The Use of Social Media in Job Search

Trinity Job ClubMeet Monthly on the last Sunday of

the month

Brief Introduction

• You name• Occupation• Notable achievement• What you are looking for• Your Trinity affiliation• Please repeat your name

Why move your resume to online?

Resume have been transformed from a printed document to a web-based document that can be shared with anyone, including potential employer.

In this session, I will take your current understanding of resume and explain how to leverage it on LinkedIn.

Objective

• Fitting a traditional resume into a modern job search• Transferring your paper resume to an online version• Using and writing recommendations• Discovering what makes LinkedIn the highest-leverage, job-

seeking engine• Taking a look at the essential components of a good profile• Moving your profile to the head of the pack with

applications, recommendations, and more• Figuring out how to grow your linkedIn network• Investigating additional LinkedIn features you may find

useful

Before we get into LinkedIn

• Discovering the benefits of online resume• Writing for an online audience• It’s only “words”• What to include and / or leave behind

Discovering the benefits of online resume

• You remind in control of the document• You can show your current value, rather than

just your past• You can show some personality

Writing for an online audience

• User bulleted points an list as often as possible• Shorten your blocks of test• Use headers• Take advantage of hyperlinking• Put the most important content up top• Keep a little white space

“words”

To get your resume found, you need to practice Search Engine Optimization (SEO) by selecting choice keywords – nouns that are relevant to a search query (examples)

Healthcare: Medical Office, Healthcare Information Management, HIPAA

Higher Ed: Admissions, Education, InstitutionHuman resource: Organization, Staffing, Source, TrainingTechnology: Agile, Business continuity, Disaster recover, Operations,

SecurityNon-profit: Communications, Giving, volunteer, soica and community

service

What to include and / or leave behind

Include• Most relevant information• Brief• DescriptiveLeave behind• Don’t need to include anything over 15

years• Personal preferences• Irrelevant information

LinkedIn - Basic

Introduction for people who have never used LinkedIn or not familiar with the basic functions. It is assume that attendee have minimum experience of job networking and have a updated resume.

What is LinkedIn?• LinkedIn has approximately 135 million members • Facebook and Twitter are useful for personal social

and broadcast media purposes, LinkedIn’s place for keeping tabs on professional contacts– Establish a professional identity and build a network.– Demo that you are in the know and great at what you

do. – Needs to be mobile

“Our mission is to connect the world’s professionals and make them more productive,” Nishar

What can you do on LinkedIn?

See who you know & who they know

What can you do with this?

• Sell products or services– Find customers/clients, build channels, build

demand, understand the market• Call into a company– Locate an individual, gain background

knowledge• Find job candidates– Post openings, research background, check

references

What else can you do with this?

• Make connections in a new city, company, or industry

• Get advice• Build your professional reputation• Find and evaluate business partners• Promote your successes• Stay in touch with colleagues

Getting started

• Create an account• Fill in core profile information– Name, employment, schools

• Find connections– Through colleagues– Through schools– Add individually– Import

Profile

Basic element is your profile. Employer looks at three areas during first few seconds:

• Profile photo• Professional headline• Profile summary

Photo

• Pleasant smile• Professional attire• Pleasing or bland background• Interesting angle• Sign of your personality (optional)

Professional headlineDefines who you are and what you can do for

an organization• 120 characters to communicate – What you do– Who you are– What your level of motivation– What you can do for a company

• Be sure to include your most powerful keywords / key phases

Summary

Summarizing what make you different• Make it short (< 30 seconds to read)• Make it concise (don’t use bullet list or detail

accomplishment)• Make it unique (avoid jargon, buzzwords, or

clichés)• Make it narrative

Inviting a colleague to connect

• Locate the right profile• Click to add to your network• Choose how you know him/her• Write your own message– Share recent news -- take the opportunity to really

connect

Making wider connections

• Be specific about who you’re looking for• Search your network• Ask for introductions– Note degree of connection before asking– Look for colleagues you know but haven’t yet

connected with– Explain your goals

Be a network hub• Keep everyone up to date– Send periodic emails to contacts

• Never eat alone– Find a connection in any city you visit

• Help others connect– Hold events for people with common interests– Form a group

• Share your knowledge

Questions?Dave Chen, CISSPwchend@aol.com

917 945 3893

Come back after the break for more advance topics…