Tayton Institute Invitation

Where is your practice’s long term growth coming from?

What will your practice be worth when you want to retire?

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Premier Foot & Ankle Specialists

CONTENT MARKETING

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69% of AMERICAN ADULTS ARE LOOKING

ONLINE FOR HEALTH KNOWLEDGE Pew Research Center

(2013)

Search EngineS 77%

HEALTH PORTALS

13%

‘’‘SOCIAL MEDIA

3%

‘’OTHER 7%


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Leading physicians have LITTLE meaningful DIFFERENTIATION BETWEEN THEIR PRACTICE AND ANY OTHERS WHO ADVERTISE ONLINE

Patients have no

meaningful way to determine who the BEST

physicians are online

Premier Foot & Ankle Specialists 4

PatientsNO TRUE RESOURCES TO HELP PATIENTS SELECT:

1. Best doctor for medical issue (lots of red herrings)

2. Physician rating sites are notoriously unreliable: a. Can be graded by anyone b. Not regularly maintained except by second and third tier doctors. c. Complaint oriented.

3. Difficult to rate capability and quality of clinics

4. Challenges in matching surgeons relevant expertise to the patient’s needs

5. Determining IN vs. OUT of network

FRUSTRATION: IF Anyone can spend their way to being prolific online, WHO ARE THE GREAT DOCTORS???


In-bound Patient Flow

Cash-Flow and

Billing

WebsiteAds

Reputation

SEODigital

Marketing

referrals

Compliancy EHR

Clinic Management

HR &Staffing

Surgical Care Volume

Surgical Care Volume


FOR PHYSICIANS1. Significantly increased volume of high quality new patients

with lower marketing costs and reduced time commitments to managing patient inflow.

2. Increase in quality of care, with dedicated focus on high quality procedures.

3. Enhanced revenue via Tayton’s accredited ASC’s ancillary programs.

4. Enhanced practice performance with Tayton Institute’s Practice Tracker™ Practice Management System

5. Sustained income generation and increased Practice Valuation.

6. Recognition as a premier Foot and Ankle Center of Excellence


CONCENTRATION OF THE BEST1. Credentialed Foot and Ankle Specialists selected by

peers with a criteria based on reputation, patient

outcomes, board status + host of tangible factors.

2. Accredited and qualified ASC’s / surgery centers

and clinics

3. Aggregation of content creation and shared

marketing efforts for efficiencies of scale.

4. Latest Surgical and Biologic Technologies

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CONTENT MARKETING

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CONTENT: A Trusted Source- interactive web content - video - forum and discussion

D I G I T A L M A R K E T I N G

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1. Strategic content marketing will deliver several multiples of effectiveness over individual paid campaigns.

2. Content validity is supported by the network (links in are intrinsic).

3. Google needs and supports high quality content as organic results.

4. Paid SEM budgets boost organic.

5. Team of dedicated content creators with consistent optimization.

6. Content used for local and social.

Rich patient information with multimedia

Treatment Options

Details on procedures

Before and After Images

Talk with experts

Healing time and pain

Social / Community / Forum

Surgery Video

Patient Perspectives

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PATIENTS ARE LOOKING FOR REAL CONTENTD I G I T A L C O N T E N T M A R K E T I N G

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SEARCH OPTIMIZATION

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Content is the central driver of organic search results and the key to building a strong reputation online. The simple truth is, Google needs great content and it is what people are really looking for.

A central purpose of Tayton is to combine the expertise of the best physicians in the sustained development of valued content.

We are working to build ever greater reputation as a source of trusted knowledge on a scale that is simply not feasible for an independent physician.

TOGETHER WE CAN BECOME A MEANINGFUL SOURCE OF KNOWLEDGE THAT IS USEFUL TO PATIENTS

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CONTENT MARKETING

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THE COSTS OF DIGITAL PATIENT LEADS HAS BEEN INCREASING STEADILY FOR YEARS

CPC costs for many procedure keywords exceed $10 per click. The best landing pages generate only about one appointment request for every 10-15 visitors.

A new patient appointment might cost $100 to $170.

WE ARE ALL PAYING GOOGLE TO COMPETE FOR THE SAME PATIENTS. WE HAVE A BETTER IDEA …

0

45

90

135

180

2013 2014 2015 2016

Cost per Call

Cost per Click


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PAID SEARCH EXPERTS

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Paid Search can be highly effective in delivering high-value procedures and cases with solid coverage. All the top hospitals, surgery centers and physicians are using it to develop patient flow.

Success in this requires relentless vigilance as the game changes on such a regular basis. We develop ads, manage a considerable band growing budget and optimize the implementation hourly. This is a core expertise for us. We have top Google certified experts on staff to run and mange ongoing campaigns - ensuring relevancy and quality all the while dialing in return on investment.

Tayton delivers a competitive advantage in the aggregation of reach in Adwords. The alternative is competing with the best who can always outspend and out maneuver. We can deliver the new patients from online search more effectively as a group and distribute the leads according to patient preferences and location.

CPC$4.87

Conversions$117.74Impressions

2,669

Efficiencies of Scale in Paid Search

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LOCAL

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Local referrals require nurturing. We support local inbound leads with informative print materials, local outreach in-person and ongoing education about the latest technologies and techniques. The quality and professionalism is difficult to match.

• informative print collateral • local outreach • ongoing education

SYSTEMS FOR COORDINATED LOCAL REFERRALS


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PATIENT RESPONSE

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Optimization of patient response and coordination is a centralized capability We have systems, processes and infrastructure to help optimize patient response. If a patient calls after hours - a live person still answers the phone, and schedules the appointment.

Informed call response by

professionals trained in patient care and

informed on coverages.

Appointmentspre-qualified and

ScheduledBilling

Assistance

INFORMED COMMUNICATION FROM THE BEGINNING 24/7

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WHOLESALE BUNDLED PATIENT FLOW

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The management team of Tayton is directly overseeing the launch of an entirely unique and highly effective bundled wholesale pricing model for surgical procedures. This venture is launching Q1 2017 and we expect to have patient flow by Q2

1. Pre-selected for approval for a selection of high-value bundled procedure contracts within selected plan networks.

2. Specific rate is locked contractually.

3. Billing and all aspects of the patient coordination are taken care of, as are the adjunct services and facilities.

4. Predictable quality of patient flow.

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BILLING

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1. Authorization team for in vs. out of network, CPT codes, etc.

2. McKesson approved software to check CPT conflicts and verify unique icd-10 codes for each CPT - http://selectcoder.decisionhealth.com/

3. Op report templates with individual, separate procedures with individual incisions for potential ‘bundled’ targets or audit

4. Billing specialist / software to insure ‘clean’ billing with proper modifiers, hierarchy of CPTs, etc. to minimize appeals

5. Faster reimbursement and “auto deposit”

EFFECTIVE BILLING SYSTEMS I N C R E A S E D R E V E N U E S • R E D U C E D C O S T S

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PUBLISHING / SPEAKING EVENTS

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We are committed to developing a platform of events for public speaking, as well as supporting a platform for the publishing of articles that explore new ideas, techniques, technologies, remedies and procedures that have an impact on outcomes, and speedy rehabilitation.

It’s one thing to maintain a blog.. but who reads it? Together, we are committed to developing and promoting rich content for our physicians as we build reputation.

EQUITY: REPUTATION MANAGEMENT


Pro-forma numbers from the perspective of the physician and Tayton as a whole.

Revenue sources from Physicians, hospitals, surgical equipment companies

BUSINESS MODEL


Summary: 1. Consistent patient flow 2. Reduced costs 3. Improved quality of procedures 4. Predictable profitability 5. Wholesale procedures 6. Practice valuation 7. Reputation mManagement 8. Ancillary compounding Income

Partnership 1. Aggregated Marketing 2. Web presence and Digital Marketing 3. State of the art content marketing 4. Exclusivity in a geographic area and ability for a patient to choose a physician from any location if they choose. to

Equity in the Institute Revenue sharing

Capitalization 1. $50 k for founding members includes equity in parent company 2. Can be spread out over one year 3. Commitment to Digital advertising contribution $3-5k per month. 4. OPTION: revenue sharing model with 20 % going to support Tayton until $x and then X%

MEMBERSHIP INVITATION


1. Patient selection for Doctor as overriding preference

2. Geographic selections are determined by dynamic IP address selection and those doctors closest are filtered up to the top options.

3. Calibrated patient flows to balance for fair optimized equilibrium.

4. Sliding scale of costs for surgical categories included.

inbound patient allocation MODEL

AREA 1

AREA 2

AREA 3

AREA 4


Hugh Shannonhouse President Healthcare executive and entrepreneur with 20+ years of progressive experience driving business growth and managing operations. Paid presenter, book author and recognized wellness expert

Co-FounderTrendShift, Co-Founder LifeStrive™ Wellness Consultant, Co-Founder/ Director NutriScan™

Dr. Robert Moore Chief Medical Officer Board Certified Foot and Ankle Surgical Specialist, MFASpecialists.com Medical tool patent author

Founder and Author Body of Knowledge boksystems.com is a weight management and wellness system designed to help corporations, doctors and individuals achieve and maintain better health.

Don Prehn COO Financial services entrepreneur with 30 years’ experience starting and operating companies involved in technology and finance.

Past president and current board member of InsMark. Co-Founder The Source Store, Co-Founder AMRESCO Leasing Corp.

David Shantz CMO Digital Marketing Expert, Founder Magnity Interactive and WildOutWest (a venture consulting /incubator)

Instrumental in 20+ launches: CoAlign (Acquired byStryker), Elemental Breath, BioQ, Opus, Cadius, Wanderful, Wellesley Pharmaceuticals, GiveSurance, Graphita, SRD (IBM)

MANAGEMENT TEAM

http://MFASpecialists.com

http://boksystems.com

https://www.linkedin.com/in/ctoma2000






https://www.linkedin.com/in/richard-perryman-2a95a619












https://www.linkedin.com/in/donprehn







JoiN US We are beginning a new era for the premier surgical specialists in America.

With improved transparency, market factors, like quality and performance will drive patient preferences.

We are harnessing the complex world of digital marketing to create stronger connections with patients and ultimately building enduring practice equity.

Tayton Institute Invitation

Healthcare

Transcript of Tayton Institute Invitation