Tata Sky Ppt.
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Transcript of Tata Sky Ppt.
Sunset in the morning
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Joint Venture
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Initial Shoot up…
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1.5 million
Subscribers
Losses…
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Rs. 5000 per Conn.
50 Months Recovery Time
FY 06 53 Cr.
FY 07 815 Cr.
FY 08 864 Cr.
Competitors & Loss Factors
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TATA (Sky
BIG TV
SUN TV AIRTEL
DISHTV
VAS
NEWTECH.
ADVERTISING
TAXES
MARKETING
COC
SUBSIDY
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QUESTIONS FOR DISCUSSIONS
Q1. Is it an intelligent approach of Tata Sky to continue spending, despite of such huge losses?
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TOTAL MARKET
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Tata Sky EXISTING
CUST.POTENTIAL CUST.
UNDISCOVERED CUST.
ACQUIRED CUST.
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Q2. Do you think that Tata sky will loose Red ink in future from its
balance sheets?
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TOTAL LOSS
53 Cr.815 Cr.
864 Cr.
1732 Cr.
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Q3. Can you make out, what strategy Tata sky is following currently?
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CURRENT STRATEGIES
• Gain Market Share• Price Cut Down• Average Revenue Per
Consumer• Calculated Risks• Planned/Budgeted
Losses
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