Tattle

Tattle Solutions

Outdated and time

consuming

Scarring and fabricated

Too long and off

premise

One-sided and biased

Real-time feedback analysis

Constructive and private

feedback

4 quick questions at the

point of sale

Constant and all

encompassing

Problems Solutions

The Tattle Vision

We provide merchants with actionable customer

feedback insights into their internal operations and

generate repeat revenue through deals

Tattle is the real-time, constructive, and

incentivized version of the customer comment

card

Tattle empowers merchants to increase the

overall value of their business through real-time

customer feedback

How Tattle Works

Customers submit short surveys through their Tattle app in

exchange for deals to be redeemed at next visit

Tattle App Merchant Account

Merchants receive real-time, actionable feedback data in

their merchant account used to increase the value of their

business

Pilot Location: Burger Creations

Burger Creations Manager: Needed insights on staff

attentiveness, speed of service, and

presentation and temperature of

meal

Tattle Impact: Collected 35 feedback

submissions and derived insights against

these specific categories

Business Value: Customer service

improved and $100 generated

through 8 repeat purchases

Tattle Progress to Date

Customers: 8 restaurant locations in total; seeking to

validate Tattle’s application in the beauty services, retail,

gym, and car dealership industry

Customer Feedback: Overwhelmingly positive reviews from our clients.

Users: 200 in total; user base exponentially increases with

each succeeding merchant sold

Product: We are a working prototype. For users, we have a

mobile app for both iOS and Android. For merchants, we

have a back-end PHP coded merchant account.

Market Opportunity: Customer

Experience Management

$1.28-Billion in US

CEM Market

2012

$2.68-Billion in US

CEM Market

2017

CEM is a solution organizations use to interact with

their customers to understand their experiences

related to specific products and services

How We Will Make Money

Quick Service, Fast Casual, Casual Dining:

85% of industry revenue

Market Size:

Comprises 850,000 of 900,000 total locations

Pressing Problem:

50% closure rate after 3 years

Restaurant Loyalty Market Share:

15 locations/month/salesperson; 162 locations annually = .02%

of market

Merchant Subscription:

$100/month; $1,200 Annually

Annual Revenue:

$117,000

Sales Rep Salary:$35,000

Sales commission: 31%/month/location

In-Store Marketing: $10/location

Employee Benefits$7,000

Annual COGS:$71,000

Restaurant

Market

Tattle’s

Opportunity

Gross

Margins

Year-One FinancialsTerm: $150,000 at $1,500,000

Funding Funding Amounts

Founder Salary & Benefits $65,000

Business Development AssociateSalary & Benefits

$40,000

Programming and Development $30,000

In-Store Marketing Materials $5,000

Hardware & Travel $5,000

Office/Incubator Space $10,000

Total $150,000

Strategic Relationships

Acquisition discussions with NCR since the ideation phase

Aloha owns 45% of the POS

market

NCR seeking to acquire mobile

technology companies in the

retail/specialty retail space to

increase engagement with patrons

Aloha meets customer feedback, Tattle meets purchase history data

Meeting for in coming months for

further direction

Management Team

Founder/CEO: Alex Beltrani

University of Michigan, BA Economics in 2010

Vast start-up experience in sales strategies, business

development, process improvements, and in-depth

knowledge of the local advertising market

Marketing: Joseph Kaufman

Quinnipiac University, B.S. Marketing in 2009

Experience in business development, digital

marketing strategies, partnership development,

and direct sales strategies.

For Good.

For Bad.

For Deals.