1. A BUSINESS ORGANISATIONAND ITS ANALYSIS

2. Familiarise With A1 Business Organisation Explore Various Aspects2 Of Organisation Conclude Its Current3 Position 3. Background Hierarchy Products &Services MarketingStrategies Current Position 4. LEADERSHIP WITH TRUST 5. Businesses EnteredBusinesses ExitedTextiles Printing CosmeticsPharmaceuticalsInsuranceHomeHospitalityAirlinesAir-conditioningControl SystemsEntertainment SteelChemicalsCommercial Vehicles Financial ServicesDrug Discovery ConsumerPower International TradeWatches Realty Electronics PropertyCement Tea & Coffee Oil DrillingFinancial Services Development InformationSoaps and Toiletries LocomotivesTelecommunications TechnologyPassenger Cars Auto-components Retailing 6. Coffee Mobile Web Access Modem 7. Small Car Mineral Water 8. DTH Service Tea Products 9. GSM Mobile Network Provider Water Purifier 10. Luxury Car Salt Products 11. Mid Size Car Luxury Hotels 12. There Are Two Types Of MarketingStrategies Used For The Marketing OfTATA Nano: Online Marketing Offline Marketing 13. It Is A Useful Analysis That Takes IntoConsideration Not Only Your OwnBusiness But Your Competitors ActivitiesAnd Current Industry Happenings As Well. 14. StrengthsWeaknessOpportunitiesThreats 15. Goodwill Of Brand. Lack Of Competence.Existing Dealers & Service Networks. Lack Of Reliable Technology InLarge Shareholder Base For Capital Automobiles.Needs.Dont Have Luxury Car Brand Of ItsOwn. 16. Sectorwise Operations 17. 2007 (BSE) 18. 2008 (BSE) 19. 2009 (BSE) 20. 2010 (BSE) 21. % Share in BSE % Share in BSE 22. From Our Analysis Of Tata Group We CanConclude That Tata Is A Very Strong ContenderIn Indian As Well As International Market.It Has Built A Very Strong Brand Of Its Own AndWith All The Ups And Down It Has MaintainedIts Status And So It Will Do In Coming Future.Its A Company To Watch In The Coming Years. 23. Wikipediawww.wikipedia.org Tata Group Official Websitewww.tata.com Bloggerwww.blogger.com Mayank Dhingra, Business Writerhttp://mayank.name The Economist Fortune 500www.cnnmoney.com And Many More 24. QUESTIONS? 25. The major sections of the site are:GallaryGame CommunityWhy Nano?Booking Details BACK 26. The Various Social Networking Sites Used:BlogOrkutFacebookYouTube 27. Orkut Is One Of The Most Popular Social Networking Platforms In India.Theres A User Profile For Nano Which Has A Few Pics And VideosHas Around 350 Friends.A Group Dedicated To The Care Which Has Around 11,000 Members, Started Back In May, 08. 28. Facebook Is A Top Networking Site Amongst Indians.Theres A Fan Page For The Car With About 6000 Fans, A Few Videos And Picture Albums. 29. Theres Also A Youtube Channel For Tata Nano Where You Can Subscribe To Videos.Has Managed To Generated More Than 10,000 Views On Videos Of The Car.BACK 30. The Online Booking Of TATA Nano Has GivenBoost To The Sales As Now Due To OnlineRegistration It Became Easier To Buy Nano.It Did Definitely Generate A Lot Of ExcitementOn The Web In General.BACK 31. The Blogosphere AndIndian Media SitesWere Full With Ads ForTata Nano. The Ads Came In AllShapes And Sizes AndWere DefinitelyNoticed. BACK 32. The Game By Zapak WasA Great Move To SpreadWord About The Car. There Are A Lot Of ClaimsThat The Game Has BeenPlayed Millions Of TimesSince Its Launch. Its A Simple And EasilyAccessible Game, WhichAnyone With A BrowserAnd Internet ConnectionCan Play.BACK 33. Tata Partnered With A Few Banks For ReleasingApplication Forms.ICICI Bank For Example Initiated A WholeCampaign To Get Noticed And Spread TheWord.BACK 34. As Is The Case With Most AutomobileCompanies, Tata Too Ran A Series OfPromotional Activities On Malls To Get Nano InFront Of Perspective Buyers. BACK 35. Tata, A Giant Brand That It Is Has Leveraged ItsUmbrella Groups To Market Nano.You Can Find Nano Merchandise, ApplicationForms And Demo Cars In Tata Indicom, Titan,Croma And Westside Stores.Tata Indicom Had Also Offered A Money-backOffer With Every Application Form. BACK 36. BACK