MADE BY

SAKSHIBANSAL

PGDM2/1529

Tata Global Beverages

Limited (formerly Tata Tea Limited) is

an Indian multinational non-alcoholic

beverages company headquartered

in Kolkata, West Bengal, India.

It is subsidiary of the Tata Group. It is

the world's second-largest manufacturer

and distributor of tea and a major

producer of coffee.

Tata Global Beverages markets tea

under the major brands Tata

Tea, Tetley, Good Earth Teas. Tata

Tea is the biggest-selling tea brand in

India.

Tata Global Beverages is today an

integrated beverage business that has

set out on a journey to become the

most admired Natural Beverages

company in the world by making a big

and lasting difference in Tea, Coffee.

One of the strongest brand campaign to

Indian screens and streets. In the past

decade has come from the house of

TATA.

HUL marketing budget per year for its

tea brands was about 40 crore.

Tata Tea spent 12 crore in the first year

of the campaign and went upto 18 crore

in 2009.

Tata Tea target the young genration.

One Billion Votes Started on an

ambitious note before the general

elections of 2009.

The campaign helped register 6 lakhs

citizens.

On its 25th brand anniversary , the

company launched Soch Badlo.

The latest campaign Launched in 2013,

Power of 49.

They include all TV stars and celebrities

to urge women and to exercise their

constitutional rights.

Campaign Trail:

2007:

Jaago Re launches. Over The Years the

ads have shed light on social concerns,

corruption and general ignorance.

2008:

One billion votes initiatives les by raj-the

first citizen, ushers in newborn voters

and gets the brand votes

2011

Soch badlo sees the start of women

taking centrestage in the Jaago Re

campaigns.

2013

Power of 49,SRK kicks off the

campaign with a pledge to give women

the respect they deserve.

2014

The campaign takes the election turn,

with the intent to reach 100 million

women

They expanded the frontiers of

marketing.

They told us how to openly and

aggressively pursue its objectives.

As the brand stated it really changed

the mind of people.

Thank

You!!!