Taylor Swift Marketing Machine - Live Stream 2014
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Transcript of Taylor Swift Marketing Machine - Live Stream 2014
![Page 1: Taylor Swift Marketing Machine - Live Stream 2014](https://reader033.fdocuments.in/reader033/viewer/2022061214/549be722ac7959bf2a8b45d2/html5/thumbnails/1.jpg)
The Taylor Swi- Marke0ng Machine
Yahoo Live Stream 8/18/2014
![Page 2: Taylor Swift Marketing Machine - Live Stream 2014](https://reader033.fdocuments.in/reader033/viewer/2022061214/549be722ac7959bf2a8b45d2/html5/thumbnails/2.jpg)
Taylor Swi- Live Stream
![Page 3: Taylor Swift Marketing Machine - Live Stream 2014](https://reader033.fdocuments.in/reader033/viewer/2022061214/549be722ac7959bf2a8b45d2/html5/thumbnails/3.jpg)
• Releases cryp0c clues on Instagram 2 weeks before event
Pre-‐Pre-‐Event Marke0ng
![Page 4: Taylor Swift Marketing Machine - Live Stream 2014](https://reader033.fdocuments.in/reader033/viewer/2022061214/549be722ac7959bf2a8b45d2/html5/thumbnails/4.jpg)
• Search ads, SEO, banners and Emails go out
Pre-‐Event Marke0ng
![Page 5: Taylor Swift Marketing Machine - Live Stream 2014](https://reader033.fdocuments.in/reader033/viewer/2022061214/549be722ac7959bf2a8b45d2/html5/thumbnails/5.jpg)
• Drivers lead to link for stream or to host a party with friends via evite custom templates
Pre-‐Event Marke0ng
![Page 6: Taylor Swift Marketing Machine - Live Stream 2014](https://reader033.fdocuments.in/reader033/viewer/2022061214/549be722ac7959bf2a8b45d2/html5/thumbnails/6.jpg)
• Cameras on top of the Empire state Building start off the show
• TaylorSwiA.com goes down for new site to be uploaded
The Event
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• Streaming event in studio
The Event
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• Live quesEons
The Event
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• Things we learned – New song is “Shake it Off” – New Album is called “1989”
The A-er Event – New video is released – New tour is coming
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Thank You Paul B. Kaiser Digital Engagement hJp://www.linkedin.com/in/paulkaiser1
@onlinevision