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Introduction

An automobile or motor car is a wheeled motor vehicle for transporting

passengers; which also carries its own engine or motor. Most definitions of the

term specify automobiles are designed to run primarily on roads, to have . seating

for one to eight people, to typically have four wheels, and to be constructed

principally for the transport of people rather than goods.

Automobile comes via the French language, from the Greek auto [self] and

mobiles [moving]; meaning a vehicle that moves itself, rather than being pulled

or pushed separate animal or another vehicle.

Although Nicolas-Joseph Cugnot is often credited with building the first

self -propelled mechanical vehicle or automobile in about 1769.Richard

Trevithick built and demonstrated his Puffing Devil road locomotive in 18 In

1892, German engineer Rudolf Diesel was granted a patent for a "New Rational

Combustion Engine‖. In 1897 he built the first Diesel Engine. In 1895, Selden

was granted a United States patent (U.S. Patent 549,160) for a two-stroke

automobile engine. Steam, electric, and gasoline-powered autos competed for

decades, with gasoline –internal combustion engines achieving dominance in the

1910s.01, the first truly successful steam-powered road vehicle.

FUEL AND PROPULISION TECHNOLOGIES

Most automobiles in use today are propelled by gasoline (also known as

petrol) or diesel internal combustion engines, which are known to cause air

pollution and are also blamed for contributing to climate change and global

warming. Increasing costs of oil-based fuels, tightening environmental laws and

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r e s t r i c t i o n s on greenhouse gas emissions are propelling work on alternative

power systems for automobiles. Efforts to improve or replace existing

technologies include the development of hybrid vehicles, and electric and

hydrogen vehicles which do not release pollution into the air.

DIESEL (DIESEL ENGINE)

Diesel-engine cars have been popular in Europe with the first models being

introduced in the 1930s by Mercedes Benz and Citroen. The main benefit of

diesel engines is a 50% fuel burn efficiency compared with 27%.

GASOLINE (PETROL ENGINE)

Gasoline engines have the advantage over diesel in being lighter and able

to work higher rotational speeds and they are the usual choice for fitting in high-

performance sports cars. Continuous development of gasoline engines for over a

hundred years has produced improvements in efficiency and reduced pollution.

BIOACOH QLS AND BIOGASOLINE

Ethanol, other alcohol fuels (biobutanol) and biogasoline have widespread

automotive fuel. Most alcohols have less energy per liter than gasoline and are

usually blended with gasoline.

ELECTRIC CARS

The first electric cars were built around 1832, well before internal combustion

powered cars appeared. For a period of time electrics were considered superior

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due to the silent nature of electric motors compared to the very loud noise of the

gasoline engine.

STEAM CARS

Steam power, usually using an oil or gas heated boiler, was also in use until

the 1930s but had the major disadvantage of being unable to power the car until

boiler pressure was available.

COST AND BENEFITS OF USAGE

The costs of automobile usage, which may include the cost of: acquiring the

vehicle, repairs, maintenance, fuel, depreciation, parking fees, tire replacement,

taxes and insurance, are weighed against the cost of the alternatives, and the value

of the benefits – perceived and real of vehicle usage. The benefits may include on

– demand transportation, mobility, independence and convenience.

"INDIAN AUTOMOBILE INDUSTRY"

Peter Drucker called the automobile industry as "the industry of industries".

During the last few years, the production and management systems have been

revolutionized in the automobile industry . One of the major changes in t h e

industry has been the opening up and growth of several emerging markets.

I n d i a is one of the most important emerging car economies in the world today.

In 1991, the Government of India embarked on an ambitious structural adjustment

programme aimed at economic liberalization, based on the pillars of Delicensing,

decontrol, Deregulation and Devaluation. Post-liberalization, the Government of

new automobile policy announced in June 1993 contained measures, such is deli

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censing, automatic approval for foreign holding of 51% in Indian companies

abolition of phased manufacturing programme, reduction of excise duty to 40%

and import duties of CKD to 50% and of CBU to 50% and of CBU to 110%, and

commitment to indigenization schedules. The Government of India's new

automobile policy two Korean companies. Toyota end Chrysler are also seeking

to enter the country with suitable Indian partners. In addition, there are three

existing Indian companies, Hindustan Motors, Premier Automobiles and Telco,

and one Indo- Japanese venture, Maruti already in the passenger car market.

Maruti is by far the biggest player with about 70% of the market share. As of

April 1997, a total of 7 Automobile companies (Daewoo, Peugeot, Fiat, Ford,

General Motors, Merc, Audi) have already started selling cars, while another 8

companies (Honda, Renault, VW, BMW, Toyota, Hyundai, Chrysler) have either

begun operations in India or plan to start soon. Some Indian companies like

Telco and Kinetic are also working on introducing small car models.

THE INDIAN FOUR-WHEELER INDUSTRY

The 4W industry in India has not quite matched up to the performance of

nterparts in other parts of the world. The primary reason for this has been -

pervasive regulatory atmosphere prevailing till the opening up of the industry in

the mid-1990s. The various layers of legislative Acts sheltered the industry from

external competition for a long time. Moreover, the industry was considered low-

priority as cars were thought of as "unaffordable luxury".

Initially in the post-liberalization period, the automotive sector, especially the

passenger car segment, saw a boom. The buoyancy in the sector was derived

primary from economic vibrancy, changes in Government policies, and increase

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in purchasing (especially of the upper middle class), improvement in life styles

inability of car finance. The passenger car industry was finally deregulated in 1993,

and many companies, both Indian and foreign (like Daewoo, General Motors, and

DaimlerChrysler), entered the market. However, the smooth sailing suddenly

disrupted in the last quarter of FY1996. The automobile industry, which

contributed substantially to industrial growth in FY 1996, failed to maintain

the same momentum between FY1997 and FY1999. The overall slowdown in the

economy and the resultant slowdown in industrial production, political

uncertainty and inadequate infrastructure development were some of the factors

responsible for the slowdown experienced by the automobile industry. In

FY2000, the sector experienced a turnaround, posted positive growth rates

and witnessed the launch of many new models. But the spectacular growth

in FY2000 was followed by a decline in FY2001 and only a marginal growth

of 0.5% in FY 2002. However, since FY2003, industry sales have increased

at a 3-year. CAGR of 1+- 7.4% to 1.14 million in FY2006. Although there was

a slowdown in FY2006, after the high growth in FY2004-05, the recent high

growth has been on the strength of an increase in the disposable income of

middle-income salaried people, release of pent-up demand, and easy

availability of credit.

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POJECT METOHODOLOGY

DEMAND CHARACTERSTICS

Passenger Cars: In developed markets, engine capacity and wheel-base are

the bases of segmentation of passenger cars: price does playa role but only up to a

point. Since affordability is the most important demand driver in India, the

domestic car market had until now been segment on the basis of vehicle price.

Price-based competition takes place in a continuum rather than in segments since

nearly all the models are launched in multiple versions at different price points.

As a result, a higher-end variant may compete with a lower – end variant of a car

in a segment above it.

MUVs: The MUV segment consists of vehicles that are suited to both rural and

urban areas. In rural areas where the roads are usually bad, these vehicles are

used as goods carriers and also for public transportation. Northern and Western

India account for nearly two-thirds of the demand for MUV. Specifically, in

States like Rajasthan , Madhya Pradesh, Uttar Pradesh and Maharashtra, the

demand for MUVs the largest. There are three segments of buyers for MUVs: the

private Government, and the Defense. Until the 1990s, the Government and

segments accounted for the largest share of the market. The reduction in

Government and defense spending since the 1990s has substantially reduced sales

two segments. This has pushed private sector purchases into greater prominence.

The project is on the topic "marketing and promotion Strategy of Adishakti

motors which is situated in Shimoga. The study also gives a bird's eye view of the

Adishakti motors.

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At the beginning this plan is general and tentative. It undergoes many

modif icat ions land changes, as the study progresses and insights into it

deepen.

Objectives of the study:

To reveal the History of automobile industry.

To understand about the company dealer.

To know the special features of TATA Motors.

To know the current position of demand for TATA Cars in Shimoga.

To find the marketing and sales promotion activity done by the dealer to

increase sales.

To make out the importance of customer relation towards the company.

Methodology:-

Data collected from the dealer was with the help of observation method and

the information collected from the staff and higher authority is through primary

and secondary sources of information in order to prepare the report.

The study of project work is based on primary and secondary data:

Primary Data:

Primary data was collected through observation and direct communication

with the respondents through personal interview.

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Observation is a method that can be followed right on the job. The analyst

observes the incumbent as he performs his work and questions him to get the

required data.

Secondary Data:

Secondary data refers to the data, which has already been collected by

someone, else, which has already passed through the statistical, analysis. In my

field study I have collected the secondary information from different sources. The

main sources consisted of Broachers of the cars and customer survey done by the

dealer textbooks of the marketing, Internet etc.

Broacher informs the customers about the photo, features & specification of

cars. It also acts a medium of advertisement for the cars. Textbooks contain the

necessary information regarding a particular topic related to the subject.

Internet has made a way to provide multimedia information to the people.

Internet has rapidly becoming the mechanism for connecting organization and

individual throughout the world.

Scope of the study:-

The scope of the study is limited to Adishakthi Motors Shimoga and its

operations. This provides a scope and directions to undertake detail study on the

level of firm’s operation.

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Limitations

Busy schedule of the customers and the employer.

The study was conducted for academic purpose thus; it was difficult to

collect all information within a certain period of time.

As the project was conducted for two one month it was not possible to

cover all the aspects of the topic ―marketing‖.

This project study was limited to company’s rules and regulations.

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Company Profile:-

INTRODUCTION TO TATA MOTORS

Tata Motors Limited is India's largest automobile company, with

consolidated revenues of Rs.70,938.85 crores (USD 14 billion) in 2008-09. It is

the leader in commercial vehicles in each segment, and among the top three in

passenger vehicles with winning products in the compact, midsize car and utility

vehicle segments.

The company is the world's fourth largest truck manufacturer, and the

world's second largest bus manufacturer.

The company's 24,000 employees are guided by the vision to be "best in the

manner in which we operate best in the products we deliver and best in our value

system and ethics." Established in 1945, Tata Motors' presence indeed cuts across

the length and breadth of India. Over 4 million Tata vehicles ply on Indian roads,

since the first rolled out in 1954. The company's

manufacturing base in India is spread across Jamshedpur (Jharkhand), Pune

(Maharashtra), Lucknow (Uttar Pradesh), Pantnagar (Uttarakhand) and Dharwad

(Karnataka). Following a strategic alliance with Fiat in 2005, it has set up an

industrial joint venture with Fiat Group Automobiles at Ranjangaon

(Maharashtra) to produce both Fiat and Tata cars and Fiat powertrains. The

company is establishing a new plant at Sanand (Gujarat).

The company's dealership, sales, services and spare parts network

comprises over 3500 touch points; Tata Motors also distributes and markets Fiat

branded cars in India.

Tata Motors, the first company from India's engineering sector to be listed

in the New York Stock Exchange (September 2004), has also emerged as an

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international automobile company. Through subsidiaries and associate

companies, Tata Motors has operations in the UK, South Korea, Thailand and

Spain. Among them is Jaguar Land Rover, a business comprising the two iconic

British brands that was acquired in 2008. In 2004, it acquired the Daewoo

Commercial Vehicles Company, South Korea's second largest truck maker. The

rechristened Tata Daewoo Commercial Vehicles Company has launched several

new products in the Korean market, while also exporting these products to

several international markets. Today two-thirds of heavy commercial vehicle

exports out of South Korea are from Tata Daewoo. In 2005, Tata Motors acquired

a 21% stake in Hispano Carrocera, a reputed Spanish bus and coach

manufacturer, and subsequently the remaining stake in 2009. Hispano's presence

is being expanded in other markets.

In 2006, Tata Motors formed a joint venture with the Brazil-based

Marcopolo, a global leader in body-building for buses and coaches to

manufacture fully-built buses and coaches for India and select international

markets. In 2006, Tata Motors entered into joint venture with Thonburi

Automotive Assembly Plant Company of Thailand to manufacture and market the

company's pickup vehicles in Thailand. The new plant of Tata Motors (Thailand)

has begun production of the Xenon pickup truck, with the Xenon having been

launched in Thailand in 2008.

Tata Motors is also expanding its international footprint, established

through exports since 1961. The company's commercial and passenger vehicles

are already being marketed in several countries in Europe, Africa, the Middle

East, South East Asia, South Asia and South America. It has franchisee/joint

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venture assembly operations in Kenya, Bangladesh, Ukraine, Russia, Senegal and

South Africa.

The foundation of the company's growth over the last 50 years is a deep

understanding of economic stimuli and customer needs, and the ability to

translate them into customer-desired offerings through leading edge R&D. With

over 3,000 engineers and scientists, the company's Engineering Research Centre,

established in 1966, has enabled pioneering technologies and products. The

company today has R&D centers in Pune, Jamshedpur, Lucknow, Dharwad in

India, and in South Korea, Spain, and the UK. It was Tata Motors, which

developed the first indigenously developed Light Commercial Vehicle, India's

first Sports Utility Vehicle and, in 1998, the Tata Indica, India's first fully

indigenous passenger car.

Within two years of launch, Tata Indica became India's largest selling car in

its segment.

In 2005, Tata Motors created a new segment by launching the Tata Ace,

India's first indigenously developed mini-truck. In January 2008, Tata Motors

unveiled its People's Car, the Tata Nano, which India and the world have been

looking forward to.

The Tata Nano has been subsequently launched, as planned, in India in

March 2009. A development, which signifies a first for the global automobile

industry, the Nano brings the comfort and safety of a car within the reach of

thousands of families. The standard version has been priced at Rs.100000

(excluding VAT and transportation cost).

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Designed with a family in mind, it has a roomy passenger compartment

with generous leg space and head room. It can comfortably seat four persons. Its

mono-volume design will set a new benchmark among small cars. Its safety

performance exceeds regulatory requirements in India. Its tailpipe emission

performance too exceeds regulatory requirements. In terms of overall pollutants,

it has a lower pollution level than two-wheelers being manufactured in India

today. The lean design strategy has helped minimize weight, which helps

maximize performance per unit of energy consumed and delivers high fuel

efficiency. The high fuel efficiency also ensures that the car has low carbon

dioxide emissions, thereby providing the twin benefits of an affordable

transportation solution with a low carbon footprint.

In May 2009, Tata Motors introduced ushered in a new era in the Indian

automobile industry, in keeping with its pioneering tradition, by unveiling its new

range of world standard trucks called Prima. In their power, speed, carrying

capacity, operating economy and trims, they will introduce new benchmarks in

India and match the best in the world in performance at a lower lifecycle cost.

Tata Motors is committed to improving the quality of life of communities

by working on four thrust areas – employability, education, health and

environment. The activities touch the lives of more than a million citizens. The

company's support on education and employability is focused on youth and

women. They range from schools to technical education institutes to actual

facilitation of income generation. In health, our intervention is in both preventive

and curative health care.

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The goal of environment protection is achieved through tree plantation,

conserving water and creating new water bodies and, last but not the least, by

introducing appropriate technologies in our vehicles and operations for constantly

enhancing environment care. With the foundation of its rich heritage, Tata

Motors today is etching a refulgent future.

HISTORY

Tata Motors launches its first truck in collaboration with Mercedes-Benz Tata

Motors is a part of the Tata Group manages its shareholding through Tata Sons.

The company was established in 1935 as a locomotive manufacturing unit and

later expanded its operations to commercial vehicle sector in 1954 after forming a

joint venture with Daimler-Benz AG of Germany. Despite the success of its

commercial vehicles, Tata realized his company had to diversify and he began to

look at other products. Based on consumer demand, he decided that building a

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small car would be the most practical new venture. So in 1998 it launched Tata

Indica, India's first fully indigenous passenger car.

Designed to be inexpensive and simple to build and maintain, the Indica became

a hit in the Indian market. It was also exported to Europe, especially the UK and

Italy. In 2004 it acquired Tata Daewoo Commercial Vehicle, and in late 2005 it

acquired 21% of Aragonese Hispano Carrocera giving it controlling rights of the

company. It has formed a Joint Venture with Marcopolo of Brazil, and introduced

low-floor buses in the Indian Market.

About Tata motors

o Tata Motors were established on September 1, 1945, originally for the

manufacturing of Steam Locomotives at Jamshedpur.

o In 1969 Tata Motors had become an independent producer of Medium

Commercial Vehicles. It had also developed the capability of designing, testing

and manufacturing such vehicles.

o It is the country’s leading commercial vehicle manufacturer and has significant

presence in the multi-utility and passenger car segments.

o With the Launch of Tata Indica, an Euro 2 compliant vehicle, is the country’s

first indigenously designed, developed and manufactured passenger car.

o With the launch of Tata Nano, Tata has penetrated the market to its extreme by

making a car available for Rs. 132000 only. This is the cheapest car in India till

date and with the announcement of its diesel variant it has made potential buyers

to eagerly wait for it.

Manufacturing

1.Uttarakhand:

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The company has set up a plant for its mini-truck Ace and the passenger

carrier Magic (based on the Ace platform) at Pantnagar in Uttarakhand. The plant

began commercial production in August 2007. This is the company's fourth plant,

after Jamshedpur (commercial vehicles), Pune (commercial vehicles and

passenger vehicles) and Lucknow (commercial vehicles). The plant is spread over

953 acres, of which 337 acres is occupied by the vendor park .

State-of-the-art facilities include weld shops, paint shops, engine and gear

box shops and assembly lines. The companyhas invested over Rs.1000 crore in

the plant. Vendors for thevehicle have made additional investments to set up their

plants in the vendor park adjoining the plant. The operation has generated about

7500 direct and indirect jobs in the plant, among vendors and service providers in

the area.

2.Lucknow:

Tata Motors Lucknow is one of the youngest production facilities among

all the Tata Motors locations and was established in 1992 to meet the demand for

Commercial Vehicles in the Indian market. The state of art plant is strongly

backed by an Engineering Research Centre and Service set-up to support with

latest technology and cater to the complexities of automobile manufacturing.

Fully Built Vehicle business, which is one of the fast growing areas of our

business, is also established in Lucknow.

Plant, rolls out commercial vehicles and is specialized in the designing and

manufacturing of a range of modern buses which includes Low floor, Ultra Low-

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floor, CNG & RE Buses. The Lucknow facility also specializes in manufacturing

HCBS (High capacity Bus System) buses.

In light of Company’s aggressive growth plans, we are currently expansion

phase and production at Lucknow would grow many-fold in near future. The

expansion shall be in the areas of painting, welding vehicle assembly & testing

and utility services, driven by latest technology. To achieve these plans we invite

people who have good Technical Knowledge, seek Challenging Opportunities

and have a Drive for Engineering Excellence to come and partner us in our

journe.

3 Pune:

The Pune unit is spread over 2 geographical regions- Pimpri (800 acres)

and Chinchwad (130 acres). It was established in 1966 and has Production

Engineering Division, which has one of the most versatile tool making facilities

in the Indian subcontinent. It houses a Vehicle manufacturing complex which is

one of the most integrated automotive manufacturing centers in the country

producing a large variety of individual items and aggregates.

It is engaged in the design and manufacture of sophisticated press tools,

jigs, fixtures, gauges, metal pattern and special tools, as well as models for the

development of new ranges of automobile products. Its capabilities have enabled

Tata Motors to introduce new products and improve existing ones without

resorting to imports of dies or fixtures.

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Over the years, this division has developed expertise in design and

manufacture of automated dies, fixtures and welding equipment. large design

group is fully conversant with stateof- the-art CAD facilities and manufacturing

facilities comprising of light and heavy CNC machine shops, jigs boring room,

plastic template shop, wood pattern and model pattern shop, five axis precision

machine tools and laser control machines. To cope with such a diverse range,

four assembly lines have been established, one each for MCVs and HCVs, LCVs,

Utility vehicles and one for Passenger Cars (Indica and Indigo).

The Passenger Car Division in 'K' block executes the entire process of car

manufacture over five shops - the engine shop, the transmission shop, press and

body shops, paint shop and the trim and final assembly shop. The shops are fully

automated ensuring that there is minimal chance for error in the manufacturing

processes.

After the car is completely assembled, it goes through several checks like

wheel alignment, sideslip test, brake test, shower test, and a short test run before

it is ready for dispatch. All systems such as materials management, maintenance

and other activities are computerized, enabling smooth operations and minimum

inventory needs.

The Electronics Division is engaged in the production of a wide variety of

Machine Tool Controllers, PLCs, Test rig instrumentation, Servomotors,

Proximity Switches. In addition, it has developed a number of components such

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as flashers, horns, timers that are used in Tata Motors' vehicles. Industry experts

rate the fully automated Foundries at Chinchwad and Maval among the best,

worldwide. The Iron Foundry at Chinchwad produced 37,000 Tons of high

precision castings in 2006-07 while the Iron Foundry at Maval produced 14000

Tons of spheroidal Iron castings in 2006-07. These include Cylinder Blocks,

Cylinder Heads, Gear Box Housing, etc. To dispense with the need for

outsourcing, an Aluminium Foundry with an annual capacity of 3,300 Tonnes has

been established.

4.Jamshedpur:

Established in1945, the Jamshedpur unit was the company's first unit and is

spread over an area of 822 acres. It consists of 4 major divisions - Truck Factory,

Engine Factory, Cab & Cowl Factories, and the Novus. The divestments in

March 2000 hived off the Axle and Engine plants into independent subsidiaries

viz. HVAL &HVTL, respectively.

The Truck Division boasts of two assembly lines. The main assembly line,

measuring 180m in length has 20 work stations with a vehicle rolling out every 8

mins. The other line is dedicated to special purpose vehicles and for meeting the

requirements of the Indian Army.

The uniqueness of the Factory lies in its possession of Advanced facilities

for manufacturing long members comprising of a set-up of 5000 Tones Hydraulic

press line, cutto- length line for strip preparation purchased from M/s Kohler of

Germany and a Camber Correction line.

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Facility for hot forming of axle halves with a 3000 tone press and heating

furnace.

Flexibility in manufacturing frames with an off line Proto-typing facility.

The Cab, Cowl & Novus Factory is equipped with state- of- art facilities

like Centralized Paint Shop and Automated painting set up, Robot painting, BIW

Fabrication of day & sleeper cabs for trucks, Articulates ( Tractor/ Trailer), BIW

Fabrication of Cowls for buses, and other miscellaneous applications.

The fully equipped Foundry, that the unit is supported by, supplies high-

grade SG Iron castings for automobile components and excavators, and is rated as

one of the cleaner, better and highly automated foundries in the world. It has an

annual capacity of 42,000 MT of Good castings and makes, both, Gey and SG

cast Iron casting. It manufactures all critical automobile castings e.g. Cylinder

Block, Cylinder Head etc. It has a sophisticated Kunkel Wagner High Pressure

Moulding line of a rated production capacity of 90 moulds/ hour. This is

supported by a sand cooler and sand mixer from Kunkel Wagner.

The Engine Factory is responsible for the in-house manufacture of Tata

697/497 Naturally Aspirated and Turbo Charged engines, and the 6B series

engines manufactured at Tata Cummins.

As one of the most modern forging set-ups in the country, the Forge

Division is equipped with a semi-automated forging line with 40,000 mkg Beche

Hammer and state-of-the-art presses from Kurimoto of Japan. It produces critical

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forgings like crankshafts, front axle beams and steering parts for the automobile

plant. The new forging line, installed in April 1984, has the capacity to forge

front axle beams at 90 sec per piece and crankshafts at 120 sec per piece.

Mechanical presses help produce a variety of heavy forgings. The sophisticated

FIDIA

digit 165 CC Graphite Milling Machine links shop floor machines to the design

workstation. The Forge has been certified as ISO 9002 and QS 9000 by the

BVQI.

HV Axles Ltd., a wholly owned subsidiary of Tata Motors, is currently the

market leader in medium and heavy commercial vehicles axles in India with an

installed capacity of over two lakh axles per annum.

The company's product range includes Front Steer axles- both live and

normal, Rear Drive axles and dummy/ trailer axles. It is currently the sole

suppliers of M&HCV axles to the Jamshedpur and Lucknow plants of Tata

Motors.

HVAL has state-of-the-art manufacturing facilities for making all major

Axles components such as Front Axle Beam, Stub Axles, Front & Rear Wheel

Hubs, Differential, Axle Gears (Crown Wheel, Pinion, Bevel Gear & Shaft Gear),

Banjo Axle Beam, Swivel Heads, Constant Velocity Shafts etc. For being in the

forefront of cutting edge technology, HVAL has proven skills in manufacturing

axles from component level to assembly & testing. As a TS 16949 company,

HVAL encourages and continuously supports its vendor base to upgrade their

Quality Management System to TS 16949.

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HVTL was established on 13th March 2000 as a major subsidiary of Tata

Motors by taking over operations of Tata Motors' erstwhile Gearbox Division. It

is a leading manufacturer of automotive transmissions, components &

engineering applications for a wide range of medium & heavy commercial

vehicles. The company has a capacity of producing 94,000 gearboxes per year

which is being enhanced to a capacity of 120,000 Gearboxes per year. It provides

products and services of superior quality, matching with the current economic

and business trends in medium and heavy commercial vehicle markets. The

Quality System of HVTL is certified under ISO/ TS-16949. In the environmental

and safety front, it was ISO14001 certified in 2004 and OHSAAS-18001 certified

in 1999.

While making technological advancements, the social responsibilities are

also taken up seriously. Tata Motors, Jamshedpur, plays an active role in serving

rural communities surrounding its Works through various community centres.

While striving to create a culture for self-help amongst the local populace, it

has made significant progress in community and social forestry, sustainable

development of wastelands, road construction, rural health and education,

development of rural industries, water supply and family planning. A signatory to

the UN Global Pact, it also takes various initiatives in human rights protection,

labour standards, environmental issues, modern effluent treatment facilities,

sanitation drives, soil and water conservation programmes, tree plantation drives,

etc.

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GOALS

1. The Goal of Tata Motors is to provide good and efficient car with all people at

reasonable price.

2. Tata Motors, a Company that cares about the future….. True to the tradition of

the Tata Group.

3. Tata Motors is committed in letter & sprite to corporate social responsibility as

well as economical interests of their share holders who have invested in Tata

Brands.

4. Tata Motors concerns in Manifested by a dual approach :-

o Reduction of environmental pollution and regular pollution control drives.

o Restoring of ecological balance.

Vision statement of Tata motors:

The vision statement of Tata motors is ―Best in the manner in which we

operate best in the product we deliver, and best in our services.

Mission statement of Tata motors

Leadership with trust

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Dealer’s profile:

Adishakti Auto mobiles private ltd, is a dealer for TATA motors India ltd

for Shimoga. Presently they hve two branches in shimoga and dhavangere.

Shimoga branch started in the year 2007. By Venkatesh tatuskar. He is the

managing director of Adishakti cares.

Over the last 5 years adishakti group has gained are trusted position in the

Automobile industry . now their presenting cutting edge technology, unlimited

professionalism and wide network with sales and service outlets at shimoga for

TATA passengers cares. Area towering from all the talluks covered under

Shimoga district. They not only sell the cars but also provides service to their

customers there are 300 employees working under shimoga branch. Their

working hours start from 9.00 to 6.00. at present Adishakti car is one of the

leading car dealers in Shimoga. Their sales increased in every month, in future it

will become number one seller in Shimoga district.

SALE

In the first 7 months they sold 292 units from June 2007 to December 2007

and in nest 6 months they sold 320 units from Jan 2008 to June 2008. Their

average monthly sales in first seven months 42 units and in next 6 months 51

units so we can find the continuous growth in their sales.

FACILITIES AVILABLE

Over 15,000 sq feet of extensive area with wide customer longue.

5000 sq feet display area for new cars.

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Test drives and easy finance option and exchange facility.

Genuine TATAs pairs and accessories.

State-of-the art workshop with company trained engineers.

High-Tech body shop with dust free paint booth.

Pick up and drop facility.

These are the main facilities which are provided by the ADISHAKTI

automobiles.

MANAGEMENT

Managing Director Mr. Venkatesh tatuskar

General Manager Mr. Manu kumar

Chair man Mr. Narayan rao tatuskar

Sales manager Mr. Mahesh

Customer Care executive Mr. TRM prashanth

A/c Manager Mr. suresh

Works Manager Mr. Anurag

Body shopping manager Mr. laxhman

Body shopping service adviser Mr. Arun kumar

Service Manager Mr. Mahabala

Service advisor Mr. karanth

Mr. Subhash

Accessories department Ms. Rashmi

Clerk Ms. Ashwini

Mr. Swami

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FUNCTIONS

GROUND FLOOR Service

Spare accident Repairs

Stock yard

1st floor Show room

A/c’ Reception

Customer lounge

GM Cabin

Sales Manager Cabin

2nd

Floor Conference room

Corporate office

MD cabin

AGM WORKS – JOB RESPONSIBILITIES

Achieving inflow target of 300 cars in Mangalore and 400 cars in Shimoga.

Developing Training Modules.

Identifying new business opportunities.

Monitoring payment collection on daily basis.

Regulating credit to customers.

Monitoring Warranty claims.

Monitoring competitors activities.

Establishing consumer profiles.

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Monitoring dealer performance.

Maintaining best ESI in the industry.

Achieving less than 35% expense ratio to Net profit.

Management of best inventory.

Best HR practices at workshop.

Adherence to limit standards and customer requirement.

Achieving labour target of 10 lakhs in Mangalore.

Training all manpower of workshop to be best in industry.

Planning and implementing of activities of workshop.

Reporting to general Manager.

SALES CONSULTANT JOB RESPONSIBILITIE

Being face of the organization, keeps him well groomed.

Achieving given sales target.

Meeting 12 new prospects and creating 2 hot enquires per day.

Entering of enquiries and updating of enquiries on daily basis.

Making static demo at showrooms mandatory.

Database management and maintenance.

Adherence to standards and customer requirements.

Daily follow ups of enquiries.

Planning and implementations of activities.

Ensuring delivery of vehicles with complete payment and correctness of

documents for offer.

Identifying new business opportunities.

Meeting customers to whom sold the cars withn in 1 month.

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Reporting to sales manager.

SALES MANAGER JOB RESPONSIBILITIES

Heading and leading the sales team.

Achieving given sales targets.

Handling day to day jobs at dealerships, sales complaints,

accessory, insurance and in-house finance sale.

Making static demo at showrooms mandatory.

Developing training modules and taking min 2 trainings.

Daily tracking of consultants enquiries. Follow ups, work

quality and other aspects.

Planning and implementation of activities.

Maintenance of showroom.

Ensuring delivery of vehicles with complete payment and

correctness of documents for offers.

Recruitment of manpower.

Monitoring competitor activities on daily basis and

establishing customer account profiles.

Draw up overall business potential in the region.

Identifying new business opportunity.

Reporting to managing director and general manager.

WORKS MANAGER JOB RESPONSIBILITIES

Achieving inflow targets of 600 cars at Mangalore.

Achieving less than 35% expense Ratio to net profit.

Best hr practices at work.

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Adherence to HTML standards and customer requirements.

Achieving labour targets of 6 lakhs both at Mangalore and Udupi.

Training all manpower of workshop to be best in industry.

Regularly monitoring customer feedback.

Planning implementation of activities of workshop.

Reporting to assistant general manager.(works)

conducting do it you self and true friendship every month.

PERFORMANCE AND REWARDS

A definite incentive and reward policy has to be developed and

communicated by all members of the organization KPAs for each individual.

SALES CONSULTANTS

Performance indicators.

No of leads generated.

Car sales.

Accessory sales.

Finance deals.

Extended warranty deals.

SALES MANAGER (for common attributes, a target for the sales manager will

be the sum total of all the sales consultants)

Performance Indicators.

Car sales (Retail)

Car sales (Corporates)

Accuracy of Sales forcasts (&)

Accessory sales.

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Finance deals.

Extended warranty deals.

No of events and road shows organized.

Prospect targets.

No of programmes conducted for sales consultants.

Employee turnover ratio.

SERVICE ADVISOR

Performance Indicators.

Spare parts sales.

Rework Ratio.

Accessory sales.

Concern Resolutions.

Extended Warranties.

SERVICE MANAGER

Performance Indicator.

Service spares forecast.

Inventory levels.

Pay utilization ratio.

Employee turnover ratio.

Productivity ratio.

Internal quality audit.

External quality audit.

CAREER PLANNING FOR EMPLOYEES.

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Grade system needs to be introduced and a proper well defined

organizational structure/hierarchy needs to be developed.

Grades Designation Qualifications Experience

G1 Office asst., sales

consultants,

service advisors,

mechanics.

Graduates/Diploma

holders.

1-2 years

G2 Sr .Sales

consultants, Sr.

Service advisors.

Graduates/Diploma

holders.

2-4 years

G3 Asst. manager-

sales, service,

parts

BE/MBA 4-6 years

G4 Manager BE/MBA 8-10 years

G5 Sr. manager/GM BE/MBA 12-13 years

G6 CEO BE/MBA 15-20 years

People should be promoted to a higher grade depending upon their

performance and skill set developed.

Depending upon the interests, qualities career aspiration of the individual,

he/she should be allocated responsibilities and assignments. For example a

person might be interested in moving to market function and he is capable of

handling such an assignment.

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Regular training and development of the people should be carried out in

order to prepare them for handling higher responsibilities and positions.

Clear career progression plan should be designed for each individual,

communicated to him and objective criteria should be designed for this.

PEMPLATE

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PRODUCTS OF TATA MOTERS:-

Dealers products:

Sumo Grande (2008-2010)

Tata launched the Sumo Grande on January 10, 2008 powered with a new

generation 2200 cc 120 bhp (89 kW; 122 PS) DICOR (Direct Injection Common

Rail) engine. It features completely different body work. It lies below the Tata

Safari in Tata's product portfolio. The Sumo Grande was designed in the UK by

Concept Group International LTD.

Sumo Grande MK II (2010)

`It is an upgraded version of Sumo Grande. The Grande MK II seeks to

deliver added value to customers through substantial changes in the exteriors and

interiors combined with improvements in drivability, ride and handling and

comfort. The exteriors have been accentuated by a new chrome lined grill, side

rub rails with chrome inserts and indicators on ORVMs. The interiors have been

refreshed to give the vehicle a completely new, contemporary look with a two

tone theme complemented by a new faux wood centre console and new fabric

upholstery.The changed drive ratio in the Grande MK II gives a boost to low

speed performance in city driving conditions. While a modified suspension

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ensures a comfortable ride, particularly for second and third row occupants,

optimised anti-roll bars reduce body roll to a minimum during cornering. The

NVH levels have been further refined.

Tata Grande (2011-present)

Tata has now dropped the "Sumo" tag from this product. It has now

renamed as "Tata Grande". New product line now comes with body stickers

emphasizing the new name "Tata Grande". Another change from product line up

is that the turbo model has been discontinued.

Tata Indica

Tata Indica

"Tata IndicaV2"

Manufacturer Tata Motors

Production 1998–present

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Assembly Pune, Maharashtra, India

Class Supermini car

Layout FF layout

The Tata Indica is a hatchback automobile range manufactured by Tata

Motors of India. It is the first passenger car from Tata Motors and is also

considered India's first indigenously developed passenger car. As of August 2008,

more than 910,000 Indicas were produced, and the platform had spawned off

close to 1.2 million vehicles. The annual sales of Indica has been as high as

144,690 units in 2006-07. Current monthly sales of Indica is around 8000 units.

The models have also been exported to Europe, Africa and other countries since

late in 2004.

When first launched, the Indica prompted many complaints from early

purchasers, who claimed that the vehicle did not deliver horsepower and gas

mileage as promised. In response to the customer complaints, Tata Motors re-

engineered the internals of the car and launched it as Indica V2 (version 2), which

solved most of the complaints and emerged as one of the most sought after cars in

the Indian automobile industry. Later, it was again updated, now marketed as the

"Refreshingly New Indica V2". This was followed by the next variant of Indica,

current in early 2008, called the Indica V2 Xeta Petrol, which delivers 70 PS

(51 kW; 69 hp) of power at a fuel efficiency of 14 km/l (about 33 mpg U.S., fuel

consumption of 7.1 L/100 km) under standard test conditions. In Indian city

conditions, fuel economy can drop to about 10 km/l (about 23.5 mpg U.S., 10

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L/100 km). Since the V1 and V2 which were visually identical, Tata had applied

styling updates to the Indica in 2004 and 2007.

In India, three versions were available with different trim levels.

Indica V2 — 1.4 L diesel (naturally aspirated engine in the DLE and DLS;

turbocharged option in the DLS; turbocharged and intercooled DLG and DLX;

DiCOR engine offered in the DLS and DLG);

Indica V2 Petrol — 1.4l Petrol Carbureted (Indica 2000) 1.4L petrol with

Hitachi ECU, 1.2L and 1.4L petrol with Bosch ECU (Indica Xeta), 1.2 L LPG

(GLE & GLS versions only);

Indica Vista (2008-present) (2nd generation)

Tata Indica Vista EV interior with integrated GPS.

Indica Vista

Also called

Tata Indica V3

TataVista(Italy)

Tata Vista Ego (South Africa)

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Production 2008-present

Assembly Pune, Maharashtra, India

Body style 5-door hatchback

Engine

1.2 L 65 hp (48 kW) Fire I41.4 L

71 hp (53 kW) turbodiesel I4

1.3 L 75 hp (56 kW) Multijet I4

Transmission 5-speed manual

Wheelbase 2,470 millimetres (97 in)

Length 3,795 millimetres(149.4 in)

Width 1,695 millimetres (66.7 in)

Height 1,550 millimetres (61 in)

Related

Tata Indigo Manza

Fiat Linea

Fiat Punto (310)

Designer Tata Motors, evolution of V2

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The Indica Vista was unveiled at the 9th Auto Expo in New Delhi. The

Indica Vista is not a facelift of the Indica. It is built on a completely new platform

and shares nothing with the existing Indica. This new version is bigger than the

previous Indica, it is 3,795 mm (149.4 in) long with a wheelbase of 2,470 mm

(97.2 in). The Indica Vista has two new engines, a 1.3 L Quadra Jet common rail

direct injection diesel and a 1.2 L Safire MPFI VVT petrol engine. The 1.4 L TDi

was available until April 2010, but was discontinued as it did not meet the Bharat

Stage IV emission norms. The Quadra Jet (Fiat JTD) is produced in Ranjangaon

by the Tata-Fiat joint venture. The Indica Vista, rumoured as the Indica V3 till

then, was launched in August 2008. Subsequently, a 1.4l, 90ps petrol variant was

also launched. The Vista 1.2l Petrol version, also known as Safire is criticized for

its low mileage which can range from 5 to 9 km/ltr of petrol with in the city.

Indigo Sedan (2002-2009)

Tata Indigo

Manufacturer Tata Motors

Production 2002–present

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Class Subompact car

Body style

4-doorsedan

4-door station wagon

Layout Front engine, front-wheel drive

Engine

1.4LI4

1.4LturbodieselI4

1.4 L Intercooled turbodiesel I4

1.4 L DiCOR I4

Transmission 5-speed manual

Wheelbase

2,450 mm(96.5 in)

XL: 2,650 mm (104.3 in)

Length

4,150 mm (163.4 in)

CS: 3,988 mm (157.0 in)

Marina: 4,158 mm (163.7 in)

XL: 4,377 mm (172.3 in)

Width 1,700 mm (66.9 in)

Height 1,540 mm (60.6 in)

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Marina: 1,575 mm (62.0 in)

Related Tata Indica

Designer I.DE.A Institute

In 2002, Tata introduced India's competitive indigenous sedan: the Indigo.

Designed in-house, it is a sedan version of the Tata Indica, with which it shares a

large number of parts. Launched with a Turbodiesel and Petrol engines, An

intercooled 'TDI' Engine, and Dicor engines were added. A minor redesign was

done in 2006 which added dual chamber headlamps and different bumpers. It was

superseded by Tata Indigo Manza in 2009.

Indigo Marina (2004-2010)

The station wagon version called the Indigo Marina (called the Indigo SW

in export markets) was unveiled at the New Delhi Auto Expo 2004.The various

advance features embedded to Indigo Marina variants are front and rear cabin

lamp with spot reading lamp, HVAC system, 4 spoke wheel, aluminum gear shift

knob, power windows, body colored bumpers, roof rails, rub rails on door, full

wheel covers, digital clock, retractable luggage cover, side impact beams,

collapsible steering column. As of 2010, the production of the Marina has been

cut back, and the vehicle is no longer readily available in most Tata dealerships.

Indigo XL (2007-present)

The Long Wheel Base Version called the Tata Indigo XL went on sale in

January 2007.[1]

It is the long-wheelbase version of the Indigo sedan. It has a

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200 mm (7.9 in) stretched wheelbase and a 101 hp engine.The Petrol model has

MPFI 16 valve twin cam engine,whereas the diesel variant features a DICOR

engine developed in-house. Some features are powered front seats (driver and

passenger), rear air conditioning console with separate controls, all four power

windows with auto power down function, and car phone.

Indigo CS (2008-present)

Tata launched the Tata Indigo CS at the 2008 Auto Expo in New Delhi. CS

stands for compact sedan and is the world's shortest sedan. The Indigo CS is

subjected to low excise duty. There are three models each in petrol and disel

version. Indigo CS petrol has a 1.2 litre, 65 PS (48 kW; 64 hp), MPFI engine

variant and a 1.4 litre TCIC engine for the diesel version. The Indigo CS was

initially launched with the Indica Grille and Headlights, and with the Indigo Dual

chamber headlights and grille in 2009. A DiCOR option was also added.

In 2010, it received a new BS-4 compliant Common rail CR4 engine and

upgrades in technology class and design, under the name Indigo CS e-series.

Features:-

Indigo CS is world's shortest sedan car, size of a hatchback and

spaciousness of a sedan car. Beige interiors, new AC facia, reading lamp, sporty

steering wheel, the instrument panel, New styled Front Grille, front and rear

bumper ,Soft touch finest quality seats ,Centre Cluster & Air Conditioning

Controls , Anti-glare Inner Rear View Mirror, and trunk space of 380 litres with

Independent McPherson struts equipped suspension system.

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Indigo Manza (2009-present) (2nd generation)

Tata Indigo Manza

Manufacturer Tata Motors

Production 2009–present

Predecessor Tata Elegante

Class Compact car

Body style 4-door sedan

Layout Front engine, front-wheel drive

Platform Tata X1 platform

Engine

1.4L Saffire 90 hp (67 kW) L4

1.3L Quadrajet diesel 90 hp

(67 kW)

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Transmission 5-speed manual

Wheelbase 2,520 mm (99.2 in)

Length 4,413 mm (173.7 in)

Width 1,703 mm (67.0 in)

Height 1,550 mm (61.0 in)

Related Tata Elegante

Tata Indica Vista

Designer Tata Motors

Tata Motors launched the Indigo Manza on 14 October 2009. The variant is

based on the Tata X1 platform which was displayed by Tata Motors in its

prototype form called Elegante Concept during the 2007 Geneva Motor Show. It

is priced between Rs 4.8 lakhs and Rs 6.75 lakhs. The launch coincided with the

phasing out of the earlier sedan version of Indigo. Four variants are the Aqua,

Aura, Aura (ABS) and the Aura +. with engine options of a 1.4 liter petrol and a

1.3 liter diesel engine, shared with the Fiat Linea.

Features

Manza has some of the most luxurious features like a 2 DIN music system

which supports USB, AUX and Bluetooth connectivity, driver information

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system, steering mounted audio controls, ABS, Dual front airbags, Alloy Wheels,

colour changing tachometer needle which turns red when the car reaches to the

redline, engine immobilizer and central locking based on the variants available

Tata Winger

Tata Winger

Manufacturer Tata Motors

Production 2007–present

Class mini van

Layout FF layout

Engine 2.0 L diesel I4

Wheelbase

2,800 mm (110.2 in)

3,200 mm (126.0 in)

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Length 4,520 mm (178.0 in)

4,920 mm (193.7 in)

Width 1,905 mm (75.0 in)

Height 2,050 mm (80.7 in)

Curb weight

1,620 kg (3,571 lb)

1,720 kg (3,792 lb)

1,740 kg (3,836 lb)(kerb)

Related Renault Trafic

The Tata Winger is a van launched by Tata Motors in 2007.[1]

It based on

the Phase 3 Renault Trafic Mk1 van.

Tata Winger

The Winger is being offered in six variants and two seating configurations

too. The top-end luxury, flat roof, air-conditioned variant is a ten-seater, while the

remaining five versions are offered as either 13 or 14 seaters, taking the total

number of variants to 11.

The Winger is powered by a modified version of the 2.0 litre diesel engine

that is currently offered on the Tata Sumo. This 1948 cc engine comes with a

turbo-charged, inter-cooled (TCIC) version in all the variants, except in the

smaller length, entry-level Winger van. The non-turbo-charged version of the

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engine develops a peak power of 68 PS (50 kW) compared to the 90 PS (66 kW)

that the TCIC version puts out. The Winger meets Bharat Stage III emission

standards, except for the base variant, which is BS-II compliant.

Tata Safari STORME

Tata Safari

An entire new Safari is due to be launched in 2011. The 2011 Tata Safari

will be based on its sibling Aria’s "X2" platformwhich has a stronger hydro-

formed chassis sections. The new model will also have lots of space and will be

loaded with features such Dual Mass Flywheel (DMF), ABS, EBD, ESP, SRS

Airbags, Climate Control etc. As far as engine is concerned, speculation are that

Tata will be using its proven 2.2L VTT DiCOR, that is being used in current

generation Safari, to this model as well.

The second generation Tata Safari will be known as Tata Safari STORME.

Its been unrelieved at the Auto Expo 2012, New Delhi. The all new Tata Merlin

would be dynamic and bold in looks offering a dramatic aggressiveness from all

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angles. The sharp and bold flared halogen headlights and the bonnet with a slope

line so defined with the grille and the company logo would form the charming yet

masculine front fascia that looks more or less similar to that of the Land Rover.

The roof rails look stylish and sporty which is yet again somewhat similar to the

typical design of the Land Rover.

The all new Tata Merlin itself has the same engine as its predecessor; the

well-known and highly successful 2.2 l DiCOR turbocharged diesel engine that is

based on the Direct Injection Common Rail (DICOR) technology and comes well

equipped and accompanied with a highly fuel efficient 16 valve DOHC platform.

Tata Magic

Tata Magic

Manufacturer Tata Motors

Production 2007–present

Assembly Pune, India

Uttarkhand, India

Class MPV

Body style Microvan

Engine 0.7 L diesel I2

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The Tata Magic is a Microvan launched by Tata Motors in June 2007. The

Magic is the passenger version of the Ace mini-truck, the new Magic features an

all-steel cabin. It offers a flexible seating capacity of 4-7 passengers with

adequate legroom. Powered by a 16 bhp (12 kW), 700 cc water-cooled diesel

engine, the Magic offers high fuel efficiency and very low maintenance. The 12-

inch tyres provide higher ground clearance, and the rigid front axle is designed to

handle tough roads. The Magic's turning radius of 4.3 metres (14.1 ft) is nimble

enough to navigate the bylanes and traffic of India's crowded cities. The Magic

has a clearly visible instrument cluster, utility tray and a digital clock in the

dashboard and also a provision for fitting a radio.

Tata Aria

Tata Aria

Manufacturer Tata Motors

Assembly Pune, Maharashtra, India

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Class Mid-size crossover SUV

Body style 5-door SUV

Engine 2.2 L vtt DiCOR I4

Transmission 5-speed manual

Wheelbase 2,650 mm (104.3 in)

Length 4,780 mm (188.2 in)

Width 1,895 mm (74.6 in)

Height 1,780 mm (70.1 in)

Curb weight 1,920 kg (4,233 lb)

Related Tata Xover

Features

Tata Aria is a blending of an MPV, Sedan and an SUV. It comes with

seating arrangement of three rows and features such as 3D surround sound,

dimming roof lamps, in-dash built in GPS, infotainment system, multifunctional

steering wheel, dual air conditioning with automatic climate control and cruise

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control whereas safety features include 6 airbags, ABS and ESP, the chassis

frame comprising advanced hydro formed members, a stiffened body cage, and

dual zone collapsible steering.

To ensure that the model offers the finesse of a sedan, Tata Motors shipped

one of the units to its UK subsidiary - Jaguar-Land Rover (JLR) - to enhance

Aria's fittings and finish. Designed with an eye on international markets, the

vehicle meets European safety standards.

Tata Venture

Tata Venture

Manufacturer Tata Motors

Production 2011–

Assembly Pune, India

Uttarkhand, India

Class Minivan

Body style 3-door Minivan

Layout RR layout

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Engine 1.4 L diesel 90 hp (67 kW)

The Tata Venture is a minivan unveiled on 5 January 2010 at the 10th

AutoExpo in Pragati Maidan by Tata Motors in India. It is in competition with

the prevalent MPV and vans from Maruti, Mahindra, Toyota, Chevrolet and

Force Motors. Venture is powered by a 1.4-litre turbo diesel engine delivering

90 hp (67 kW) power, it boasts of the best-in-class fuel efficiency among diesel

MPVs in the INDIA and is available in 5-, 6-, 7- and 8-seater arrangement. It

comes with features such as dual heating, ventilation and air-conditioning

(HVAC), reverse parking sensor, power windows, keyless entry and power

steering.

The new car Tata Venture is a family car and can accommodate eight

passengers easily. The van is loaded with 1.4-litre turbo diesel powertrain which

offers excellent fuel efficiency among the ones available in the domestic auto

market. The new MPV offers a mileage of 15.42 kmpl, certified by ARAI.

Tata Magic Iris

Tata Magic Iris

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Manufacturer Tata Motors

Production 2010–

Assembly Pune, India

Uttarkhand, India

Class Minivan

Body style 3-door Minivan

Layout RR layout

Engine 0.6 L diesel I2

Tata Magic Iris is a vehicle manufactured by Tata Motors. It is a five-seater

with a top speed of 34 mph (55 km/h) and powered with 11 hp (8 kW) diesel

engine that is intended to compete with auto-rickshaws.

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Tata Xenon

Tata Xenon

Manufacturer Tata Motors

Production 2006–present

Assembly

Pune, India[1]

Argentina

Samut Prakan, Thailand

(TAAP)[2][3]

Class Pickup truck

Body style 4-door Pickup

Engine 2.0 L common rail turbodiesel

Transmission 5-speed manual

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Wheelbase 2,650 mm (104.3 in)

Length 5,125 mm (201.8 in)

Width 1,860 mm (73.2 in)

Height 1,765 mm (69.5 in)

Kerb weight 1,900 kg (4,189 lb)

Related Tata Sumo Grande

Designer

Thomas Ashton, Design

Director, Concept Group

International LTD UK

Tata Xenon is a pickup truck manufactured by Tata Motors. It was debuted

as redesigned Tata TL at the 2006 Bologna Motor Show. Released in late 2007 as

the Tata Xenon. The Xenon is powered by newly developed 2.2L common rail

turbodiesel 140 PS (103 kW) engine (DICOR)[i.e. Direct injection Common

Rail]. This also featured the extended cab (X-Tend cab) for the first time but to

the selected markets. The new Xenon will be launched in many countries around

the world, whereas in India its platform also gives rise to the Tata Sumo Grande,

a passenger variant from Tata.

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MARKETING STRATEGY

MARKETING:

Marketing is an important activity in a society. Marketing had its origin in

the fact man is a creature of need and wants. Needs and wants create a state of

discomfort in persons which is resolved through acquiring products to satisfy

these needs and wants, These products is obtained in several ways, self-

production, coercion, supplication and exchange. Most human, society works on

the particular products and trades them for the other things they need. A

market is an area for potential exchange. These are need markets, demographic

markets. Marketing encompose all those activities is trying to actualize potential

exchanges.

According to Peter Drucker, he thinks that marketing first arose in the 17th

century in Japan, not in the west and it didn’t appear there until the middle of

the nineteenth century. As marketing was triggered by any fire circumstances

like a decline in sales, a slow growth, changing buying patterns, increasing

competition and also increasing sales expenditure.

MARKETING AND PROMOTION

Strategies

Meaning of marketing

In popular usage, "marketing" is the promotion of products,

especially Advertising and branding. However, in professional usage

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the term has a wider meaning of the practice and science of trading.

The American Marketing Association (AMA) states, "Marketing is an

organizational function and a set of processes for creating,

communicating and delivering value to customers and for managing

customer relationships in ways that benefit the organization and its

stakeholders."

Marketing practice tends to be seen as a creative industry, which

includes advertising, distribution and selling. It is also concerned

with anticipating the customers' future needs and wants, which are

often discovered through market research.

The scientific study of marketing is a wide and heavily

interconnected subject with extensive academic publications.

Marketing methods are also informed by many of the social sciences,

particularly psychology, sociology, and economics. Anthropology is

also a small, but growing influence. Market research underpins these

activities. Through advertising, it is also related to many of the

creative arts. The marketing literature is also infamous for re -

inventing itself and its vocabulary according to the times and the

culture.

Marketing is an economic process by means of which goods and

services are exchanged and there values are determined in terms of

money. It is the some total of all activities, which are related to the

flow of goods from the point of origin to the point of consumption or use.

TATA MOTORS 2012

Alva’s College Moodbidri Page 57

It can be defined as exchange in goods and services satisfying those activities,

which human wants it is also a skill of selecting and fulfilling consumer desire in

such a way that certain amount of money put in brings back maximum returns.

Definition of marketing management:

Philip Kotler and Grey Armstrong define Marketing management as "The

analysis, Planning, Implementation and control of programs of designed to create,

build and maintain beneficial exchange with target buyers for the purpose of

achieving organization objective"

In the words of C.L. Knight "Marketing embraces all efforts made in the

discovery of consumer actual and potential requirement for commodities and

services and the steps taken for securing their actual distribution.

MARKETING STRATEGIES

Market segmentation:

Dividing a market into distinct groups of buyers with different needs,

characteristics, or behavior that might require separates products or marketing

mixes.

Automobile companies are interested in subdividing or segmenting the

market, i.e., each segment can be a group of people with similar or homogeneous

demand and the enterprise can offer tailor made marketing mix for each market

segment or subdivision. A market segment is a meaningful buyer group having

similar wants. Market segmentation gives formal recognition to the fact that

TATA MOTORS 2012

Alva’s College Moodbidri Page 58

wants land desires of customers are diverse and we can formulate specific market

offering to specific category or segment of the market so that supply will have co-

related with demand varies & complex buyer behavior is the root cause of the

market segmentation.

Marketing Strategy adopted by

Adishaktti

Objectives

First year Objectives: The dealer aiming for 25% market share, of the

shimoga sale volume of 1000.

An important objective will be to establish a well-regarded brand name

linked to a meaningful positioning. We will have to invest heavily in marketing to

create a memorable and distinctive brand image projecting innovation, quality

and value. We also must measure awareness and response so we can adjust our

marketing efforts if necessary.

Target Markets

Adishakti 's marketing strategy is differentiated marketing. The company's

primary consumer target is middle to upper income professionals who need true

value for their money and comfortable ride in city conditions. The company's

secondary consumer target is college students who need style and speed. The

company's primary business target is midsized to large sized corporate that want

to help their managers and employees by providing them a car for ease of

transport. The company's secondary business target is entrepreneurs and small

business owners who want to provide discounts to managers buying a new car.

TATA MOTORS 2012

Alva’s College Moodbidri Page 59

Each of the four marketing strategies conveys Adishakti's differentiation to

the target marketing segments identified above.

Positioning

Using product differentiation we are positioning the Adishaki’s as the most

versatile, convenient, value added car model for above target market used. The

marketing strategy will be focused on promoting the car as economic car for the

next generation.

Product

Adishakti is fully loaded and will be sold with 3 year warranty.

Price

TATA base model will be introduced at ex-showroom price of 1lakhs.

Marketing Communications

By integrating all messages in all media we will reinforce the brand name &

main points of product differentiation. Research about media consumption,

pattern will help our advertising agency to choose appropriate media and timing

to reach prospects before & during the product introduction. Thereafter,

advertising will appeared on a pulsing basis to maintain brand awareness and

communicate various differentiation messages. The agency wills also co-ordinate

public relation efforts to build TATA brand & support the differentiation

message. To attract market attention & encourage purchasing, we will offer a

limited time, registration and insurance. To attract, retain & motivate channel

partners for a push srr.eu will use trade sales promotions and personal selling to

channel partner.

TATA MOTORS 2012

Alva’s College Moodbidri Page 60

Marketing Mix

In the early 1960s, Professor Neil Borden at Harvard Business School

identified a number of company performance actions that can influence the

consumer decision to purchase goods or services. Borden suggested that all those

actions of the company represented a "Marketing Mix". Professor E. Jerome

McCarthy, also at the Harvard Business School in the early 1960s, suggested that

the Marketing Mix contained 4 elements: product, price, place and promotion.

Once you've identified your target market, the next step is to create the market

mix, which is a set of four elements: product, price, distribution, and promotion

.You have a lot of control over the elements in your marketing mix, but you have

very little control over environment in which you're operating.

External forces

Society

Product

Promotion

Distribution

Price

MARKETER

CUSTOMER

TATA MOTORS 2012

Alva’s College Moodbidri Page 61

A) Product

A product is anything that satisfies a need or wants and can be offered in an exchange. A

product can be a good, service or idea.

Features:

The all-new "TATA" is fully loaded with a range of exciting new features. It's a perfect

complement to your evolved tastes and lifestyle. And the best way to take your driving pleasure to

a brand-new high. European Styling. Japanese Engineering. Dream-Like Handling. The new

TATA Pa is a generation different from Nano and Indica design. Styled with a clear sense of

muscularity, its one-and-a-half box, aggressive form makes for a look of stability, a sense that it is

packed with energy and ready to deliver a dynamic drive. Its solid look is complemented by an

equally rooted road presence and class-defining ride quality.

New chassis systems allow for the front suspension lower arms, steering, and J

gearbox and rear engine mounting to be attached to a suspension frame. You get

lower road noise and a greater feeling of stability as you sail over our roads with

Feather-touch ease.

PRICE:

Price is the value placed on the something of value in an exchange.

Consumers exchange something of value normally purchasing power for the

satisfaction or ability they expect product to provide

TATA MOTORS 2012

Alva’s College Moodbidri Page 62

MODEL EX

SHOWROO

M

INSURAN

C E

ROAD TAX REGISTRATION

EX.WAR RANTY

LOGISTI CS AMC ONROA

D

TMP.R eg-

Per. Reg. with Smart

WHITE BOARD INDICA V2 REFRESH DIESEL BS-3

INDICA LE - NA 388,988.26 14315

56,130 500.00 2.000.0

0

4,250.00 3,000 6.500 475.683

INDICA LS – NA

408.570.68 14970 58.960 500.00 2.000.0

0

4.250.00 3.000 6.500 498.751

INDICA EV2 DIESEL BS-4

INDICA Ev2 L

CR4

401,664.22 14739 57,960 500.00 2,000.0

0

5,200.00 3,000 6,500 491,563

INDICA Ev2 LE

CR4

437,084.12 15923 63,075 500.00 2,000.0

0

5,200.00 3,000 6,500 533,282

INDICA Ev2 LS

CR4

451,735.26 16413 65,190 500.00 2,000.0

0

5,200.00 3,000 6,500 550,538

INDICA Ev2 LX

CR4

484,274.06 17502 69,880 500.00 2,000.0

0

5,200.00 3,000 6,500 588.856

XETA GLE EV2 322,362.46 12087

46,520 500.00 2,000.0

0

4,250.00 3,000 6,500 397,219

TATA MOTORS 2012

Alva’s College Moodbidri Page 63

This "refers to the process of setting a price for a product, including discounts.

The price need not be monetary - it can simply be what is exchanged for the

product or services, e.g. time, energy, or attention.

XETA GLS EV2 341,551.04 12730

49,290 500.00 2.000.0

0

4,250.00 3.000 6,500 419.821

XETA GLX EV2 365,864.01 13542

52,800 500.00 2,000.0

0

4,250.00 3,000 6,500 448,456

INDICA V2 PETROL BS-4 LPG

XETA GLE LPG 345.573.80 12864

49.870 500.00 2.000.0

0

4.250.00 3.000 6.000 424.058

XETA GLS LPG 360,073.45 13348

51,960 500.00 2,000.0

0

4,250.00 3,000 6,000 441,131

TATA MOTORS 2012

Alva’s College Moodbidri Page 64

ADISHAKTICARS PVT. LTD., No. 21,Shankarmutt Road,Sheshadripuram,Shimoga-577201

Sales:08182 658888,659488, Fax: 08182 275300 BRANCH:No.85/2A-2C, Opp. Nandi petrol bunk, Near bus stand, P.B Road,

Davangere- 577 002, Ph: 08192 230145 www.adishakticars.com

MODEL EX

SHOWROO

M

INSURANC

E

ROAD TAX REGISTRATION

LOGISTICS AMC ONRGAD

TMP.Reg. Per. Reg.with

Smart Card

EX. WAR

RANTY

YELLOWBOARD INDICA V2 REFRESH DIESEL BS-3

INDICA LE – NA 388,988 21420 1,860 500.00 7,000.00 4,850.00 3,000 6,300 433,918.26 j INDICA LS – NA 408,571 22108 1,860 500.00 7,000.00 4,850.00 3,000 6,300 454,188.68

INDICA EV2 DIESEL BS-4

INDICA Ev2 LE

CR4 437,084 23108 1,860 500.00 7,000.00 4,850.00 3,000 6,300 483,702.12

|

INDICA Ev2 LS

CR4 451,735 23623 1,860 500.00 7,000.00 4,850.00 3,000 6,300 498,868.26 }

INDICA Ev2 LX

CR4 484,274 24766 1,860 500.00 7,000.00 4,850.00 3,000 6,300 532,550.05 j

INDICA EV2 PETROL RS-4 1 XETA GL EV2 299,150 18265 1,860 500.00 7,000.00 4,850.00 3,000 5,694 340,319.34

1 XETA GLE EV2 322,362 19080 1,860 500.00 7,000.00 4,850.00 3,000 5,694 364,346.46 j XETA GLS EV2 341,551 19V 54 1,860 500.00 7,000.00 4*850.00 3,000 5,694 384,209.04 j XETA GLX EV2 365,864 20608 1,860 500.00 7,000.00 4,850.00 3,000 5,694 409.376.01 :

INDICA V2 PETROL BS-4 LPG

XETA GLE LPG 345,574 19895 1,860 500.00 7,000.00 4,850.00 3,000 5,694 388,372.815

I XETA GLS LPG 360,073 20405 1,860 500.00 7,000.00 4,850.00 3,000 5,694 403,382.45

|

TATA MOTORS 2012

Alva’s College Moodbidri Page 65

A1MSHAKTICASS ADISHAKTICARS PVT. LTD.,

No.21,Shankarmutt Road,Sheshadripuram, Shimoga-577201 Sales:08182 658888,659488, Fax: 08182 275300

BRANCH:No.85/2A-2C, Opp. Nandi petrol bunk, Near bus stand, P.B Road, Davangere- 577 002, Ph: 08192

230145

www.adishakticars.com

MODEL

NORM S EX

SHOWR

OOM

INSUR

A NCE ROAD

TAX REGISTRATION

EX.WAR

RANTY LOGISTI CS

ONROAD

TMP.Reg

.

Per. Reg.

with RC

ROOK

WHITE BOARD

INDIGO eCS PETROL BS-3

INDIGO CS GLS

PETROL

BS 3 419449 15335 60,526 500.00 2,000.00 4,900.00 4,000.00 506,710.49

TNDTGO OS GLX

PETROL

B S 3 437376 15935 63.113 500.00 2.000.00 4.900.0(1 4.000.00 527.823.98

TNITSTOO pP,S OR4 PF.TROT,

INDIGO CS eGLS BS

4

BS 4 451944 16420 65,216 500.00 2,000.00 4,900.00 4,000.00 544,979.52

INDIGO CS eGLX BS

4

BS 4 474114 17162 68,415 500.00 2,000.00 4,900.00 4,000.00 571,090.65

INDIGO CS LS TDI BS 3 506243 18240 78,670 500.00 2,000.00 5,500.00 4,000.00 615,153.00

INDIGO CS LX TDI BS 3 536232 19240 83,330 500.00 2,000.00 5,500.00 4,000.00 650,802.00

INDIGO eCS - CR4 DIESEL

INDIGO CS eLS BS 4 BS 4 536267 19240 83,335 500.00 2,000.00 5,500.00 4,000.00 650,842.00

INDIGO CS eLX BS 4 BS 4 559229 20008 86,905 500.00 2,000.00 5,500.00 4,000.00 678,142.00

INDIGO ECS VX BS4 588397 20983 91440 500 2000 5800 4000 713120

INDIGO XL TDI BS 3 563092 20137 87,505 500.00 2,000.00 5,500.00 4,000.00 682,734.00

TATA MOTORS 2012

Alva’s College Moodbidri Page 66

ADISHAKTICARS P V T . L T D . , \f\i

MODEL NOR

MS

EX

SHOW

ROOM

INSU

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INDIGO eCS PETROL BS-3

INDIGO CS

GLS PETROL

BS 3 419449 22489 1,860 500.0

0

8,500

.00

4,250.00 4,000

.00

461,0

48.10

INDIGO CS

GLX PETROL

BS 3 437376 23119 1,860 500.0

0

8,500

.00

4,250.00 4,000

.00

479,6

04.98

INDIGO eCS CR4 PETROL

INDIGO CS

eGLS BS 4

BS 4 451945 23630 1,860 500.0

0

8,500

.00

4,600.00 4,000

.00

495,0

34.62

INDIGO CS

eGLX BS 4

BS 4 474115 24409 1,860 500.0

0

8,500

.00

4,600.00 4,000

.00

517,9

83.85

TATA MOTORS 2012

Alva’s College Moodbidri Page 67

NO.21,SHANKARMUTT ROAD,SHESHADRIPURAM,SHIMOGA-577201 Sales:08182 658888,659488, Fax: 08182 275300

BRANCH:No.85/2A-2C, Opp. Nandi petrol bunk, Near bus stand, P.B Road,

AOISIIAKT

ICAKS

ADISHAKTICARS PVT. LTD.

No.21,Shankarmutt Road,Sheshadripuram,Shimoga-577201 Sales:08182

658888,659488, Fax: 08182 275300

INDIGO CS

LS TDI

BS 3 506244 25537 1,860 500.0

0

8,500

.00

4,250.00 4,000

.00

550,8

90.67

INDIGO CS

LX TDI

BS 3 536232 26590 1,860 500.0

0

8,500

.00

4,250.00 4,000

.00

581.9

32.22

ITs HDTCtO pOS - 01 14. niESF.l

INDIGO CS

eLS BS 4

BS 1 536267 26591 1,860 500.0

0

8,500

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4,600.00 4,000

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582,3

18.22

INDIGO ECS

VX

BS4 588397 28421 1.860 500.0

0

8,500

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4,600.00 4.000

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636,2

78.00

INDIGO CS

eLX BS 4

BS 4 559230 27398 1,860 500.0

0

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606,0

87.53

TN 1IOO FA '

INDIGO XL TDI

BS 3

563092 29690 1,860

500.00

8,500.00

4,600.00

4.000

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612,2

42.19

TATA MOTORS 2012

Alva’s College Moodbidri Page 68

BRANCH:No.85/2A-2C, Opp. Nandi petrol bunk, Near

bus stand, P.B Road, Davangere- 577 002, Ph: 08192

230145 www.adishakticars.com

MODEL EX

SHOW

ROOM

INSU

RAN

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ROAD

TAX

REGISTRATION EXTEND

ED

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NTY

LOGISTI

CS

ONROAD

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INDIGO MANZA REFRESH WHITE BOARD

PETROL BS-4

AQUA

SAFIRE

540845 19,39

2

84,047 500.00 2,000.00 5,250.00 5,000.00 657,034.31

AURA

SAFIRE

575873 20,56

5

89,491 500.00 2,000.00 5,250.00 5,000.00 698,678.66

AURA

SAFIRE

ABS

608952 21,67

0

94,631 500.00 2,000.00 5,250.00 5,000.00 738,003.14

ELAN

SAFIRE

683563 24,16

5

106,226 500.00 2,000.00 5,250.00 5,000.00 826,703.69

DIESEL BS-4

AQUA

QUADRAJE

T

617156 21,945 95,906 500.00 2,000.00 5,250.00 5,000.00 747,757.04

AURA

QUADRAJE

T

660775 23,405 102,684 " 500.00 2,000.00 5,250.00 5,000.00 799,614.44

AURA

QUADRAJE

T ABS

704307 24,860 109,449 500.00 2,000.00 5,250.00 5,000.00 851,366.31

ELAN

QUADRAJE

T

768018 26,989 119,350 500.00 2,000.00 5,250.00 5,000.00 927,107.00

TATA MOTORS 2012

Alva’s College Moodbidri Page 69

Promotion Strategy

The fourth and final P is promotion. This is the communications strategy of

your plan. Here you'll plan not only the message you want to use, but also the

tools you'll use to spread it to the world. Your promotion section should actually

have six categories:

advertising

public relations and publicity

direct marketing

promotions and events

product/company marketing materials

premium items

sales force

Basically, it should cover every communication mode that would appeal to

your target market and help drive them to not only be aware of, but also to act on

your offer. This would also include other things like client/customer newsletters,

a company Web site, etc. It is in this section of your plan that you should make

certain you are following an Integrated Marketing Communications plan. This

means that each of these tools must follow the same rules and spread the same

message. Having separate PR groups and promotions groups and sales groups

makes the job very difficult unless you make sure they are all in agreement about

what you are saying and how you are saying it.

TATA MOTORS 2012

Alva’s College Moodbidri Page 70

promotion- push and pull strategies

"Push or Pull"?

Marketing theory distinguishes between two main kinds of promotional

strategy - "push" and "pull".

Push

A ―push‖ promotional strategy makes use of a company's sales force and

trade promotion activities to create consumer demand for a product.

The producer promotes the product to wholesalers, the wholesalers promote

it to retailers, and the retailers promote it to consumers.

A good example of "push" selling is mobile phones, where the major

handset manufacturers such as Nokia promote their products via retailers such as

Carphone Warehouse. Personal selling and trade promotions are often the most

effective promotional tools for companies such as Nokia - for example offering

subsidies on the handsets to encourage retailers to sell higher volumes.

A "push" strategy tries to sell directly to the consumer, bypassing other

distribution channels (e.g. selling insurance or holidays directly). With this type

of strategy, consumer promotions and advertising are the most likely promotional

tools.

Pull

A ―pull‖ selling strategy is one that requires high spending on advertising

and consumer promotion to build up consumer demand for a product.

If the strategy is successful, consumers will ask their retailers for the

product, the retailers will ask the wholesalers, and the wholesalers will ask the

producers.

A good example of a pull is the heavy advertising and promotion of

children's’ toys – mainly on television. Consider the recent BBC promotional

campaign for its new pre-school programme – the Fimbles. Aimed at two to four-

year-olds, 130 episodes of Fimbles have been made and are featured everyday on

digital children's channel CBeebies and BBC2.

TATA MOTORS 2012

Alva’s College Moodbidri Page 71

As part of the promotional campaign, the BBC has agreed a deal with toy

maker Fisher-Price to market products based on the show, which it hopes will

emulate the popularity of the Tweenies. Under the terms of the deal, Fisher-Price

will develop, manufacture and distribute a range of Fimbles products including

soft, plastic and electronic learning toys for the UK and Ireland.

In 2001, BBC Worldwide (the commercial division of the BBC) achieved

sales of £90m from its children's brands and properties last year. The demand

created from broadcasting of the Fimbles and a major advertising campaign is

likely to ―pull‖ demand from children and encourage retailers to stock Fimbles

toys in the stores for Christmas 2002.

Promotion:

Promotion involves disseminating information about a product line, brand

or company it is one of the four key aspects of marketing mix.

Promotion refers to marketing activities used to communication positive,

persuasive information about an organization, its products and activities to

directly expedite exchanges in a target market. It includes a variety of techniques,

including advertising, sales promotion, public relation, and personal selling, that

are used to communicate with customer.

This-includes advertising, sales promotion, publicity, and personal selling,

branding and refers to the various methods of promoting the product, brand, or

company.

Promotion is generally sub-divided into two parts:

Above the line promotion: Promotion in the media (e.g. TV, radio,

newspapers, Internet and Mobile Phones) in which the advertiser pays an

advertising agency to place the ad

TATA MOTORS 2012

Alva’s College Moodbidri Page 72

Below the line promotion: All other promotion. Much of this is intended to

be subtle enough that the consumer is unaware that promotion is taking place.

E.g. sponsorship, product placement, endorsements, sales promotion,

merchandising, direct mail, personal selling, public relations, trade shows

The specification of these four variables creates a promotional mix or

promotional plan. A promotional mix specifies how much attention to pay to each

of the four subcategories, and how much money to budget for each. A

promotional plan can have a wide range of objectives, including: sales increases,

new product acceptance, creation of brand equity, positioning, competitive

retaliations, or creation of a corporate image.

Road Shows & Banner: The Company plans to stage road shows, to display

vehicles in the pavilions during various college festivals and exhibition. This car

will appeal to youngsters more.

Television advertisements : Advertisements to promote and market our product

will be shown on local television channels. Major news and sports magazines will

promote and they will reach out to the youth will be promoted through local

channels, and pamphlets etc as it has more viewers.

Radio: Radio is the medium with the widest coverage. Studies have recently

shown high levels of exposure to radio broadcasting both within urban and rural

areas, whether or not listeners actually own a set. Many people listen to other

people's radios or hear them in public places. So radio announcements will be

TATA MOTORS 2012

Alva’s College Moodbidri Page 73

made and advertisements will be announced on the radio about the product

features and price, qualities, etc.

Print Ads: Daily advertisements in leading newspapers and magazines will be

used to promote the product. Leaflets at the initial stage will be distributed at

railway stations, malls, college areas and various other locations. Workshops and

Seminars.

Workshops and seminars will be held in colleges and big corporate to Make

people aware about the companies past performance and product features, its

affordability and usage, vast distribution network. Road shows will be conducted

where free trials of the car would be given. Banners, neon signs, Hoardings,

banners, neon signs will be displayed at clubs, discs, outside theatres and shops to

promote our brand car. Booklets and pamphlets. Booklets will be

kept at car showrooms, retail battery outlets, etc for the customer to

read. These booklets will provide information about our company;

the products offered which suits the customers need accordingly.

TABLE AND CHART SHOWING THE EFFECTS OF ADVRTISEMENTS IN THE

SHIMOGA DIST.

Particulars Percentage

(%)

News paper 30

Local channel 20

Website 5

TATA MOTORS 2012

Alva’s College Moodbidri Page 74

Road shows 5

Banners 5

Recommendation 5

Exchange mela 10

From the above Pie Diagram, it is understood that the most effective media

is Recommendation. Whereas 30% of people are influenced by Newspapers, 20%

of people are influenced by local channels, 5% of population are influenced by

Website, 5% of people are influenced by Road shows, 5% of people by banners,

10% of people by exchange mela, 5% of population are recommended by their

friends', neighbors respectively.

Advertisements are also done to attract the Target market. The major

customers for Kanchana Automobiles are the Business people, Professionals like

0

5

10

15

20

25

30

35

TATA MOTORS 2012

Alva’s College Moodbidri Page 75

Doctors/Lawyers, Engineers etc. Shimoga is a town which is progressing in a

very high speed in infrastructural development. Recently many IT Companies

have arrived. Hence the population is increasing in Shimoga city day by day. This

leads to high demands for cars. TATA cars come with the attractive special

features which suits the needs of present demand.

Advertisements are essential but the means of channel keeps on changing.

Nowadays it is advisable to use TV as a medium for Advertisements. It is

predicted that after few years Internet may take place of TV. Hence it is necessary

to be updated with the human taste depending upon the demography. But the best

medium of advertising which will always exist is word of mouth publicity or in

other words recommendation. Hence it is very important to satisfy the customers.

If customers are satisfied with the quality and service provided by the Co, then

these customers will recommend to their friends and hence company will get

more customers.

Model Existin Offer Exchang e

Discount

Loyalty

Discou

nt

3 years extended

waeeanty Total

Saving s

Indica Free Insurance 15,000 - 1975 27,475

NO Remote Lock 15,000 - 2500 21,000

Gets Petrol Accessory Rs 5,000 10,000 10,000 3025 18,025

Aceent EXE Accessory Rs5,000 10,000 10,000 4120 19,120

Indica Petroll AccessoryRs.7,0 00 20,000 20,000 4235 31,325

Indigo Diesel AccessoryRs. 7,0 00 20,000 20,000 9035 36,035

TATA MOTORS 2012

Alva’s College Moodbidri Page 76

Offers:

Additional Exchange bonus Rs 5,000/- for Exchange Hyundai Cars special

offers for Govrnment & corporate employees.

Place:

Distribution (or place) is one of the four elements of marketing mix. An

organization or set of organizations (go-betweens) involved in the process of

making a product or service available for use or consumption by a consumer or

business user.

The location advantages of the firm are:

1. Availability of good transport system:

Well-developed transport and communication facilities are a basic factor

affecting the location of the industry.

2. Availability of financial and bank facility:

Availability of fuel and power is another factor affecting the location of the

industry.

3. Availability of power:

Adequate supply of fuel and power is another factor affecting the location

of an industry.

4. Adequate Labor supply: there should be adequate supply of laborers within

an industrial area. They should be properly recruited and trained.

5. Nearness Market: Large increasing population of Mangalore city create more

demand for the automobile, which intern helps the firm to either increase sallow

or stable sale in the inter.

TATA MOTORS 2012

Alva’s College Moodbidri Page 77

6. Presence of training, educational institution provides skilled and trained

personnel

7. Industrial Atmosphere: Finally there should exist an industrial atmosphere

around the area where a particular industry is located.

Place:

ADISHAKTI MOTORS

SHESHADRIPURAM

SHIMOGA

Monthly sales report of ADISHAKTI MOTORS

S.L.No Products Sale of product

1. Indica 10

2. Indigo 13

3. Safari 17

4. Grandi sumo 20

5. Tata Magic 15

6. Fiet lenia 15

7. Nano 25

8. Tata Aria 5

Total Sales 130

TATA MOTORS 2012

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The cheapest car Nano

10

13

17

2015

15

25

5

Sales

Indica

Indigo

Safari

Grandi sumo

Tata Magic

Fiet lenia

Nano

Tata Aria

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Characteristics of Tata Nano:

Cheap: It is the world’s cheapest car. 1 lakh for the standard model. Due this, it

is considered as the ―People’s car‖.

Fuel-efficient engine: Its mileage is 20km/ ltr. The luxury model has a diesel

engine.

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Safe: Nano features feat with all safety requirements. The car contains a strong

passenger compartment with crumple zones, intrusion-resistant doors, seat belts,

strong seats, anchorages…. It had passed a full frontal crash tests. Moreover, it’s

a safer way of transport than motorcycles and rickshaws.

Comfortable: Nano has been conceived for four persons. Its space is adapted

according to this. Four doors enable the entrance in the car. Seating space is

generous and quite comfortable. It permits the driver to drive easily. Besides, the

car will be available in two models: standard and deluxe.

Ecological: According to Ratan Tata, Nano meets all current legislative

emissions norms and could be upgraded to meet euro IV norms. It is less

pollutant than two-wheelers being manufactured in India.

Trendy: Both versions of Tata Nano will be available in several colors. The

customer will also have the possibility to choose additional accessories to adapt

the car to its needs to make it look trendy and stylish.

TATA Motors future cars

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It seems like every few months, we get wind of another vehicle that is

supposed to be powered by compressed air. The Mini Cat Air Car, from India-

based Tata Motors, seems almost too good to be true. Tata Motors is India’s

largest automobile company. It is the leader in commercial vehicles, and among

the top three in passenger vehicles.

Designed by an ex-IndyCar™ engineer, the Mini Cat utilizes compressed

air to move its motors’ pistons, claims zero tailpipe emissions, and an extremely

low cost to run. Is it the real deal, or a lot of hot air?

Compressed-air has been used to power a wide variety of vehicles since the

1800s with only limited success, due to inherent inefficiencies. The concept

found some limited success in powering locomotives, mostly used for mining,

where a combustion-free energy source was desirable. Ultimately, even these

were replaced by more efficient electric motors.

Several modern companies have attempted to produce a working

compressed-air powered car, but none have yet to reach the consumer market.

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Energine Corporation, of Korea, claimed

that it was going to deliver a hybrid compressed-air/electric car, only to see its

CEO arrested for making exaggerated claims.

K’Airmobiles, a French company, were another compressed air concept, but

it never saw the light of day. The company was unable to procure the necessary

funding, and the engineers who worked on the project, ultimately admitted that

the inherent efficiency and low-running-temperature problems made the project

unfeasible.

In 2010, Honda showed off the Honda Air concept car, a 1,000-pound, 4-

passenger car, made out of composite materials. (While the concept sounds good,

in theory, I would hazard a guess that the high price of the composite materials

used in this car would make it unable to compete with other alternatively-fueld

vehicles.)

The TaTa Air Car concept engine was developed by Motor Development

International (―MDI‖), of France, with the backing of Tata. (This version of a

compressed air engine has been in development for over 20 years.) Zero Pollution

Motors holds a license to produce the cars in the U.S. market.

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However, this version of an air-powered car has also been beset with

problems.

In 2008, Popular Mechanics wrote, ―Zero Pollution Motors confirmed to

PopularMechanics.com on Thursday that it expects to produce the world’s first

air-powered car for the United States by late 2009 or early 2010.‖

Although there are several blogs, and news outlets, which still refer to Zero

Pollution Motors as the holder of the U.S. license to produce MDI’s Air Cars, I

was unable to uncover any evidence that the company is still in existence, at least

in any substantial form.

In 2009, Tata Motors’ vice-president (engineering systems) S. Ravishankar

told DNA Money the project is facing difficulties in terms of vehicle range and

cooling. Ravishankar said, ―Air is not a fuel, it is just an energy carrier. So a tank

full of air does not have the same energy as a tank full of CNG. Any vehicle

using only compressed air to run would face problems of range.‖

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The article continues: ―Ravishankar…went on to say that excessively low

engine temperature is another problem, in a vehicle using only compressed gas as

fuel.‖

In April of this year, InAutoNews.com explained that the cars, intended for

the U.S. market, would not be entirely emissions-free, because a small gasoline

engine was required, to allow the car to run at city speeds. (Perhaps this was the

reason, for the long delay, in bringing the air car to market? Perhaps the designers

were attempting to figure out a way to make the One Cat run on compressed air,

only?)

In December of 2009, UC Berkeley, ICF International and Stanford experts

had this to say about the feasibility of compressed air versus chemical fuels, as an

energy storage medium: ―The study concluded that even under highly optimistic

assumptions the compressed air car is less efficient than a battery electric vehicle

and produces more greenhouse gas emissions than a conventional gas powered

car with a coal intensive power mix. It did state however, that a pneumatic

combustion hybrid is feasible and inexpensive and could compete with hybrid

electric vehicles.

So, it would appear that the jury is not entirely out on the feasibility of a

compressed air powered car, but it certainly does not look good for the Tata/MDI

version.

But let’s assume that the Mini Cat Air Car really does live up to the claims

of the manufacturer. Just how environmentally-friendly is a compressed air car,

anyway?

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In 2009, that’s exactly what Popular Mechanics endeavored to find out.

They compared the Zero Pollution Motors AirPod (an extremely strange-looking

precursor to the Mini Cat), to electric, gas, hybrid and diesel. The numbers

include the CO2 produced, by the generation of any required electricity. The

results were interesting:

Zero Pollution Motors AirPod: ―24.014 pounds CO2 for 100 miles‖

Tesla Roadster: ―32.98 pounds of CO2 for 100 miles‖

2010 Toyota Prius: ―39.192 pound of CO2 for 100 miles‖

2009 Honda Civic (non-hybrid): ―64.67 pounds of CO2 for 100 miles‖

2009 VW Jetta TDI Diesel: ―62.5 pound of CO2 for 100 miles‖

So, from a strictly empirical analysis, it would appear that air cars (if they

were feasible) would have a bit of an edge where pollution is concerned. Of

course, air cars would still not have the speeds necessary to allow them to be

driven on highways.

Being an eternal optimist, I still hold out hope that Tata isn’t just ―blowing

smoke.‖ I’m not going to hold my breath, though.

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FINDINGS:

The company targets high level of income people because company

produces luxury and semi luxury cars.

The products match with the price and quality.

The consumers purchase the cars sue to the reputation of the company

rather than price of the car.

INDICA and 1 10th are leading products of the company. It’s highly sold car

compared to other products of the company.

Maintenance free cars, because of high technology the maintenance of cars

less compared to other company.

The company gives importance to high level of customer satisfaction by

providing luxury quality of the car.

The company is prompt and timely delivery of products to the customers.

SUGGESTIONS:

The cost of NANO cars starts at the rate of 1,00,000 here it is different for

the low class people to buy it so the company should produce the cars by taking

in to consideration about the lower cost.

The service cost is high compared to the local groups hence the company

should fix a reasonable price.

The company should provide extra benefit such as discount to those people

so as to attract them towards the company.

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The company should take measures to cut down an expense other than the

cost of production.

The company should give more importance towards increasing the mileage

of the car due to increase in the rate of fuel.

CONCLUSION:

Today automobile industry is booming. Especially TATA gets enough

number of customer and company earning better profit from last 5 years. In some

instance their product is not moving fast, However they modified their product

model and trying to have better profit. By glance one can conclude TATA Motors

enjoys the good position in the automobile market.

Automobiles have become an indispensable part of our lives, an extension

of the human body that provides as faster, cheaper and more convenient mobility

every passing day. Behind this betterment go the efforts of those in the industry,

in the form of improvement through technological research. What actually lie

behind this betterment of the automobiles are the opinions, requirements, likes

and dislikes of those who use these vehicles. These wheeled machines affect our

lives in ways more than one.

Numerous surveys and research are conducted throughout the world every

now and then to reveal one of the other aspects of automobiles, be it about the

pollution caused due to vehicle population in cities, or raising motor accidents

and causes and vehicular technology, alternative medicine so on.

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Alva’s College Moodbidri Page 88

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WWW. Tata motors. com