infoBEACON TECHNOLOGY

Creating an interactive shopping experience

for

Concept:

Launch new Taylormade products in a fun test program only at WGS

• Create an interactive shopper experience

• Golfers “assemble” the new arsenal of

Taylormade gear Explore store Inform Experience Share

Experience Taylormade/Adidas – And Win!

Products: • Drivers/Woods • Irons • Hybrids • Putter • Balls • Gloves • Shoes • Apparel

1. Trigger zones cover store 2. Provide simple message to

phone when you are near the product: Video/Photo Key Selling Points

3. Each product visited “fills your bag/locker” to win great prizes

4. Social share

Experience Taylormade/Adidas – And Win!

• Shoppers will be “Greeted” by a Taylormade Standee InfoBeacon in the standee will “reach out” to your

smart phone Experience Taylormade Today

• To fill your bag/locker and win!

• Win – 2015 Chambers Bay Experience Home of the 2015 US Open.

• Test in 10 stores in Spring 2015 • Promotes download of any new Taylormade/Adidas app

What is an infoBeacon? • This technology “reaches out to” a

consumer’s smart phone when they come within 15’ to 30’ of a beacon/display

• If the smart phone has the Taylormade/ Adidas app, then the beacon will send the phone a “message.” The message can be:

Content: Photo/Video/Specs Offers/Promos/Sweeps

• If shopper doesn’t have the app on their

phone: POS in the store would alert the

consumer download it now. They are missing out on

Taylormade/Adidas promotion

Guiding/Navigating with infoBeacons

Guiding/Navigating with infoBeacons