































Match Ball









TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP

S

OCTOBER



NOVEMBER
















DECEMBER



JANUARY



FEBRUARY


MARCH





SHOCKDOCTORCOM











































Match Ball









TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP

S

OCTOBER



NOVEMBER
















DECEMBER



JANUARY



FEBRUARY


MARCH





SHOCKDOCTORCOM












TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP

S

OCTOBER



NOVEMBER
















DECEMBER



JANUARY



FEBRUARY


MARCH





SHOCKDOCTORCOM










SHOCKDOCTORCOM








TBD_1013

Documents

Transcript of TBD_1013