TBCTA Advocacy Toolkit: Assessing and Meeting Needs.
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Transcript of TBCTA Advocacy Toolkit: Assessing and Meeting Needs.
TBCTA Advocacy Toolkit: Assessing and Meeting Needs
Assignment
Overview
CONFIDENTIAL
What we set out to do:
Develop a TBCTA Advocacy Toolkit that:
consolidates current advocacy tools and products with the approaches of the Stop TB Strategy to create a comprehensive, easy-to-understand advocacy kit for national TB program managers and their staff
pushes information and knowledge out to those who can best use it in advocacy activity to increase political commitment for DOTS
CONFIDENTIAL
What we’ve accomplished
Phase 1Gap Assessment
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CONFIDENTIAL
What we’ve accomplished (cont’d)
Conceptualized and designed an online content management that houses advocacy publications, tools, and templates, as well asmeets the needs of target audiences:
centralized
organized
user-friendly
updatable
Unveiled Beta site to garner increased interest and feedback
Refine, launch and market the toolkit
•Further engage target audiences to co-develop toolkit (e.g., Advisory Board)
•Design, test and launch (March)
•Ongoing communications and training
Phase 2Toolkit Development
Phase 3Completion and
Launch
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UNDERWAY
Key Findings and Tactics
CONFIDENTIAL
Clear needs emerged from the gap assessment
Clear, coordinated, centralized information sharing
Thematic-based approaches
Customization and interconnectivity
Improved dissemination of resources
Varied formats
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CONFIDENTIAL
Clear, coordinated, centralized information sharing Online content management system housing all TB-control documents, tools and
templates
Clear, concise executive summaries of publications
Coordinated, consistent marketing and communications plan
Thematic-based approaches Online toolkit organized by key topic areas of interest and use
Search function (e.g., Google-powered search)
Customization and interconnectivity Ability to “create your own” tool
Amazon.com or iTunes style suggestion tool
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How the toolkit addresses these needs…
CONFIDENTIAL
How the toolkit addresses these needs…
Improved dissemination of resources Site registration and email alerts about new or updated publications
Homepage featuring recently added or updated publications and tools, as well as featured resources to be rotated
Varied formats Website registration and email alerts about new or updated publications
Resource preferences that can be saved and stored online or downloaded onto computers or CD-ROMs
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Sample Advocacy Situations
CONFIDENTIAL
What is my evidence? Enter key search terms “Stop TB Strategy”
and “Disease burden”
Publications and chapters found using the “Search”
function will show up here
What are my key components? View relevant sections of the Stop TB Strategy
The program will allow you to select and copy relevant section
to your Advocacy Toolkit
Where can I find other relevant or supporting documents?
Improving TB Drug Management
Public-Private Mix
On the side bar of the detail page, you will see a list of relevant documents
to the publications that you can search and add to your Advocacy Toolkit
Scenario 1: Fact sheet
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I need to promote the STOP TB Strategy to my Minister of Health. Where should I start?
CONFIDENTIAL
What is my evidence? Enter key search terms “Budgeting “ and “Finance”
Publications and chapters found using the “Search”
function will show up here
What are my key components? View relevant sections of the Budgeting Tool
The program will allow you to select and copy relevant section
to your Advocacy Toolkit
Where can I find other relevant or supporting documents?
WHO Budgeting Tool
ACSM: A Guide
On the side bar of the detail page, you will see a list of relevant documents
to the publications that you can search and add to your Advocacy Toolkit
Scenario 2: Subject-specific information
I need to design an annual program budget. Where do I go to find information?
APPENDIX:Gap Assessment:
Results
Survey tool overview
Developed survey to:
Assess awareness
Determine utility
Understand needs
Obtain recommendations
Conducted one-on-one
interviews
Directly informed final
toolkit
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Most recognized tools
The Tools Awareness(N=25)
What they are saying…
Human Resource Development through TB Control
International Standards of Care
Improving the Diagnosis and Treatment of Smear-Negative Pulmonary TB
A Guide to Monitoring and Evaluation for Collaborative TB/HIV Activities
60%
92%
80%
92%
“It has a great layout and is presented well.”
“This tool presents steps that are easy to follow.”
“It is particularly helpful because it is evidence-based.”
“This is a nice booklet that gives basic principles.”
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CONFIDENTIAL
But awareness does not equal utility
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Note: Achieving Functional HIV/AIDS Services (2002), Practical Guide to Succ. Advocacy (2007) and Management and Org. Sustainability Tool (2004) were not included in the graph above, as they each had negligible values (under 5)
Stated attributes of utilized materials
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Coordinated, centralized information sharing
“As it stands, dissemination of these documents are ad hoc and uncoordinated. I would like to see one site or location where I can
get all of the documents.”
- Hassan Sadiq, NTP Manager, Pakistan
• Online website housing all TB-control documents
• Coordinated, consistent marketing and communications plan
• Clear, concise executive summaries of publications
Key Takeaways
“A comprehensive source would be great, where each publication includes a short executive summary.”
- Dr Keiko Inaba, WHO/S. Sudan
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• Online website organized by topic areas
• Search function (e.g. Google-powered search)
Thematic-based approaches
“I am thinking that arranging these documents based around themes would
be very useful so we can find the documents that are relevant to a given
topic and to our daily work.”
- Dr. Jeremiah Chakaya, Chief Research Officer, Center for Respiratory Diseases
Research and former NTP Manager, Kenya
Key Takeaways
How would you like materials to be organized?
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Note: N= 25
Customization and interconnectivity
“It would be great to have a tool that gives guidance on how all of these tools are supposed to work together.”
- Felix Martin Salaniponi, Director, National TB Programme Secretariat, Malawi
• Amazon.com or iTunes style suggestion tool• Ability to “create your own” tool
Key Takeaways
“I would like to have a system where people can self-select the documents they feel are relevant.”
- Dr. Mtanios Saade, National TB Programme Manager, Lebanon
“A good, useful toolkit would build around topic areas so we can see how various
documents are supposed to interact with and compliment each other.”
- Dr. Wilfred Nkhoma, Regional Focal Point, WHO/AFRO, Malawi
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Improved dissemination of resources
“An email alert would be good to advertise when new publications are out. We don't always have time to check
what is new, so we aren't aware when new publications are published.”
-Dr. Michael Nico Vonaitis, WHO Manila Officer for TB Control, Philippines
•Website registration and email alerts about new or updated publications
•Homepage featuring recently added or updated publications
Key Takeaways
11 other
respondents
agreed
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Varied formats
“This tool needs to be created according to the target audience involved. Online
and CD-ROM formats are fine, but we would need to print the documents for
our staff regardless.”
- Dr. P.K. Mitra, Regional Medical Coordinator, India
• Online toolkit with PDFs that can:• Viewed online• Downloaded• Printed• Mailed (as hard copies or CD-ROM)
Key Takeaways
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Note: N= 25
TBCTA Advocacy Toolkit: Assessing and Meeting Needs