TATA STEEL Ideation Akhil Krishna Gupta 12BM60084

Introduction

• Tata Steel – One of the largest steel manufacturers in the

world

• A very innovative organization,keeps pace with industrial

developments.

• One of the best places to work at

Objective

To increase employee engagement

and develop a knowledge base

platform

Company Objectives

•Improvement of internal communication or working

processes.

•E-learning

•Acquiring employee insight

•CSR activities

Employee Engagement and

Idea sourcing Need of the hour

3 Factor model of Engagement

"Employee Engagement is a measurable degree of an employee's positive or negative emotional attachment to their job, colleagues and organization that profoundly influences their willingness to learn and perform at work"

Motivation satisfaction

Effectiveness

Satisfaction

A positive or pleasurable state resulting from

one’s job experience

Motivation

The energy behind human behavior.

Motivation is what channels and directs the

behavior and what maintains and sustains

action

Effectiveness

Ability of an employee to perform his/ her’s

jobs in a way that meets expectations and

requirements of co-workers and customers.

A platform to increase

Employee engagement

• The platform can also be used for notifying employees about other happenings at TATA STEEL e.g. Friendly matches, CSR visits, tradeshows, conferences etc.

• A point system for each of these activities, which will keep accumulating employee points and at the year end, highest scorer can be rewarded.

• Options of User profiles will make sure employees do not create any unwanted scene.

A platform to increase

Employee engagement

Idea Sourcing

• To improve process effectiveness and efficiency, employees should be

able to find solutions to their problems quickly.The problem faced by

employee might have been faced by some other employee too in the

past.

• For this gap, a relevant portal/application to help employees go through

knowledge sources and seek/provide help/advice could be very useful

• Employees can login with their personal ids and can use the database for

solutions to their problem or suggestions for the same

• Managers can also draft their knowledge and work process documents

which they refer later or others can view.

A building block for KAIZEN

• Kaizen- a continuous improvement method involves everybody in

the organization to pool in their ideas where organization can

improve/change.

• Ideas can be as small as improvement in food quality by

substituting Maida with aata to as big as change in process cycle.

• Kaizen points- a count on number of kaizen ideas implemented/

accepted will keep a track of employees who have contributed the

most.

• Start performers can be highlighted continuously and be rewarded

at the end of year

Financial Analysis

Cost Area Amount Fixed Variable Comments

Requirement

Analysis2 Lakh yes

Development 15 lakh yes

Running Cost 25000/year yes

Maintenance

&

improvement

yes Depends

on

requiremen

ts

Challenges

•Managing development

•The technical difficulties in providing online engagement and

measuring them

•Managing increased users-

•Evolution: change is necessary. Bringing in new features, activities

might be a tough task.

•Transition-bringing employees to this platform might see some inertia

Benefits for TATA Steel

Improved employee engagement

Improved work culture and competitive environment

Improved work culture and competitive environment

Employee

friendly image

of TATA

STEELS

ThankYou