20 March 2012

IP Strategy

Fred Logue IP Lawyer PhD, 1996 Trinity College Dublin Member of Irish and UK Law

Societies, IAM300, Institute of Physics

A specialised IP firm helping global companies manage IP operations in Europe

fred.logue@newmorningip.com+353 (0)1 254 2340www.newmorningip.com@newmorningip

Introduction

• IP Strategy in General• Designs• Contracts• Patents• IP Strategy in Ireland

IP STRATEGY IN GENERAL

Intellectual Property is the legal right to control the results of creativity and innovation

Intellectual Property strategy is how you use the intellectual property system to your advantage

Source: OECD

DESIGN RIGHTSCase Study

• Protect how all or part of a product looks• Right to prevent others making available a

design that creates the same overall impression on an informed user

• National design rights• Community design rights• Excludes computer programs but not UIs

US UI and Icon Design Patents

PATENTS

WHAT IS A PATENT?

“THE WAY TO GET STARTUP IDEAS IS NOT TO TRY TO THINK OF STARTUP IDEAS. IT'S TO LOOK FOR PROBLEMS, PREFERABLY PROBLEMS YOU HAVE YOURSELF.”

Paul Graham, Y Combinator

IP STRATEGY IN IRELAND

CLOUD COMPUTINGCase Study

“NEW CLOUD COMPUTING BASED PRODUCTS AND SERVICES REPRESENT A HUGE OPPORTUNITY FOR NEW PRODUCT DEVELOPMENT AND EXPORTS BY IRISH FIRMS. LARGE NEW MARKETS FOR EXPORTS, WHICH IRISH BASED FIRMS ARE IDEALLY PLACED TO ENTER, ARE OPENING UP AT EXACTLY THE TIME THAT IRELAND NEEDS TO SEEK EXPORT LED GROWTH.”

Microsoft Ireland

1940

1350

1158

745

579

425

337

313

258

252

180

151

144

144

91

90

64

43

31

27

26

0 500 1000 1500 2000 2500

United States

South Korea

China P.Rep.

Japan

Germany

Canada

United Kingdom

Sweden

Finland

Israel

Taiwan

Netherlands

India

Switzerland

Australia

Ireland

Singapore

Italy

Spain

Denmark

New Zealand

Belgium

Patent Applicants by Country

16540

0 5 10 15 20 25

ACCENTURE GLOBAL SERVICES LTD (IE)

SKYPE LTD (IE)

BUSINESS OBJECTS SOFTWARE LTD (IE)

MARKPORT LTD (IE)

Toll Text International Ltd (IE)

CORVIL LTD (IE)

TRINITY COLLEGE DUBLIN (IE)

YOUGETITBACK LTD (IE)

HESNAN JOHN (IE)

SOFTMARK LIMITED (IE)

Changing Worlds Ltd (IE)

MOBILEAWARE TECHNOLOGIES LTD (IE)

IE,

IE,

Cloud: Irish Assignees

0 500 1000 1500

IBMATT CORP.

MICROSOFT CORPORATIONSAP AG

SAMSUNG CORPLG ELECTRONICS INC

ALCATEL LUCENTHEWLETT-PACKARD CO

ZTE CORPERICSSON TELEFON AB L M

HUAWEI TECH CO LTDNOKIA CORP

CISCO TECH INCSONY CORP

ORACLE CORPVERIZON BUSINESS GLOBAL LLC

FUJITSU LTDGENERAL MOTORS LLC

CITRIX SYSTEM INCQUALCOMM INC

HITACHI LTDMOTOROLA, INC.

RESEARCH IN MOTION LTDSIEMENS AG

NEC CORP

TotalCloud: Top Assignees

0 2 4 6 8 10 12 14

IBM (US)

HEWLETT PACKARD DEVELOPMENT CO (US)

ERICSSON TELEFON AB L M (SE)

NORTEL NETWORKS CORP (CA)

Toll Text International Ltd (IE)

CORVIL LTD (IE)

SUN MICROSYSTEMS INC (US)

DAON HOLDINGS LTD (US)

YOUGETITBACK LTD (IE)

MOBILEAWARE TECHNOLOGIES LTD (IE)

MICROSOFT CORP (US)

None

WESTERN UNION CO (US)

Amazon Technologies Inc (US)

TRINITY COLLEGE DUBLIN (IE)

ROCKSTAR BIDCO LP

BUSINESS OBJECTS SOFTWARE LTD (IE)

Changing Worlds Ltd (IE)

SOFTMARK LIMITED (IE)

Snap-on Incorporated (US)

OIC=IE,

Cloud:Irish Resident Inventors

PATENTING IN IRELAND GENERALLYCase Study

31

Top Assignees: Publication Count

32

Applicant Type

33

DOMESTIC INVENTORS FOREIGN INVENTORS

Held Locally Held Overseas Held LocallyAcquisition by foreign firm with investment in R&D

Third level focus on patenting

Small local tech sector

Government incentives to foreign firms to engage in R&D activities

Incentive switch from manufacturing to R&D

Extension of corporate IP strategy

Local or Global HQ relocation

Acquisition of IP assets

Global structures

Source: Internal Research 2007-2012 publications

R&D GrantsR&D Credits

Capital Allowance

fred.logue@newmorningip.com +353 (0)1 254 2340 l www.newmorningip.com l @newmorningip